- *** balance.
(hard rock music)
- [Narrator] Brian Cristiano.
- [Narrator 2] Brian Cristiano.
- [Narrator 3] BOLD Worldwide, top expert
in the world of marketing.
- [Narrator 4] Here to discuss is Brian Cristiano.
- [Man] This is a hundred million we're doing.
- [Brian] Yeah, that's cool.
I have not been a great CEO,
but it's time for me to step up.
I'm down 50% of my staff.
It could be enough to put us out of business.
- Nobody could run anything like you are.
- Is there anything you worry about?
- I'm tied to making this work.
- A crazy story!
- This is the real Growing BOLD.
- October 23rd.
- October 23rd, Ali on the Run and BoldCEO
collaborating forces for our biggest project yet.
- I know, I'm excited; so we're gonna tell you all
about it today, I'm actually most excited
to tell our parents about it.
- You mean, grandparents?
(parents screaming)
- As soon as we told people I was pregnant,
everyone was like, oh so is Brian gonna be home
a lot more now?
And I'm like no, Brian needs to be in the office
a lot more now.
Like, that shocks people, but to us, I'm like,
I don't need him for anything now.
- I mean the last couple of weeks, honestly,
I haven't gotten home earlier than one or two o'clock
in the morning.
And so, the other day, I was like, wow!
The baby's getting bigger!
And she's like, yeah, you haven't seen me,
in like, during the daylight hours in two weeks.
Of course.
That's reality.
(upbeat music)
- [Brian] The first ever live Ali on the Run show
(audience applause)
(upbeat music)
- Your ???
- (upbeat music)
- [Ali] ??
- I've got a pregnant wife giving me a massage.
(laughter)
- So we both -- today--
Boring.
- It's boring!
(upbeat music)
- People would ask me like, oh, what's Brian
gonna do for paternity leave?
And I'm like, I don't know, A, we haven't
figured that out, and B, he's gonna do whatever
is best for him and for our family.
Oh you guys are so lucky that you don't have
to worry about that, we're lucky?
Yeah, maternity leave in our country sucks,
I'm not lucky, we chose this life.
- That's right.
- And it's hard, like, I think people look
at the good things.
People look at the trips, the vacations, the freedom;
and don't realize how hard we work to get that.
- I hate the word balance.
Balance is like, you get on a see-saw,
and you're like, okay, let's get balance,
and you just kind of like float in the middle.
Dude, real life is extremes.
It's a big emotion, it's big successes, it's big failures.
And I think the problem is that most people
try to go for balance, so guess what,
they experience this in life.
Very little fluctuation.
My life is this!
It's way more fun, it's way more fun,
to go up and down on the see-saw, have extremes,
it's not easy, but it's more fun.
- (mumbling) studio--
Why can't you have it all?
You can have it all, it's just--
If you're willing to work hard enough!
- Well, that's it!
Yeah, but the amount of work it requires
to do that, it's immense, and most people
don't want to go through that journey.
- Ready?
- Are you ready?
- We like to go in, all in, on everything we do,
for both of us.
(cheering)
And I think that's why we work well.
- Just being bold.
You're laughing.
- (laughing) You have no idea how bold you are, sweetie.
- Yeah, thank you.
- You know, when I was bike racing, I was all in,
I won races, like, all in.
But that detracted from how much time I could put
into business so now I'm not in on it at all.
And the times I find it hard are when people
try to tell you how to have balance.
Well, just schedule an hour on these days
and do this, then it's like you kind of sort
of have an hour to kind of, like, maybe.
Dude, I rather not see my wife for two weeks
and then go away with her for three days.
And be all in on that, and then come back
and be all in on business for two weeks.
- The way I see balance, is, it's not about time.
To me, it's not like, oh if you're gonna be at the office
for eight hours, I want you home for this many.
Like, you can be at the office for 20 hours,
be home for four, sleep for three of them,
if for that one hour, you're all in, focused on your family,
committed, and we get the best of you,
that's not a problem.
- Like when I have a kid, I'll take, I don't know
how much time, because I never had a kid before,
so I don't know how much time I'm gonna want.
But if it's a week, two weeks, three days, I don't know,
but I will, and I'll shut down and focus all on that.
- What's in there?
Going to the doctor!
- For what?
- For our first ultrasound.
Hi baby!
Is there anything you worry about when it
comes to our family?
- I do worry a bit sometimes about missing stuff.
- You haven't missed anything yet.
You've come to every appointment, you've felt
lots of kicks, seen lots of kicks--
Yeah.
- Like, you haven't missed anything yet.
And I know, it's different when there's an actual child,
but you know, you make it work, you do, like I don't know
how, I don't know why, you've chosen to come
to every appointment, I'm very grateful that you have.
I think it's the coolest thing ever,
I love having you there.
Anyone who knows Brian knows his schedule
doesn't allow for that, but he has made that happen,
and that's not something I expected
or asked for.
I was kind of like, come to the big ones,
but I don't know what the big ones are.
But like, you hear people say that, like oh,
my husband came for the big ones, so I was like,
yeah, come for the big ones.
It's just like with everything,
that he goes all in on.
You're doing a good job, supporting me, yeah,
like I haven't--
In all seriousness?
- Yeah.
I look at where we were a year ago, and that
was not the case.
Like, we were living totally separate lives.
- Slow date.
- That's a slow date.
- My greatest fear is, when it comes to
our future, is having kids and having
to do it by myself.
I think there's a part of me that wants
to be able to say, like, I'm independent, I don't
need anyone, I can do this on my own, but the reality is,
it's really helpful to not have to do it on my own.
And like--
Do you feel like you do it on your own?
- Yeah.
- You do?
- Like how much better it's made where we are now,
and I think, I look at what we've been through
in the last year between my health, your crazy work,
me being very deeply depressed and not myself
for a long time, like I think the timing
of when I got pregnant is in sync.
When I got pregnant, we weren't at the point of
really concretely talking about starting a family.
And since then, he's been really different in that
he's really focused in everything he does.
He is always talking about, like, this is
for our family, and like everything I do now
is for our family, and not that we weren't a family before.
We were a family, we've always been a family.
It's just different now.
He's so focused on how every business decision
he makes will impact our future.
- I'm tied to making this work.
Like I have to make this, I have to make it work,
it on order to make us successful and to be able
to provide greatly for our family.
It's not an easy lifestyle or choice.
It requires an immense amount of effort,
to continue to grow.
- [Ali] It's a sacrifice.
- A lot of sacrifice, so that's the thing.
It's not for everybody, but I think that
at the end of the day, you're asking about balance
and I don't believe in balance,
you define it differently as well,
it's an individual decision.
I don't think anyone should ever be balanced
but I think that they should go all in on what they want.
If they want to like relax, and be chill all day,
and read books and go fishing, then figure out how to
go all in on that and don't just do it every
three months and take a day off from work.
Like figure out how to make that 100% of your energy.
You don't have to want this like super high cadence,
high energy, high effort, all the time,
risking everything on both sides, every minute
of every day.
That is absolutely not for a lot of people.
That's what I want, that's what I have to do
to get where we want to go, so I have to go all in.
I don't want balance and mediocrity.
I want to see what I'm made of,
I wanna show our kid what's possible,
I remind myself on a daily basis
I'm doing this because this effort
gets me where I want to go.
So I remind myself what I'm trying to achieve,
and why I have to put in this level of energy.
And the other part is, I remind myself,
what being introverted and comfortable and lazy
gets me, and that's a quarter million dollars
in debt, broke, on a couch, completely depressed,
hating life.
And so those two things are polar opposites,
and one is pushing me away from
ever being that person ever again, and the other
is pulling me towards my future.
- Catch!
[Ali and Brian] Yay!
- He will do anything for our family,
and I think what it comes to his hours
right now, I don't care, like he can work around the clock,
I don't need him for anything right now.
But I can't wait to see what our family looks like,
when the baby's here, and you know, I know
there are parts that are gonna be really challenging,
and parts that are so amazing.
(shaking pinata)
- Is it a girl?
(candy falling) No, really?
- We're not balanced people, we're not
going to be.
But that also doesn't mean we're gonna neglect our kid
because we're both so consumed by our work.
We're gonna kick *ss at both.
(rock music)
- I don't even know why you would want balance.
My life is this, way more fun!
It's not easy!
- When it comes to our family, is there
anything you worry about?
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