What's up guys! So what's the deal with email lists? I mean, aren't they like
super outdated and totally useless? Not so! They're actually the best tool that
you can use to market any business, and in this video I'm going to show you both
the why and the how of getting started with email lists in private practice.
Welcome to Private Practice Skills. I'm Dr. Marie Fang, psychologist in
private practice. I post videos offering tools I learned the hard way about
starting and growing private practice so that you don't have to. So I did a quick
poll on Instagram the other day and it revealed that 96% of you who responded
to that poll do not yet have an email list set up for your private practice. By
the way, quick shout-out to my friend Dr. Ann-Louise Lockhart who was the one
respondent who did have an email list. If you're wanting some inspiration for
private practice and inspiration for life, go check out her Instagram page.
She's really killing it not just with her email list, not just in private
practice, but in life. Okay so let's clear something up first about email lists.
Email lists are totally worth your time! I know when I first heard about email
lists, they seemed so archaic and useless. I mean, don't people just kind of delete
them and not look at them?But in reality they're so much more valuable than all
of the social media platforms because on social media platforms like YouTube,
Instagram, Facebook, etc., those platforms own your followers and subscribers. They
can change their algorithm at any point and suddenly you don't have any
engagement on your posts. But with email lists you own your email list. You can
contact your email subscribers at any point that you want and no one can take
that away from you. And just a little bit of data to drive this point home: for
example, on Instagram every time you post something only 6% of your followers see
that post. That means every time you post something 94% of people
who said, "yes, I'd like to see all of Marie's posts" never see it. In contrast,
through email I average about a forty percent open rate. So that's six times
the percentage of people who are seeing my posts on Instagram. So why does
getting your content in front of your target audience even matter? Well if
you're able to be in the inbox of your loved ones, networks of current clients,
past clients, anyone that you might know - or be connected to you - if you're in
their inbox every single week or every single month helping them with helpful
tips and tools in your niche then when somebody is needing to come to therapy
for the first time, or maybe return to therapy,
refer someone else to therapy, you're going to be top of mind for your niche. This
will help build trust and make you the go-to person that people reach out to
when they need some support. Okay so now hopefully you're bought into the idea of
an email list, but my guess is if you haven't gotten started with email lists
before it could seem really daunting. So I'm going to walk you through how to get
started with building your email list. First, pick an email service provider.
This is the service that simply collects emails for you and helps you schedule
and design the emails that you send out to your following every week or every
month - however often you reach out. There's many email service providers
available out there. Personally, I found MailChimp to be the most user-friendly
and the easiest to use if you're just getting started. It's also completely
free up to the first 2,000 subscribers. So that could be a great option for you.
Once you have your email service provider set up the next question is: how
do you get people to sign up for your list? First, make sure make sure make sure
you never add people to your list without their permission. Not only is
this rude, but the land of the Internet has really strict rules about how to add
people to an email list. So how do you get people on your list? This leads us to
step two, and that's creating a freebie. As an incentive for people to sign up
for your email list it helps to give away free and helpful content in
exchange for someone's email address. You really want to make sure your freebie is
relevant to your niche as a therapist so that the people who are signing up for
your freebie are people who are going to want to see the rest of your content. So
for example, with Private Practice Skills I'm all about helping people start and
grow their private practice. And as of right now the freebie that's gotten me
the most email subscribers is my giant complete checklist all about how to get
started in private practice. So it makes sense that people who want that freebie
also want to see my other content related to my niche. Once you have your
freebie developed, the question is how do you get people to connect the freebie to
their email and have it all signup so that they end up on your email list? This
is where creating a landing page is super important. So you go back to that
email service provider, let's say you're using MailChimp, and then you need to
design a landing page. A landing page is effectively an intermediary between your
website or your Facebook or wherever you're posting
a link to your freebie and the signup form for people to get added to the
email list. So you can see as an example on my main website there's a link to
sign up for my free start up guide, and once you click on it you're actually
taken away from my domain name and onto a MailChimp landing page. This is just an
example of what a landing page looks like. You can design it to be completely
consistent with your brand, but it just makes it easy for people to be able to
put in their email and get it added to your email list. So the next step is to
create a welcome email. This just means that once somebody signs up for your
freebie, not only do they get access to that freebie but they automatically
receive an email in their inbox from you welcoming them to your email list. This
is a great opportunity to introduce yourself and set some expectations for
what's going to come in their inbox now that they've signed up for your email
list. So it's helpful to include what to expect as far as content as well as
frequency. There are ways to set up an automatic welcome email through
MailChimp and all of the service providers, making it easy to just do it
once and done and never have to look at it again. The next step is to find places
to market your freebie. This is also referred to as a call to action. So
basically you want to put a link to your freebie landing page everywhere you can
possibly fathom, whether it's on social media, on your website, on a specific blog
post, maybe in your email signature. You want to make it really easy for people
to see that freebie so they can go ahead and sign up for it. And the last step of
course is to send regular emails. Find a rhythm that fits for you and your
routine. So weekly is great, but if it needs to be every other week or once a
month - whatever works best is better than nothing. Just be sure not to promise
weekly emails and then drop off the face of the earth
after four months of not hearing from you. Coming up with content for your
regular email doesn't have to be earth-shattering. If you're already
posting blog post content, or maybe to social media, or maybe you're giving a
workshop coming up, these are all great items that you can simply borrow that
same content and repost it in an email format. So personally I release a new
blog post every week and I sum it up in my weekly email and give
people a link to go see the rest of the blog post if they're interested. And ta-da!
That's it! You're on your way to have everything you need to get started with
email lists. If this sounds overwhelming to you, take off the tiniest pieces that
you can chew and just do little steps at a time. Don't try to have your entire
empire set up with multiple freebies right at the beginning. Once you've
gotten into the groove of having an email list and contacting them regularly,
you're set up for all the more success in the future. So if you ever decide to
release an e-book or an eCourse or some type of workshop, there's some type of
promotion that you want to announce, you can simply send that to your email list
and you're much more likely to have people respond to that call to action
than if you just posted it to Instagram or somewhere else online. Well I hope
this video sparks an interest in starting an email list for your private
practice. Until next time, from one therapist to another: I wish you well!
personally I found mail chip-to-chip personally I found mail chip to be chip!
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