Hello my name is Peter Dahmen.
I am a designer and a paper artist.
There are endless possibilities to use paper-engineering for marketing.
This video is focused on architecture and real estate projects.
Let me show you some designs, that I have created in the past few years for my clients.
90° pop-up cards
The advantage of 90° cards is
that they can be made from one single sheet of paper.
Don't underestimate the possibilities.
This technique can be used to display very complex objects.
Although no glue is needed,
the assembly can be quite challenging.
But the result is often very impressive!
180° pop-up cards.
There are many different versions of 180° pop-up cards.
In the next two designs,
flat elements are arranged like theatre backdrops.
So you can display whole landscapes and skylines with several layers.
You may apply illustrations, but you may also cut out the elements
with a laser cutter to create intricate designs.
In this case no additional printing is needed.
180° pop-up cards that combine flat layers and three-dimensional objects.
You may combine flat layers with 3D objects.
The result can be amazing.
Such pop-up cards may be cut out from white paper –
or they may be printed with colored illustrations.
Please note that this card does not only show the chocolate factory.
Additional product images are arranged around the building.
You should not ignore the possibility of showing other motifs
in addition to the pure architecture.
It is a wonderful way to increase the WOW!-effect of your pop-up card.
Sliceforms
A widespread form of pop-ups are the so-called sliceforms.
With this technique, a massive objects is virtually disassembled into slices.
Please note that it is not possible
to display closed roofs with this technique.
However, they are a very good solution for certain shapes,
for example spheres or circular segments.
I personally like it to combine sliceforms with other 3D elements.
Pop-up cards that show the essential part of a building.
One might think that this pop-up sculpture shows an entire building -
but that's not the case.
In fact, I'm only showing the top floor of the tower here.
The original architecture is so iconic
that it makes sense to show only
the most striking part of the building in the pop-up.
Showing the whole tower at full height
would have made the pop-up technically much more elaborate -
with a much weaker effect.
It is worth it, to focus on the essentials.
The 360° view was too complex for mass production,
so I designed a simplified version that shows only two facades.
Here the 180° pop-up card stands upright.
This type of layout offers many beautiful design possibilities
that would not be achievable
if the card were arranged horizontally.
Video animations can be seen in the real building.
In the pop-up, the windows can also show colored images.
All you have to do is to insert colored paper strips.
Pop-up cards inspired by architecture.
It is not always possible
to reconstruct the original architecture
as a pop-up card.
The following examples show cards
where I used the original architecture only as an inspiration.
Here I have highlighted the most important aspects of the building
in an artistic way.
The front of this building is not shown realistically -
but anyone who knows the original building
will recognize it immediately when the pop-up card is opened.
This invitation card shows an artistic variation
of the supports of a new exhibition hall.
I was also commissioned to design the menu
for the opening ceremony.
The menus were not designed as pop-up cards,
but as 3D paper objects
that could be assembled and disassembled
within seconds.
180° pop-up cards with an all-round view of the building
Cards that can be viewed from all sides
are highly impressive.
Sometimes a great effect can be achieved
with a simple model.
Sometimes it is very complex
to design a pop-up card
that shows a 360° view of a certain building.
If there is enough time and budget,
amazing results can be achieved.
Not only the 3D paper engineering
had to be developed for these cards.
For all surfaces in these pop-ups,
detailed illustrations needed to be created.
There are many ways to put a building into the spotlight.
I hope that my works will inspire you to create new ideas
for your own marketing campaign –
for the promotion of your real estate project.
If you are looking for a professional designer
for a printed matter with a surprising 3D effect,
please do not hesitate to contact me.
I do commissioned work
and I will be happy to support you.
You can find my contact details on my website:
peterdahmen.de
Thank you for watching!
Bye bye!
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