one of the critics actually that I once
met said yeah Tony's techniques they
were great for about a year and a half
and then they wore off what do you say
to that it's real simple if you don't
work out you don't get up you don't get
a muscle right so I always tell people
this is there's a daily practice like
priming if you don't do that if you get
up and you just have no discipline
whatsoever you get no value of anything
your diets don't work when you don't do
the exercise doesn't work when you don't
do them but mostly people have some
experiences that they want to shift and
once you shift those things your whole
life changes but life is constant growth
my life isn't here because I went to one
seminar one time and now my life is fit
for life I I workout I train my mind and
train my body it becomes a lifestyle
it's not just like you're depending upon
somebody else I'm gonna have to become
somebody's guru I'm not here to give
them a gift I'm here them to open up
their own gifts and that's really what
my work has been so people who succeed
in any situation have a pattern of what
they do to succeed and it doesn't matter
whether that person is succeeding at a
business context or a relationship
context doesn't matter what the
environment is the fundamental lessons
or laws for succeeding are very very
basic so if we're looking for the
ultimate success for me the very first
thing we have is you have to know what
you want which we call know your outcome
you're gonna succeed in anything it's
hard to succeed hard to hit a target
when you don't know what it is and as
simplistic as it sounds do you know do
most people really know what they want
what do you think yes or no at least not
consciously they don't right and so it's
gonna be very very difficult to achieve
what you want you haven't defined it but
this is gonna become a question we're
gonna want you to ask yourself a lot
what is my outcome in this situation I
don't even have a time management system
that I developed it's really a life
management system which we call opa
because the first Oh sounds for what's
my outcome because you can come up with
a question like what should I do
and you're gonna end up with a long list
but as you do all these things what will
happen is you can cross something off
your list and still be unfulfilled and
not really achieve anything that matters
so you say what's my outcome first then
you begin to decide what you need to do
to get the outcome so in this case we
want to say what's your outcome you want
to make it a habit ask this question a
lot
you're in the middle of a conversation
stop yourself if it seems to going
nowhere and say what's my hell come here
I want to connect don't want to
influence this person you want to learn
something what's your outcome for
example how many of you have ever been
caught up in an argument and you even
forgot what you're arguing for but you
knew you had to win how many been there
say I okay if in the middle of that
argument you would ask yourself the
question what's my outcome here I
guarantee you your brain would say well
my how comes not to fight my outcomes to
resolve this and if you get clear what
your real target is your behavior will
change automatically so very very few
people know what they want and the more
are you clear you can get about what you
want the more you can really achieve
some out right underneath this is the
subset of number one still number one
just like clarity is power clarity is
power the more clear you can become
about what it is you really want the
more power you're gonna have because
your brain is like a servomechanism
in a a bomb as an example they sent a
missile out it has a servomechanism it
knows what the target is and when the
target moves it follows it well your
brain is very similar when you decide
exactly what you want you start picking
up information that you never would have
picked up before consciously for example
have you ever bought a particular car
maybe or maybe a certain outfit and then
all of a sudden you see that car or
outfit everywhere how many got that
experience say I well what's that car
outfit already around you all the time
yeah but you didn't notice it because
there's a portion of your brain that it
was responsible for one thing and that
is screening out 99% of what you see
hear and feel in life because if you
were to notice everything that's going
on in this room right now you go stark
raving mad but most of you don't you put
attention to a small number of things if
you could right now notice what millions
of things you can notice my voice you
can listen to what I'm saying you can
notice what's going on the background
the screens you could hear the
air-conditioning you could smell your
neighbor off to all that jumping up and
down notice that right you can feel that
maybe a little sweat trickling across
your chest or whatever was going on
after all that jumping up and down you
could feel the blood maybe vibrating or
circulating through your left eardrum
but you don't think about those things
so maybe I mentioned them or something
triggers it so this part of our brain
that's responsible for deleting most of
our thoughts and most
things that are going on around us that
part of her brain when you know when it
knows what you want it makes you notice
those things you suddenly see that car
because it's important it's called the
reticular activating system you don't
have to write all the down for sure it's
called Ras the reticular activating
system tells your brain what to pay
attention to so when you say this is
what I really want that anything that
relates to that that you would have
noticed before will start popping up
into your focus a lot of times people
say it's amazing I decided this and it
was kind of you know synchronicity these
things started popping up well these
things were probably around you before
but you never noticed them because you
hadn't decided your outcome
now when you know your outcome you're
ahead of 95% of the population but
that's not enough the second thing you
gotta know is lot of times you know your
outcome but you lose your drive you know
you want something but you forget the
most important thing which is know why
you want it know why you want it
you gotta know the purpose in our open
training system when people are managing
their lives we have them ask what's my
outcome and then why do I want this
because any person's success or really
successful I was exactly what they want
they know why the reason I don't know
why is remember I said yesterday reasons
come first answers come second give
enough reasons you can get a big enough
y you can figure out how to do about
anything but you got to have purpose
because purpose provides Drive now if
you know what you want and you know why
you're lightyears ahead of most the
population but you got to go to the
stuff that most people seem to avoid and
that is you got to take massive what
that's right and a key word there is
massive massive action can be a cure-all
when you know what you're after and you
know why you want it because you know
you have to when you take action you
won't just be expending energy you'll be
moving yourself in a direction towards
something you really really want and by
the way last night we call taking
massive action personal what power which
means ability take action and what stops
people from taking action primarily what
fear and the way you get over that fear
is what do you think is the number one
fear most people have failure and the
reason is they feel if they fail they
won't be loved
they'll be rejected they'll be hurt
they'll be judged so what they really
are afraid of is losing love and they
think that this rejection or I should
say this failure will lead to that
rejection or loss of love the truth
matter is you can't fail unless you
don't try you try something doesn't work
you just learn from it and that'll make
you better the next time you go about it
now if you know your outcome know why
you want and take massive action you're
now in the most small percentile of
people on the planet so what's the next
step though well you can take a lot of
action and get caught up in a pattern
like become so determined that you
became like tunnel vision like I know
this is gonna work and so you keep
running east looking for a sunset with
total certainty and a lot of belief
high-standard still doesn't work so what
you have to be able to do to succeed so
you don't get caught up in some old
pattern is you got to know what you're
getting know what you are know what you
are getting the word we use for this as
for sure is we call it sensory acuity
sensory acuity is the idea that you want
to become acutely sensitive to whether
or what you're doing is working or not
you don't want to just say okay I know
what I want to know I don't want it I'm
just gonna make it happen this is how
I'm gonna do it you keep hammering and
hammering and hammering it doing
something that doesn't work and people
do this all the time right do the same
thing over and over again expecting a
different result that's called insanity
you can't do the same thing again and
again expect a different result when you
can see it doesn't get the result but we
get caught up in our patterns so we want
to get really sensitized acutely
sensitized sensory acuity to whether
what we're doing is working or not
and by the way sensory acuity is really
the measure of a person's intelligence
what I mean by that is how do we measure
intelligence intelligence is a measure
of the number and quality of
distinctions you have in a given
situation like for example if you talked
to Eskimos that's actually not the
politically correct term anymore I guess
it's in a way you talked in in a way
what we formally called Eskimos you'd
find out that in a way have more than a
dozen words for the word snow more than
a dozen now I'm from Southern California
guess how many words I have for snow one
I don't see any of it it's called snow
baby right but they got to know what
kind of snow they're gonna make more
refined distinctions to be effective in
the world to get their outcomes they
don't know what kind of snow you can
build an igloo out of what kind of snow
you can take your dogs through what kind
of snow you can eat all right what kind
of snow you're gonna fall through so who
has more intelligence who has more power
in that snowy environment the eskimo
army which one eskimo because they have
more sensory acuity they have more
refined distinctions about what each of
these elements mean versus I to see it
as snow now if you took that Eskimo and
you stuck in my car in Los Angeles then
we fight out maybe I have a little more
intelligence because he might try to
steer the thing using the rearview
mirror right he just doesn't know so
since he doesn't have that acuity he
doesn't have those distinctions he
wouldn't do terribly well there see some
people I can hold this up and I can say
what is this and they say well that's a
cylinder other people say no no that's a
blue white black cylinder someone else
says no no that's a blue color marker a
few people say no no that's not just a
blue color marker that is a pilot super
color bride and WOD color marker and if
you get it in your clothes it'll never
come out now which one of those people
has more power 1 2 3 or 4 4 because they
have the largest number of distinction
so now if you know your outcome you know
why you want it you got your purpose you
got your Drive you got your a and oppa
this is outcome purpose action you know
the massive action you're taking action
and you notice what's working what
happens if you notice it's not working
you're taking action but it's not
getting you closer to your outcome
what's the obvious fifth step but this
step is change your approach change your
approach if what you're doing your Qt
says is not working change it now what
if you change approach and that's still
not working then what would you do what
would you do come on what would you do
change again keep yourself in a peak
state sit up in your chair some of
you've gone back into that deep hypnotic
state of learning I can see and what
have you tried that that didn't work
then what you do what if that doesn't
work what do you do and what if that
doesn't work what do you do what if that
doesn't work what do you do what if
after all that and still doesn't work
what do you do and what have you tried
out and it doesn't work how many times
until you find out what works do not say
to yourself I've tried everything
that's Bowl if you tried everything
you'd have what you want
why haven't tried everything but I tried
millions of things millions
number they're mean them well maybe tens
of thousands tens of thousands name a
thousand well maybe 100 name on it well
maybe I did these two things over and
over again that don't work okay but we
start saying I've tried everything we
tend to encamped that don't we we make
it an incantation then we believe it and
since we think we've tried everything we
just give up that's garbage it's not
true hey let me ask you a question how
long would you give your average baby to
learn how to walk you know before you
shut them off and did let me try anymore
yeah what are you crazy
my kids gonna keep trying until he or
she walks ah magic formula you know what
almost everything the whole world walks
okay so this is the ultimate success
form that comes down to knowing what you
want why you want to take a massive
action no that's working and simply
changing your approach until you get it
that's it
anyone who succeeds does this they may
not call it Robins ultimate success
formula but I guarantee they did it in a
corny example Thomas Edison these lights
in here did this guy know his outcome
yes or no yes or no
he was absolutely clear without knowing
the outcome you couldn't have built that
in a million years it didn't exist
before he had to decide he want to
create this result without the use of
candles did he know why you want to do
it you bet you read his writings this
man had a sense of incredible purpose
and drive
did he take massive action yes or no oh
yes
tens of thousands of experiments did he
noticed when it wasn't working and
learned from it yes or no did he keep
changing his approach that's why right
now in this room we don't smell candle
light right now if you know the old
story of him was written about him early
in his early days he says got his best
friend with him he's doing this
experiment and as he's doing a he
creates a small explosion which shakes
the room scares both of them very very
severely and then at the end of that he
gets up and his friend is totally shaken
freaked out he pulls out his journal he
starts writing and his buddy says to him
what's the matter do you insane almost
killed us so you're gonna wait to have
10,000 failures for you give this stupid
idea up and Addison's response to him
was I didn't have a failure there he
goes that's your 9090 99th failure said
no it's not he said I discovered the
9,999 way not to Nancy Electra light
bulb
but I did discover how to create a small
explosion which may be useful in the
future somewhere else interesting right
because he understood what this process
was hey did Bruce Springsteen use this
do you think you just went out used his
gravelly voice and said they may be born
to USA and everybody went yeah you're it
man that what happened know what really
happened if you know his story was that
all the agents and people who went to
try and book was said just playing the
guitar and keep your mouth shut
your voice is gross sounding it's
gravelly it's irritating no one's gonna
like the stuff keep your mouth shut and
play the guitar but he knew what he
wanted he had all the drive you can
imagine who I wanted took massive action
kept changing his approach till he got
what he wanted how about Sly Stallone
semester slow and rocky rocky story is
this even right but slices to slice a
good friend of mine and when I first met
him years ago
he's listened to my tapes and stuff and
invited me over for dinner we started
talking and I said you know I've heard
your story from other people but I
really love to hear from the horse's
mouth I don't know how much is mythology
you know urban myth and how much is true
so he told me soul story said the
essence of it though was he said he knew
his whole life what he want to do since
he's very very young he wanted to be in
the movie business period I mean not
just TV movies and he just he said why
was for him it was a chance to have
people not only escape but to inspire
people and by the way that drive is what
made most of his movies inspire people
to what they're capable of to overcome
unbelievable obstacles cause in his own
life he felt like he did that when he
was born he's pulled out by the forceps
that's why he looked the way he did
that's why he talked the way he did and
he said so I really want to do that and
he said I knew why I want to do it I
wasn't willing to settle for anything
else and he said what happened was I
went out to try and get jobs and it's
not like I went her jury and they want
you you're a star it didn't work out
real well they looked at me and said hey
you're stupid look and do something else
you know there's no place for you in
that stuff you're never gonna be a star
in the movies you're insane no one's
gonna wanna listen if somebody looks
dopey and talks out of the side of their
mouth right and you got no after no
after no after no he said I was thrown
out more fit more than 1500 times of
agents offices in New York I said there
are 15 minute agents in New York I said
I know I've been on five six seven eight
nine times
he said number one guy went in there and
I got in there at four o'clock and he
wouldn't see me so I stayed there and I
would not leave I stayed overnight they
came back next morning I'm still sitting
there he that's how I got my first job
the guy said plant coming here and he
sat down and he went through this and he
gave my first movie so really I thought
locky versum he said now this other
movie I'd never heard of it he said I
said well what character you play so I
was in it for about 20 seconds I was a
thug and somebody beat up he said
because they made me feel like you know
some of the people hate your guts do
getting beat up it'll be a good thing
and he did like three movies like that
never got anything kept going out
rejection rejection rejection so finally
realized it wasn't working so he changed
his approach he said I was starving by
the way he said I couldn't pay for even
to have heat in my apartment my wife was
screaming at me everyday to go get a job
I said well why didn't you he said cuz I
knew that if I got a job
he said I'd get seduced back and I'd
lose my hunger he said I knew the only
way I could do this is if it was the
only choice have I burned all of the
bridges because if I did a normal job
pretty soon I'd be caught up in that
rhythm and that stuff when I feel okay
about my life and I feel like my dream
would just gradually disappear he said I
wanted to keep that hunger that hunger
was the only thing I thought was my
advantage he said my wife didn't
understand that at all he said we'd have
these vicious fights he said it was
freezing so I was broke we had no money
and he said so I finally went to the
public library one day because it was
warm today I want to read anything since
I went in New York Public Library so I
was hanging out there and I sat it on
this chair and somebody left a book
there and he said I looked at this book
I know the poems of Edgar Allan stories
of Edgar Allan Poe and he said so I
started reading it he said I got totally
in the other girl and polity so I know
everything about it he goes on for
another 20 minutes
tell me about Edgar Allan Poe he knows
everything how he died what it was about
what really happened I said well what
Epona do for you he said Poe got me out
of myself
he got me to think about how I could
touch other people and not worry about
myself so much and he said made me
decide to become a writer I said just
imagine Rocky the writer right and he
said so I tried to write a bunch of
screenplays nothing worked nothing to
work I were totally broke he said I
didn't even have 50 bucks and he said
and finally he said I sold a script it
was called paradise alleys as a movie I
made many years later but I sold it and
he said I sold it for a hundred bucks
he said a hundred bucks was a ton of
money man I was so
Terrel I'm on my way but it never led to
anything he said so finally he said I
kept going and going going he said
finally we were so broke he said I
hocked my wife's jewelry he's the donee
there's some things in life you should
never do
he said that was basically the end of
our relationship she hated my guts so
much
he said now we were so broke we had
nothing no food no money and he said the
one thing I love most in the world was
my dog he said I love my dog because he
gave me unconditional love unlike my
wife and he said so what happened was
though we were so broke that to survive
I couldn't even feed my dog so I went to
a liquor store esit was the lowest day
of my life and I stood outside the
liquor store trying to sell my dog to
strangers as I tried to sell my dog for
50 bucks and he said this finally
there's one guy negotiating with me and
bought my dog for me my best friend on
earth for $25 he said I walked away from
there and I cried he says the worst
thing that ever happened in my life he's
a two weeks later I'm watching a fight
between Muhammad Ali and Wepner this
white guy that's getting bludgeoned but
just keeps on coming even though he get
the hell beat out of it and he said I
got an idea
he said as soon as the fight ended I
started writing he said I wrote for 20
straight hours I did not sleep I wrote
the entire movie in 20 hours straight
right then saw the fight wrote the movie
whole thing done he said I was shaking
at the end I was so excited so I really
knew man I knew what I wanted I knew why
I wanted he said just like your teas
that the formula he said but I said man
I took the action now it's time to
deliver and so he said I went out
started trying sell at the agents and
they all would read it and they'd say
you know this is predictable this is
stupid this is sappy he said I wrote
down all the things they said and I read
them the night of the Oscars when we won
the greatest revenge is massive success
they said so what happened was he said I
kept going trying to sell it trying to
sell it nobody going I'm broke I'm
starving
he said finally I meet these guys they
read it and they believed in the script
and they loved it
and they offer me a hundred and twenty
five thousand dollars from my script I
said oh my god you must have been out of
your mind he said I was I said just one
thing though guys you got a deal based
on one thing and I said what's that he
said I got to star in it they were are
you talking about your writers and no no
I'm
an actor has no no you're a writer so no
no I'm an actor that is my story and I'm
rocky said I gotta play it you know I
got to be the head person I gotta be the
starring role this there's no way we're
gonna pay hundred twenty-five thousand
dollars take some no-name and stick you
in that throw our money away we need a
star you know and I want to have Ryan
O'Neal play rocky to give you a picture
can you imagine
that's who they picked right and so he
said no way Ryan O'Neal's in Rocky I'm
Rocky we do this whole thing right they
funny he said they said we'll take it or
leave it
he said I left the room I said if that's
what you believe you don't get my script
he left here's the man with no money
none totally broke offered $125,000 more
money seen his lifetime he walked away
because he knew his real what knew his
real wife and why he wanted he was
committed to it so he said they called
him a few weeks later and they came and
brought him back and they offered him a
quarter of a million dollars not the
star in his own movie he turned it down
$250,000 they came back their final
offers three hundred and twenty five
thousand dollars they wanted this thing
he said not without me and they said no
they finally compromised and they gave
him thirty five thousand dollars and
points in the movie because I said if
this gonna happen then you're gonna take
the risk with us and the bottom line is
we don't think it'll work but at least
we won't spend a bunch of money on you
and they only spent a million dollars to
make Rocky and it grows two hundred
million dollars at the time I am it was
done pretty well but what's interesting
about this is here's he I said what you
do I mean even 35,000 it's not a
quarter-million that's a lot of money
when you don't have 25 bucks I said
what's the first thing you did I think
he went out and partied or something he
said I went to that liquor store for
three straight days and hoped that the
man and that my dog frequented the store
he's because I want to buy back my dog
and it was so cool right that was really
cool
I said what happened he said third day I
was there this guy walks by and I see
him and I can't believe it and there was
my dog and I looked in and I said sir
remember me and he said it's been about
a month and a half
I find this had all come about he said
member me and I'm the guy sort of the
dog yeah yeah I love the dog he said
look he said I was so broke I was
starving he's my best friend I'm sure
you love him too but I gotta happen
black please I beg of you
he's all people $100 to the dog I know
you baby 25 they'll give you 100
the man said absolutely not no way it's
my dog now you can't buy him back all
right and so I said you know Tony you
know he'd say no your outcome I said
yeah he said I knew it and he said I
kept changing my approach so I went $500
for the dog the guys said absolutely no
way he said $1,000 for my dog guy said
no amount of money in North is ever
gonna get this dog for you
I said what you knew he said I knew my
outcome right because he listening same
skip to him he says I take massive
action he said I got my dog
I just kept changing my approach so I
got it as a word of caution $15,000 and
a part in rocky the guys in Rocky you
know that dog in rocky but kiss that
slice real dog right that's the dog you
buy the back so he put his dog in the
movie and he put the guy in the movie in
paid 15 grand well he had 35,000 and
then pretty cool pretty awesome so
there's always a way if you're committed
just gotta keep changing your approach
you
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