Okay, so, come over here.
We'll leave that in.
Come on over, kids.
Come on, I wanna teach a little about animal husbandry.
Actually, what I'm gonna teach you about
is blogging.
(upbeat rock music)
Now what does blogging have to do with these chickens?
Well, you know, it's interesting.
I was having a conversation with my daughter,
who's running the camera right now,
and we were walking past the chickens.
And she said "Man, they really do follow you everywhere."
And I said "Well, you know why.
You'd follow me too if I gave you everything
you wanted whenever you wanted it."
And then I started thinking about it.
You know what, I can make these puppies follow me anywhere.
And you know why?
Because I'm giving them what they want.
I'm giving them something.
So imagine that these are like blog posts,
or tweets, or really cool pictures on Instagram.
Except for that one, but she's crazy.
But you what,
she still pays attention every once in a while, okay.
But this is kinda like blogging, social media.
I'm not giving them everything all at once.
I'm giving them a little bit
and they follow me,
and then I do a little bit more
and they follow me.
And so --
Oh, damn (laughs)
And then, if I scare them they run away.
But they'll come back.
So what have we done?
We've conditioned the chickens
to pay attention to me whenever they see me
because they're used to getting something good.
And that's the lesson when it comes to social media,
when it comes to your articles,
your videos, your memes,
your blog posts, your Facebook posts,
your Facebook lives, your webinars, everything.
If you're giving them what they love,
they will follow you anywhere.
And it's not like I'm manipulating them.
I'm giving them real value,
I'm giving them what they want.
I don't even really have to think real hard about it.
I just give them what they want.
And, yeah, there's always some weirdo over there on the side
that's not sure or wants to argue with you.
She might think I'm handing out poison, who knows?
So that's the lesson.
That's what you can learn from chickens
and meal worms
and blogging.
So I'm Jim Edwards,
have a great day
and I'll talk to you soon.
Bye bye, everybody.
(upbeat rock music)
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