This expectation you have, when you start your car or hop on
the train on the way to inQvation, and you arrive at this,
it's also an industrial area, there's construction going on around the building,
and you see this big square building and don't really have any big
expectations for the facilities, that are inside the house.
Then you go through the the main entrance and a universe of all sorts of interesting
things opens up - first of all you meet a giant forest, which is like
right in front of you, when you enter.
It's a lot bigger than what you would even expect.
There's a camping area, where we've placed three Airstreams.
Where you can organize workshops, and all kinds of work spaces in
different corners of the building, so all that contributes to this
totally cool and unexpected experience, when you step through the main entrance.
inQvation is an innovation house for innovative people, for entrepreneurs,
for business developers who really want to create a new business
or a new idea or a new concept.
If anyone has ever visited Rome and The Spanish Steps, well, you see
suddenly that people use it as a space for gathering.
People sit on the stairs.
People bring a lunch or a breakfast and sit on these stairs
and enjoy this perspective of the beautiful surrounding areas.
That is part of what inspired us here.
We haven't built it of stone, we've built it of wood, 30 tons of wood,
which is assembled totally like a LEGO set.
Now it's a big open space, so we've created lots of small spaces
within the room where you can meet and create some experiences.
And what we've created inside the forest are some small areas,
some cozy areas, where you can meet with a colleague
and have that, either informal sparring or conversation.
Firstly, you are in, weirdly enough, an industrial hall, a big industrial hall
in Taastrup, and then you enter the house, and you step into a forest.
It offers some fun experiences when you say on the phone that
well, I'm actually in the woods right now. But aren't you at work?
Yes, I am, but I'm also sitting in a forest.
We got this feeling, that what we were building
or the idea we were building, was becoming too solid and static.
So we got the excellent idea that we should take three of these campers
and place them in an area, which we call the workshop area.
So either, you go in there and actually stay, whether it is a week or a month,
inside a camper, and sort of isolate yourself from all that
is happening around you and focus exactly on the issue
or the challenge you're facing.
This room is an example of one of our many meeting rooms,
with the intention of creating experiences and creating some different rooms.
That first of all are visually very inspiring,
so you get these nice, creative meetings.
For example, this swing room, where you get into a swing set.
One of the meeting rooms has vegetation on the wall and workshop areas are
created, where all the walls are made of cork.
Some of the meeting rooms are also created in a way so that it
doesn't look like a typical meeting room, but where we've created certain moods,
I want to say some more domestic, cozy atmospheres.
Where you go, you might sit down in a sofa,
two sofas opposite each other, there isn't this big wide table in between.
It is actually only now that the really exciting stuff begins.
That's when companies and exciting, interesting people
begin moving into the house.
We hope to create some golden eggs in this environment, and help grow
some businesses and transform them into great successes.
Both creating some international successes, but also national ones, where you
end up either creating a healthy, well-established business or making some
incredibly nice exits. And that must be the goal in itself,
that in three years we can boast that we've created these companies and
they've done so well.
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