Hey how are you hope your day is going good. So I just want to give you a quick
introduction video on lead magnets. What exactly is a lead magnet. So as the name
indicates it's a magnet which attracts leads to your business. You might have
heard other terms which reference to the same thing like freebie or subscriber freebie. So it's
basically a piece of content which you provide and the people can access that
by signing up by providing their name and email address they can get access to
this piece of content. So that which acts as you know you know something as a
magnet luring people to your business is a lead magnet. So other terms for this are
freebie or subscriber freebie. So basically it's a piece of content. It can be
anything from a eBook, a report, a guide or a checklist, a cheat sheet or
it can be in other forms like an infographic or it can be an audio
training or it can be a video training, webinar. It can be in any format. The
purpose of this is to attract leads coming to your business so it is either
provided in a landing page on its own or you know somewhere around on your
website there will be a signup form where they can fill in the name and
email address and then once they did it, once they complete that then email it
then because it's tied in to your email service provider, they will get an email
giving them access to that piece of content. So that's basically what a lead magnet
is and lead magnet is a very useful tool to grow your business
because it can attract more people coming to you and it can decrease the
bounce rate of your website. So those people those who are coming in and
going back without doing anything can we converted. It can be lured into
signing up and start the relationship because sometimes I've
been to some websites for reading the article and then I see something very
interesting something like a checklist or a toolbox guide or something of that
sort which actually gives me an insight or which is something which really solves a
small aspect of my problem that I have at that point, I sign up, I get access to
that and same way your people who comes your site will do that if you provide an
offer which aligns with them, their need and which aligns with your core offer
which is very very important. So that's exactly what a lead magnet does. It is
attracting people to your website, getting them make the first commitment
you know so that you can nurture them, make them know make them love you
using your content, using your email sequence and eventually you can offer
them your products and services or whatever you are selling. So that's
basically a lead magnet is. So I hope this video quick video will give you an
thorough introduction to what it is and if you have any questions or need any
clarity on this, do drop a message. I'm happy to help. Thank you and have a great day!
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