oh you're thinking that Direct Mail is dead for your auto repair shop on this
video I'm going to prove to you that it isn't I'm gonna show you a legit way
that you can use this right away and I'm gonna give you a dirty little secret
that no one else will tell you so buckle up we're gonna start right now oh and by
the way put your wallet away cuz there's nothing to buy here! I'm Matthew Lee the car
count fixer thank you so much and welcome to car count hackers we're all
about growing your car count incoming profits so that you can change the
lifestyle of everyone you care about so are you ready to get started why am I
talking to you today about Direct Mail instead of Instagram ads or Facebook or
you know Adsense programs I'm talking to you about direct mail for three
important reasons number one it works when it's done right number two it's
targeted number three it's so cheap to get started there's absolutely no reason
why you don't jump into this today understand that virtually every day I
talk to repair shop owners who are asking me questions about how to get
more car count and how to get more profits in their repair shop and when we
get into talking about the number of customers they have they tell me numbers
that are virtually outrageous they tell me they have two thousand five thousand
ten thousand customers on file spoiler alert if you have five thousand
customers you wouldn't be watching this video but let's get back into direct
mail look I know that you've got two hundred five hundred even five thousand
customers on your database that's great but understand this ten percent of
America moves every month so you're looking at your customer list and you're
saying why don't I have enough car count so why don't we understand how to do
direct mail properly well let's start by developing your postcard first that's
the cheapest way to get started number one any piece of advertising has to have
a powerful headline and I've got an entire video I'll link up here about
headlines and how to use them to attract more customers secondly don't forget
some of the basics you want to have your return
address your postcard should always have a picture of you the shop owner include
your title underneath it and there should always be room for two or three
short testimonials about who you are on the back of that postcard you want to
have a kick-butt offer something that makes them stop in their tracks
pick up the phone and call you to book an appointment on top of that you can do
a whole bunch of other things if you take appointments on your website be
sure you include a link to your website where they can book an appointment so
can you see yourself putting this together so now let's jump into actually
creating a dirt-cheap postcard before I do all that I gotta inject a little
technical stuff here understand that according to USPS your postcard has to
be at least three and a half by five inches and no more than four and a
quarter by six inches long I know it's a little small but when you keep it down
to that size USPS first-class postage rate is thirty five cents at the time of
publishing so what can you get for thirty five cents I know virtually
nothing so now that you've got the elements for your postcard let's work on
the design so start with the design size that starts at eight and a half eleven
then divide that in half one way and then in half the other way now you've
got space for one two three four postcards so now you're gonna work on a
design that's four and a quarter by five and a half inches and that's gonna hit
the USPS first-class postage rate of only thirty five cents when you send
those postcards out with all the design elements that we talked about earlier in
this video you're gonna have a return address on that that means any one of
your customers that's moved you're gonna get that mail back what do you do when
you get the mail back simple you've got choice of one or two things number one
you can delete them off your list but before you do that pick up the phone and
call them contact that customer it could be that you just got the address
incomplete maybe they give you a street address and didn't include an apartment
number or a unit number so you want to pick up the phone and talk to that
customer before you just delete them off your list so what's the dirty little
secret we talked about earlier it's this if you follow my directions
use a headline on your postcard include a kick-butt offer and by the way if you
haven't already downloaded by one-page worksheet fill in the blanks on how to
develop your own kick butt offers you could do that and I'll leave a link in
the description notes below but do that and here's the second part that no one
else will tell you at 35 cents worth of postage you're going to check all the
addresses of every customer you can't fire up your car for 35 cents
and drive halfway across town see if mrs. Jones still lives there so doing it
by a simple postcard you're killing two birds with one stone you have an
opportunity for an advertising opportunity to generate work and get
your customer back into your shop secondly you're double-checking that
mrs. Jones still lives there and you're technically cleaning your list then when
you have a clean list you're going to be in a far better position to send out
targeted direct mail and no waste involved so I hope I've answered all
your questions with respect to design and doing this so once you've got all
those basics of the design done all you have to do is send this over to your
local print shop or even the office supply printing department and they'll
run these just be sure you tell them you want this run on what's called cover
stock it's a heavier material and it's adequate for postcard mailing but having
done that if you follow everything I've shown you here with respect to the offer
the headline and everything else you're doing two things number one you're
contacting your customers and giving them a kick-butt offer to generate car
count number two you're technically cleaning your list and while you're here
if you have any questions about this you can go ahead in the comments below and
leave me your questions whether it's respect to design or actual you know
doing this or if you want to talk to me personally there's a link below where
you can ask me any question and I'll give you a personal response after that
you want to go ahead and follow the link below to how to double your car count in
89 days it's a brand new free training course that you can register for now I'm
going to show you how to market your repair shop in any
I don't care who your competitor is I don't care whether it's a new car dealer
big box chain store or even a national chain of auto repair shops even the
mobile guys I'll show you how to actually get customers to refer you and
show you how to get customer reviews all the time build your business because
times are starting to change you need to get involved so go ahead and do that
in the mean time my name is Matthew Lee the car count fixer I can't wait to see
you on the next video better yet can't wait to see you on the
training course go ahead and smash that subscriber button and let's get started
talk to you soon take care
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