Hey, welcome back right here on the Six Figure Mastermind. Today, we're going to boil
it down to basics. You guys we're going talk hashtag for newbies. Hashtag for
dummies, what are these hashtags, where are we using them. Stay tuned.
Hey, Marianne! Lady, I love you. So this is Yvette here with Event -O financial
coaching. When should we be using the hashtag? What is the value of the hashtag
and like even if you don't use Twitter. So you use Facebook and Instagram and
YouTube, you know what's the value of hashtag? And then do you just keep one
hashtag or a few and stay consistent? So can you explain the value of a hashtag
outside of Twitter? and what we should do around consistency when we are using
that hashtag? Alright, thank you lady. Alright, that's a really super good
question because hashtags have been part of pop culture for a while. Do you expect your
businesses to use them? Absolutely. That's a short answer but I really want to dive
deep into this even though hashtags are super super popular right now. They
haven't always been. In fact, Twitter was the first one of the first platforms to
use them and many of you may remember before they were popular or even
programmed to work on Facebook. People started using them and there were so
many funny memes that going around on the internet about. The hashtags have no
power here and their powers useless and then Facebook finally picked up the
slack and you know made hashtags work in their platform. Now they're used
everywhere. So if you're in a six-figure business, whether you're producing a
product or you're doing a service whatever it is that you're doing.
Hashtags got to be part of your publicity. They've got to be part of what you do now.
I got to show you something. I pulled this out of my old file not not so much a
file as it was a box of old stuff I'd kept for 10 years. Now, when we were you
know running our household about ten years ago, a bunch of us in our family
thought wouldn't it be funny if we put a lot of mementos in a box and then put a
date on it and open it up ten years later. That happened this year. This
February was the first time we opened up that box. And I had to show you what I
found in that box. This is my very first phone. This phone right here and I heard
so many jokes about this phone like, "oh my gosh look this phone has a hashtag."
Yeah, no it's not a hashtag. It's a pound sign. Okay, so a hashtag is a pound sign
and the way to get a hashtag to work is by just putting that pound sign
up before any word. You know that "tag system" works like this. If you put
the pound sign and now it's like all over. You know the the pop culture where
you can do like era hashtags. Like verbal punctuation. You know like, "Oh #win
or #imagreatmom. I do this all the time. It's this #
symbol, you put it down wherever you're putting your social media post or
wherever you're doing a Facebook post or definitely do it on
Instagram, you put the # down and then with no spaces. You type whatever
words you want to put in your hashtags. There's a lot of people that use
hashtags and basically what a hashtag is, is that it's a metadata tag. Now what's
metadata? That's a big word right?In the photography world that's easy to think
of it this way. So let's say you're on your computer and you want to find that
old family photo from 1997 and you don't know where it is in your files. You don't
know where it is and your storage it could be on this file, in the hard drive,
it could be on that file, it could be on the external hard drive but if you know
something about that photo, if you know it was taken in 1997, then you can go
into your computer, type in 1997 and it'll pull up everything from that year.
Now, that's a really interesting way of thinking about it because that 1997
information, that sequence of numbers, is embedded in what is called a sidecar
file. Full of metadata about your picture. Nowadays, if you take a picture with your
phone, that sidecar file is really full because now we can put GPS data in that
sidecar file. We can put the kind of camera the picture was taken on inside
sidecar file. You can put all of that in what's called a sidecar file. Now, why did
I go into that? It's because hashtags work the same way. So think of a business
post that you're making online, on Facebook, on Instagram or wherever you're
posting, that's your file or your picture as it were from back from 1997 right? If
you're going to put hashtags on it, you can use that post and put your hashtags
in your comments or in your body of your paragraph or in your caption and where
ever you're going to do it and those hashtags act as the sidecar file.
Meaning, if I were to go online and I would look up a hashtag of mom win or
six-figure business or six figure mastermind or any kind of a hashtag, if I
go in and search for that on any kind of a given platform, it's going to pull up
everything that has to do with that hashtag.
There are two reasons why this is so popular for your business. The hashtags
that go out and the hashtags that come in. Let's check out the first one. The
first one are the hashtags that go out okay and then we're going out from your
business. So this is your business right here and the hashtags are going out
meaning, they are going out and reaching for people. So if your business is a
six-figure business about let's say, health equipment, right you're going to put
hashtags like #health or hashtags like #fitness or hashtags that are general,
that are reaching out for people for them to come find you. So for example, if
you were and the Olympics do this all the time right? The Olympics,
they'll have photographers and the photographers are posting on social
media and they want to reach out to people. They're are going to use common hashtags
to reach out and find people. So people are searching for health or fitness and
they click on that. They're going to see a feed full of your material if you use
that hashtag. So those are hashtags going out. Hashtags coming in, work a little
bit differently. They work the same essentially but they have different
reasons and different functions .Remember your business is right here in the
middle. You've got hashtags that are going out looking for people and then
you've got hashtags that are coming in. And this is when you get brand specific
hashtags. Let's go back to our example of the Olympics. So if we're making it an
Olympian post, you're a photographer for the Olympics and use #health,
#fitness, #polevault, whatever it is. Those are hashtags going
out for looking for people. The hashtags that bring in are specific to the event.
So for example, it would be #sochi2018 or # a specific name of a
specific Olympian or #shaunwhitegetsgoldmedal again, you know those are
specific things where people once they find your
business nice and juicy right here in the middle, they're going to see your brand
specific hashtags and learn to follow those hashtags because they're following
you. Over here they're following things and finding everybody. If you have a
brand specific hashtag, they're only going to find you and they want those. So
both are useful. Think of it in terms of anything. You could use this for weddings.
You know there's a hashtag you could create for a wedding. If Brandon
and Angie are getting married, #BrandonandAngie then you'll find all
the photos from #BrandonandAngie right? If you're looking for a
specific business, you know maybe you're starting a business and you've got your
six-figure thing going on Instagram right? If you've got a specific solution
a problem that you're solving with a solution, you can create
your own brand hashtag with no coding, no you know C++ or Java experience of
anything like that. All you need to do is put that hashtag in and then type
whatever word or phrase you're going to use. Just make sure you don't put any spaces
on it, that'll break up the hashtag. It's not good. Okay, when you have your own
specific brand hashtag, you can use that to pull audience into you and keep that
brand loyalty going okay? You can bet there's a hashtag that says #hashtagappleproducts
or #iPhoneproducts. Those are all brand loyalty
hashtags so that people use that, they're going to see all your stuff. So you want to
use a nice, even, combination of hashtags that reach out that are very general and
hashtags that pull in that are really specific to your brand okay?
So create your own hashtags. Be aware of what different hashtags are out there. So
there's a lot of programs in fact we're going to be producing a different video for
you on how to find popular hashtags to grow your following. Definitely use them.
Use them to grow your business. Leverage them for for topic search and to find
all your clients, let's have fun on social media. I hope that was a really
helpful video for you really getting down to the basics and it's really
important to you know, know the why and how to for building your six-figure
business in any respect. So if you
have any questions or things that you want to know more about, leave me a
comment below, we'll make a video for you and I'll see you tomorrow.
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