hello world this is ina and I'm here to show you how to live your best life
through entrepreneurship are you ready for this today we're going to talk about
professional photos when people go to your website they want to know that
they're going to be in good hands they want to know that you know what you are
talking about and for some reason when our brains see professional pictures
great looking shots of someone we immediately qualify them as an expert in
whatever it is that they do so the myth that I want to bust today is that you
can continue to go along and have a professional business without ever
investing in professional photos disclaimer it may happen but it's rare
let's get to the truth and I want you to stick around until the end of the
episode because if you care about this topic I have a freebie for you that
you're not gonna want to miss and if all of this is interesting to you you will
want to check out my episode on branding and on injecting your personality into
your brand it all ties together the
truth of the matter is that if you are in the business of having a product
online people will go to your website and they will judge you harshly on
anything that you have posted out there think about it if you have a choice
between picking a business that has a website that is just okay it looks like
it's just selfies it's very DIY versus a business that has a website that it
looks professional which one looks most expensive to you and that's really the
heart of the matter is that the more professional-looking your stuff is the
more you will be able to charge for it because it will look higher-end than
those DIY websites you see branding is not just about looking good it's about
letting people know in a very easy very visual way that you are worth what you
charge that your product is top-notch and that they should be
using you over anybody else and the best way to do it is to have professional
shots of yourself of your business of your product right on your website and
next I'm going to show you how I go about my photo sessions step number one
figuring out what you want before you even start calling photographers you
should have an idea in your mind for what kind of pictures you're going for
in fact photographers are all different they will each have a different
expertise and you want to make sure you pick the right kind of tog refer for the
job step number two is finding a photographer the way that I usually go
about it is I go on my local town Facebook community group and I post
does anybody know any photographers that shoot this kinds of pictures you can
also go on google and search best photographers in my area make sure you
look at their portfolio and that the vision you have in your mind for your
photos is represented in their past or step number three pick a location
depending on what your goal was and what kinds of pictures you wanted to get you
may choose an outside setting make sure it has shade or go indoors my first
photo shoot was in my house I picked a wall where I was going to take full body
shots against and I even had a storyboard because I wanted to walk out
and make sure that I got every shot I wanted rule number four pick different
outfits for the same photo session so to make sure you can use your pictures in
different web pages and for different purposes bring at least one outfit
change that way it won't look like you took all your pictures on the same day
rule number five understand how professional photographers work you
don't own the pictures until they are finally delivered to you and you are not
entitled to the raw unedited pictures think about it for a second the
photographer is putting their name on their work the way it works is they will
post the proofs online and you will select them from a gallery then they
have the right to edit them and the live them to you some photographers will only
put in the gallery the final work after they have had a chance to vet and edit
it so do not ask for the raw unedited pictures they are not yours and it may
Rob the photographer the wrong way and trust me from someone who has seen the
raw pictures versus the edited pictures you definitely want the finished work
let the photographer's do their job what I want you to do right now is to really
think where you would put your professional pictures are you going to
put them on your website on social media landing pages the best way to go about
this is to actually sit down with a piece of paper and with a pencil and
draw out a storyboard and draw exactly which shots you want to take you can go
to Pinterest for inspiration or Google Images just i-best headshots for my
business there and get some inspiration there and I have a bonus for you that is
really going to help you with all of this I have a bonus for people who sign
onto my mailing list and it's super-beefy
is the ultimate photo shoot guidelines it gives you recommendations on what
kind of pictures to get and the process you should be following to prep for your
photo session don't do a photo shoot until you have seen this document it's
going to save you a lot of time and money and you're going to be happier
with your pictures so go download it at the link on your screen and that is all
I had for you today goodbye world I will see you next time did you know that I
put out new episodes every weekday morning to go with you on your commute
don't forget to subscribe so you don't miss another one and here's a couple
more that you might like have a great day at work
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