in this video I'll just show you something that if you've any interest in
marketing your business or promoting or advertising your business online you
should be interested in and it should be of benefit to you
it's a remarkable statistic that I just saw this morning let me just explain I
advertised on YouTube and I advertised on Facebook and I have done videos
before about both Facebook and YouTube advertising but I obviously checked the
data every day every morning and check to see various statistics and various
pieces of data back from the various campaigns so this particular one though
I saw a stunning statistic twitch if you have a business or if you've any
interest in advertising on YouTube in particular on YouTube
you should have a look at this because I think it's actually remarkable you see
here on the screen that I've got a campaign running called residential it's
a called brand awareness and reach basically this is a bunch of videos that
I have on my youtube channel to do with property to do with residential property
to do with buying or selling a property so it's good informational videos I
think there's about 20 in the campaign and all about buying or selling a house
so obviously I do it for the purpose of ultimately getting a lead or getting a
client now the cost of advertising as I've explained before in a previous
video and should check it out with YouTube advertising is remarkable and I
think it's particularly so at Ireland because in Ireland is very very little
but this particular video I want to just bring your attention to this particular
campaign so it's residential brand awareness and reach and this is for
yesterday so it's you see up here on the right hand side 26 vote for 2018 so the
data I'm gonna show you is just for one day and yesterday
so you'll see residential brand awareness in reach you see that I'm only
spending one euro a day and despite that one euro a day which is tiny I've got
two hundred thirteen views 213 views of a video a residential property or
property related video is obviously very very good but you see here the average
cost the average cost is actually zero the average cost is coming back here or
being shown as zero because the total cost was 94 cents in other words it was
less than euro for two hundred thirteen views and the reason the average cost is
zero is because he's I feel less than one set so the polaron context that made
this point before about YouTube advertising I have got two hundred and
thirteen views of residential property videos of my channel for 94 cents less
than euro less than half a cent per view which is remarkable
it is a fantastic return because if you consider us I am a solicitor if I get a
client upon her to buy or sell a house or full of having watched a YouTube
video I'm looking at a fairly decent professional conveyancing fee it's
pretty good work quite frankly and yes I can generate a
hundred views or two hundred views I mean yesterday two hundred and thirteen
views of my videos for 94 cents less than euro that means I can get a
thousand people for five euros thousand people to watch my YouTube residential
property videos and to put it in context a video view on Facebook is only counted
if a person watches 30% sorry thirty seconds of the video so if somebody
watches 25 or 26 or 28 seconds of the video and click away and say I'm not
interested that's fine doesn't cost me a cent not a cent I only
get charged after 30 cents or after 30 seconds rather and as you can see there
from the screen 28th of October 2018 I'm getting 213 views or third I did get 230
news for less than a euro and the cost is so low that is actually coming up
there in Google AdWords data the average cost is calling up a zero view of a
business if you're trying to start a business if you're a sole trader if you
are not tripping or if you have any intention of starting a business
you should seriously consider getting your smartphone making videos starting a
YouTube channel of advertising because quite frankly it is absolutely wide-open
at the moment especially for somebody in Ireland because of very very little
competition hope you find this video useful if you do give it a thumbs up
down below I really appreciate it and subscribe to my channel if you find it
useful you should check out the other video as well and I'm gonna do a more
detailed video about how to actually set up a YouTube advertising campaign
because somebody requested that from me and I will do it but I have another
video there to do with YouTube advertising and Facebook advertising you
should take a look again if you're in business or trying to start a business
or trying to get clients running sort of a business you should really consider
and you should have a look at those videos thanks for watching
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