Coronation Street is 'driving our kids to DRINK'
Corrie and EastEnders were slammed for scenes in the Rovers Return and Queen Vic.
And adverts shown during the programmes also often promote alcoholic drinks, research shows.
The Centre for Tobacco and Alcohol Studies claims "alcohol imagery" associated with stars such as Corrie's Jim McDonald (Charles Lawson) has a link to the numbers of Brits who take up boozing.
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"Alcohol imagery is regularly broadcast on prime-time TV, when children and adolescents are likely to be watching" Alexander Barker To tackle this, it called for all alcohol adverts and shows featuring drinking scenes to be banned before the 9pm watershed.
Researcher Alexander Barker said: "There is strong evidence that viewing alcohol advertising or imagery has an uptake on alcohol use in young people.
"Alcohol imagery is regularly broadcast on prime-time TV, when children and adolescents are likely to be watching." Research by the Nottingham University-based centre found 50% of all programmes in the 6-10pm slot featured some alcoholic imagery.
It said that with youngsters watching programmes on devices such as smartphones as well as TVs, they are now exposed to more alcohol imagery than they have ever been before.
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