The secret of Psychology of colours & its effects on customers.
Plus clear and unbiased facts about choosing the right logo colours to give your business
an edge.
Did you know that 84.7 percent of people say that color is a primary reason they buy a
product?
And that 52 percent of people don't return to certain stores because they don't like
the store's aesthetics?
So, how do people respond to different colors?
In this video I'll be covering the secret to psychology of colours & its effects on
customers.
+ clear and unbiased facts about choosing the right logo colours to give your business
an edge & a bonus free tool to find out the best colors for your logo.
If you're hoping to make your workers more productive, or you want to encourage shoppers
to spend money, understanding the basics of color psychology can help you design a space
that will maximize your potential.
But hey if we are just meeting, my name is Priyanka & my passion here is to share weekly
Best UX-UI practices, strategy and design tips to help you boost your skills and design
thinking.
So, if you are new here consider subscribing to UX Knowledge and maybe you can share or
let somebody know about these videos because I think it will help them stay more productive.
Sally Augustin who is a environmental psychologist and internationally recognized expert on person-centered
design states that color evokes similar emotional responses in most people.
For example someone might dislike a particular shade of blue because it reminds that person
of an allergic medicine he/she used to take as a child.
There's a reason companies test the colors of things like advertisements, banner ads,
and call-to-action (CTA) buttons in their campaigns.
When we did a button color test for one of our marketing campaigns we found that a red
Call to action button outperformed a green Call to action button by 21%.
In other words, we increased conversion rate without changing anything about the page except
for the color of the Call to action button.
That's the power of color psychology in marketing.
When buying a product 93% of the people look at the visual appearance.
6% look at the texture & 1% decide on sound/smell.
I have already shared a video on the why beautiful-looking products are preferred over usable-but-not-beautiful
ones in my Aesthetic usability effect.
You can check out the link in the card above or in the description box below.
Now let's understand the psychology of colors • Red: Red is a bold, attention-grabbing
color, that evokes strong emotions, encourages appetite, increases passion and intensity.
This color increases the heart rate and is used by restaurants to stimulate appetite.
This color is often used in marketing to create urgency that you might have seen in clearance
sales for impulsive shoppers.
Here are some companies that have their logo in red color: Adobe, Airtel ,Coca-Cola, H&M,
YouTube, Heinz, Time, Pinterest, Lego, CNN, Kellogs, Netflix, Mc Donalds and many others.
Next is • Yellow: Yellow is a cheerful & warm color.
It signifies clarity.
This color represents youthfulness, optimism & is used by many stores to grab attention
of window shoppers as a part of their marketing strategy.
Yellow stimulates nervous system & Mental process.
This color is used by many therapists/healers as it is related to will power & self esteem.
These are the companies that have their logo in yellow color: National Geographic, Nikon,
DHL, Best Buy, Mc Donalds, Yellow Pages, Shell, Subway, Amazon uses a combination of colors
and may others brands have yellow in their logo.
• Blue: Blue is the color of productivity, stability, trustworthiness.
This color creates a sense of security and trust in your brand.
Since the nature of the color blue is productive, it is often used in corporate businesses.
It is also associated with water and peace and is the most used color for offices.
Here are some companies that have their logo in blue color: Facebook, LinkedIn, Twitter,
American Express, Skype, Dell, GE, Ford, Walmart, Microsoft Word, Samsung, Intel, Flickr, Oral-B,
Oreo, Pepsi and many others.
4th color is • Orange: Orange represents a friendly,
cheerful and confident brand.
It reflects excitement, enthusiasm, and aggression.
It is a good color for the call to action button.
You might have noticed this color on various marketing campaigns both web as well as print.
It is often used in the designs to attract impulsive shoppers by showing them the CTA
that is Call to action in the form of Buy, Sell, Subscribe, Call Now, Buy Now etc.
Many a times this color is used to warn of the caution.
These are the companies that use orange color in their logo: Amazon, Firefox, Fanta, Bing,
Gulf, Crush, Harley-Davidson, Starz, Payless, Hooters & many others.
Next is • Green: Green represents new growth, nature
and is a symbol of fertility.
This color constitutes, health and symbolizes money.
This color is associated with wealthy brands.
You might find this color in the relaxation zones in most of the stores.
companies like Starbucks, Android, Land Rover, Holiday Inn, Microsoft Excel, Animal Planet,
Tropicana, X-Box and may others have their logo in green color.
I'm sure you could relate to some other brands as well.
Moving to the next color • Purple: Purple is the color of royalty,
wealth, success & wisdom.
Creating your logo in Purple represents creativity, imagination and makes your brand looks wiser.
This color is often used in beauty or anti-aging products.
Companies that have their logo in purple color are: Cadbury, Yahoo, FedEx, Hallmark, Twitch,
Apollo, BenQ, Taco Bell and many others.
Last color is • White & Gey: White represents purity,
peace, spiritual, sophistication, efficiency, goodwill.
Whereas Grey is a cool, neutral & balance color.
You can use it as a secondary color to provide contrast to your logo.
Apple, Adidas, Nike, Swarovski, IBM, Skechers, BMW, Reuters, Nestle uses white & grey colors
respectively in their logo.
While white & grey are not the primary colors in logos, it is mostly seen as a supporting
color that enhances the main color and brings together the look and feel of the brand.
Do you have any idea on how does colors work?
Colors are everywhere, and whether you know it or not each color you encounter gives you
an emotional experience.
Understanding the psychology of color can be a valuable asset for designers and entrepreneurs
when choosing brand colors.
Choosing the right colors means your audience will instantly know who you are, what you
do and what you're about.
Whereas the wrong colors can drive them away.
So, What colors work best for you?
Just like colors, your brand has a personality of its own, and consumers go after products
that match their own personalities.
Defining your brand personality helps customers make purchase decisions, and it helps you
target the right people.
Start asking yourself these six questions about brand personality:
• Gender: Is my brand traditionally masculine or feminine?
• Tone: Is my brand playful or serious?
• Value: Is my brand luxurious or affordable?
• Time: Is my brand modern or classic?
• Age: Is my brand youthful or mature?
• Energy: Is my brand loud or subdued?
Once you have all the answers to these questions simply log on to 99 designs.com(link to this
URL is shared in the description box below).
This is a free tool & I found this tool very useful which 99 designs have partnered with
Pantone and Adobe to easily help people like me and you to help decide upon their brand
colors.
So, now I 'll simply drag the sliders to answer the questions.
My brand is feminine, tone is serious, value that I'm offering to my customers is affordable,
It's a modern brand for youth and the energy should be loud.
And now I'll click on show me the colors button.
The color that this tool suggests for my brand is yellow.
Yellow color radiates an affordable, youthful energy to stay ahead of trend and evoke warmth
in the audience.
By now I hope you have a sense of your brand personality colors, see where you fit in your
industry.
Some industries lean toward certain colors.
Tech favors blue and retail chooses red, agriculture goes with green.
You can play it safe and join the crowd, or take a risk and do your own thing.
Takeaway: the best logo color for your business is the one that fits your brand.
Most of the time that means follow psychology of color, and the Color-O-Matic tool that
will give you a best guess of the perfect color that matches your business.
But if you're looking at your logo color and thinking, "That just doesn't feel
right…"
Then, it's time for a gut check.
If you've always wanted a red logo, then, dang it, get yourself a red logo!
Now, time for the question of the day?
What color tool do you use to create your pantone shades?
Let me know in the comments section below.
And if you find this video helpful and you are passionate about learning the best UX-UI
practices, strategy & design tips smash that subscribe button & turn the notifications
on so you don't miss any of my regular uploads.
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