Which google ads campaign is right for you?
This video is for all the Google ad-ders out there, that want to find out more.
First we're going to go through all the campaign types, and why they're important
and then at the end, I'll tell you which is right for you
First up, search campaigns can be used for most businesses
They allow you to identify performing keywords, and appealing adtext
which is applicable to nearly all forms of digital marketing
A search campaign is used when people are searching on Google for your product or service
It appears in the top of the search results, and will have a little AD box next to it.
Next we have display campaigns, of which there are many sub-types, including placements,
interests, topics, and remarketing
A display campaign uses image and banner ads in order to present yours ads across the web
on the display network.
This also includes Youtube Pre-Rolls and Mid-Rolls.
I'm about to discuss Google Shopping, but first I'd like to let you know I'll be delving
into each of these campaign types in the future on this channel.
Subscribe below to make sure you get those videos, comment as well, and hit that like
button.
And on to Google Shopping.
This is really the simplist decision I have to make in regards to which company and which
business is going to work best with this campaign.
All you have to ask yourself is, "Are you an E-Commerce Store?"
If you are, and you can buy online.
Then you need to use Google Shopping.
The truth is that your business is unique to you, I can't tell you which campaign to
use, you need to figure out how your clients interact with your business and what you're
selling.
I've been Sam Fields, you've been awesome, subscribe, comment, and like.
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