In Part 1 of this video
we looked at the 10 Key Conditions
that organisations who
have successfully achieved sustainably
higher levels of employee engagement
have managed to get in place for their people.
If you too would like to start building your case
for making those changes and
investing in developing Employee Engagement
in your organisation,
to produce a more effective,
fulfilling and profitable operation.
Lets look at a simple
framework approach that can help get you started.
Before we start,
if you need to, Please take a look at Part 1 of this video
and make a copy of the 10 Key conditions
that you will find in the description.
This simple framework approach
will help to you think through
firstly, what are the current conditions
in your organisations your "is" state,
Secondly, what action steps you could take
that could change those conditions
and thirdly, what the bottom line, cost benefit
of those changes might be
that would i justify the effort.
So, as a first step,
get together with your team
and for each of the 10 Key Conditions
do a little brain storming
and make a list
of how people are currently experiencing
their work environment.
Then, as a next step
against each item on your list
write down specific actions
that if taken would allow your people
to experience that Condition as positively as possible.
Lets take a look at what those first two steps might look like:
for example: for our first Key Condition, No. 1 which is,
about how work fulfils our need for meaning and purpose
It might be that after careful reflection and discussion
your is state list might include that:
Firstly, people don't see much connection
between their own work
and the value that is being produced for customers.
Secondly, not much emphasis is put on
recognising the value of individuals work.
Thirdly, managers don't seem to think
people's personal feelings about
the meaning and purpose of their work are relevant.
Fourthly, linkage of the individual's work
and the broader organisational effort
typically only comes up when something breaks
and individuals receive negative feedback and frustrations.
...and so forth.
Work through all of the 10 Key Conditions in this way,
trying to really flesh out as far as possible
what conditions currently exist
that might get in the way of
people having a completely
positive experience of each item.
If you are find this more challenging
than you thought it would be,
bringing in a trained facilitator
to help keep the brainstorming process on track
can be very helpful
Anyway, once you are happy that
your list is as complete as possible,
the next step is to think about specific actions
that would positively change each item on your list.
You might, for example come up with that:
all supervisors could be actioned to have
daily or weekly performance boosting
personal conversation with everyone on their team
to give positive feedback and acknowledge them
for how their work contributes to the wider effort.
This might lead to the idea that
managers and team leads need to be performance managed
by their supervisors to ensure
that they are doing this consistently.
HR could ensure that more
emphasis is put on identifying
individual's sense of personal values and purpose
during the hiring process
to ensure a better fit with each job role.
Training could be given to all managers and team leads
on how to develop emotional intelligence skills
and provide affirmative feedback
and deal with performance failures
in a positive and supportive manner.
You might want to add that
Induction training needs to highlight
the value that the organisation delivers to customers
and how the contribution of individuals
performing different job functions
can make all the difference.
And so on and so forth,
I'm sure you can come up with many more ideas,
once your creative juices are flowing
The important thing is
try to capture as much detail as possible.
So, armed with these two lists
your current is state and your action list.
You now need to add a third column
And think through how to best implement
each action item in your organisation.
Is it a change in process, technology,
quality control or behaviour.
Think through what the costs
of implementing these changes might be.
Much can achieved
without spending any money at all.
Although you will need to think through what hidden costs
your proposed changes might have.
For example, on increased workloads for supervisors
if they were to spend more time
in engagement boosting activities
with their team members.
What are the implications
for their current workload demands?
What are the implications for
HR, training, tech support functions
and the recruitment, staffing
and performance management processes?
Once you have answers to all of these questions
for each item on your Action List
for all of the 10 Key Conditions
you will have all the raw material
necessary to start building your business case.
A road map of specific and costable actions
to get you from your current situation
to one where the conditions for high engagement
have been built into
the core dna fabric or your organisation.
All you then need to do
to finish building your business case
is to project what you think
the impact of improved employee engagement would be
to your key business performance metrics.
You need to be able to project
what a fully engaged workforce would do
to your revenue, margin, growth,
customer satisfaction and loyalty numbers.
How would it affect your staffing costs?
What impact would it have on
recruitment, retention and the
financial and operational costs of staff turnover?
Adding into your case projections
of the bottom line impact
of investing in this change effort
will give you the answers to
my questions at the beginning of Part 1 of this video
what kind of return on investment could you expect
or alternatively, what would the cost of doing nothing be?
You may have noticed that so far,
I haven't mentioned the popular approach
of surveying employees
to assess and analyse engagement levels.
Now while, I do believe a lot of value can be derived
from having systems in place
that monitor engagement levels over time,
especially for larger more complex organisations,
just like for a doctor
taking the patients temperature and blood pressure
does not create the cure.
Being able to collect and analyse engagement data
while it might be interesting and informative,
in itself does not necessarily do anything
to shift the culture and behaviours
throughout the organisation
to actually create higher engagement.
And if senior leaders need to rely on survey data
to tell them what the state of engagement and
disengagement is throughout their organisation,
by definition they may be too far out of touch
with the day to day realities of their people
and would probably find it valuable
to reconnect with the simple leadership discipline of
MBWA management by wandering around,
getting out of their c-suite offices
and regularly talking to their front line workers
about what they find challenging and rewarding with their work,
can be a really enlightening experience for many senior executives.
Clearly this short video can only scratch the surface
of what is a big and complex subject
and there is a lot more that we need to talk about,
but I will be drilling into many of the aspects
of the process of developing employee engagement
in upcoming videos.
So, make sure you subscribe
to keep up with my videos
as I manage to get them posted.
My name is Nick Musgrave,
I specialize in helping individuals and organisations
achieve their best potential.
In this series of short bite-size videos
I am exploring how you can deepen your understanding
of the links between Neuroscience, Emotional intelligence,
Leadership and Engagement.
and discuss the many practical ways
that can help you move up to the next level
both personally and as the leader of others,
wherever you might currently be on the Engagement scale.
I hope that this quick skim over the 10 Key Conditions
that need to be in place to promote engagement
and my simple framework
to help get you started building your own business case
has been of some value to you.
To make sure what I am giving you
is relevant to your own learning needs,
please leave me a comment
I'd love to know what you feel,
or if you have any particular challenges
or success stories with leadership and
employee engagement in your organisation,
that you would like to share with me.
Thank you for staying with me to the end of this video.
Don't forget if you like it give it a like.
And I would love you to click the subscribe button
and join me on this journey of discovery,
and check out the next video
in the Leadership for Engagement series
for more practical tips on how to
boost engagement for yourself and the teams you lead.
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