With 98% of recruiters and 85% of hiring managers using LinkedIn to find
qualified candidates for open positions, LinkedIn is the place to be if you are
on the hunt for a new job. So in today's video, you'll learn how to stand out and
get noticed so that you'll have recruiters and
hiring managers knocking at your door and if you stay around until the end,
I'll show you where to find a free LinkedIn mini course. If we've never met
before, I'm Heather Austin from ProfessorAustin.com and The Career Club on
Facebook and on this channel I share simple solutions to help you build a
business or launch a career you love so if you're new here consider subscribing
and hitting that Bell notification down below so you don't miss a thing and real
quick comment down below with what your biggest frustration is when it comes to
using LinkedIn. Not only is LinkedIn the fastest growing professional network
online, it is also a powerful search engine for recruiters and hiring
managers to find talent. So what can you do to make your LinkedIn profile stand
out so that you can get the attention you deserve?
Let's jump into it. Step number one is to focus on the top half of your profile.
The top half of your profile is one of the first places that a hiring manager
or recruiter will look when they want to learn more about you. The top half is
considered your profile photo, your headline and your summary. Now I've got
you covered with two videos that go in detail about the photo and the headline.
I'll go ahead and link both of those up below. Step number two to make your
LinkedIn profile stand out is to make your profile keyword heavy. Once you
find a position that really interests you, highlight keywords or phrases that
appear multiple times in the job posting. These words or phrases are indicators of
what the employer is looking for in an ideal
candidate. With these keywords pinpointed, you want to incorporate them into your
headline, your summary and your work experience sections.
Do your best to place emphasis on hard skills rather than soft skills. Soft
skills are things that will show your personality and behavior such as
communication, leadership or even teamwork. Although these skills are
important and employers want to see them, they also want to see more tangible
skills. That's why you want to focus on hard skills. Hard skills will be
something that you've learned or gained from work experience or education. Hard
skills include things like graphic design, accounting, sales and programming.
Think about this step as market research. It's important to tailor your profile to
the position or industry that you want to be in so keywords are going to be
essential to helping you do this. This leads us to step number three to make
your LinkedIn profile stand out and that is to make connections. Believe it or not,
recruiters and hiring managers want to know who you know. They want to know how
well-connected you are in your industry and if you have the ability to form
relationships. For example, if you're lacking in connections this might lead
someone to believe that others just don't want to connect with you or that
you don't want to connect with others. This is a red flag to employers and it
could be an indicator of your lack of people skills so to beef up your network
start connecting with people you know personally and then move on to those
that maybe you haven't yet met in person but you have something in common with,
such as a shared connection, maybe you attended the same school, maybe you even
work for the same company. Now the goal here shouldn't be just to connect with
as many people as you can. You want to make sure that your connections are
going to be real relationships. So to do this, make sure you customize the
connection request when you actually invite a person to connect with you. Step
number four to make your LinkedIn profile stand out
is to get recommendations. One of the most powerful things you can do for your
LinkedIn profile is to secure some well-written recommendations. Now I
always say to get a recommendation you need to give a recommendation. So
pinpoint others in your network that you would like to receive a recommendation
from and compose a high-quality recommendation for them. Cances are
they'll return the favor and don't be afraid to ask for recommendations from
others. A good recommendation will include the qualities that you have that
make you unique in your industry, how the person knows you and what they are
recommending you for. Now here's the cool thing, LinkedIn always allows you to
proof your recommendation before you publish it to your LinkedIn page so if
there's something that's not quite right about the recommendation, don't feel bad
to go back to the person and ask them to revise it before you publish it to your
LinkedIn page. This leads us to step number five to make your LinkedIn
profile stand out and that is to get active. Recruiters and hiring managers
love to see candidates that are active on the platform. This means joining
groups and engaging in high-quality conversations with others inside those
groups. This also means creating your own posts
and articles and commenting, liking and sharing other people's posts and
articles. Another way to get active on LinkedIn is to follow the company pages
of positions you are applying for or even just companies you might want to
work for in the future. Now if you want even more tips to help your profile
stand out, make sure you take a look at my free LinkedIn mini course. I'll go
ahead and link that up below also if you want to build a business or launch a
career you love, be sure to subscribe and if you know someone that might benefit
from this video, please feel free to share it with them and don't forget to
hit the like button below and I will see you guys next time.
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