Thứ Hai, 28 tháng 1, 2019

Waching daily Jan 29 2019

Too big! Too small!

Author – Lavanya Karthik

"I can't lift you up, Shanu!"

says Ammi.

"You are too big!"

"You can't walk to school alone, Shanu!"

says Abbu.

"You are too small!"

"You can't sleep in the baby's cot, Shanu!"

"You can't sleep in the baby's cot, Shanu!"

says Dadu.

"You are too big!"

"You can't carry the baby to the park, Shanu!"

"You can't carry the baby to the park, Shanu!"

says Dadi.

"You are too small!"

Shanu is puzzled.

Too big! Too small!

How can she be too big and

How can she be too big and

too small all at once?"

Too big to wear her old pink frock.

Too big to wear her old pink frock.

Too small to make dosas at the stove.

Too small to make dosas at the stove.

Too big to climb up on Dadu's back?

Too big to climb up on Dadu's back?

Too small to carry the baby on hers?

Too small to carry the baby on hers?

"What am I the right size for?"

"What am I the right size for?"

Shanu wonders.

Ammi smiles and says,

"Why, you are just big enough

to go to big school."

"And you are just small enough

for me to carry you on my shoulders,"

says Abbu.

"You are just big enough

to take me for my morning walks,"

says Dadu.

"And you are just small enough

for me to tell stories to,"

says Dadi.

"And you will always, always

be the perfect size… for this!"

be the perfect size… for this!"

all say,

and give her a warm,

wonderful hug.

For more infomation >> बहुत बड़ी! बहुत छोटी! : Learn Hindi with subtitles - Story for Children and Adults "BookBox.com" - Duration: 2:58.

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▶ BEST 2019 Just For Laughs Gags | NEW Compilation [#56] - Duration: 12:04.

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For more infomation >> ▶ BEST 2019 Just For Laughs Gags | NEW Compilation [#56] - Duration: 12:04.

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Q2 Weather: 10p.m. with Bob McGuire for Jan. 28, 2019 - Duration: 3:43.

For more infomation >> Q2 Weather: 10p.m. with Bob McGuire for Jan. 28, 2019 - Duration: 3:43.

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Hungry for #1 Rankings? You Need The E.A.T Framework with Alex Swope - Duration: 38:13.

- Google is paying very close attention

to what it calls the concept of E, A, T, EAT.

Welcome back, I'm Arsham Mirshah, your host.

I'm joined with Alex Swope today, the Swopener.

The, I'm not even gonna.

(laughs)

He's a dear friend but also

a resident SEO SME.

Probably the resident SEO SME (Subject Matter Expert

in Search Engine Optimization), here at WebMechanix.

Years and years of experience under his belt

dealing with tons of different clients,

different industries, different sizes.

He's seen it, he's smelled it.

If it's Search Engine Optimization,

this is the guy to talk to.

And near and dear to my heart also because

that was the first service line of our agency

and therefore like the first kind of marketing channel

that I learned, went really deep into.

So I love this topic, and thank you for joining us today.

- Yeah, absolutely, thanks for having me.

- Of course, of course.

So, well we wanna talk about

Search Engine Optimization today.

In particular, Google.

Biggest search engine in the world,

I think they have 70 or 75% of the search market share.

So what they say goes.

You know, what they say goes and you

should probably listen to their guidelines.

Speaking of their guidelines,

can you tell us about their guidelines?

- So this is crazy, so Google actually has a document.

It's 168 pages, it's a PDF, and you can just download it.

It's available on the internet.

- Free of charge.

- Free of charge and

it literally details what they consider high quality content

and they go over a couple of concepts in there,

but good thing to know about this,

is this was written for humans to actually

go through and evaluate websites manually.

So you know they've got the Google algorithm,

which is doing a lot of work behind the scenes.

- Right.

- But they also have, you know, folks going in

and kind of like manually checking things and giving--

- So hold on this was Google's guidelines

to it's own kind of quality search team?

- Exactly.

- Search and span view, really?

- Exactly, so--

- I didn't know all that, I thought it was for webmasters.

I guess it could,

webmasters could use it too. - No, no.

No, and they have you know, different guidelines

that they put out for that, but this is kind of like

an internal document that Google put out for these folks,

so it's like a step by step guideline.

You know, look for this kind of content

and example of high quality this or that would be X, Y, Z.

I've got examples of that.

- Let's zoom out a second Alex, right?

- Okay yeah, sure, sure.

- This is good, so I didn't know that.

I thought that they had put it out to webmasters like hey,

you know, use this.

Okay didn't know that, it's an internal document.

168 pages.

Let's make this podcast the TLDR,

the too long didn't read, because he read it.

168 pages, I did not, so he's gonna TLDR it for me

and for you out there.

But first let's talk about Google.

They're a search engine, they have a mission.

Their mission is:

- To organize the world's information.

That's the number one thing that they care about.

It's not based around ads,

although that's where they get ton of revenue.

Their stated mission is organize the world's information.

- Yeah, and so,

you know if you think why do you use Google,

why does 75% of the world use Google?

I don't know if that's the US or the world,

check me on that.

Why?

Well I think it's because they deliver

the best answer to your query, right?

And so if they're doing their mission right,

they're organizing the world's information,

then it stands to reason that they can also then deliver

the information that you want in half a millisecond.

So they're looking for publishers.

Businesses, publishers, content creators to

come out with the best information

in their field and mark it up using HTML

so that it's easily digestible by Google's indexing spiders.

Did I go way nerd too fast, or?

- I think that's basically it.

You know another way of thinking about

what they're trying to do, is they're trying

to give the user the best experience.

- Thank you.

- And if they're providing the best answer

that's most relevant to what I type in there,

then I'm having the best experience.

- Right.

- If I have to go through 10 pages

of Google to find what I'm looking for,

that's not a good experience.

- Right, right.

- But as we all know, nobody ever

really goes past the first page.

You know, you usually see what you want in that.

- Or you change your query.

- Or you change your query because

you're like oh okay I wasn't specific enough,

or I'm getting things that don't match my intent.

- Right, good point.

- And some of the ways that Google tries to

match up your query with the best quality content,

is not only through this algorithm,

but also kind of double checking it against these

more manual principles, and guidelines.

So we can assume that these principle and guidelines

outlined in this document are informing

their algorithm and vice versa.

- Right, yes, we're making that assumption.

Making that leap, but it's not a big leap to make,

I mean from our experience, I know you'd agree with this,

like if you follow these guidelines,

you tend to see your site ranking higher

for the queries that you want it to rank for.

- Yeah. - Right?

And then you get the clicks and then you know presumably

you get the conversions and then the money, right?

So let's do this TLDR.

So give me the big principle man,

what's the big kind of takeaway here?

- Yeah and so one of the thing I wanna say is that,

you know when we're talking about SEO,

a lot of times people talk about like keywords

and length of content and back links and,

you know this, that and the other thing.

You know, make sure that your page title and your

H1 have the primary keywords you're going after.

- All this technical kind of stuff.

- Yeah, and like that's all very important,

but that's not really what this document outlines.

This is more about the quality of the content.

- Yes.

- And kind of that more qualitative aspect of it

rather than okay is the keyword there?

Is it relevant to what the user types in?

That's kind of assumed as like a precursor.

So, you know that's a whole other topic that we talk about.

- Sure.

- But we're talking mostly about like the content itself.

Well-- - And the quality.

- And quality.

So the big two things that are outlined in this document,

big two concepts that if you don't remember anything else,

remember these two things.

Google is paying very close attention

to what it calls "Your Money" or "Your Life" pages.

- Mm hmm.

- And it's evaluated based on

the concept of E, A, T.

Expert-- - EAT.

- EAT, which is why I wore my donut shirt today.

- (laughs) He's eating donuts!

- And that stands for Expertise, Authority, and Trust.

- Okay.

- So let's start with the "Your Money" or "Your Life",

because I think that's just important.

The E.A.T applies to everything that Google's looking at.

- Yeah, "Your Money", "Your Life" is kind of a subsegment,

so this is very-- - Right.

- If you're, if I-- - Go, this is all I got.

- If your industry has to do with money,

so debt consolidation or credit cards

or banking or probably anything "Your Money"

or "Your Life", so anything health related

in this case, right?

So health and wellness, I don't know, supplements,

or hospitals or home care, whatever.

- Yep.

- This is what we're talking about.

- Yep and so another thing that I didn't even realize

until I went through the document

was that the "Your Money" part also applies to

any kind of e-commerce or shopping stuff.

- Oh wow, see, yeah.

- So it doesn't even have to be, you know,

something that is--

- Financial services. - financial services.

It can be literally like "I wanna buy a pair of shoes".

- Wow.

- So you know, they consider - That makes sense.

Because they want it to - you know,

- be secure. - that broader.

- Okay. - Exactly.

- So it's even broader than what I was talking about,

so wow, this applies to a lot of y'all out there then.

- Yeah, anyone running an e-commerce site or any

kind of shopping platform, this applies to you as well.

"Your Money" or "Your Life".

- So what about that?

So what are they saying in the document

about "Your Money", "Your Life"?

- So the E.A.T, aspects that they evaluate a site on,

doesn't tell whether or not it's high quality.

They hold a higher stricture.

- Higher standard. - The bar is higher.

- For "Your Money" or "Your Life".

- For "Your Money" or "Your Life" pages.

- Mm hmm.

- You know, if it's a recipe

for how to bake the best cookies,

they're less, they're more lenient on that.

Or if it's like, you know a strictly informational like,

oh how to play, you know,

Arsham teaches you how to play guitar.

- Right.

- Then they're less strict on what

they would consider high quality.

- Okay.

- And for "Your Money", "Your Life" pages,

the strictures are much much higher.

- I understand, okay.

- Yeah.

- So expertise, authority and trust.

- Exactly, so let me break that down a little bit,

because there's overlap between those three.

- Okay. - As you can imagine.

But generally speaking, expertise

is about who wrote the content.

So did somebody write this page about, you know,

the best way to you know,

defend yourself from a legal issue?

Did someone whose a lawyer write that content?

- Uh huh.

- Or is it unclear who wrote this content?

- Oh wow, really?

- Is there like an author byline

who I can go look and see, is actually someone that

has expertise an this field.

- Okay.

- Does it seem like the quality is in-depth

and written with a sense of expertise?

- Okay.

- Is it citing other sources?

- Yeah that's good.

- As a reference. - Right.

- Or is the piece basically just saying trust me.

- Or is it just a bunch of words on a page.

- Yeah.

- You know 'cause it's the internet.

Anyone can just hey I read it on the internet,

it must be true, right?

- Exactly. - So right, okay.

- And so you can imagine you know,

if Google is putting a bunch of information out there like,

oh the recommended dosage of Aspirin

is 10 times where it actually is supposed to be,

yeah that could be super super harmful for somebody.

And so Google has a vested interest,

not only in, you know the health and safety

of the people using it's service,

but also you know, kind of like an obligation

to present the correct information out there.

- Right.

That makes sense, so but like how does that.

What is the implication of that,

if I'm like a, whatever business owner or a,

If I'm a VP of Marketing, like how do I,

do you know what I mean, like what?

- Yeah.

- Do I go and put a by-- - What's the action.

- Yeah, what's the action?

Do I go put a byline on every single

one of my service pages or product pages?

- Yes, so.

- You know, I mean. - Probably not, right?

But what you do wanna make sure is that

you are writing content that is

showing that you've got an expertise.

- Okay.

- It's written by somebody who

knows what they're talking about.

- Mm hmm.

- So a lot of times marketing departments, you know,

the onus to write the content might be on you.

You might have to go out and find freelancers

that need to write the content because

you may have internal subject matter experts

that aren't able to take the time to write the content out.

Especially if you're responsible for producing, you know,

multiple blog posts a month and things like that.

And so what you can do is you can either

find a freelancer that has--

- Expertise in that field.

- Expertise in that field, or if you have a particular

service line or a product that's relatively niche,

that there is not a lot of freelancers

out there that have the experience.

Something that we found really really effective

in our own work as an agency is doing

informational interviews with the subject matter experts.

So having someone that knows how to write

and write well and knows how to write for the internet,

knows how to write an SEO optimized piece of content.

- Right.

- Do an interview based around keyword research.

- Yes.

- So that it's driven from that marketing strategy

and then you're asking the appropriate questions

to pull out the data--

- From the subject matter.

- From the subject matter expert.

- Right.

- And then that, in a 15 minute conversation

you can get enough content to write two or three blog posts.

Or to really beef up your services pages

in a way that shows that expertise.

And you know, you can certainly include an author byline

or co-author a piece between you know,

your marketing department and the subject matter expert.

That's probably more important for like a medical topic

or a law topic. - Right.

So "Your Money", "Your Life" stuff again, right?

- Exactly.

So if, especially if you're operating in that kind of field,

you know if you've got like software as a service

or something like that.

- But it may not be as important.

- May not be as important to show that like you have someone

that is a software engineer writing the piece of content.

But-- - Right.

- If your target audience is software engineers,

they're probably gonna be able to tell

whether or not a technical person wrote that piece.

- I would agree, and I'm glad you said keyword research

because I think that's where the marketing department

can help bring, make sure, so,

you wanna make sure your piece is--

shows that you're an expert, has expertise right?

Well people are searching in Google all day,

all night about your topic, about your industry,

so you can do the research to see the kind of

secondary keyword they're using and then bring those

to the interview of the subject matter expert.

So it's like, tell me about the benefits of it,

tell me about the price, tell me about the,

I don't know, competitors, tell me about whatever,

you know what I mean?

Whatever you find as a secondary,

you as the marketing person bring that

to the informational interview

or the subject matter expert, thereby,

really drawing that expertise out.

- Yeah. - You know?

- And you're directing them.

- Yeah, you're directing them, right.

- The whole reason you're doing this because

the subject matter expert doesn't have a lot of time.

So if you can say look, we're gonna be talking about

these particular topics because, these are the things

we see online that are really really important to people.

That's what people wanna know.

I mean keyword research is basically business intelligence.

- Yeah.

- It's basically people saying this is

what I wanna know about, so tell me about it.

Show me that you know about it and do it in a way,

this is where the marketer comes in, writing for the web,

doing it in a way that is easily digestible,

easily, you know,

easy for me to read and scan.

- Yeah, and talking about like thought leadership,

I know a lot of folks out there,

you know CMO's are probably like

how do I become a thought leadership in my industry.

How can we promote that?

You know, these expert interviews are a great way

to demonstrate that thought leadership

because you're literally going to the source,

the thought leader,

and pairing that, you know, with like you said,

the business intelligence of the keyword research.

In order to get that, you know,

synergy between the marketing department and the,

you know, actual subject matter experts.

And you put those two things together

with the right kind of promotion strategies,

all of a sudden, you're out there in front

of your user base or your customer base

saying like hey,

here's some knowledge I'm about to drop on you.

- Right.

- And all of a sudden

you look like a thought leader to them.

- Yeah, there you go.

- So. - So that's expertise.

- Expertise. - In EAT.

- Yeah. - Okay.

- E, A, T. Onto A, the authority.

- Okay.

- And this generally has to do more

about where is the content appearing?

- Okay.

- So expertise, whose writing the content.

- Okay.

- Authority, where is it appearing?

So it's on your site.

And as you can, there's kind of like some overlap.

- There's overlap, yeah feels like.

- You know?

So let me disambiguate a little bit here,

so if we were to look at like the site

and say okay on WebMechanix, who is WebMechanix?

- Mm hmm.

- They're, okay they're a marketing agency.

- Sure.

- Are they, you know,

have they been around for a while?

- Uh huh.

- Are they linked to, from other kinds of--

- Other prominent sources, right.

- Prominent sources, especially you know,

professional organizations or high quality websites.

- How about how often do they,

how often do they add new content?

- How often do they publish new content?

What's the content about?

- Right.

- You know. - Is is semantically relevant.

- Absolutely.

- Like are they writing about fish one day

and then I don't know, microphones the next day.

- Absolutely, so yeah.

And so if we have a bunch of content on SEO,

all of a sudden we start publishing content about what

you know, the best microphone to use on your podcast is?

- Yeah it's weird.

- Yeah, all of a sudden, Google's like, uh, you know what,

that's not related to the rest of their content.

- You're not an authority.

- They might not be an authority on that.

- There you go, well said.

- Yeah, so.

Couple of things, there are obviously backlinks.

References from other places.

Kind of demonstrate that you're an authority.

In a particular field.

The kind of content that you're producing.

The amount of content that you're producing.

And likely we said, you know the semantic.

- The semantic relevance.

- Relevance, which it also goes into

how your content talks to each other.

- Right.

- Whether or not your content is

linking to other relevant pieces.

So with that, it kind of goes into

the site architecture a little bit as well.

- Right, yeah.

- So authority encompasses a lot of things,

but you can generally think of it as the "who".

You know, are the / is the org--

sorry.

The expertise is who created the content.

The authority is where is the content appearing,

but also the "who" of the organization.

- Okay the organization, so right.

- Yeah.

- So larger, the larger, the macro, the more macro like.

- Yeah.

- The org or the site really, I mean in this case

- Yeah because you know, you think about

a piece of content written on the New York Times.

You know, that journalist is not the New York Times.

- Right.

- But because it appeared on the New York Times,

they're very authoritative.

- Right.

- So-- - Right, right.

- It lends credibility and

quality, you can assume that because there's

you know an editorial process,

and because they know what they're talking about generally,

that this piece, you know, has a kind of halo affect.

- I understand. - Extending out to it.

- Right. - Right?

- Makes sense, makes sense. - Yeah.

- There is definitely an overlap here.

Because you could have, you know you could have a blog that

is the thought leadership or like

the personal blog like Seth Godin's blog, right?

That's Seth Godin.

That's your expertise and your authority all in one.

- Yep. - You know.

So there is, there is, I see your overlap.

- Yeah and that's like a personal brand

kinda crossover for sure.

- Sure right.

So does it also then, so E, A, T, trust.

Does it also, does it also kind of overlap with trust?

- And trust definitely has to do with

the organization and like where is this appearing.

But more so than that,

it's about whether or not you can be trusted.

So this has to do with what other people think about you.

- Okay.

- So not only are you being referenced

and linked to from other outside authorities.

- Mm hmm.

- But also are there reviews?

- Mm, okay.

- Because you could be linked to from a bunch

of different places. - But it may be bad!

- You could have a bunch of like really crummy reviews.

- Right!

- That say like hey, these guys are you know.

Not trustworthy, I didn't get

the service that I was promised, you know.

The quality is very low.

- That's a good point.

- And so that can be

you know it's whether or not you're reputable.

- Mm hmm.

- In a sense, and whether or not you can

be trusted to provide the correct information.

- Right.

- Or whether or not people generally

have a good experience with you.

- So again back to the action, so you're talking about

reviews in this case. - Yeah.

- I think also you could look at your backlink,

you could do like a backlink analysis

so you can look at all the companies,

or all the sites that link to your site,

and look at what anchor texts they might be using.

- Right.

- Is it favorable?

- Is it scam?

- Right, right. - Or not.

But hopefully not.

- It's like check out this scam!

Like that's nowhere near as good as like,

you know, this awesome service, right?

So that's, that goes into trust.

So I think, and also whose linking to you right?

Is it just these SEO wheel Wordpress sites,

you know which is like tons.

- Private blog networks, stay away from those.

- Stay away, please don't go to Fiverr and buy,

you know, 20 backlinks for five bucks.

Please don't do that.

It will hurt you way more than it hurts you.

I mean helps you.

It won't even help you, it'll just hurt you.

- Yeah. - Don't do that.

- And so not only reviews from things like Google,

Yelp, if you're, especially if you're a restaurant

or something like that, you know, Facebook.

Whatever relevant, you know,

there's ones for doctors specifically.

- Sure.

- So whatever-- - Even tech.

There's G2 Crowd, there's Clutch.

- Yeah for Clutch.

- Yeah.

There's a review site for every industry.

You know what I'm saying?

- Absolutely.

And so you wanna be monitoring those

and monitoring your online reputation.

Another place that, and this is straight out of the document

that Google says, you look at these places to see,

you know, whether or not these people are reputable.

Check out news articles about them.

Check out Wikipedia articles about them.

Check out blog posts from other places,

magazine articles that are about them.

Forum discussions.

- Forum discussions!

- So there's a wide range of places that

play into your online reputation.

- Interesting.

- And you can imagine, if a customer, potential customer

is going out there, looking at you and

trying to figure out what your service is,

even if I'm going to like buy a pair of shoes.

- Mm hmm.

- I might real quick Google like,

okay these look really cool, but

Google the brand plus reviews or whatever.

- Alright.

- And check out, you know,

or if I'm looking for a new phone or whatever.

- Sure.

- You know a Mashable article or

there's probably a Reddit post about it.

- Definitely there is. - Or a Quora post.

- Unquestionably there's a Reddit and Quora post about it.

- Yeah.

(laughs)

And so that's, you know,

that's something that your customers

are probably gonna do anyway.

But it can also impact Google's, you know,

Google's view of you and your reputation for Google.

So that's kind of in a nutshell, that E.A.T.

- Right.

So this document, this is very interesting

because I, first off I thought that it might be,

A I thought it was external facing.

No, it's internal, okay to Google.

So this is Google telling their search quality team

hey, this is the guidelines to look for.

That's A, B--

it's not technical almost at all in nature.

It's not about, you know, are the keywords in one phrase,

or are they broken up,

or is there semantic or not or whatever.

It's, is it in the title tag,

is it you know, how many backlinks.

I mean there's some of that in the backlinks but,

it's like total opposite of that,

it's totally about the quality of content.

So now, I'm a CMO.

This is a framework, I think, is it fair to say?

- Oh yeah.

- E.A.T is a framework.

- Oh yeah. - Right?

So you can kinda use this framework,

use this lens to look at your site through and say are we,

you know, what is our,

how would Google rate our expertise?

Are we having the subject matters come out and talk

and give all, you know as much detail as possible?

Are we answering the questions that people are

searching for or querying for in the search engine?

Right, or that we think that they would be

even though we can do the research and see it.

Authority.

Are we, is our organization viewed as an authority?

You know.

You know, if we haven't been around a long time,

can we, do we have,

can we do some, Will Reynolds RCS, real company stuff?

(laughing)

Right? - Yeah,

I'll give him a shout out.

And real company stuff being like,

you know sponsor some things.

Get written up, do some press releases

like this is a real organization.

They're around, they're publishing on a regular basis,

they are an authority

in their industry or in their space.

Right? - Yep.

- So this is just the lens basically,

and then trust is, you know, how is our reputation?

Are we delivering on our promise, on our brand promise?

Are we, you know, do we have those mentions

and on articles and Wikipedia and forums?

Or do we have high ratings on Yelp

or on G2 Crowd or whatever, right?

Wherever your thing is.

- Yeah.

- I love this, I love this.

This is making me think, like,

we've gotta reevaluate ourselves

on this framework, you know?

- Absolutely, and so that's the thing, you know.

There might be people out there listening and saying

you know, I haven't really been thinking about these three

things: expertise, authority and trust.

And yet, I'm still ranking pretty well on Google.

I've got my keyword research down.

I've got, you know my backlink profiles really healthy.

And you know, I don't, what's the

relevance of this to somebody like me?

And you know, I, first of all I would say you're right.

It's an additional thing to lay on top.

- Yeah.

- That's going to take you to the next level.

- Right.

- And allow you to get most likely a better user experience

and a better qualitative feeling

that your user's gonna feel when they visit your site.

So these are things that are not necessarily

gonna come out and you know, a hard metric.

You know, you might see time on site increase a little bit.

- Right.

- But! - Or conversion rate.

- And you're probably gonna see conversion rate inquiries.

If you produce higher quality content

that makes people feel like they wanna trust you.

- That's a good point.

- It makes people feel like you're an authority,

and that you're better.

So, so that's--

- This is way more than SEO in this case.

- It's a brand, it's kind of a branding thing

in a lot of ways - Yeah that's a good point.

- So you think about like Apple, you know?

What are their, what are their commercials about?

Right? - Yeah.

Right. - It's always.

What kind of feeling do you get when you looking

when you're looking at like an Apple commercial,

it's like okay this is something that artists use.

This is something that makes the world a better place.

This is something for people that, you know--

- It's easy. - are creative.

- It's intuitive.

- It's not about how many gigs of RAM it has,

it's not about how big the hard drive is.

- Right, that's true, right.

- It's not really about how awesome the screen looks.

- It's how it makes you feel.

- It's how it makes you feel.

- Mm hmm.

- And so that's such a huge part of marketing.

And a lot of times digital marketing we can get bogged down

with, you know the metrics and everything like that,

but this, I think is a great framework to pull out

away from that, and say okay but seriously.

(laughs) We just wrote all these blog posts

- Dang it.

- Are they actually written in a way that--

- That's helpful to the user!

- That's helpful to the user and that expresses our

expertise and that they can't get somewhere else.

'Cause if they can get this somewhere else, guess what?

Now we're competing on price point and--

- Right, now it's monetized. - and that's not a--

that's not necessarily a fight you wanna be in.

- Dang it, Alex. - And so, yeah.

So and another thing that I wanna say

is that even if you've been having

a lot of success not thinking about this,

I wanna talk about August, 2018.

- Mm hmm.

- So Google regularly rolls out algorithm updates.

They're doing these, you know, multiple times a day.

You know little small tweaks here and there.

But every once in a while something shakes up the industry

and shakes up the search results so badly

that people take notice of it,

and it seems to be a wide reaching, large change.

And these usually have a name,

like Penguin was a big backlink one.

- Yeah.

- That a lot of people care about.

Well August 2018, something rolled out

that people have been calling Medic.

So we're talking about "Your Money" or "Your Life" pages.

So they noticed that a lot of medical device

and medical product sites all of the sudden

were going from one on Google,

second page, third page,

dropping like stones kind of like overnight.

- Wow.

- And

this actually also,

you know later on in like September,

financial sites also saw some issues.

- Yeah some dropping ranking.

- Dropping ranking. - Less traffic.

- And for a long time sites that had been up there

for a while that have been doing very very well.

- What was the, why?

- So-- - It was EAT.

- It was EAT.

That's what people have been,

and a lot of times there's not a lot of information coming

out from Google about-- - Yeah of course, right.

- and sometimes there is, Matt Cutts,

if you're not following him on Twitter

or checking out what he's doing,

he's a guy over at Google that actually, you know.

People will ask him questions about the algorithm

and he'll give, you know a lot of times

he'll give really good answers.

So Matt Cutts is someone to check out.

But when this happened in August,

there was really no information.

And believe me, I was checking.

I was like okay so what,

what is this? - I need to know,

I need to know. - What's happening here?

What are the changes that Google's made to the algorithm to

prioritize different things about content and about sites?

Well as it turns out, some very smart people out there

got together and analyzed all the sites,

and ran some experiments and they found

that focusing on these EAT guidelines

was something that they were able to do

in order to bring their sites back.

- They were able to pinpoint and say

hey if we follow these guidelines then we can come back.

Or the sites that follow the guidelines

didn't get hit as hard or hit at all.

This is crazy because we started this episode out saying

hey this is SEO, I love SEO, you're the SEO SME,

Subject Matter Expert in Search Engine Optimization,

but you know what, this is so much more.

So much more than Search Engine Optimization.

This is about your brand.

This is about your positioning.

This is about creating fantastic user experiences.

The results of which, if you

create this great, you know, user experience,

then the result of that might be

you ranking higher on Google, okay fine, or on Bing.

Or Yahoo, take your pick.

The result of which might also be though,

more time on site, like you were saying.

A higher conversion rate, or even

more referrals from word of mouth,

from your customer base or future customer base

to your future customer base you know, more referrals.

So I think that this topic (laughs) you just took it from

you know, you blew my mind because

I thought we were coming in here talking about,

you know what I mean, seriously, I'm not kidding.

But like, I thought we were gonna talk about SEO,

but really this is, this framework,

this concept, this lens is much, much, much bigger

than just Search Engine Optimization.

- Yeah, yeah.

- And this Medic algorithm update is

you know, okay the impact was on rankings

and therefore on traffic, but,

you know those businesses lost a lot more than that.

I think. - Oh yeah.

- Or at least, because they lost a lot more than that

because now they're not getting that traffic.

So if you're not getting that traffic organically,

there's no way that you're gonna,

or it's gonna be much more difficult

for you to build your brand.

- Mm hmm. - Right?

Whereas if you, you know.

If you build your brand and you're coming up in the rankings

you're getting organic traffic,

and you're getting word of mouth,

and then you're getting some emails,

some advertising traffic.

And you're just creating that great

user experience you're gonna be, um.

So I think this is like, it's a long term thing.

Like if Search Engine Optimization can be sometimes,

it's like you can do certain things to your site,

like we call, what do we do for short term gains?

- Oh like a quick win for SEO?

So you know, you can look at your,

if you have somebody tracking your keywords,

you can look at tipping point keywords.

- Uh huh.

- That are, you know, just about

at the top of the second page of Google.

Go in and find a place where you can use theirs

and find a piece of content or write

a new piece of content that targets those keywords.

- Yeah and extend that page that's ranking,

make it even longer, add some expertise to it.

- Absolutely.

You know we call it an AWOP,

you know using Anatomy of a Well Optimized Page.

- AWOP.

- You take an existing piece of content

and add some keywords to it,

add some additional value to it.

- Maybe add some rich media to it, right?

Add some images, add some video to it.

- Absolutely.

- So that's like a short term tactic.

But that's like short term and kinda tactical

as it pertains to Search Engine Optimization, but,

this Google guideline, this 168 page document,

and this kinda E.A.T (expertise, authority, and trust) lens,

this is way more long term.

I mean you're, this is an investment.

- Yes, so, Arsham I know you're a financial guy,

CFO of the year.

- Don't have to remind 'em.

- So you know what's the most magic thing in economics,

or in personal finance.

- Uh huh.

- You know we're thinking about

this is the compound interest.

- That's right.

- Right so if you've got a retirement account

or something like that. - Compounding returns.

Yeah, sure. - Let's say.

You know if you've got money in there,

it could be doubling every seven years.

- Mm hmm.

- And you know, maybe I say I want that

hundred dollars right now to go buy

a lot of ice cream for me and my friends.

- Yes!

- But if that hundred dollars when I'm 65 is gonna be,

you know $10,000, then maybe I delay that gratification.

Make that investment up front.

I think that. - Yeah good point.

- You know when we're talking about marketing,

a lot of times CMO's, you've got quarterly deadlines,

you've got-- - Yeah.

- Quotas that you have to hit.

Sales teams knocking on your door saying where are my leads?

- Yeah.

- And so it's important to hit those things,

but if you can take maybe 10%

think about like a retirement account.

- Good point.

- Take 10% of your efforts or your hours or whatever,

and put those into a longer term

investment like building the brand.

Like building the expertise.

Like producing some more long form, higher quality content.

- Putting process in place to get

that higher quality content out there.

- Absolutely that's even better.

That's an investment on your investment.

- Can I give another, can I give another example?

Is, you know, marketing to your point,

we feel for your marketers out there, because you do have

these deadlines, these quotas, these goals to meet.

But, it could be all for naught if your company goes under

because you focus too much on the short term,

so another thing to look at is your reviews and your

are you delighting your customers, right?

So I think marketers, I talked to um,

Jeff Goldsher about this where it's,

you're not, marketers yes, like they sit in marketing,

but they also can impact sales obviously,

they also impact the product too.

The product or the service because they can go

and they can get clean insights from the customer

to then bring back to the product or service teams

and say hey our customers are saying this,

or the market is saying that,

we should probably focus on that.

And that's gonna help your reputation.

- Absolutely.

- Thereby helping the T, the trust.

- Absolutely, marketers

can't just stay in the marketing departments.

- Exactly.

I'm sorry to cut you off there,

but I just, - No, no, no.

I mean that was great. - It's just,

yeah it's just, you know.

To Alex's point,

something you might be able to do then is,

kinda look at the hours in your day or your week or month

and you know, look at where they're being applied

and then purposefully take some chunk of 'em,

you choose the chunk

to focus on activities that are going,

that may not bear fruit overnight,

or over a month or even a quarter,

but will bear fruit

in the future. - Yeah.

- In the longer term. - Yeah.

- Measured in months, quarters, years even.

- Yeah.

It's the same thing, you know, anytime you do that

high level thinking, pull out, use a framework.

It's not necessarily gonna give you

stuff that you're gonna use today.

- Yeah.

- Although there is very tactical stuff.

- There is very tactical stuff.

- And you know, we're putting together a blog post

that's gonna have kind of like checklists

and more kinda tactical things to address these things.

But just, you know, as we talk about the day,

you know, the high level overview.

The framework is gonna give you things

that are gonna help guide your decision making process.

- Well put.

- So that you are saying like,

oh okay how many blog posts should we do?

Well,

can we produce X amount at a high quality?

- Yeah.

- Okay, well maybe we cut that back a little bit.

Produce some that are kind of like our quick like,

bam bam bam, you know,

just to keep the content churning.

But let's also invest in, you know,

some bigger pieces maybe once a month.

- A research piece, an ebook,

a whitepaper or somthing like that.

- Yeah. - Right?

Or some video content or something.

Something so what I hear you saying is

less quantity, more quality potentially.

Potentially that's a,

or that's an outcome of this kinda thinking.

- Potentially, and you know,

diversify your portfolio is another way to think about it.

You know? - Sure.

- Have your very very high quality,

obviously if everything can be high quality that's great.

- Sure.

- But you know, knowing that we're operating

under limited resources, as marketers,

you could, you have to make decisions.

So this is prioritization kind of opportunity.

Try to put some of those resources

and efforts into this higher quality stuff.

- Yeah.

Hey man, I think, I think we should end it here

because it's, - Sure.

- We got, we could go on forever, right?

- Too much to talk about.

- And we have a blog post coming out right here.

How many pages is this already?

- It's gonna, yeah it's gonna talk about all of that stuff.

- We got it, we got you here.

I guess, you know, shameless plug:

WebMechanix.com , subscribe to our blog

and I'll make sure that this

particular piece when it comes out,

is also then sent out in our newsletter to make sure,

'cause this could, I mean,

I glanced over and this is fantastic content.

It's kinda contrary to some of the tactical stuff that,

and quick win stuff that we talk about sometimes.

But I think that's great.

- Yeah. - It's fantastic.

I love this framework.

Thank you for too long, didn't read in, the

168 pages, 'cause like you said,

limited resources, you know,

you all don't wanna be out there reading

168 pages when you know, someone like

Dr. Swope here can consolidate it for you.

So hopefully this was really helpful to all y'all out there.

Thank you, Alex.

Any closing remarks?

Anything else you want to slip in there or?

- No, I mean thank you for having me.

What was really helpful about this

was going back to that primary source.

So I encourage all marketers out there--

- Yeah that's a good point.

- Love all the search engine journal articles,

I love all the folks that I follow on Twitter and

things like that but, go back to those original sources.

- Yeah, in this case Google.

- 'Cause I dug out a lot of stuff

that I wouldn't have found otherwise.

- Yeah that's a very good point, yeah.

So yeah, go back to the source.

Google, you know they're organizing

the worlds information, that's their mission.

They put out information on how to do that.

And uh, how you can help them do that.

Listen to them, right?

- Yeah.

- Thank you, thank you all for listening,

thank you Alex, put it here man, that was really cool.

Subscribe y'all, we'll see you next time.

- Yeah. - Cheers!

For more infomation >> Hungry for #1 Rankings? You Need The E.A.T Framework with Alex Swope - Duration: 38:13.

-------------------------------------------

250,000 South Africans signed up for the Dialdirect Namola Emergency App - Duration: 1:14.

250,000 South Africans have already signed up for the Dialdirect Namola emergency app.

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They keep us safe and they risk their lives in the process and they use Namola to get help fast.

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I'm Magdel. I'm a patroller and first aider for the sector 4B neighbourhood watch.

My name is Heinrich Louw and I'm a firefighter working in the Cape Winelands District Municipality.

The more people start using the app, easier it will be for us

first responders to be able to get vital assistance out to the public and communities out there.

Sometimes you are in such a panic you are not sure what to do or who to contact but Namola will

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If they and 250,000 other South Africans rely on the Dialdirect Namola

emergency app to get them help in an emergency shouldn't you?

For more infomation >> 250,000 South Africans signed up for the Dialdirect Namola Emergency App - Duration: 1:14.

-------------------------------------------

Alta Sierra Intermediate Selling T-Shirts for Makai - Duration: 2:05.

For more infomation >> Alta Sierra Intermediate Selling T-Shirts for Makai - Duration: 2:05.

-------------------------------------------

Preparing for the weather Marion County - Duration: 2:16.

For more infomation >> Preparing for the weather Marion County - Duration: 2:16.

-------------------------------------------

The National for January 28, 2019 — Huawei Charges, Humboldt Impact Statements, Teen Sleep - Duration: 45:50.

(*)

>> Rosemary: ON THIS MONDAY

NIGHT... THE U.S. LAYS OUT ITS

CASE AGAINST HUAWEI.

>> WE ARE DEEPLY GRATEFUL TO THE

GOVERNMENT OF CANADA FOR ITS

CONSISTENT AND ITS STEADFAST

COMMITMENT TO THE RULE OF LAW.

>> Rosemary: AS WASHINGTON

FACES OFF AGAINST THE SHINY TECH

GIANT AND MOVES TO EXTRADITE

MENG WANZHOU, WHERE DOES THAT

LEAVE CANADA?

>> NO MATTER WHAT THE SENTENCE

IS, HE HAS TO LIVE WITH THIS FOR

THE REST OF HIS LIFE.

>> Ian: A DIFFICULT DAY FOR THE

FAMILIES AND SURVIVORS OF THE

HUMBOLDT CRASH AS THEY FACE THE

CONVICTED DRIVER.

THE IMPACT OF THEIR EMOTIONAL

STATEMENT.

(*)

>> I DON'T FUNCTION PROPERLY.

I DON'T DO ANYTHING IN CLASS.

I FALL ASLEEP.

>> THIS IS ME TRYING TO STAY

AWAKE NOW.

>> Andrew: TEENS AND SLEEP

DEPRIVATION -- MORE COMMON THAN

YOU THINK AND IT CAN HAVE

SERIOUS HEALTH EFFECTS.

BUT WHAT IS KEEPING THEM UP AT

NIGHT?

THIS IS "THE NATIONAL."

(*)

(*)

>> Rosemary: CANADIANS HAVE

GOTTEN TO KNOW CHINESE TELECOM

GIANT HUAWEI AND ITS CHIEF

FINANCIAL OFFICER, MENG WANZHOU,

ALL TOO WELL.

HER ARREST LAST MONTH HAS

TRIGGERED THE WORST DIPLOMATIC

DISPUTE BETWEEN OTTAWA AND

BEIJING IN SOME TIME.

AND NOW WE HAVE A FULL ACCOUNT

OF WHY.

THE U.S. HAS CHARGED BOTH MENG

AND HER COMPANY WITH MULTIPLE

COUNTS OF FRAUD AND WIRE FRAUD.

TONIGHT WE'LL HAVE THE IMPACT IN

OTTAWA WHERE THE GOVERNMENT IS

STILL REELING FROM A POLITICAL

CASUALTY OF THE DISPUTE, NOW THE

FORMER AMBASSADOR TO CHINA, JOHN

McCALLUM.

AND WE'LL HAVE THE LATEST ON

CHINA'S NEXT MOVE.

BUT, FIRST, WE GO TO WASHINGTON

WHERE THE DEPARTMENT OF JUSTICE

UNVEILED THE CHARGES THAT SET

EVERYTHING IN MOTION.

IN TWO SEPARATE INDICTMENTS

INVOLVING 23 COUNTS, THE

PROSECUTORS LAID OUT THE CASE

THAT HAS KEPT CANADA CAUGHT IN

THE MIDDLE OF A DISPUTE BETWEEN

TWO GLOBAL POWERS.

OUR PAUL HUNTER BREAKS DOWN THE

CHARGES.

>> Reporter: THAT THE U.S.

BELIEVES THAT MENG WANZHOU HAS

COMMITTED SERIOUS CRIMES IS NO

SECRET, BUT THE DEPTH OF THE

ALLEGATIONS AGAINST HER AND

HUAWEI, THE GIANT CHINESE TECH

COMPANY THAT SHE HELPS RUN,

UNVEILED TODAY IN WASHINGTON IS

STUNNING.

>> THE CRIMINAL ACTIVITY ALLEGED

IN THIS INDICTMENT GOES BACK AT

LEAST 10 YEARS AND GOES ALL THE

WAY TO THE TOP OF THE COMPANY.

>> Reporter: MENG, WHO WAS

DETAINED LAST MONTH IN

VANCOUVER, WHILE THE U.S. SEEKS

HER EXTRADITION FACES A LITANY

OF CHARGES.

CONSIDER SOME OF THE LANGUAGE IN

COURT DOCUMENTS MADE PUBLIC

TODAY, "CONSPIRACY, FRAUD, FALSE

REPRESENTATIONS, MONEY

LAUNDERING."

>> THERE ARE ADDITIONAL

TROUBLING ALLEGATIONS IN THE

INDICTMENT AS WELL.

INCLUDING THAT HUAWEI LIED TO

THE FEDERAL GOVERNMENT AND

ATTEMPTED TO OBSTRUCT JUSTICE BY

CONCEALING AND DESTROYING

EVIDENCE

AND MOVING POTENTIAL GOVERNMENT

WITNESSES BACK TO CHINA.

>> Reporter: AT THE HEART OF

THE ALLEGATIONS, THAT HUAWEI

SKIRTED U.S. SANCTIONS ON IRAN,

DOING BUSINESS THERE THROUGH

BANKS IN THE U.S. VIA A

SUBSIDIARY CALLED SKYCOM.

HUAWEI LONG DENIED LINKS WITH

SKYCOM, BUT SAID THE U.S. TODAY

THAT WAS A LIE AND A BRAZEN ONE.

WHAT'S MORE --

>> HUAWEI ALSO INTENTIONALLY AND

SYSTEMATICALLY SOUGHT TO STEAL

VALUABLE INTELLECTUAL PROPERTY

FROM AN AMERICAN COMPANY.

>> Reporter: CORPORATE

ESPIONAGE.

THE ALLEGATION THAT HUAWEI STOLE

TRADE SECRETS, SPECIFICALLY

PLANS FOR THIS ROBOTIC

SMARTPHONE TESTER

FROM A U.S. COMPANY.

BUT BEYOND THE CHARGES THE KEY

U.S. MESSAGE TODAY IS THAT

HUAWEI CAN'T BE TRUSTED.

LONG LINKED TO THE CHINESE

GOVERNMENT AS IT LEADS THE PUSH

TOWARD A GLOBAL 5G NETWORK, MANY

LABEL HUAWEI A SPY FOR CHINA

THAT THREATENS ALL WHO DEAL WITH

IT.

>> WE HAVE TO CAREFULLY CONSIDER

THE RISKS THAT COMPANIES LIKE

HUAWEI POSE IF WE'RE GOING TO

ALLOW THEM INTO OUR

TELECOMMUNICATIONS

INFRASTRUCTURE.

>> Reporter: ALL OF IT A KEY

STEP IN THE U.S. GETTING MENG

OUT OF CANADA AND INTO THIS

COUNTRY TO FACE THOSE CHARGES IN

PERSON.

AN EXTRADITION HEARING NOW LOOMS

AS THE U.S. JUSTICE DEPARTMENT

AWAITS.

PAUL HUNTER, CBC NEWS,

WASHINGTON.

>> Rosemary: MENG WANZHOU HAS

SAID ALL ALONG THAT SHE IS

INNOCENT AND LATE TODAY THE B.C.

SUPREME COURT ANNOUNCED THAT

SHE'LL MAKE HER NEXT

APPEARANCE IN VANCOUVER TOMORROW

MORNING TO DISCUSS HER BAIL

CONDITIONS.

OF COURSE IT'S CANADA'S ROLE IN

MENG'S ARREST THAT HAS CREATED

THIS RIFT BETWEEN OTTAWA AND

BEIJING, ONE THAT SEEMS TO BE

DEEPENING BY THE DAY.

AND IT IS

CALLING INTO QUESTION THE PRIME

MINISTER'S HANDLING OF THE FILE.

KATIE SIMPSON EXPLAINS.

>> Reporter: FOR SIX WEEKS

MENG WANZHOU HAS BEEN HELD IN

THIS VANCOUVER HOME WAITING FOR

THE AMERICANS TO MAKE THEIR

MOVE.

THROUGHOUT IT ALL, OTTAWA HAS

REFUSED DEMANDS FROM THE HIGHEST

LEVELS OF POWER IN CHINA TO

RELEASE THE HUAWEI EXECUTIVE.

AND WASHINGTON HAS NOTICED.

>> WE ARE DEEPLY GRATEFUL TO THE

GOVERNMENT OF CANADA FOR ITS

ASSISTANCE AND ITS STEADFAST

COMMITMENT TO THE RULE OF LAW.

>> Reporter: CANADA'S

COMMITMENT HAS MADE IT CHINA'S

TARGET.

IN THE WAKE OF MENG'S ARREST,

BEIJING ARBITRARILY DETAINED TWO

CANADIANS AND SENTENCED A THIRD

TO DEATH ON DRUG CHARGES.

THESE NEW DETAILED ACCUSATIONS

MAY COMPLICATE MATTERS FURTHER.

>> WHAT IT DOES BASICALLY IS

THAT IT STRENGTHENS THE ARGUMENT

IN FAVOUR OF EXTRADITION.

>> Reporter: OPINIONS ON THE

EXTRADITION CASE ARE A SENSITIVE

MATTER.

JOHN McCALLUM KNOWS THAT AFTER

BEING FIRED AS AMBASSADOR TO

CHINA ON FRIDAY.

HE TWICE PUBLICLY ARGUED THAT

THE U.S. DOES NOT HAVE A STRONG

EXTRADITION CASE, EMBARRASSING

GOVERNMENT BY APPEARING TO SIDE

WITH BEIJING IN THE DISPUTE.

>> WHAT IS IMPORTANT HERE IS

THAT WE STICK TO OUR GUNS, THAT

OUR ALLIES ARE THE AMERICANS AND

NOT THE CHINESE IN THIS CASE.

>> Reporter: ON THE FIRST DAY

IN THE NEW HOUSE OF COMMONS THE

CONSERVATIVES JUMPED AT THE

OPPORTUNITY TO ACCUSE THE

GOVERNMENT OF MISMANAGING THE

SITUATION.

>> THE LIBERAL GOVERNMENT HAS

PLAYED POLITICS WITH THIS

SERIOUS DIPLOMATIC DISPUTE

WITH CHINA FROM THE START.

>> The Hon. Chyrstia Freeland:

THE ONLY PEOPLE PLAYING

POLITICAL GAMES, WHEN TWO

CANADIANS ARE IN A DIFFICULT

SITUATION, ARE THE MEMBERS

OPPOSITE.

AND THAT IS TRULY REPREHENSIBLE.

>> Reporter: THE FOREIGN

AFFAIRS MINISTER SAYS THAT

DESPITE McCALLUM'S FIRING,

OTTAWA'S WORK TO EASE TENSIONS

CONTINUES FULL SPEED.

>> The Hon. Chyrstia Freeland:

THIS SITUATION LAST WEEK IS

UNFORTUNATE.

IT IN NO WAY

CHANGES OUR GOVERNMENT'S

DIRECTION.

>> Reporter: ON TOP OF ALL OF

THAT, THE GOVERNMENT STILL HAS

TO DECIDE WHETHER TO ALLOW

HUAWEI TO BE A PART OF CANADA'S

5G WIRELESS NETWORK.

CANADA'S CLOSEST SECURITY

ALLIES, INCLUDING THE U.S., HAVE

ALREADY BANNED THE TECH GIANT.

KATIE SIMPSON, CBC NEWS, OTTAWA.

>> Rosemary: SO WHY ALL OF

THIS CONCERN OVER HUAWEI?

AND IT'S BUILDING THE HIGH-SPEED

NEXT GENERATION NETWORK AROUND

THE WORLD BUT THE NETWORK TO THE

RULING CLASS HAS MANY NERVOUS.

CANADA IS THE ONLY COUNTRY THAT

HAS NOT BLOCKED OR RESTRICTED

HUAWEI'S PLANS OVER SECURITY

CONCERNS.

THE U.S. AND AUSTRALIA AND NEW

ZEALAND HAVE FROZEN THE COMPANY

OUT FROM THEIR 5G NETWORKS.

THE U.K. HAS SET OUT STRINGENT

SECURITY RULES.

AND SEVERAL OTHER COUNTRIES ARE

IN

THE PROCESS OF DEBATING

RESTRICTIONS OR BAN.

EARLIER THIS MONTH PUBLIC SAFETY

MINISTER RALPH GOODALE SAID THAT

THEY'RE LOOKING INTO IT.

>> The Hon. Ralph Goodale: WE

WILL NOT COMPROMISE NATIONAL

SECURITY.

WE WILL MAKE THE APPROPRIATE

ANALYSIS AND TAKE THE DECISION

ULTIMATELY THAT WE BELIEVE TO BE

IN CANADA'S INTEREST.

>> Rosemary: WHEN ASKED

GOODALE WOULDN'T SAY WHEN THE

GOVERNMENT WOULD MAKE A

DECISION.

SO AS CANADA CONSIDERS ITS NEXT

MOVE, WHAT ABOUT CHINA?

HUAWEI HAS BECOME THE LARGEST

TELECOM EQUIPMENT MANUFACTURER

IN THE WORLD BUT THERE'S A LOT

AT STAKE.

AND LET'S BRING IN OUR ASIA

COORESPONDENT SASA PETRICIC.

HE'S IN BEIJING WHERE IT'S

ALREADY TUESDAY MORNING.

SASA, GIVE US WHAT WE MIGHT

EXPECT IN TERMS OF CHINA TODAY?

>> Reporter: WELL, ROSIE, IN

JUST A FEW HOURS I EXPECT SOME

PRETTY ANGRY INDIGNANT REACTION,

THE SAME THING THAT WE HAVE SEEN

LEVELED AGAINST CANADA IN THE

LAST FEW WEEKS.

BUT TO A LARGER AND A LOUDER

DEGREE.

YOU KNOW, THIS IS CHINA'S

LARGEST AND MOST IMPORTANT TECH

COMPANY.

IT IS -- IT'S BEEN PORTRAYED AS

THAT.

AND IT'S BEEN ACCUSED OF FRAUD

AND SOME VERY SERIOUS OTHER

CRIMES.

THIS IS EXACTLY THE SORT OF

THING THAT THE UNITED STATES HAS

ACCUSED CHINA IN GENERAL, SO IT

IS SYMBOLIC OF THIS LARGER

DEBATE THAT'S BEEN GOING ON.

THIS LARGER BATTLE.

HUAWEI ITSELF IS ALSO SYMBOLIC

BECAUSE IT IS A SOURCE OF

NATIONAL PRIDE HERE.

SO, YOU KNOW, THIS IS GOING TO

PLAY INTO THIS CHINESE THEME

THAT WE'VE SEEN DEVELOP OVER THE

PAST NUMBER OF YEARS WHICH IS

THAT CHINA IS RISING.

THAT IT IS, IN FACT, TAKING ITS

RIGHTFUL PLACE ON THE WORLD

STAGE.

BUT AT THE SAME TIME THAT THE

WESTERN WORLD AND ESPECIALLY THE

UNITED STATES, IS TRYING TO DO

EVERYTHING THAT IT CAN TO KEEP

CHINA DOWN, POLITICALLY,

MILITARILY AND ECONOMICALLY.

SO THAT'S WHAT TO EXPECT.

THE QUESTION WILL BE WHETHER

SOME OF THE VITRIOL NOW THAT IS

BEING DIRECTED AT CANADA WILL

SHIFT SOUTH OF THE BORDER.

ROSIE?

>> Rosemary: SASA PETRICIC IN

BEIJING.

THANK YOU.

>> Reporter: MY PLEASURE.

>> Rosemary: WHILE THIS DRAMA

CAN CHINA PLAYS OUT THE FAMILIES

OF CANADIANS DETAINED THERE WILL

HAVE TO KEEP WAITING FOR

ANSWERS.

LET'S TURN NOW THOUGH TO ANOTHER

BIG STORY HERE IN CANADA,

EMOTIONS ARE RUNNING VERY HIGH

IN SASKATCHEWAN TONIGHT, IAN.

>> Ian: ROSEMARY, THE FAMILIES

OF THE VICTIMS AND THE SURVIVORS

OF THE HUMBOLDT BUS CRASH ARE IN

MELFORT, SASKATCHEWAN.

THIS WAS THE FIRST DAY OF VICTIM

IMPACT STATE MENS SO THE FIRST

TIME THEY COULD SPEAK DIRECTLY

TO THE MAN RESPONSIBLE FOR THE

CRASH.

OUR SUSAN ORMISTON HAS BEEN

FOLLOWING THIS STORY FROM THE

VERY BEGINNING AND SHE'S IN

MELFORT TOO, SPEAKING TO THOSE

FAMILIES AS THEY PROCESS THEIR

GRIEF, ANGER, AND EVEN

COMPASSION FOR JASKIRAT SINGH

SIDHU.

>> Reporter: MELFORT -- A

PRAIRIE TOWN, MUCH LIKE

HUMBOLDT.

FRIGID THIS MORNING AS FAMILIES

OF YOUNG HOCKEY PLAYERS AND THE

HUMBOLDT BRONCOS STAFF MADE THE

TREK TO A MAKESHIFT COURT IN A

COMMUNITY CENTRE.

STILL TRYING VALIANTLY TO MAKE

SENSE OF THEIR ENORMOUS LOSS.

JASKIRAT SINGH SIDHU, THE TRUCK

DRIVER, SPARED THEM A TRIAL,

PLEADING GUILTY TO DANGEROUS

DRIVING CAUSING DEATH AND

INJURY.

BUT STILL NO EXPLANATION IN

AGREED FACTS PRESENTED TODAY OF

WHY HE BARRELED THROUGH A STOP

SIGN AT HIGHWAY SPEED.

NO CELLPHONE DISTRACTION,

NOTHING OBSCURED HIS VISION AND

THE ROAD WAS GOOD.

THE RESULTS CATASTROPHIC.

PLAYERS AND STAFF WERE THROWN

FROM THE BUS, 16 DIED, 13 MORE

BADLY INJURED.

THE TRUCK CAB TIPPED BUT SIDHU

WAS ABLE TO WALK AWAY.

A SCARING FATE AS HE AND SOME

FAMILIES SAT THROUGH HOURS OF

TEARS AND ANGER.

THE BOULETS LOST THEIR SON,

LOGAN.

BERNADINE TOLD THE COURT THAT

SHE'S BROKEN HEARTED.

>> DEATH JUST SEEMS SO FINAL.

AND I KNOW THAT MY SON IS NOT

COMING HOME.

I KNOW THAT HE WON'T COME IN AND

LAY ON THE COUCH.

BUT I AM JUST KIND OF NOT READY

FOR THAT YET.

AND I KNOW THAT HE'S NOT GOING

TO BE THERE, BUT THE WORD

"DEATH" IS FINAL AND IT'S NOT

WHERE I WANT TO BE.

>> Reporter: TOBY SAID HE

CAN'T FORGIVE YET.

>> IT'S JUST A PROCESS THAT

WE'RE GOING THROUGH TO GET TO

PEACE AND TO GET TO PEACE OR

TO COME TO FORGIVENESS.

WE'RE JUST NOT THERE YET.

I DON'T KNOW THAT STRUGGLING IS

THE RIGHT WORD BUT WE'RE JUST

NOT THERE IN OUR JOURNEY.

>> Reporter: THE LUKAN FAMILY

LAST FALL AT THE MEMORIAL, BUT

SOBBING TODAY AS CONNOR'S MOTHER

SAID, "I AM HERE TODAY TO LOOK

AT THE MAN WHO WAS

RESPONSIBLE... I HAVE NO

FORGIVENESS... YOUR SENSELESS

LACK OF CARE CHANGED EVERYTHING.

I WANT YOU TO SEE AND FEEL THE

RESPONSIBLE... I HAVE NO

FORGIVENESS... YOUR SENSELESS

LACK OF CARE CHANGED EVERYTHING.

I WANT YOU TO SEE AND FEEL THE

PAIN THAT YOU HAVE CAUSED."

KERE TODAY TO LOOK

AT THE MAN WHO WAS

RESPONSIBLE... I HAVE NO

FORGIVENESS... YOUR SENSELESS

LACK OF CARE CHANGED EVERYTHING.

I WANT YOU TO SEE AND FEEL THE

PAIN THAT YOU HAVE CAUSED."

KALEB DAHLGREN SURVIVED THE

CRASH.

HE'S NOT HERE.

HIS FATHER SPOKE OF SIDHU.

>> I MEAN, HE'S HUMAN AND I

CAN'T IMAGINE THAT HE WOULDN'T

FEEL THE IMPACT OF WHAT'S

HAPPENED.

AND NO MATTER WHAT THE SENTENCE

IS, HE HAS TO LIVE WITH THIS FOR

THE REST OF HIS LIFE.

>> Reporter: THE FAMILIES DO

WANT RESOLUTION, NOT ONLY A

PRISON TERM BUT STIFFER TRUCKER

TRAINING AND SEATBELTS.

>> I JUST WANT THIS TO NEVER

HAPPEN AGAIN, THAT'S ONE OF THE

BIGGEST THINGS FOR ME.

ONE SMALL ACTION OR IN ACTION

CAN CAUSE SO MUCH DAMAGE.

>> Reporter: TOMORROW IN THIS

SPORTS GYM TURNED COURT, MORE

PAINFUL STATEMENTS, CATHARTIC

BUT INTENSE.

LIKE SCOTT THOMAS' LETTER TO HIS

SON, EVAN.

>> I KNOW THAT HE'S LISTENING

WHEREVER HE IS.

HOPEFULLY NOT A LETTER GOODBYE.

I DON'T KNOW THAT THERE WILL

EVER BE A GOODBYE.

>> Ian: SUSAN, SO MANY EMOTIONAL

MOMENTS FOR THE FAMILIES TODAY.

BUT WHAT ABOUT THE DRIVER OF THE

TRUCK, WHAT YOU CAN TELL US

ABOUT HIM?

>> Reporter: YEAH, SIDHU AT

-- SAT WITH HIS LAWYERS AT THE

TABLE.

HE HAD SEVEN FAMILY MEMBERS IN

THE FIRST ROW SUPPORTING HIM AND

IT WAS AN INCREDIBLY TOUGH DIE

-- DAY FOR HIM AS WELL.

THERE WERE MANY MOMENTS BUT ONE

THAT I REMEMBER PARTICULARLY

CAME FROM MARILYN CROSS, SHE'S

THE MOTHER OF MARK CROSS, THE

ASSISTANT COACH, THE 28-YEAR-OLD

WHO DIED.

AND I WANT TO READ A LITTLE BIT

OF WHAT SHE SAID AND LOOKING

DIRECTLY AT SIDHU.

SHE SAID, "I GRIEVE FOR YOU

AS WELL.

I DON'T HATE YOU.

I SEE YOU AS A YOUNG MAN JUST

LIKE MY SON MARK.

I GRIEVE FOR THE LOSS THAT YOUR

FAMILY WILL EXPERIENCE, FOR THE

LOSS OF YOUR FREEDOM AND YOUR

FUTURE.

I'M SO RELIEVED THAT YOU PLEADED

GUILTY AND I APPLAUD YOUR

COURAGE FOR DOING SO.

IN YOUR FUTURE I HOPE YOU MAKE

EVERY EFFORT TO MAKE THIS WORLD

A BETTER PLACE, JUST LIKE MY SON

MARK WOULD HAVE DONE."

AND WITH THAT SIDHU REACHED FOR

A TISSUE AND BURIED HIS EYES,

BOWING HIS HEAD.

IT WAS AN EXTRAORDINARY DAY,

IAN, ONE THAT NO ONE IN THAT

COURTROOM WILL EVER FORGET.

>> Ian: THIS IS A STORY RIGHT

FROM THE BEGINNING SINCE THE

CRASH THAT HAS BEEN FILLED WITH

SO MANY POWERFUL EMOTIONS AND I

KNOW THAT MORE ARE TO COME THIS

WEEK.

THANK YOU, SUSAN.

>> Andrew: LET'S TURN NOW TO

VENEZUELA, A PART OF THE WORLD

FACING GREAT UPHEAVAL FROM

WITHIN AND FROM THE OUTSIDE.

THE INTERNATIONAL COMMUNITY IS

MOVING TO FURTHER ISOLATE

VENEZUELAN PRESIDENT NICOLÁS

MADURO AND

CANADA IS ONE OF THOSE COUNTRIES

LEADING THE CHARGE.

>> The Hon. Chyrstia Freeland:

I AM TODAY ANNOUNCING THAT

CANADA WILL HOST AN URGENT

MEETING OF THE LIMA GROUP OF

COUNTRIES HERE IN OTTAWA.

>> Andrew: THE LIMA GROUP IS

MADE UP OF 12 COUNTRIES CONVENED

SPECIFICALLY TO ADDRESS

VENEZUELA'S CRISIS.

THEY'RE COMING TO OTTAWA NEXT

MONDAY.

ON THE AGENDA, BOOSTING SUPPORT

FOR MADURO'S RIVAL, OPPOSITION

LEADER JUAN GUIADÓ.

THE U.S. DECLARED SANCTIONS

TODAY AGAINST STATE-OWNED OIL

UNTIL MADURO HANDS POWER OVER TO

GUIADÓ.

>> THE UNITED STATES IS HOLDING

ACCOUNTABLE THOSE RESPONSIBLE

FOR VENEZUELA'S TRAGIC DECLINE.

>> Andrew: IT IS A POTENTIALLY

CRIPPLING BLOW FOR MADURO, BUT

ALSO FOR REGULAR EVERYDAY

PEOPLE.

THEY'RE ALREADY LIVING THROUGH

AN ECONOMIC CATASTROPHE.

AND RIGHT NOW 40% OF THE

COUNTRY'S OIL GOES TO THE UNITED

STATES.

BUT WHILE CANADA, THE U.S. AND

OTHERS THROW THEIR SUPPORT TO

THE OPPOSITION, RUSSIA HAS

PLACED AN AWFULLY BIG BET ON

MADURO.

AND AS CHRIS BROWN REPORTS FROM

MOSCOW, OVER THERE THIS CRISIS

PLAYS VERY DIFFERENT.

>> [speaking foreign

language].

>> Reporter: NICOLÁS MADURO

CALLED HIS LAST MEETING WITH

VLADIMIR PUTIN IN DECEMBER "THE

MOST USEFUL OF HIS CAREER."

AND NO WONDER.

RUSSIAN STATE COMPANIES WROTE

HIM SOME BIG CHEQUES, BRINGING

RUSSIA'S EXPOSURE IN VENEZUELA

TO $17 BILLION.

MUCH OF IT IS AT RISK IF MADURO

GOES.

>> [SPEAKING RUSSIAN]

>> Reporter: THE UNITED STATES

HAS AGAIN ORGANIZED A GOVERNMENT

OVERTHROW, SCREAMED A HOST ON

RUSSIAN STATE TV.

IT'S GONE WALL-TO-WALL WITH ITS

VENEZUELA COVERAGE.

"THEY JUST WANT TO GET THE OIL."

WITH THE LARGEST RESERVES OF OIL

IN THE WORLD, RUSSIA'S GIANT

STATE OIL COMPANY HAS GONE ALL

IN ON VENEZUELA, BANKROLLING A

$6 BILLION LOAN TO BE PAID OFF

DOWN THE ROAD.

LAST MONTH RUSSIA FLEW IN A PAIR

OF NUCLEAR CAPABLE BOMBERS TO

UNDERSCORE THE LONG-STANDING

MILITARY PARTNERSHIP BETWEEN THE

TWO COUNTRIES.

IT INCLUDES BILLIONS OF DOLLARS

OF RUSSIAN LOANS FOR VENEZUELA

TO BUY RUSSIA WEAPONRY.

>> [SPEAKING RUSSIAN]

>> Reporter: RUSSIAN

OPPOSITION FIGURE ALEXEI

NAVALNY,

WHO IS BANNED FROM CHALLENGING

PUTIN IN ELECTION BUT STILL HAS

MILLIONS ON HIS YouTube

CHANNEL, NOTED

THAT RUSSIANS COULD GET A LOT OF

THEIR OWN ROADS AND HOSPITALS

FIXED UP WITH ALL OF THE CASH

THAT'S AT RISK.

>> THERE'S ECONOMIC RISKS FOR

RUSSIANS IN THIS COUNTRY AND

ASSETS IN THIS COUNTRY.

>> Reporter: DIMITRI ROSENTHAL

HE SAYS THAT BY NOW HE BELIEVES

THAT THE KREMLIN IS HEDGING ITS

BETS AND TRYING TO MAKE SOME

DEALS WITH THE OPPOSITION, EVEN

THOUGH THE KREMLIN DENIES IT.

>> I THINK THAT WE HAVE SOME

CAPABILITY TO BUILD SOME DEALS

WITH THE OPPOSITION.

>> Reporter: LOSING MONEY IS

FAR FROM RUSSIA'S ONLY WORRY.

STRATEGICALLY VENEZUELA IS

RUSSIA'S BEST MEANS OF

PROTECTING ITS POWER INTO THE

WESTERN HEMISPHERE.

WITHOUT MADURO, RUSSIA'S GLOBAL

REACH IS WEAKENED.

CHRIS BROWN, CBC NEWS, MOSCOW.

>> Andrew: AND RECENTLY IN

CERTAIN HOTSPOTS WHERE

DENIABILITY AND DISCRETION ARE

NEEDED, RUSSIA HAS USED THE

OUTFIT KNOWN AS THE WAGNER

GROUP.

ACCORDING TO REUTERS SOURCES SAY

THAT AT LEAST 400 WAGNER

CONTRACTORS WERE DISPATCHED TO

VENEZUELA TO PROTECT MADURO IN

THE CURRENT CRISIS.

KREMLIN HAS DENIED THOSE REPORTS

REPORTS.

>> Ian: NOW TO SOME OF THE

DEVELOPING STORIES THAT WE'RE

WATCHING TONIGHT ON "THE

NATIONAL"...

>>> EXTREME COLD AND HEAVY SNOW

ARE AFFECTING LOTS OF CANADA

TONIGHT.

LET'S TAKE A LIVE LOOK AT

TORONTO WHERE THERE'S A WINTER

STORM WARNING IN EFFECT.

AND SNOW HAS BEEN HEAVY AND

FORECASTERS ARE WARNING THAT IT

WILL LIKELY HAVE A SIGNIFICANT

IMPACT ON THE MORNING COMMUTE.

UP TO 25 CENTIMETRES OF SNOW ARE

EXPECTED IN SOME AREAS.

DOZENS OF FLIGHTS HAVE BEEN

CANCELLED TONIGHT AT TORONTO'S

PEARSON AIRPORT

>>> THE HEAVY SNOW IS MAKING IT

TOUGH FOR PEOPLE TO GET AROUND

AND ONE OF THE CITY'S

SUBWAYLINES, LINE THREE, HAS

BEEN CLOSED.

AND POLICE ARE NOT SURPRISINGLY

ENCOURAGING PEOPLE TO STAY HOME,

IF ALL POSSIBLE TONIGHT.

>>> ALLEGED SERIAL KILLER BRUCE

McARTHUR IS EXPECTED IN A

TORONTO COURT TOMORROW AND

POLICE SAY THAT THERE'S A

SIGNIFICANT DEVELOPMENT IN THE

CASE.

McARTHUR IS CHARGED WITH THE

MURDERS OF EIGHT MEN WHO HAD

CONNECTIONS TO THE CITY'S GAY

VILLAGE.

THEY WENT MISSING BETWEEN 2010

AND 2017.

THEIR REMAINS WERE FOUND AT A

HOME WHERE McARTHUR WORKED AS

A LANDSCAPER.

HIS TRIAL IS SCHEDULED FOR NEXT

YEAR.

>> Andrew: STILL AHEAD ON "THE

NATIONAL"... CALL THEM

GENERATION SLEEP DEPRIVED.

IN OUR LATEST STORY IN OUR

SERIES ON SLEEP,

WE GO IN-DEPTH ON WHY CANADIAN

TEENAGERS AREN'T GETTING ENOUGH

ARREST.

>> Ian: BUT, FIRST, HE BLAMES

INSTAGRAM FOR HIS DAUGHTER'S

DEATH.

HOW SOCIAL MEDIA PLATFORMS ARE

RESPONDING AND TAKING

RESPONSIBILITY FOR HATEFUL

CONTENT.

>> Rosemary: AND LATER IN OUR

"MOMENT," THE FIRST IN OTTAWA

FOR M.P.s ON HOW THEY ARE

ADJUSTING TO LIFE IN THE WEST

BLOCK.

>> I WILL SAY THIS, I DON'T KNOW

HOW TO HIDE FROM YOU GUYS YET.

I DON'T KNOW THE WAY TO AVOID

THE MEDIA SCRUM.

SO, YOU KNOW, I'LL BE EXPLORING

THE BACK PATHWAYS IN COMING

DAYS.

(*)

>> Rosemary: HER FAMILY

DESCRIBES HER AS AN ENTHUSIASTIC

TEENAGER WITH A BRIGHT FUTURE,

WHICH MADE IT ALL THE MORE

SHOCKING WHEN ONE MORNING BEFORE

SCHOOL MOLLY RUSSELL TOOK HER

OWN LIFE.

IT WAS ONLY THEN THAT HER

PARENTS MADE A DISTURBING

DISCOVERY OF WHAT SHE'D BEEN

VIEWING ONLINE.

AS KAILLIE HOUNSELL TELLS US,

THE GOVERNMENT IS THREATENING A

BAN IF COMPANIES DON'T COMPLY.

>> Reporter: LIKE A LOT OF

TEEN GIRLS, MOLLY RUSSELL SPENT

TIME ON SOCIAL MEDIA.

WHAT HER FAMILY DIDN'T KNOW WAS

THAT SHE HAD BEEN LOOKING AT

CONTENT LINKED TO ANXIETY,

DEPRESSION, SELF-HARM AND

SUICIDE.

SHE TOOK HER OWN LIFE JUST OVER

A YEAR AGO.

SHE WAS 14.

>> I HAVE NO DOUBT THAT

INSTAGRAM HELPED KILL MY

DAUGHTER.

>> Reporter: HER FAMILY IS NOW

SPEAKING OUT, CALLING FOR

CHANGE.

>> IT'S AS DISTRESSING TO ME AS

ANYONE, REALLY.

>> Reporter: FACEBOOK, WHICH

OWNS INSTAGRAM, SAYS THAT IT IS

ALREADY TAKING STEPS TO BLUR

IMAGES, BLOCK A NUMBER OF

HASHTAGS AND TO CONTINUE WORKING

WITH SUICIDE AWARENESS GROUPS.

>> WE WILL DO WHATEVER IT TAKES

IN ORDER TO TRY TO MAKE THIS

ENVIRONMENT SAFER ONLINE,

PARTICULARLY FOR YOUNGSTERS.

>> Reporter: IN A MATTER OF

DAYS MOLLY'S STORY SPARKED

OUTRAGE ACROSS THE U.K. AFTER

THE BBC FIRST AIRED HER STORY.

ONE CHARITY THAT WORKS TO

PREVENT YOUTH SUICIDE SAYS IT

HAS HEARD FROM 30 FAMILIES WHO

BELIEVE THAT SOCIAL MEDIA PLAYED

A PART IN THEIR CHILDREN'S

DEATH.

NOW THE U.K. GOVERNMENT IS

THREATENING TO BAN SITES, BY

BLOCKING CERTAIN I.P.

ADDRESSES.

>> IT WOULD BE FAR BETTER TO DO

IT IN CONCERT WITH THE SOCIAL

MEDIA COMPANIES, BUT IF WE THINK

THAT THEY NEED TO DO THINGS THEY

ARE REFUSING TO DO, THEN WE CAN

AND WE MUST LEGISTATE.

>> Reporter: OTHERS ARE HOPING

THAT SOCIAL MEDIA SITES CAN USE

THEIR TECHNOLOGY TO HELP.

>> I WOULD LIKE TO SEE THAT

WE'RE ABLE TO USE THOSE SPECIFIC

ALGORITHMS TO PROMOTE MORE

POSITIVE CONTENT.

SO WHEN PEOPLE ARE SEARCHING FOR

CERTAIN THINGS WHAT THEY'RE

GETTING IS A LOT OF POSITIVE

CONTENT THAT SUPPORTS THEM.

>> Reporter: INSTAGRAM ALREADY

OFFERS MESSAGES OF SUPPORT FOR

PEOPLE LOOKING AT HARMFUL

CONTENT, BUT THE COMPANY IS

REVIEWING ITS POLICIES TO SEE IF

IT CAN DO MORE.

NONE OF IT WILL BRING MOLLY

RUSSELL BACK, BUT HER FAMILY IS

HOPING THAT HER STORY WILL

PROMPT COMPANIES AND THE

GOVERNMENT TO DO MORE

TO SAVE LIVES.

KAYLA HOUNSELL, CBC NEWS,

LONDON.

>> Rosemary: IF YOU OR SOMEONE

THAT YOU KNOW NEEDS HELP, YOU

CAN CALL CRISIS SERVICE CANADA

AT ANY TIME, THE NUMBER IS RIGHT

THERE ON YOUR SCREEN.

IT WON'T COST YOU ANYTHING.

OR HEAD OVER TO THEIR WEBSITE

AND YOU CAN JUST TALK TO SOMEONE

ONLINE.

>> Ian: STILL AHEAD ON "THE

NATIONAL"...

>>> CAB DAN'S BIGGEST BANK IS

APOLOGIZING AFTER AN ERROR WITH

ONE OF ITS MORTGAGES IS CREATING

BIG CONFUSION WITH ITS CUSTOMERS

CUSTOMERS.

>> Andrew: AND IT'S CALLED AN

EPIDEMIC.

WHY CANADIAN

TEENAGERS ARE SKIPPING OUT ON

MUCH-NEEDED SLEEP.

>> I COULD BE LISTENING TO WHAT

THEY WROTE UP ON THE BOARD AND I

JUST FEEL MY HEAD DIP AND I JUST

SHOOT RIGHT BACK UP.

IT WAS PRETTY BAD.

(*

(*)

>> Andrew: "THE NATIONAL" IS

GOING IN-DEPTH INTO HOW

CANADIANS SLEEP, WHY IT'S SO

IMPORTANT AND ELUSIVE.

ABOUT A THIRD OF CANADIAN KIDS

AND ADULTS DON'T GET ENOUGH

SLEEP.

NOW FOR TEENS, ENOUGH IS

GENERALLY AROUND EIGHT TO 10

HOURS.

AND NOT GETTING THAT HAS BEEN

LINKED TO PROBLEMS WITH MEMORY,

CONCENTRATION, MOTIVATION,

SCHOOL PERFORMANCE.

SO NOW FOR THE LAST CHAPTER OF

OUR SERIES ON SLEEP, DUNCAN

McCUE TAKES A LOOK AT THE

YOUNG AND THE SLEEPLESS.

(*)

>> Reporter: SHE'S 18 AND

EAGER TO

GRADUATE FROM HIGH SCHOOL, BUT

HANNAH WATERS IS STRUGGLING TO

CROSS THE FINISH LINE.

SHE LIKES SCHOOL, ESPECIALLY

MUSIC AND ART.

TROUBLE IS ON AVERAGE HANNAH IS

ONLY SLEEPING THREE TO FOUR

HOURS A NIGHT.

>> I HAVE TALKED WITH MY DOCTOR

ABOUT IT, AND MY PARENTS AND

STUFF.

AND WE'RE STILL TRYING TO FIND

WAYS FOR ME TO, LIKE, GET ENOUGH

SLEEP AND WHAT MIGHT WORK.

I DIDN'T REALLY GET ANY SLEEP

LAST NIGHT.

SO THIS IS ME TRYING TO STAY

AWAKE NOW, ACTUALLY.

>> Reporter: THE WHEELS ON THE

BUS ROLL BRIGHT AND EARLY.

7:35 a.m., SHE ARRIVES AT

SMITHS FALL DISTRICT COLLEGIATE.

CLASSES START AT 8:10.

AS HANNAH'S DAY UNFOLDS IT'S NOT

JUST LEARNING THAT'S DIFFICULT,

IT'S STAYING AWAKE.

>> I GENERALLY FEEL PRETTY SICK

WHEN I DON'T GET ENOUGH SLEEP.

AND I OFTEN GET KIND OF SHAKY

AND NAUSEOUS.

I FEEL REALLY ASHAMED BECAUSE I

KEEP SAYING, WELL, I'LL GET THIS

DONE, I'LL GET THIS DONE

COUNTLESS TIMES AND I DON'T.

AND I KNOW WHY BUT I'M NOT

FINDING A WAY TO FIX IT.

>> Reporter: SHE'S NOT ALONE.

TEENAGERS' BODY CLOCKS ARE

NATURALLY GEARED TO STAY UP

LATE.

BUT MANY OF HANNAH'S FRIENDS AND

PEERS GET BY ON SIX HOURS OF

SLEEP OR LESS.

>> I HAVE PROBLEMS WITH ALMOST

FALLING ASLEEP IN CLASS.

LIKE, I'D BE LISTENING TO, LIKE,

WHAT THEY WRITE UP ON THE BOARD

AND I'D JUST FEEL MY HEAD DIP

AND I'D SHOOT RIGHT BACK UP.

IT WAS PRETTY BAD.

>> LIKE, YOUR BRAIN ISN'T AWAKE

TO UNDERSTAND EVERYTHING AND

THEN THEY CALL ON YOU.

AND YOU DON'T KNOW THE ANSWER.

AND THEN YOU JUST KIND OF

FREEZE.

>> SOMETIMES I DON'T EVEN GO.

LIKE, I WILL FAKE SICK AND I'LL

STAY IN BED ALL DAY.

I DON'T FUNCTION PROPERLY AND I

DON'T DO ANYTHING IN CLASS.

I FALL ASLEEP AND I SNAP AT

PEOPLE.

IT'S NOT GOOD.

(*)

>> Reporter: DR. NURANG, THE

DIRECTOR OF SLEEP MEDICINE AT

THE HOSPITAL FOR SICK CHILDREN,

SEES ALL KINDS OF SLEEP-DEPRIVED

CHILDREN, FROM 2 YEAR OLDS TO

TEENAGERS.

HER PATIENTS USUALLY SUFFER

SEVERE SLEEP DISORDERS.

>> THERE ARE REALLY ALARMING

STUDIES IN THAT GROUP.

>> Reporter: BUT SHE SEES A

DISTURBING TREND AMONG TEENS,

WHAT SHE CALLS AN EPIDEMIC OF

SLEEP DEPRIVATION.

>> IT'S NOT UNCOMMON FOR ME TO

SEE TEENAGERS IN MY CLINIC WHO

ARE TELLING ME ON A SCHOOL NIGHT

THEY'RE GOING TO BED AT 1:00

a.m., 2:00 a.m. AND 3:00

a.m.

AND GETTING UP AT 7:00 a.m. TO

GO TO SCHOOL.

AND THOSE GROUP OF CHILDREN ARE

ALSO AT INCREASED RISK OF

CARDIOVASCULAR DISEASE,

METABOLIC DISEASE DOWNSTREAM,

AND CERTAINLY DEPRESSION AND

MOOD CHANGES.

>> OKAY, SO FEMALE... AND IN

GRADE NINE.

AND 8 IN GENERAL, I FEEL

ANXIOUS, WORRIED OR STRESS.

C, OFTEN.

>> Reporter: THAT LACK OF

SLEEP AND THE NEGATIVE EFFECTS

THAT IT BRINGS INTRIGUED QUINN

ATKINSON AND

LINDSAY HORSIE.

THE GRADE 10 STUDENTS DECIDED TO

INVESTIGATE WHY THEIR CLASSMATES

CONSTANTLY COMPLAIN OF FATIGUE.

>> WE WERE LIKE WHAT'S GOING ON

AND WHY IS EVERYBODY IN OUR

SCHOOL SO TIRED.

>> WE WANTED TO KNOW IF IT WAS

MORE OF A BANDWAGON THING, LIKE,

EVERYBODY IS JUST LIKE OH,

THEY'RE TIRED AND I'LL JUST SAY

I'M TIRED.

OR IF THEY WERE LIKE GENUINELY

ACTUALLY TIRED.

AND ACTUALLY NEEDED SLEEP.

AND IF THEY WERE GOING TO GO

HOME AND ACTUALLY TAKE A NAP OR

IF THEY WERE JUST SAYING THEY

WERE.

>> I HAVE TROUBLE FALLING ASLEEP

RIGHT AWAY.

>> Reporter: THEY DESIGNED A

QUESTIONNAIRE, INCLUDING A

SURVEY COMMONLY USED TO DETECT

SLEEPING DISORDERS.

AND THEY HAD THE STUDENTS

COMPLETE IT ANONYMOUSLY.

>> THAT'S SO COOL.

>> I KNOW.

WHEN THE JUDGES COME WE CAN BE

LIKE AH-HA...

>> Reporter: THEY GOT OVER 300

RESPONSES AND PREPARED TO

PRESENT THEIR FINDINGS.

>> THAT'S CUTE!

>> Reporter: IT'S THE DAY OF

THE BIG SCIENCE FAIR.

>> I AM LINDSAY AND THIS IS

QUINN.

AND TODAY OUR SCIENCE EXPERIMENT

IS ON SLEEP.

AND WE HAVE CONCLUSIONS AND

ANALYSED OUR DATA AND CREATED

GRAPHS LIKE THESE.

>> Reporter: THE DUO IS PUMPED

TO SHARE THEIR RESULTS WITH THE

JUDGES.

>> THE AVERAGE OF OUR SAMPLE

SIZE GOT 7.67 HOURS OF SLEEP ON

A SCHOOL NIGHT.

>> IT'S KIND OF FUNNY BECAUSE

SOME PEOPLE GOT THREE HOURS AND

SOME PEOPLE GOT 12.

SO IT KIND OF BALANCED OUT.

>> Reporter: AMONG THEIR

FINDINGS, NEARLY TWO-THIRDS OF

THEIR PEERS SURVEYED ARRIVE TO

SCHOOL SLEEP DEPRIVED.

32% REPORTED EXCESSIVE

SLEEPINESS WITH A HANDFUL SO

LACKING IN SLEEP THAT IT COULD

REQUIRE MEDICAL INTERVENTION.

>> NOW I FEEL THAT I NEED TO

SLEEP MORE BECAUSE I'M SCARED --

>> I KNOW.

I'M SO SCARED OF BEING

SLEEP DEPRIVED.

>> Reporter: THEIR SMALL

PROJECT MIRRORS NATIONAL STUDIES

THAT SAY THAT ADOLESCENTS GET

LESS SLEEP THAN EVER BEFORE.

SO WHAT EXACTLY IS KEEPING MANY

OF THESE STUDENTS FROM GETTING

THE SLEEP THEY NEED?

DR. NURANG HAS BEEN ASKING THE

SAME QUESTION.

>> WHEN WE ASKED THESE

ADOLESCENTS WHAT THEY WERE

DOING, IT WAS SOCIAL MEDIA

PLAYED A BIG ROLE IN THEIR SLEEP

DISTURBANCE.

SO THEY HAD THE PHONE IN THE

ROOM AND IT'S VIBRATING AT

NIGHT.

AND THEY PICK UP THE PHONE AND

THEY'RE RESPONDING TO THE TEXT

MESSAGE.

AND THEY WILL FALL ASLEEP AGAIN,

OF COURSE, BUT IF YOU DO THAT

MULTIPLE TIMES A NIGHT IT REALLY

LENDS TO SIGNIFICANT AMOUNT OF

SLEEP DEPRIVATION.

>> Reporter: SO TECHNOLOGY,

HOW MUCH OF THAT IS A PROBLEM IN

TERMS OF TRYING TO GET TO BED?

>> FOR ME IT'S QUITE A PROBLEM.

BECAUSE I'LL BE ON MY PHONE AND

I HAVE PEOPLE TEXTING ME AND

MESSAGING MY PHONE AND I'LL LOOK

AT IT AND THEN I'LL BE UP...

>> Reporter: INDEED, MOST

TEENS ARE WELL AWARE THAT TOO

MUCH SCREEN TIME SABOTAGES THEIR

SLEEP.

>> I THINK THAT TECH HAS A HUGE

PART OF WHY STUDENTS HAVE

TROUBLE SLEEPING.

IT'S KIND OF ADDICTING.

>> YEAH.

MY GUY FRIENDS STAY UP TO 3:00

PLAYING VIDEO GAMES OR TEXTING

THEIR OTHER FRIENDS.

>> I DO KNOW THAT SOME GIRLS

WOULD PROBABLY DO THE SAME THING

TOO, LIKE BEING ON THEIR PHONES

AND DOING WHATEVER.

>> Reporter: SO TECH IS AN

ISSUE.

WHAT DO YOU THINK ABOUT HOW THAT

MAY IMPACT YOU?

>> I HAVE BEEN SEEING THAT MY

GRADES HAVE BEEN DROPPING A BIT

SINCE I'M NOT GETTING ENOUGH

SLEEP.

>> MY GRADES WERE BETWEEN 90s

AND 100s AND NOW THEY'RE AT

70s.

>> Reporter: SO THE STUDENTS

KNOW THAT THEIR GRADES ARE

AFFECTED AND THEY KNOW THEY NEED

MORE SLEEP.

BUT WHAT CAN THEY DO ABOUT IT?

>> YOU NEED TO BUILD IN SOME

RELAXATION TIME SO THAT YOUR

BODY CAN SLEEP.

LIKE, YOU NEED TO TAKE CARE OF

YOURSELF.

>> Reporter: THIS WELLNESS

CLASS IS GEARED TOWARDS

EDUCATING TEENS ABOUT SLEEP AND

EMPOWERING THEM TO SPEAK UP

ABOUT WHAT MIGHT HELP.

>> DO YOU THINK THAT THE SCHOOL

BOARDS WOULD HAVE A CONVERSATION

ABOUT MOVING THE SCHOOL LATER IN

THE DAY AND HAVING US, LIKE,

START AT MAYBE, LIKE, 10:00 OR

11:00 AND GO TO 4:00 SO WE HAVE

THAT ACTUAL REQUIRED AMOUNT OF

SLEEP?

>> THERE HAVE BEEN A FEW PILOT

PROJECTS IN ONTARIO, A LOT IN

THE STATES AND A LOT IN THE U.K.

DOING THAT.

AND IT'S BEEN REALLY SUCCESSFUL.

IT'S A GOOD DISCUSSION AND

SOMETHING THAT SHOULD BE UP FOR

DEBATE.

>> Reporter: VERONICA HORSIE,

A CONCERNED PARENT AND CHAIR OF

THE SCHOOL COUNCIL, SAW A NEED

FOR THIS CLASS.

SHE COMES IN AND TALKS TO PEOPLE

REGULARLY.

>> DO YOU KNOW THAT YOU HAVE

HAVE A HORMONAL NIGHT SHIFT AND

WHEN YOU HIT PUBERTY YOU SHIFT

YOUR BODY CLOCK.

SO NATURALLY YOU GET TIRED UP TO

TWO HOURS LATER.

>> Reporter: SHE SAYS THAT

WAKING STUDENTS UP TO THE

IMPORTANCE OF SLEEP IS A START

BUT IT'S PARENTS WHO NEED TO GET

THE MESSAGE.

>> WELL, I THINK THAT, NUMBER

ONE, ADULTS NEED TO MODEL IT.

I THINK THAT US OURSELVES, WE'RE

BAD EXAMPLES.

I THINK THAT WE PUSH THE LIMITS

AND WE DON'T GET ENOUGH SLEEP

AND WE'RE IRRITABLE AND WE'RE

MOODY.

MOST PEOPLE THINK OF IT AS A

TEENAGER'S RESPONSIBILITY TO GET

THEIR SLEEP.

THERE'S A LOT OF TRUTH TO THAT.

THEY CAN CONTROL THEIR DEVICES

AND THINGS LIKE THAT.

BUT I THINK THAT PARENTS, YOU

KNOW, JUST WANT IT TO HAPPEN

OVERNIGHT AND IT'S NOT GOING TO.

>> EVERYTHING CATCHES UP WITH

SOMEONE AT ONE POINT OR ANOTHER.

IT WILL 100% CATCH UP WITH ME AT

A LATER DATE.

BUT RIGHT NOW I JUST HAVE TO

FOCUS ON THE PRESENT AND, SADLY,

NOT THE FUTURE.

>> IT'S NOT THE GREATEST BECAUSE

I DO WANT TO GET AN EDUCATION

AND I DO WANT TO BE AWAKE FOR MY

CLASSES AND

TO BE ABLE TO PASS TO GET INTO

MY FUTURE GOALS IN LIFE.

>> I OFTEN SAY TONIGHT I'LL TRY

TO GET SLEEP.

TOMORROW I'LL BE ABLE TO GET

EVERYTHING DONE.

I'LL REMEMBER EVERYTHING.

BUT, OF COURSE, TOMORROW I'M

JUST GOING TO BE REALLY TIRED

AND I DON'T GET STUFF DONE.

AND I FEEL THE SAME.

I REALLY WISH I COULD GET MORE

SLEEP.

>> Reporter: WHEN THE SCHOOL

DAY IS FINALLY DONE, HANNAH IS

WORN OUT.

SLEEP SEEMS AN IMPOSSIBLE DREAM.

BUT TALKING ABOUT SOLUTIONS IS A

FIRST STEP.

NOW THE HARD PART IS GETTING A

GOOD NIGHT'S REST.

DUNCAN McCUE, CBC NEWS, SMITHS

FALLS, ONTARIO.

>> Andrew: IF YOU MISSED IT

YOU CAN SEE ALL OF "THE

NATIONAL'S" SLEEP COVERAGE FROM

DUNCAN McCUE'S LOOK AT SLEEP'S

EFFECT ON MEMORY,

TO CONDITIONS LIKE APNEA TO A

PANEL DISCUSSION WITH MEDICAL

EXPERTS.

YOU CAN FIND IT ON OUR

YouTube CHANNEL.

>> Ian: STILL AHEAD ON "THE

NATIONAL," NEW YEAR AND NEW

HOUSE OF COMMONS.

M.P.s WERE BACK ON THE HILL

FOR THE FIRST TIME IN 2019 TODAY

AND LET'S JUST SAY THAT THE WEST

BLOCK IS TAKING SOME ADJUSTING

TO.

>> IT'S LIKE THE FIRST DAY OF

SCHOOL, RIGHT?

YOU KIND OF FIND YOUR WAY AROUND

AND WHERE IS YOUR CLASS AND ALL

OF THAT STUFF.

SO WE HAVE BEEN GIVEN THESE

HANDY MAPS TO TRY TO FIND OUR

WAY AROUND AND EVERYTHING.

IT TAKES SOME GETTING USED TO,

BUT I THINK THAT WE'LL MANAGE.

>> Ian: AND LATER THIS WEEK ON

"THE NATIONAL," ADRIENNE SITS

DOWN WITH ONE OF "TIME"

MAGAZINE'S PERSON OF THE YEAR.

JOURNALIST MARIARESSA.

HERE'S A PREVIEW...

>> Adrienne: IT WAS ONE THING

TO KNOW THAT SHE WAS CHOSEN BY

"TIME" AS A GUARDIAN OF THE

TRUTH AND QUITE ANOTHER FOR

MARIA

RESSA TO REALIZE THAT EVERY

OTHER HONOURED JOURNALIST, LIKE

JAMAL KHASHOGGI, HAD BEEN

MURDERED OR JAILED.

>> I WAS THE ONLY ONE OF THE

FOUR THAT WAS ALIVE AND FREE.

I WENT THROUGH A LOT OF

EMOTIONS.

>> Adrienne: THERE'S A LOT OF

REASONS TO BE AFRAID.

THE DUTERTE GOVERNMENT IS TRYING

TO JAIL HER.

BUT SHE PUSHES AHEAD, EXPOSING

SOCIAL MEDIA NETWORKS THAT

SPREAD LIES

AND HATE AND DAMAGE DEMOCRACIES.

HER WARNING TO CANADA THIS

ELECTION YEAR?

YOU'RE NOT IMMUNE.

>> PRIME MINISTER TRUDEAU WAS

THE ONLY WORLD LEADER THAT

DURING APEC CALLED

OUT THE PHILIPPINES AND DUTERTE

FOR HUMAN RIGHTS VIOLATIONS.

WHO IS THE VOICE FOR THESE,

RIGHT?

IF YOU GUYS ARE THAT, YOU'RE THE

TARGET.

>> Adrienne: BRACE YOURSELVES,

CANADA, SHE SAYS, THIS COUNTRY

IS ABOUT

TO BE TESTED.

(*)

>> Ian: HERE'S SOME OF THE OTHER

STORIES THAT WE'RE WATCHING

TONIGHT ON "THE NATIONAL"...

>>> U.S. PRESIDENT DONALD TRUMP

WILL DELIVER HIS STATE OF THE

UNION ADDRESS NEXT WEEK.

IT WAS SUPPOSED TO TAKE PLACE

TOMORROW BUT IT WAS POSTPONED

BECAUSE OF THE GOVERNMENT

SHUTDOWN.

NOW THAT IT'S BEEN RESOLVED, AT

LEAST TEMPORARILY, THE U.S.

HOUSE SPEAKER NANCY PELOSI

INVITED TRUMP TO SPEAK ON

FEBRUARY 5th TO A JOINT

SESSION OF CONGRESS.

AND TRUMP HAS ACCEPTED THE

INVITATION.

>> DO I LOOK FORWARD TO DIRECTOR

MUELLER DELIVERING THE FINAL

REPORT?

>> Ian: THAT IS ACTING U.S.

ATTORNEY GENERAL MATTHEW

WHITAKER SIGNALLING THAT ROBERT

MUELLER'S INVESTIGATION MAY BE

CLOSE TO BEING COMPLETED.

HE TOLD REPORTERS THAT HE'S

FULLY BRIEFED ON THE

INVESTIGATION.

MUELLER HAS BEEN LOOKING INTO

POSSIBLE RUSSIAN INTERFERENCE IN

THE 2016 U.S. PRESIDENTIAL

ELECTION.

NEW INFORMATION ABOUT THE

INVESTIGATION COMES AS NEW

BIPARTISAN LEGISLATION WAS FILED

TODAY WHICH WOULD REQUIRE

MUELLER TO DELIVER HIS FINDINGS

TO CONGRESS AND THE PUBLIC.

>>> IN HOUSTON, FIVE POLICE

OFFICERS ARE IN HOSPITAL TONIGHT

AFTER SERVING A NARCOTICS

WARRANT, TWO

OFFICERS ARE IN CRITICAL

CONDITION AND THE OTHER THREE

ARE STABLE.

THE HOUSTON POLICE CHIEF SAYS

THAT TWO SUSPECTS WERE SHOT AND

KILLED.

>>> BRITISH PRIME MINISTER

THERESA MAY IS PLANNING TO HOLD

A VOTE ON FEBRUARY 15th IN

PARLIAMENT ON HER BREXIT DEAL.

SHE'S BEEN WORKING TO GAIN BACK

SUPPORT AFTER HER DEAL WAS

OVERWHELMINGLY REJECTED EARLIER

THIS MONTH.

ONE OF HER BIG CHALLENGES IS

SECURING CONCESSIONS RELATING TO

THE BORDER WITH NORTHERN

IRELAND.

>> Andrew: SOME CUSTOMERS OF

CANADA'S BIGGEST BANK ARE UPSET

OVER AN ERROR INVOLVING THEIR

MORTGAGES.

R.B.C. TOLD THEM THEY WERE

SIGNING UP FOR WHAT THE BANK

CALLED "AN ACCELERATED PAYMENT"

WHICH ALLOWED THEM TO PAY DOWN

THEIR MORTGAGE FASTER.

BUT NOW AS AARON SALTZMAN

EXPLAINS, R.B.C. SAYS THAT IS

NOT WHAT THE CUSTOMERS

ACTUALLY SIGNED UP FOR.

>> Reporter: WITH TWO YOUNG

CHILDREN AND A VERY FULL HOUSE,

LIFE FOR NATALIE FLOYD IS HECTIC

ENOUGH.

BUT RECENTLY IT BECAME EVEN MORE

COMPLICATED.

>> THIS IS NEW TO ME OF SOMEBODY

SELLING ME SOMETHING AND THEN

TELLING ME, WELL, IT'S NOT

REALLY WHAT WE TOLD YOU.

>> Reporter: LAST SPRING WHEN

SHE AND HER HUSBAND RENEWED THE

MORTGAGE ON THEIR HOME THEY

SIGNED UP FOR WHAT R.B.C. CALLED

AN ACCELERATED BIWEEKLY PAYMENT.

THAT IS A HIGHER PAYMENT THAT

SHORTENS THE AMMORTIZATION

PERIOD, ALLOWING YOU TO PAY OFF

THE HOUSE MORE QUICKLY.

AND THEN LAST FALL SHE GOT A

LETTER FROM THE BANK.

>> IT HAS COME TO OUR ATTENTION

THAT SOME LANGUAGE IN THE

AGREEMENT THAT YOU SIGNED WHEN

YOU RENEWED YOUR MORTGAGE MAY

HAVE BEEN UNCLEAR.

>> Reporter: THE LETTER SAID

THAT

THAT HER AGREEMENT STATED THAT

YOUR PAYMENT TYPE WAS

ACCELERATED EVEN THOUGH THE

MORTGAGE PAYMENT YOU CHOSE WAS

NOT AN ACCELERATED PAYMENT TYPE.

IT EXPLAINED THAT FLOYD'S PAY

PAYMENT

AND AMMORTIZATION PERIOD WAS

CORRECT AND WOULD NOT CHANGE.

FLOYD SAID HAD THEY KNOWN THAT

THERE WAS

A BIWEEKLY OPTION, THEY WOULD

HAVE CHOSEN IT AND SAVED

INTEREST IN THE LONG RUN.

>> THAT'S HOW I KIND OF FEEL

ABOUT IT IS THAT IT WAS

DECEPTIVE.

>> Reporter: R.B.C. DECLINED

AN INTERVIEW REQUEST.

IT ISSUED A STATEMENT SAYING "A

LIMITED NUMBER OF CLIENTS'

MORTGAGE PAYMENTS WERE

INCORRECTLY LABELED.

THE PAYMENTS, TERMS AND

AMMORTIZATION PERIODS REMAIN THE

ONES THEY SELECTED."

R.B.C. WOULDN'T SAY HOW MANY

PEOPLE WERE AFFECTED BUT THEY

SAID IT REGRETS ANY CLIENT

INCONVENIENCE.

THE GOVERNMENT REGULATOR THAT IS

SUPPOSED TO LOOK OUT FOR

CONSUMERS WHEN THEY HAVE

DISPUTES WITH THEIR BANK REFUSED

TO COMMENT, CITING AN OBLIGATION

TO MAINTAIN CONFIDENTIALITY.

CRITICS SAY THAT'S NOT GOOD

ENOUGH.

>> UNFORTUNATELY, IT LEAVES

CONSUMERS THINKING THAT NOBODY

CARES ABOUT THEM.

>> Reporter: THAT'S HOW

NATALIE FLOYD IS FEELING.

>> IT'S REALLY HARD TO KNOW WHAT

TO DO NOW WHEN YOU GO TO RENEW.

BECAUSE, LIKE, WHO DO YOU

PUBLIC?

-- BELIEVE?

AND ARE YOU GETTING THE RIGHT

INFORMATION?

>> Reporter: AND NEXT TIME,

SHE SAYS, SHE MAY LOOK FOR A

DIFFERENT LENDER.

AARON SALTZMAN, CBC NEWS,

TORONTO.

>> Rosemary: STILL TO COME ON

"THE NATIONAL"... M.P.s HELD

QUESTION PERIOD FOR THE FIRST

TIME TODAY IN THEIR NEW DIGS.

>> THIS IS A NEW BUILDING.

SO THAT'S ALWAYS A LOT OF FUN TO

LEARN WHERE TO GO AND NOT TO GET

LOST AND TO SEE HOW PARLIAMENT

IS GOING TO WORK HERE.

>> Rosemary: THEIR FIRST

IMPRESSIONS ARE OUR "MOMENT OF

THE DAY."

BUT FIRST...

>>> "IN CASE YOU MISSED IT"...

TODAY WAS ONE MEAN WINTER DAY

ACROSS MUCH OF CANADA.

HAPPY VALLEY-GOOSE BAY, COLD.

OTTAWA AND TORONTO AND MONTRÉAL

ALSO COLD.

AND WINNIPEG AND SASKATOON AND

FORT McMURRAY, HOW IS IT THIS

COLD!

AND THE ULTIMATE ICE CUBE --

GERALDTON IN NORTHERN ONTARIO,

BRIEFLY THE COLDEST PLACE ON

EARTH AT -46° WITH THE WIND

CHILL.

BUT ALL THE WHILE FOLKS IN

RELATIVELY BALMY VANCOUVER

STROLLED AMONG THEIR BRAND-NEW

DAFFODILS.

>> WHEN THEY ARE HAVING WEATHER

LIKE THIS I FEEL VERY SORRY FOR

THEM.

>> FREEZING?

WHAT'S THAT?

>> Rosemary: AND VICTORIA

RESIDENTS TOOK IN THEIR

BEAUTIFUL CHERRY BLOSSOMS.

THAT'S RIGHT, IT'S BEEN SO

PLEASANT OUT THERE THAT THE

CITY'S

CHERRY TREES ARE BLOOMING WEEKS

AHEAD OF SCHEDULE.

>> I WILL TELL ANYBODY WHO COMES

HERE TWO WORDS -- GOOD MOVE.

>> Rosemary: AND, SURE, FOLKS

IN CENTRAL CANADA SPENT MUCH OF

THEIR DAY PREPPING FOR A BIG

STORM.

INCLUDING THIS SHORTS-WEARING

FORMER MANITOBAN, OF COURSE, WHO

HAS SOME FUNNY IDEAS ABOUT

ONTARIO WINTERS.

>> I MEAN, PEOPLE IN WINNIPEG

WOULD UNDERSTAND.

>> Rosemary: BUT TO ALL OF OUR

FRIENDS IN COASTAL B.C., DON'T

WORRY!

ENJOY YOUR FLOWERS.

WE'RE NOT JEALOUS.

NOT AT ALL.

(*)

You are long overdue for some "D."

I'm like 6,000 Kegels away from any kind of "D."

Then get squeezin'!

My trauma is an asset to you?

[thump]

Hey!

What is this?

It's my new campaign. What does it say to you?

You look like a pimp. Is that what you're going for?

I gotta take another pill.

I can feel feelings again.

[pop]

Are you all together?

Yes.

Nope.

Got no "D!"

You know I've always wondered if -- [screams]

[screams]

*

>> I'm not lending you any

money. What happened to all

those gigs that you used to do?

>> I blew the last of my savings

on my rude guy t-shirts.

I'll sell you this one if

you want it. 30 bucks. 40. 50.

>> No. You keep going up.

>> $60.

* dee da dee da dee

dum dee da dee da dee da *

>> Give a warm dopradoshi

to my red carpet gown

for the Crow's premier.

>> $3,700?

>> Does this mean that

I should start thinking about

my look for the premier?

>> TBD on that

guest list, Alexis,

but I love your enthusiasm.

*

(*)

>> Rosemary: AS M.P.s COME

BACK FOR A NEW SITTING OF

PARLIAMENT THEY FOUND THEMSELVES

WORKING IN A BRAND-NEW SETTING.

THE HOUSE OF COMMONS WILL MEET

IN THE WEST BLOCK WHILE CENTRE

BLOCK IS UNDER CONSTRUCTION FOR

LIKE 15 YEARS.

TODAY WAS THEIR FIRST DAY IN

THEIR NEW HOME AND FROM THE GOOD

TO THE BAD TO THE GENERALLY

LITTLE BIT LOST, WE

WANTED TO KNOW M.P.s' REACTION

TO THEIR NEW WORKPLACE AND THAT

IS OUR "MOMENT OF THE DAY."

>> (Speaker of the House):

TODAY MEMBERS OF THE 42nd

PARLIAMENT GATHER FOR THE FIRST

TIME IN THIS MAGNIFICENT

INTERIM CHAMBER.

>> I FELT A TINGLING SENSATION

THAT I WAS IN AN HISTORIC

MOMENT.

>> IT'S A BEAUTIFUL PLACE TO BE

IN.

THE SOWPTDS -- YOU CAN HEAR FROM

ABOVE AND YOU CAN SEE EVERYBODY.

AND IT WAS JUST REALLY GREAT TO

BE IN THERE.

>> A LITTLE BIT OF SADNESS BUT A

LITTLE BIT OF EXCITEMENT BECAUSE

IT'S NEW.

AND I THINK THAT WE'RE THE FIRST

ONES TO SIT HERE IN THE WEST

BLOCK, SO ISN'T THAT EXCITING?

>> OF COURSE IT CAN'T HOLD A

CANDLE TO THE REAL CHAMBERS OR

THE REAL HOUSE OF COMMONS.

I FEEL IT'S LIKE THAT MOVIE

"HONEY I SHRUNK THE KIDS."

LIKE, HONEY, I SHRUNK

PARLIAMENT.

>> FIRST PRIORITY IS THE

BATHROOM AND THEN THE CAFETERIA,

A GOOD CUP OF COFFEE, THAT'S

IMPORTANT.

AND JUST FIGURING OUT HOW TO GET

AROUND AND WHICH ENTRANCES ARE

BEST.

THAT IS A BIG CHALLENGE.

BUT FORTUNATELY THEY HAVE GIVEN

US THESE HANDY MAPS.

>> I WILL SAY THIS, I DON'T KNOW

HOW TO HIDE FROM YOU GUYS YET.

I DON'T KNOW HOW TO AVOID THE

MEDIA SCRUM.

SO I'LL BE EXPLORING THE BACK

PATHWAYS IN COMING DAYS.

>> Rosemary: SO IT IS TIGHT, I

WILL SAY.

I WENT UP THERE LAST WEEK TO

SORT OF ORIENT MYSELF.

IT'S TIGHT QUARTERS FOR BOTH OF

WHERE WE HAVE TO WORK AND TRY TO

GET CLIPS FROM PEOPLE.

AND THE CHAMBER IS TIGHT AND

KIND OF MINI.

BUT IT IS ALSO BEAUTIFUL BECAUSE

THEY

PUT 5,000-SQUARE-FEET OF GRASS

OVER WHAT WAS AN OUTSIDE

COURTYARD AND PRESERVED THE

BEAUTIFUL WALLS ON THE INSIDE.

SO IT KEEPS THAT ARCHITECTURAL

RICHNESS AND IT'S QUITE WELL

DONE, I WILL SAY.

>> Andrew: I'VE GOT TO SAY

THAT I JUST FEEL FOR THOSE POOR

M.P.s.

I LOVE THE EARLIER ANALOGY THAT

IT'S LIKE THE FIRST DAY OF

SCHOOL, BECAUSE WE HAVE ALL BEEN

THERE AND WE CAN ALL RELATE OF

STRUGGLING TO FIND YOUR WAY

AROUND.

EXCEPT FOR THEM THE ADDED

PROBLEM IS THAT PEOPLE LIKE US

ARE WATCHING THEM AND FILMING

THEM AND THEN AIRING THE VIDEO

ON NATIONAL TV AND, THEN, SAY,

TALKING ABOUT IT ON "THE

MOMENT."

YOU REALLY FEEL FOR THEM.

>> Ian: I THOUGHT IT WAS

INTERESTING TO

WATCH THE M.P.s IN THOSE CLIPS

AND THEY SEEMED NORMAL.

YOU KNOW, WE'RE SO USED TO

SEEING THE ADVERSARIAL

GIVE-AND-TAKE IN THE SCRUM AND

SO WHAT YOU SEE ALL THE TIME,

ROSEMARY, JUST ORDINARY PEOPLE

IN A NEW SITUATION.

MY FAVOURITE THING ABOUT THE NEW

PLACE THAT THEY'RE IN IS THE NEW

PRIME MINISTER OR THE

TEMPORARY'S PRIME MINISTER'S

OFFICE HAS A SECRET STAIRCASE

THAT ALEXANDER MACKENZIE

PUT IN SO HE COULD SNEAK THIS

WAY OUT OF HIS OFFICE.

I JUST LOVE THE IDEA OF A SECRET

STAIRCASE.

>> Rosemary: AND THE OTHER

OFFICE HAD THIS SECRET AREA

WHERE THEY PUT TVs BEFORE BUT

SOMETIMES THE PRIME MINISTER

WOULD STICK ONE OF HIS KIDS IN

THERE.

IT'S TRUE, IT'S WAS ON

INSTAGRAM.

THAT'S "THE NATIONAL" FOR

JANUARY 28th.

GOODNIGHT.

>> Ian: GOODNIGHT.

>> Andrew: GOODNIGHT.

(*)

For more infomation >> The National for January 28, 2019 — Huawei Charges, Humboldt Impact Statements, Teen Sleep - Duration: 45:50.

-------------------------------------------

Memorial Service Held For Hit-And-Run Victim - Duration: 2:23.

For more infomation >> Memorial Service Held For Hit-And-Run Victim - Duration: 2:23.

-------------------------------------------

How to Stop the Train | Nursery Rhymes For Kids | Train Stop Video - Duration: 1:57.

Poor Humpty Dumpty he is always falling down

Humpty Dumpty sat on a wall,

Humpty Dumpty had a great fall

All the king's horses and all the king's men

Couldn't put Humpty together again.

Humpty Dumpty sat on a wall,

Humpty Dumpty had a great fall

All the king's horses and all the king's men

Couldn't put Humpty together again.

Humpty Dumpty sat on a wall,

Humpty Dumpty had a great fall

All the king's horses and all the king's men

Couldn't put Humpty together again.

Humpty Dumpty sat on a wall,

Humpty Dumpty had a great fall

All the king's horses and all the king's men

Couldn't put Humpty together again.

For more infomation >> How to Stop the Train | Nursery Rhymes For Kids | Train Stop Video - Duration: 1:57.

-------------------------------------------

this vicious cabaret - v for vendetta - Duration: 6:43.

hEy

its emma......

im gonna be doing the vicious cabaret from v for vendetta :D

AND

basically idk how to play piano so im gonna do it on the guitar........

i have the book in front of me here

and i'm gonna be just going off that and what i know

so SORRY if it sounds bad :)

and just like, a prerequisite ?? warning,

the very beginning and the very end are gonna sound terrible

a n d . . .

idk what to do to combat that soooooo

let's get goin'

they say that there's a broken light for every heart on broadway,

they say that life's a game, then they take the board away

they give you masks and costumes and an outline of the story

then leave you all to improvise their vicious cabaret...

in no-longer-pretty cities there are fingers in kitties

there are warrants, forms, and chitties and a jackboot on the stair

sex and death and human grime, in monochrome for one thin dime,

and at least the trains all run on time but they don't go anywhere

facing their responsibilities either on their backs or on their knees

there are ladies who just simply freeze and dare not turn away

and the widows that refuse to cry will be dressed in garter and bow-tie

and be taught to kick their legs up high in this vicious cabaret

at last! the 1998 show!

the ballet on the burning stage

the documentary seen

upon the fractured screen

the dreadful poem scrawled upon the crumpled page...

*sNifF*

there's a policeman with an honest soul that has seen whose head is on the pole

and he grunts and fills his briar bowl with a feeling of unease ?? idk i messed up real bad here

but he briskly frisks the torn remains for a fingerprint or crimson stains :0

and endevours to ignore the chains that he walks in to his knees :(

while his master in the dark nearby inspects the hands with a brutal eye,

that have never brushed a lover's thigh but have squeezed a nation's throat ;)

but he hungers in his secret dreams for the harsh embrace of cruel machines

but his lover is not what she seems and she will not leave a note

at last! the 1998 show!

the situation tragedy

grand opera slick with soap

cliffhangers with no hope

the water-colour in the flooded gallery...

there's a girl who'll push but will not shove

and is desperate for her father's love

she believes the hand beneath the glove may be one she needs to hold

though she doubts her host's moralities, she decides that she is more at ease

in the Land-Of-Doing-What-You-Please than outside in the cold

but the backdrops peel and the sets give way and the cast gets eaten by the play

there's a murderer at the matinee, there are dead men in the aisles :/

and the patrons and actors too are uncertain if the show is through

and with side-long looks await their cue but the frozen mask just smiles >:-}D

ew my face

at last! the 1998 show!

the torch-song no one ever sings

the curfew chorus line

the comedy divine

the bulging eyes of puppets strangled by their strings 8-)

there's thrills and chills and girls galore, sing-songs and surprises ???

there's something hear for everyone, reserve your seat today ??

there's mischief and malarkies, but no queers or yids or darkies ?

within this bastard's carnival, this vicious cabaret. :)

idk... i TOLD U the end was gonna be really bad

uUm

ok

thanksiguessidk

For more infomation >> this vicious cabaret - v for vendetta - Duration: 6:43.

-------------------------------------------

Preparing for Deep Freeze - Duration: 1:55.

For more infomation >> Preparing for Deep Freeze - Duration: 1:55.

-------------------------------------------

People prepare for below freezing temperatures - Duration: 2:27.

For more infomation >> People prepare for below freezing temperatures - Duration: 2:27.

-------------------------------------------

How to Buy Best Cheap Microphone For YouTube From AMAZON - Duration: 3:30.

how to buy best cheap microphone for YouTube from amazon.

For more infomation >> How to Buy Best Cheap Microphone For YouTube From AMAZON - Duration: 3:30.

-------------------------------------------

Quest for Pizza! | Birthday Girl | Stephen Shreds Fat - Duration: 2:02.

alright guys we are going to head out and get some pizza for my niece

so i am going on a quest for pizza

lets brush our teeth and i will see you there.

happy birthday

stephen shreds fat

stephen moore

moore

stephen

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