Uh oh, the Colin Kaepernick's and Nike's of the world will be livid after they find
out what NFL Roger Goodell just said. The Daily Mail is reporting that even though
President Donald Trump has criticized NFL commissioner Roger Goodell on many occasions,
Goodell is now praising the president's leadership and determination for a part of
the new U.S.-Mexico-Canada Agreement that should prove extremely profitable for the
league which keeps losing fans over the National Anthem kneeling controversy.
The new North American trade deal which replaced the old failed North American Free Trade Agreement,
still needs congressional approval. But under the new pact, the NFL could earn more from
Super Bowl broadcasting rights in Canada. And this is huge considering the NFL has been
hampered by a 2015 ruling in Canada stipulating that the Super Bowl must show American advertisements
rather than Canadian advertisements. "We greatly appreciate President Trump's
leadership and determination in bringing about a resolution to our intellectual property
issue in Canada," Goodell said in a statement.
The updated agreement would do away with that stipulation, which would, in turn, allow the
NFL to customize advertisements for its Canadian audience instead of being forced to use the
same ones which air within the U.S. markets. Here is more on this via The Washington Post:
"The usually testy relationship between the NFL and President Trump was set aside,
at least temporarily, Tuesday when Commissioner Roger Goodell expressed gratitude to Trump
for resolving a dispute involving the Super Bowl broadcast on Canadian television to the
league's satisfaction as part of the administration's new trade deal with Canada and Mexico.
"We greatly appreciate President Trump's leadership and determination in bringing about
a resolution to our intellectual property issue in Canada," Goodell said in a statement.
The updated agreement would do away with that stipulation, which would, in turn, allow the
NFL to customize advertisements for its Canadian audience instead of being forced to use the
same ones which air within the U.S. markets. Here is more on this via The Washington Post:
"The usually testy relationship between the NFL and President Trump was set aside,
at least temporarily, Tuesday when Commissioner Roger Goodell expressed gratitude to Trump
for resolving a dispute involving the Super Bowl broadcast on Canadian television to the
league's satisfaction as part of the administration's new trade deal with Canada and Mexico.
"We greatly appreciate President Trump's leadership and determination in bringing about
a resolution to our intellectual property issue in Canada," Goodell said in a written
statement released by the NFL. "Canada agreed Sunday to join the trade
agreement between the United States and Mexico. The United States-Mexico-Canada Agreement,
or USMCA, is the revised version of the North American Free Trade Agreement that Trump had
sought, and it overturns a regulatory order in Canada forcing the CTV network to air American
commercials on its Super Bowl broadcast. "That ruling by the Canadian Radio-television
and Telecommunications Commission prevented CTV from increasing its revenue from its Super
Bowl telecast by selling ads in Canada. "The NFL, seeking to preserve the value
of its Super Bowl broadcasting rights in Canada, opposed the CRTC order and sought a return
to the policy of simultaneous substitution, which allows Canadian TV stations with Canadian
broadcasting rights to replace U.S. ads with local Canadian ads during imported programming
shown simultaneously with the U.S. telecast. "The NFL argued that the 2015 order by the
CRTC, the Canadian equivalent of the Federal Communications Commission in the United States,
was arbitrary and discriminatory by singling out one U.S.-copyrighted program without,
in the league's view, proper notice, comment or evaluation.
"That order by the CRTC was rescinded in a provision of the new trade deal, prompting
the NFL's praise of Trump. "That provision in the trade deal says that
"Canada may not accord the program treatment less favorable than the treatment accorded
to other programs originating in the United States retransmitted in Canada."
"Trump has been sharply critical of Goodell and the league over the NFL's handling of
protests by players during the national anthem. He also has criticized the protesting players
in strong terms, beginning last year when he said at a campaign rally that owners should
fire any player who protests during the anthem. Trump has returned to the topic regularly
over the past year, prompting the league and owners to take his public reactions into account
as they deliberated over how to deal with the protests."
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