(upbeat music)
- Welcome to The Next Great P ackage.
In this series, we put the brightest young minds
in packaging design to the test.
With challenges designed to stretch the limits
of their imagination.
Let's meet the creatives competing in today's challenge,
Design for Food.
- I love design. I like the challenge.
I like solving problems.
I'm going through the entire design process.
- I've always loved art,
and there was always something creative in me.
Being a graphic designer in New York City
has been really exciting,
so it's been a really great career.
- Hello designers.
- Hi.
- Now you both have a unique mix of packaging
and industrial design experience.
And today, you're gonna put those skills to the test,
and you're gonna go head to head,
and design a unique prototype
that you'll pitch directly to Ciaran Duffy,
the executive chef of Moe's Southwest Grill.
- Oh my god.
- Moe's creates fresh southwest favorites
for families across the country.
How can Moe's create to-go packaging
so that families can walk into a restaurant,
and order something to please the entire family?
A meal kit with everything you'd need,
all fully cooked with toppings that you can serve
right out of it's packaging.
You'll have the next 10 hours to use anything and everything
here in this studio to create an innovative
and functional family taco to-go kit
designed for the busy Moe's customer.
- I'm really excited how this project is gonna show me,
and show how I represent myself through design.
- I'm honored that I would be chosen to share my ideas,
and get the feedback, and I look forward to that.
- Alright, no time like the present.
Get in there, and get designing.
- Off the bat, I'm pencil to paper.
I'm looking for inspiration, looking for art direction,
and things are gonna click with me, into a packaging form.
- Food is messy.
I feel a little nervous about the aspect of
having to contain everything together
and make it easy to transport,
and then easy to use when you get home.
- Hello designers.
So we are two hours into our challenge,
we've got eight hours left.
How are you both feeling?
- Excited, and nervous.
Remembering going to Moe's
and experiencing all the different salsas,
reminiscing and kind of looking back.
- So you let the taco package
be inspired by the taco itself.
- Kind of, yeah.
Those images online, I was like this is delicious, so.
- Alright I like that.
- We're gonna carry it through.
- Marti, what is going on here?
- I was just inspired by music,
and I realize that Moe's stands for musicians, outlaws
and entertainers, so I wanted to make a taco guitar.
- Amazing, now these containers here,
are they gonna be the same depth as these?
- [Marti] Yes they are.
- Both of you have come up with
some really different designs.
I'm interested in seeing how these prototypes work out.
I'll see you at the next check in.
(light music)
- Oh my gosh I have so many things to pack in.
- I know I have so many pieces,
I just feel like there's still a lot.
- It's a little unnerving knowing
there's so many pieces to put together
because of a food item,
I'm trying to make sure all of the components fit,
and when I actually did do some scoring and folding,
I found some things were a little too tall.
- I'm cutting the pieces that make a tray
that fit inside my taco tray,
and I just really hope they all fit together,
cause I measured them specifically for each taco shell.
This has just been quite a challenge,
and I just really need to make it work.
- How are my designers doing?
- Good
- So these are my little mini tacos,
so it is functional, it's just a matter
of what will translate into
full size.
- Looking good so far.
- Thank you.
- Can't wait to see the next step.
- These are my two trays that fit into the one larger tray.
This is my taco tray piece,
and then all the fixins go around the sides.
- You are on the right track, so keep it up.
We're halfway there, so just keep an eye on the clock,
and be mindful of how you use your time.
I will check in again before time is up.
(upbeat music)
- We are down to the wire.
It's almost time for judging are you ready?
- I just wanna make sure all the pieces are together,
these should all stack and fit.
So you're just gonna quickly chop chop,
and fold it up, and get it to go?
- Yes.
- Alright.
Marti.
- I think the final challenge will be
locking all the lids together in place,
and making sure it's easy to carry in transport.
- These are the final minutes,
so please put your projects together,
and I will see you in a few minutes, in judging.
- Hands are a little sweaty, heart's kind of racing.
I'm making sure I'm ready to present,
and really put my best foot forward.
- I guess I've never been in a competition like this before,
so we'll see what happens, I'm just gonna come,
and be prepared, and present my design,
and I hope it goes well.
- Let's do it.
- Designers, today you were both challenged
to design a prototype family taco to-go kit.
And so I'd like to introduce you to Ciaran Duffy,
the executive chef of Moe's Southwest Grill.
And he will be judging your designs.
- Thank you both for agreeing to take part
in this special design challenge for Moe's.
What we're looking for from your design
is a packaging solution for a family taco to-go order.
- Let's begin the review.
Marti, let's start with you.
Come on up and present your design.
- Chef Duffy, so nice to meet you.
- [Duffy] Nice to meet you too.
- Thank you for inviting me to be a part of this challenge.
I love Mexican food, I love Moe's, your queso is bangin'.
- Yes.
- This is a family style guitar taco kit.
I was very inspired because I know Moe's stands for
musicians, outlaws and entertainers.
- You got it.
- I love music, I love that your restaurant
has a food inspired music art on the walls.
So I went from there, so this is a guitar.
It has three separate lids.
Your fixins go in here.
Beef, queso,
beans,
tomatoes, lettuce.
- Wow.
- Tacos go in here.
- [Duffy] The big reveal look at that.
That's fantastic.
- This is for salsas, I know you guys
have a lot of different flavors of salsa.
I really like the idea that your family
can take this home, sit around eating it,
all the food stays inside.
- It looks fantastic, and it really does blend
with the Moe's culture.
I think people would be taking pictures
and sending it all over the internet.
- Great, thank you.
- Great job Marti, thank you so much for your presentation.
You can take a step back.
- Thank you. - Thank you.
- Okay Christina we are ready for you.
Why don't you take a few steps forward,
and present your prototype?
- Alright, so meet the taco takeout.
Like a giant taco purse, but inside it holds
everything you need for family taco night.
Everything down to the family sized queso,
and some toppings for the many different salsas
that you have at the bar.
This also again can be designed
because it's out of paper and cardboard,
it can be done in different scales,
and it's easy to assemble,
and I'll continue to show you that.
We've got an area for taco shells.
- [Duffy] Wow.
- So these are your containers for your food.
Meat, vegetables, there's options to have
these food safe containers,
have areas for the different cheeses.
And you can take it right out, everything's nice and snug,
and off you go.
- That's great, what I really like about this
is the die cut, right?
So this could be something that could be mass produced,
shipped, not a lot of volume on the shelf, right,
because everything is just gonna pop out.
So that's really, really creative, I like that a lot.
- Thank you.
- Amazing, thank you so much
for your presentation Christina.
- Absolutely, it's great.
- You can take a step back.
- Thank you, thank you.
- Alright, Chef Ciaran, you've had an opportunity
to chat with both designers.
You've reviewed their prototypes.
- I have.
- I actually think both of them did a tremendous job.
- They are both amazing.
Unfortunately, I can only pick one winner.
And the winner is, Marti.
What a fantastic, fantastic product, absolutely.
- Congratulations Marti, you have The Next Great Package.
- I was really excited for Marti.
Definitely sad I lost, it was still a competition,
and there's a lot of work going into it,
but at the end of the day it was a great competition.
- I'm excited, I'm surprised,
I honestly had no idea how this was gonna turn out.
- On behalf of Chef Ciaran, Moe's Southwest Grill,
and of course the Paper and Packaging
How Life Unfolds campaign.
Thank you so much to our designers
for sharing your talents with us today.
And for you at home, the next time you open up
a well constructed ingenious package,
just remember somewhere out there
a talented designer put a lot of thought and effort into it.
Thank you so much for watching,
and we'll catch you next time.
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