Hello and welcome to a new season of Inside The Box
My name is Mads Emil
and I have taken over the role as host for Kenneth.
And it is no joke, but we are actully
visiting Kenneth today here in episode 1
of the new season.
Join us here
where Kenneth is hiding.
We will get in. He locked us out.
No...no...no...no...
I am not strong enough, okay.
What's up Kenneth! Welcome!
Thanks for having us. Of course.
Awsome! Join us inside
Kenneth's man cave.
This is every
man's hot dream.
Everything from guns
to the best of Supreme.
Tell us, how did you manage to get
a room like this?
There has been a lot of sweet talking to the girlfriend.
But she also saw
all my shit, that she didn't want to look at.
So now I have a room. where I can stash it all.
It is really nice. I would have liked to
have a flat screen in here, so I could play Fortnite
But she said 'no' to that.
She would never see me.
So maybe that is fair enough.
But let us talk about your sneakers.
Yes.
You have been a part of Rezet
almost from the very beginning.
There are many great things about my story with Rezet
and the way we are connected.
We have common friends.
I did not know Kasper and Mathias
who are in charge.
They needed a photographer
actually not a photographer.
They needed pictures of the store.
I came in for a meeting and met Kasper
and we went over some things.
So I ended up helping them
with shooting...Back then
it was not web-based yet.
So we are really wayback to when people
did not use websites and webhops yet.
It was more Facebook and stuff like that.
So I helped them make a set-up
so they could shoot the pictures by themselves instead of
hiring a professional photographer.
I ended up doing
the first images.
Plus I ended up working in the store
for a year and a half.
Basically for free because
I really believed in the brand.
And as you can see today, there is a
store in all the large cities
in Denmark.
So it is fair to say I have been there since the beginning,
and have been dealing with Rezet
and I am very proud of the guys
and where they are today.
Have you always been interested in sneakers?
Or was it something that came to you?
It is probably something
that came to me. I haven't always been
interested in sneakers
on the same level as you.
But for 7-8 years a least
it was
flat shoes. I have been really
into skateboarding shoes.
Flat and not much running.
But then
when I at some point became
ambassador for adidas.
My interest increased even more
for it.
But as ambassador
in Denmark, the relationship is loose, so I can
still wear Nike if I want to.
But to show my loyalty
I wear mostly adidas.
And buy most of my adidas shoes myself.
Let's talk more about that.
There is no way around it
-we took a look around
-berfore the camera started running...
It is maybe 90%
adidas. Or is it 95% adidas?
Yes, almost 95% I think.
I have a little bit of Nike
which...
I have for practical reasons.
I have these Jordans - I cannot reach.
Let's see if I can get them.
There we go.
Okay.
Nice Jordan 11's here.
Yes and I actually only use them as
winter shoes because
Timberland and all that hurt my ankles.
My ex-girlfriend gave them to me.
So I have kept them
and use them
for winter and they are really nice
to wear.
adidas should step up their game
on winter sneakers.
And then I have
as I mentioned I was really into skate shoes
and especially Nike SB
and mostly because it is a Supreme collab.
So it is a nice
SB Bruin. No, it is actually a Blazer
Sorry. A Blazer Low
from 2016.
That is fresh. A cool color.
I traded them for a pair of Yeezy's. I am not
into Yeezy as much
as I was in the beginning. I think
it died out pretty fast.
You were really.,.. You...
basically had them all, right?
Did you get rid of them or?
I only have one pair left.
These.
Those are fresh.
I like these the best
right now - even though they are not
very limited.
I still like these.
Add tapered pants
or joggers - then they are very nice.
Most definitely. So I use
those once in a while, but it is not my....
...My love as you can see is
Ultra BOOST
which I have
a good amount. Yes for sure.
I haven't always care a lot about
it being... what is it called...
really limited and hard to get a hold of.
I really do not want to spend
too much time on it.
So I just bought all the Ultra BOOST...
I could through Rezet.
And some of them are
pretty limited.
Let's take a look at some of them.
These.
Up here.
Can you get them.
These.
Luckily,
what makes it cool working for adidas.
-not just as ambassador but also as photographer.
I have some nice hook-ups.
They are my good plugs.
I got these via adidas.
Pretty difficult to get a hold of.
Yes for sure.
Those are fresh! Super fresh.
Was it Nice Kicks?
Yes. There are super cool with tie-dye.
And you wear your shoes as I can see.
Yes - I use
my shoes.
That is really cool.
What is that makes Ultra BOOST so special for you?
Well, I am a very simple dude.
So conveniency and
comfort
are important factors for me.
And that is what Ultra BOOST
is all about.
There are easy access.
Kenneth let's take a look, you mentioned...
both Kith and
some other stuff down here.
Again, a huge thanks to adidas.
They also helped me with these.
Shit adidas!
Call me if you can hook me up.
These from Kith.
I have been eager
to wear.
They have been worn a lot. As I mentioned...
-I wear all my shoes and use them until
they look trashed.
Until I get tired of them.
It has super
comfort with this sock.
I really like the
colorway on them.
Just go at them with some
cleaner, and then you will have it.
They can last for a while longer!
Again,
- a pair of Neighbourhood NMD.
I got them a while before they released
in the stores here.
I love the embroidery.
I feel,
the NMD hype died a little after these
-or a little bit before.
But I feel these
haven't felt as NMDs.
I just really like them - the colorway!
The little details with the tiger print,
the embroidery and stuff like that.
So I was very excited about those.
What's your
favorite pair? I just
got them. I need to remember...
...to give a shout out to Mathias Ong, who's also
from Rezet. Before he turns
completely Hype Kid! Remember to give a shout out
or he goes...
These are the ones that I just got.
Futurecraft 4D
I wore them for Distortion!
Wow!
Yeah, I don't care.
I really
like them.
This is The Grail for me.
I have been after these since The Olympics
in Rio, where I
vent to visit... I was working...
in Rio during The Olympics.
I got
an invitation from adidas to go
take a look at their base.
We saw these.
Well, not this exact pair,
but the first version
of these that were given to
Friends & Family and especially
the gold medal winners got a pair
of these 4Ds. So I have
been craving them efter since. And I put
Mathias on the case.
He made the research to see if he
could me a pair and we came this close
to him keeping them for himself - I just said
Dude!
Don't do it to me. What did you have to pay?
A fair price or what?
Well...
DKK 7,350,-
I paid that for a pair of shoes... DAMN!!
That's the most...money
I've have ever paid for a pair of shoes.
I need to mention that I sold
a pair
First generation Pharrell
Human Race - the red ones
for DKK 4,000,- and I sold a pair of
Human Race "Oreo" for DKK 1.000,-
So I feel...
I was given both shoes.
I feel I only paid
DKK 2,300,- for them, which is less than retail.
That a nice way to wrap your
head around it. You allow yourself to pay
a lot of money for something
you really want and the two other pairs
I didn't use anyways.
They cost 300
Dollars in retail, I think.
For Futurecraft, and I believe
they have been released ones or twice
I belive it was
15,000 pais or something
were sold in SNS
and in Kith.
Yeah - something like that sounds right.
Some of you out there will probably
correct me. Will they ever be back?!
I don't think this model will be back
anytime soon. But I have seen a lot of...
3-4 versions
which have already released
with the 4D
printed sole. They are super fresh.
Nice choice!
What else do you have that you want
to show?
I have these Ultra BOOST
Uncaged "Haven"
These have been used.
I have a cool story connected to these.
Or a fun story...
I got them a month before they released
Worldwide.
Actually they released
in Taiwan or was it Thailand?
-one month prior to everywhere else.
I was in New York to
work with Shaka Loveless.
I was walking around in these.
People turned around.
They were looking at the shoes.
And asked where I got them.
Yo! I am ambassador for adidas
so I get everything a bit before everyone else.
They thought it was funny.
Let's more about...
this adidas
ambassador thing. Does that have something to do
with photography?
It is primarily because of photography.
I have
been with adidas for
what did I say? 5-6 years!
Something like that.
Just before social media
became a thing.
I made one video and have been there
ever since.
I did one job for PUMA when I
did something for PUMA International.
I had to shoot the
Italian national team.
A huge experience.
That was the
only thing I did
internationally.
adidas is mostly
in Scandinavia.
So I shoot a lot of social content
and photograph their athletes. Pernille Blume
as an example.
I have these...
Which I actuallt think are
classics and not so hyped with the young ones.
These...
two.
Let's see if I can get it
without all the other shit falling down.
Almost!
Alright. There we go.
Superstar UNDFTD.
Some old
adidas
which I will never
use. Superstar isn't really my
shoes. But
I like to have it in my collection.
They are fresh.
Are you a Bathing Ape fan?
I have been but I think
it's too crazy
for someone
like me. who is 34 years old.
But I think they are super nice.
And nice to have as a part of my collection.
They are super cool.
You tell us that with BOOST
it is generally the comfort
but is there something special about adidas
that does it for you?
You are not really into
Superstars, but adidas as a brand?
I think I enjoy the story behind it.
And they way they
storm forward.
But also because they made
so many collabs with different artists.
Pusha-T and
and now Drake
-well, it hasn't been confirmed yet.
But Drake and Kanye West and
how an aritist like Kanye West is able to
almost change their entire
reputation
increase sales.
I'm sure, that Kanye West
was a major factor.
But alse because the
adidas family has supported me
through my career.
They have been there
to support me from the very beginning.
So that's
besides
the brand itself, but more about the people
I work with.
That's super cool.
How about
from back when
you started in Rezet.
The development
from when you started
and people didn't think sneakers
could get any bigger, but they did.
What do you think about that development.
I think that I, Kasper and Mathias
and the other boys
who were a part of Rezet kinda knew
that Rezet would make it.
It is crazy to see
as an example
from our time
back when it was a little easier to get a hold of things.
To now, when it is super hard. But I understand
why some of the young kids line up
to get the shoes and make a business out of it.
Today it is about
showing off and make money
on your own. I have to say, that the young kids
are great at it.
So nothing but respect!
Except, when I have to pay so much
for a pair of shoes that I really want.
But that's how it is. You yourself
have been a part of the resell market.
You mentioned you have
sold here to buy there.
Is it...
something you think
is cool with all these Facebook groups.
And the way you can shop around
to be able to buy something else.
I don't mind. I would not be able
to get these shoes, if it wasn't for the reseller market.
Because
they are only sold in stores in New York.
So for me
who is not there in the line
I would have never gotten a hold of them.
So I think the resell market is a good
way to get things.
You just have to pay extra.
That's the down side.
But if you really want it...
Yeah, I think
it's a days salary to stand in line
and wait anyways, so I
don't resell
to make it more desirable. It ensures
that the shoes that I don't wear
have the same value
or more. And that's the same with my Supreme collection.
I'm a hoarder dude.
I have so many weird things.
I know all about it.
Supreme, Be@rbricks
my KAWS figures and all my
shooting stuff.
So, yeah.
It's nice for me to think
that even though I spend a lot of money on it
it will not loose value unless I break it.
You need to take good care of your things.
Is there anything,
you are getting in the near future.
Not really.
I take it along the way.
I have become better at
not buying just to buy stuff.
Maybe because I'm older now.
But I like to collect
things. Mostly gadgets.
Stuff like that.
So no new sneaker
from adidas that you know about
or a special BOOST or something?
I would like to get a hold of AlphaEdge.
But I don't know
if it's available here in Denmark.
Or if Rezet gets it.
I hope they get it.
It is fresh.
Usually adidas
is helpful.
They help me get the shoes
I like. We will not see you cry
over an Air Max 1?
No - I was really close
with the Vapormax, where I had to
check out what the hype was all about.
It wasn't something for me.
Fair. That's loyalty
to The Three Stripes
we are dealing with here.
Kenneth, it has been a pleasure
to see.
It went well. Thanks for having us.
I am outta here.
I'll grab my stuff,.
Talk to you later.
See ya! Awsome Kenneth.
See ya!
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