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Start to Get Organized - New Years Resolution for Health & Happiness - Duration: 11:12.
How do you start to get organized?
That's a great question and we're going to talk about that today.
Hi there, I'm Angela Brown, and this is Ask a House Cleaner.
This is a show where you get to ask a house cleaning question,
and I get to help you find an answer.
Now, today's show is brought to us by MyCleaningConnection.com,
and on there, there are a bunch of resources for cleaning your own house.
There's a whole section on there, on do it yourself cleaning, so that you, as a homeowner,
can clean your own house.
And, there's a section on organizing, so if organizing your home is the priority, check
it out at MyCleaningConnection.com
There are also a bunch of books on organizing that you may want to check out, that are also
on MyCleaningConnection.com
Okay, today's question comes from a homeowner who is a slob.
She's a self-confessed slob, and she's going to clean her house.
She's going to get organized, and she wants to know, where do I start to get organized?
So, the answer is you have to start somewhere.
Now, I don't care where it is, it's going to be a place that you choose, and it doesn't
matter, there's no right or wrong way to start.
So, it doesn't matter if you start in the bedroom, or the kitchen, or the bathroom,
it does not matter.
Okay.
But, just pick one area.
It might be that you just stop one day at 10:15 in the morning, wherever you are in
your house at 10:15 that is the area you are going to start to organize.
So, it can be a game for you, and every day wherever you are at 10:15 that's the area
that you organize.
You can make it fun for yourself so it's not a chore.
Now, if you are organized, and you are starting this from scratch, and I'm assuming by the
question you are starting from scratch.
We don't want to do the whole entire house at once, because that's going to be overwhelming,
and it's not going to be sustainable, because you have not trained yourself to follow the
habits of organization.
So, we're going to start right now, start where you are, and like I say, there is no
right or wrong place to start, but we're going to start right now.
So, let's say that you got up this morning, and you took a shower, and you put your makeup on.
Let's put the makeup in a little container.
It can be a bowl, it can be a bucket, it can be a little toiletry kit.
It doesn't matter what it is, but every day when you do your makeup, when you are done
with your makeup you're going to put it back in the same container.
And, that might be the task of the day.
And so, from here through the rest of your life, whenever you put the makeup on, then
you're going to put all the stuff, the makeup brushes, the blush, the eyeshadow, the mascara,
whatever it is that you use, you're going to put it back in the same little container.
Maybe it goes in a drawer in your bathroom, maybe it goes in a cabinet that you have in
your bathroom.
I don't know where it goes, you will find a place for it, but every single time you
use it put everything back in the bin and put it away.
Now, the rest of your bathroom might look like a tornado hit it, okay, but you're going
to do this one small task.
By doing this one small task what you're doing is you are training yourself in a new habit,
and so the rest of your bathroom may be atrocious, but this one habit will start the process.
I have a little toothbrush holder on my mirror, and so every day when I'm done brushing my
teeth I hang up the toothbrush, and I put the toothpaste back.
So, just a simple task like that could be a new habit.
And then, it might be that when you are done with the bathroom, and this is maybe on day
three, day four, day five, I don't know when it happens but it's going to happen over a
period of time.
Then, you will wipe the counter down in the vanity after you're done putting your makeup
on and brushing your teeth.
Every day you add one small task to the process, so it gets to the point where maybe the whole
area around your bathroom sink is tidy.
And then, every day you go in, and you brush your teeth, and you put your makeup on, and
you hurry, and you put your makeup away.
You put your toothpaste and your toothbrush away, you wipe down the vanity, and now the
bathroom is starting to take shape.
The rest might look atrocious, but this one space is neatly, tidy, organized, and clean.
And then, as you start expanding, it happens that then, your area is clean.
So, from here on out, through here through infinity, this is how this space looks.
And you start reprogramming your mind, that this is how this space looks, not the old
way, this new way.
And so, you get in the habit of just starting in one small area.
If you a hoarder, for example, I'd say that you have lots of clutter in your house.
Another way that you can do this instead of just working on one area and expanding, is
you can work on one item and expand.
For example, I know when we were kids we would buy butter.
It would come in these big plastic tubs with a lid on it.
You can't see through the plastic bin, but they were plastic with a snap on lid, airtight
containers.
And so, my mother would save these containers, and she would put rice, and beans, and other
things like that in them to reuse these plastic containers,
because they were good storage tubs.
But, as the years went on we ended up having too many of these kinds of tubs, and so we
stacked them, and we had big stacks of them that we were going to reuse for rice, and
beans, and other things.
Well, the reality is after a while you end up having too many of these things that you
are not actually using.
What you may want to do is go through your house and pick one thing.
It might be all the extra butter containers in your house, and just get rid of them.
Everything else can stay, but we're going to get rid of just the butter containers.
And then, you go through and you pick a different item.
One of the items that we're encouraging everybody to get rid of right now are DVDs and CDs,
because lots of people have these extensive collections of videos and movies, but now,
we all know that you can stream any video and any movie.
So, to have gobs of bookshelves, and racks, and DVD storage cases, and bins, and entertainment
centers full of movies, is really a moot point.
It's not necessary anymore to keep storing all of those things, because once you've seen
a movie, you've kind of seen it.
Unless you're going to watch it over and over again, at which point save that one movie,
but then get rid of all the rest of them.
Donate them, give them away, sell them on eBay.
I don't care what you do with them but get rid of them.
So, once at a time you're going to go through your house and you're going to pick items.
I know, for me, one of the biggest challenges for me was evacuating my book collection.
I'm an avid reader, and I love books.
I had a collection of about 10,000 books, and they were all books that to me were important.
They were all self-help books, and books on marketing, and motivation, and education,
and all these different things.
And so for me, it was just a wealth of information.
When I moved to the house that I live in right now I had a custom climate controlled closet
built that would house my books, because you don't want your books to fall apart because
the weather is too humid, or they're not in a space where it's conducive to storing books.
So, I had this ginormous closet built, there was climate control for my books.
I know, it's crazy, right.
And I woke up one day, and I was like, "The world has moved to kindle, what on earth am
I doing with all of these books, because I can only two or three books at a time."
Anywhere I go I can only carry two or three books because my hands are full of other things,
and I'm not going to read more than two or three at a time.
But, I can carry hundreds of books on my kindle device, on my smartphone.
So why, if I can carry hundreds of books, am I going to tote around
two or three at a time.
So, I narrowed them down to the few that I wanted to keep as reference books, and I do
have a whole wall of books, and they're all reference books on different topics.
So, they're still important to me, and there are still a few books that I keep.
And then, in my office, with the team that I have that come and help me out, we have
a book swap, so anybody is welcome to borrow books, and we swap back and forth.
But, what I did was, I started, everywhere I went I would take books with me.
And so, if I was going to the gym, they had a book collection that people could donate
books, and I would donate books there.
The church has a collection where you can donate books to their church collection, and
people can check them out.
I donated them to the public library, I donated them to different organizations that were
specialized in a particular topic.
And so, I'd say, "Hey, I've got 200 books on your topic.
Do you want them?"
And they're like, "Yes, we do, awesome, cool."
So, I was able to get rid of, and clean out a lot of my book collection, just so that
I wasn't housing them.
And so, there are things that you can do.
Even if you're very tidy and organized, there will always be ways for improvement.
I just went through a closet of mine, and the clothes that I have in there are good
clothes, right.
They are good clothes, but I've had some of them for 14 to 20 years.
Now, here's the sad reality.
I wear this every day, so this is my go to outfit, so all the other clothes that I have,
why on earth am I storing those?
Because the few times that I go out, and I get dressed up, I'm going to wear something
different, but I don't need hundreds of outfits, I really don't.
So, I went through, and I got rid of all of the clothes that I had a good life with.
I have worn these clothes for 14 years.
So, let's get rid of those clothes now, let's send them on their way.
Let's be done with that part of our life, right.
So, as you organize your space, you're going to find things that you no longer need or
want, or things that you're just done with, or there are things like the butter containers
that my mother collected, that were very useful.
She was very resourceful about making use of those tubs, and she could store anything
from crayons to cotton balls.
I mean, you name it, whatever it was, she could make good use of these butter tubs,
but there comes a time when you have too many.
And so, too many, they came to us free, they weren't free you had to pay for the butter,
but they came to us free.
Let go of them for free.
Let go of them for free, right, get rid of them, throw them away, recycle them, I don't
care what.
But as you get organized your mind will open up, and as you start releasing things from
your life your mind will open up, and you will say, "Aha!
There's something else I can get rid of," just get rid of that one item.
Whether clothing, or, and it might even be more specific.
Just jeans.
You might just get rid of all the old jeans that no longer fit you, they're old, they
have holes in them.
Or, they're not the right style, or whatever.
Just get rid of one thing, and then, as you do that you'll also say, "Well, I also have
neckties, or I have belts."
Or whatever.
And then go through and get rid of the next thing.
And so, you could do item by item, or you can do spaces like we did in the bathroom.
So, it's entirely up to you, but the secret is this.
Just get started.
Because, like I said, there is no right or no wrong way to do it, the goal is to declutter
your house, to get organized, and to have a system for everything, so that when you
shop up in that space you've realigned yourself with this clean, orderly, harmonic space that
you get to live in.
And so, that's my two cents for today.
Just get started.
Alrighty, until we meet again,
leave the world a cleaner place than when you found it.
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4. Sponsorship & Social Media for Star Media Group - Duration: 7:22.
Hello I'm David Ho
virtual presenter of Navigator Business Academy
Today's lesson is about sponsorship and social media
we're going to learn how advertisers
are deepening users' engagement with brands
using sponsorship and social media.
Online publisher content sponsorship
is perhaps a better way
of delivering a message to a target audience.
This involve in working partnership
between an advertiser and a media owner
to develop a separate section
within the publisher's website
and drawing content on other assets that media owner
can put into good use
such as production resource and editorial
so that you can provide something interesting
to the readers.
Multi-platform publishers like the Star Media Group
can generate revenue from their media users
or sponsors or both.
Publishers can create a consumer-focus portals
that are sponsorship base
and ask the media users to pay
not with the money
but with time and information.
They can spend time viewing web pages
and signing up for email feeds.
Thus creating advertising inventory
that can be used to sell the publisher's product
like display or video advertising inventory
and sponsored content.
There are five unique ways a publisher makes money
through sponsorship advertising
although they're sometimes mix and match.
CPA
Cost per Action
based on how many sales
or lead that an ad generates.
CPC
Cost per Click
based on how many clicks an ad receives.
CPM
Cost per Thousand
based on a number of page views an ad receive.
DIR
or directory
based on the sales of directory listings
Vertical Page takeover
based on selling dedicated ad packages
to the entire section of your website.
but the two of the best sponsorship advertising models
for publishers like the Star Media Group
are sponsorship of directory
and sponsorship of a high-traffic vertical section
of the online news portal.
The directory advertising model
where the publishers produce a framework
and a reference content
and advertisers pays to post content
usually in the form of listing
like this "Doctor Guide".
Website traffic needs to be a major focus for publishers
who are selling listing to generate ad revenue.
Advertisers who paid to be listed on the website
do so to be part of a directory
in order to be found by a prospective buyer
or someone else of value.
We consider this model to be a multi-platform friendly
because publisher's web directory
as part of their business model
can have digital and print counterpart
can include a listing as ads
in your web sites as part of a special section.
If you can give an advertiser
an entire channel of your website
it holds great appeal.
For instance, the Star2.com channel
and we can sell every ad slot on your lifestyle articles
to AirAsia.
Opportunities to acquire the slot are scarce
so the value is high for the advertiser.
Advertiser always looking for new opportunities
to be part of rather than separate
from the content of the website and platforms.
Because your users already trust you
they also may trust the brands
that you associate with and vice-versa.
An amount of display advertising inventory
will be part of a sponsorship deal
and this will be used to both raise awareness
of whatever that's been promoted
and drive people to a subsection
of the media owners website.
The idea here is that online users
is much more likely to click on
or respond to an ad
that doesn't take them out
from the environment that they are currently in.
Disrupting the user journey
has been a deterrent to people
who might otherwise respond to
an online advertisement.
Brand team are always keen
on this sponsorship approach
because production of costs of the destination
can be negotiated as a part of a wider deal
which includes the display advertising inventory
that goes with it.
Another approach is integrating display advertising
with the brand
is to create destination
and developing content for social media channels.
Back in 2010, Coca-cola and Unilever
shifted their thinking towards this approach
and they realized they could offload the cost
of building destination to social platforms
such as Facebook,
that have a massive amount of traffic
and established content areas.
Prince Pinakatt
the Coca-cola company interactive marketing manager
for Europe,
said that in some cases
some of our online campaigns
won't need a Coke.com hosted site.
In most cases,
this will still exist
as it is the most obvious destination for consumers.
but it might be only a page linking to YouTube.
encouraging people to join the community there.
Pinakatt added
we would like to place our media activity and brands
where people are
rather than dragging them to our platforms.
Sheryl, former marketing from Unilever
supported this view.
It is natural online to go to a place
where people are already consuming media.
It is less effort than asking people
to leave the environment that they are already in
These clients have realized
that trying to create audience on their own
in a very short period of time
and investing in a large sum of money doing it
probably isn't the best approach.
They have looked at a social media site
as a possible solution.
Social media site has already have a platform in place
and with tools that enable you
to build a cost effective destination.
the social nature of this platform
means that are much more easy to build an audience
around a good idea
and publisher's fan page in Facebook can do the job.
In fact,
they have more fans than the advertisers.
so effectively,
publishers can build audience and engagement
for advertisers.
Social media sites also have tools
such as open graph that enable brands
to make any content they produce
instantly and innately sociable.
They can use this destination
like the publisher's Facebook fan page
to create a direct dialogue with a potential customer.
They also have sponsorship advertising options
such as sponsored content
and enable the brands to advertise their product
within the publishers Facebook page
meaning consumers doesn't have to be taken away
from the social site
or experience they are in.
This changes the emphasis of a campaign
by taking a message to consumers
rather than the other way around.
It also makes any content that brand produces
much more connected and interactive than ever before.
The success of this approach
is the reason now we are talking more seriously
about brands having paid, owned, earned media.
The publisher's Facebook page provides brands
with platforms to do all these three things together.
A brand still need to create the content
where publishers like the Star Media Group can help
and generate ideas that can create this engagement.
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5. How to Figure out Mobile Marketing for Star Media Group - Duration: 9:23.
Hello I'm David Ho
virtual presenter of Navigate Business Academy
Today's lesson is about developing content
for mobile channel.
Mobile devices are personal and portable
so they are always with us
from first light
when they wake you up
with the inbuilt alarms
to the moment you climb into bed
and read that final facebook posting
to assure that the world still spinning.
Mobile phones are present at key points of inspiration
throughout the day.
Most companies will understandably focus on
developing for iPhones and Android devices.
This devices has much more high usage
across many more applications.
As with your desktop website,
you are designing for both consumers on your content
and for the spider working on behalf of search engine
like Google.
Search companies like Google
recognized that they should prioritizing
good consumer friendly content.
so they are often looking for the same thing.
Simple adjustment can make a huge impact
to your overall business within this mobile channel.
The double-whammy of simple usability for consumers
combined with Google up weighting
your mobile friendly content
can have a huge impact
on your client's business.
Steven Upstone CEO at Look Me in UK says
Viewing time on mobile would be the same for TV.
Let's watch his recent interview
by CNBC Marketing Media Money
on new technologies that marketers can really explore
the potential on mobile ads.
2017 may be the year that mobile video came of age
but also how advertisers use it.
So what can we expect in 2018?
In the UK,
Mobile is going to be roughly the same time spent
as television.
and for a long time,
mobile marketers have been complaining
about not getting their share of the budget.
Well,
next year according to eMarketer
mobile will actually get twice the budget that
television gets.
Marketers are starting to see more and more
the effectiveness of mobile.
Many of the promises
that we've been talking about for years around
it being a more personal device.
The advertising being less cluttered
so people are actually seeing it
and of course targeting
the real promise of mobile has been
matching the objectives of a campaign to
the individuals who see the campaign
to get better and better results.
Mobile advertising comes in different forms
but one in particular is getting the most traction
within each of those different areas
whether or not you're looking at app advertising
mobile web advertising or social media advertising
or on mobile,
there are still video advertising is rising to the top.
it's it's what connects most powerfully with consumers.
so you can create video ads
you need to be thinking about
the mobile experience
so you need to be a little bit faster sometimes
to get your message over.
You would have to try engage people
because they can very easily leave you
but that's not so different to television advertising .
Actually it's not so different to the challenges
that advertising always has that
it needs to try and be a positive influence on
people's experience.
Ultimately what we really care about is the outcomes
that being delivered from those advertising experiences.
and mobile is uniquely placed
to actually link all of that together
because in most cases one of us,
each of us have one mobile
that mobile usually knows what we've been browsing.
It knows where we've been to,
physically whether or not we've been into various stores
or sports stadiums,
whether or not we travel a lot as business travellers
and increasing it's actually starting to be linked back to
what we've actually spent.
With loyalty card or credit card data
so it holds the key not only to
better advertising experiences
but also to attributional finding out
how those advertising experiences
were actually effective and
that obviously creates a great opportunity to
use a lot more data to drive more powerful advertising
and actually to use artificial intelligence
as well to learn when you have huge data sets
moving very quickly and consumers that are
reacting to two things in real time
then AI is very effective at learning those patterns
and reacting to those to get better and better
placements that drive better and better outcomes.
One of those outcomes
may be going into a physical store
and mobile devices could help bridge the gap
between the mobile world and the real world.
We work with brands like quick service restaurants
automotive and fashion brands
and we're helping them to track
whether or not someone after seeing ads
going into one of their stores
using third parties help us measure that
looking at whether device after seeing an ad
went into a store.
So brands are getting better and better at measuring that
companies that provide the measurement of people
like even snapchat now and
we've been able to use AI to drive better results
and send more people into stores.
So we always measure what was the increase
due to the AI in all the different outcomes
different advertising that we do
and we saw a 25% improvement
by using "Loop Me" AI against sending people into store
for those brands.
Stephen doubles up
as the chair of the Mobile Marketing Association
As increasing evidence that mobile ads
are having a greater impact than traditional media.
We've as the MMA we've done studies with people
like Coca-cola
Unilever and MasterCard to show
that shifting spend from TV advertising
into mobile and especially into mobile video advertising
we've seen increases fought from those brands
all the way down to actually sales
or to key changes in brand awareness
which are between four to six times more effective
than just running more frequency on television
The most important thing to understand
is that mobile devices lets you interact
with the world around you
and in some instances
blends into real and virtual world together.
Hence the term O2O
This O2O possibility
brings advertising campaigns to life.
Creating deeper interactions with consumers
and delivering a trackable return investment
for your clients.
The biggest challenge facing newspaper
is the rhetoric rise in popularity
of mobile computing devices.
It is easy to place a banner ad
or text ad along the borders of a desktop website.
But that cannot be done on a mobile screen.
To this point,
consumers have rejected
all the ideas newspaper has come up with
for mobile advertising
and this is causing advertising revenue to struggle.
Until the mystery of creating the perfect mobile app
is solved.
The growth of mobile computing
will continue to be a thorn in a side of newspaper.
Eventually,
publishers must learn to package print
and the web together
in order to sell a larger advertising packages
without losing out
on the revenue from advertisers
who abandon print advertising.
After all,
web advertising has an explicit measurements
any advertiser can see the return of their investment
whereas a print ad has not even demonstrated
the measurements of accountability
from the publisher.
The perceived value of mobile and tablet
digital newspapers or magazine ads is higher.
This ads takes more time to produce
but they are more actionable than ever.
Advertisers can now have the cake and eat it too.
They can keep their ads in the print edition
and get an ROI or return of investment
on the digital print version with real-time reporting.
The print ads may be static
but their digital print counterparts
which used the same Real Estate's
can be clicked, interacted with
and may even include videos or surveys.
Smartphone users prefer ads to be simple
but a tablet users,
enjoys more interactive ads.
Coupons and discounts are most preferred.
While majority of the smartphone users,
enjoy and prefer video ads.
Even more importantly,
they prefer advertisements that opens in an app
and click as opposed to an ad
being pulled from a web browser
and opening a new window
thus disrupting the user journey.
Consumers prefer ads that takes advantage
of the device's full feature.
appeals the most to the users.
Integrated media ad package is still the key.
We can sell larger ad packages
by including print, web, mobile and video.
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3. Publisher Content Marketing for Star Media Group - Duration: 8:18.
Hello ! I'm David Ho
virtual presenter of Navigator Business Academy
Today's lesson is about publishers content marketing
and commercial content.
we are going to learn about how media owners
are embracing content marketing
to combat a number of commercial challenges
such as declining advertising revenue
and competitions over unique audience ownership
we are also going to understand
how content is been seen as a solution
to effectively monetizing digital assets
resulting in the creation of
a new commercial content division.
Why is commercial content market
so critical for media owners?
Because media owners in the digital landscape
are struggling with a number of commercial issues
such as declining advertising revenue
and many of them see 'content'
towards solving this challenges.
One of the main problems for many media owners
is that standard display advertising
do not generate enough advertising revenue.
The yields or the sales price of the media display
has been decreasing over the recent years.
and at the same time,
the scale and size have become more important.
An extension of this trend
is that many of people are now consuming more
and more media
on your mobile devices
whether that's a smartphone or tablets
and the ad on this platform
tend to generate less revenue
than desktop ads.
In addition to this,
traditional media owners could charge a premium
if they have a very desirable audience
such as a high net worth individuals.
However,
with the rise of automated programmatic
online advertising buying
where advertisers can select a target audience
and use automated buying technology
to target ads to them across the entire Internet.
Today, Advertisers need to act like publishers
when leveraging content
to drive better performance outcome for the brands.
Well that's according to
Publicis' Media Global Practice Lead of Content
Belinda Rowe
She says there are three main ways
brands should be leveraging content
to get the results they need.
Now, let hear from her,
together with Erin Lanuti
Chief Influence Strategist at MSL
and Michael Kahn,
Performics Global CEO
on how brands should be leveraging content
to get the results they need.
[Music Background]
[Michael] : Absolutely, performance marketing
fits in with Creative, Media and executions.
probably from a data and analytics perspective
because through performance marketing
you get insights that can drive the creative messaging
and communications plan.
there's creative strategy work you can do
in your performance marketing activation.
and then finally now even in creative campaigns
all of its measured towards an outcome.
So, performance and creativity have come together.
[Belinda]: So brands can leverage creative
through performance outcomes but in three ways.
One around being really audience first
rather than just leveraging content through campaigns.
The second is thinking about
how you're leveraging your content
through the customer journey
so what's the role of the content
as part of each stage of the customer journey
and then the third thing is really getting brands
to think much more like publishers
rather than thinking about campaigns.
Those are the kind of three ways
to really leverage content
for better performance outcomes.
[Erin]: Influencer content is so powerful
at driving performance
because influence as a whole which means
influencer content, earned content, publications, videos
are more trusted than a brand saying
that my product is the best product.
So in test after test we've done,
we've consistently seen that it drives more engagement,
more brand lift and indeed more sales;
which is why we created our conversation
to commerce, influence to impact platform.
So brands can really attribute better ROI through
obviously attribution of content.
Really around the use of data
so there is so much data now available
and also with the advances of technology
enables us to really attribute content through
attribution models
and also really understanding once again around
how audiences are really engaging with content
so we can be looking at that live every day
to ensure that we're optimizing
at every part of the stage of the customer journey.
what the role of content is and how its performing.
[Music Background]
Enter 'content' as the potential Saviour!
Content can help solve this issue
because media owners can create
and charge for something that isn't as
commoditised as advertising,
namely
their editorial skills and content.
So as you can see content is an opportunity
for media owners to be more effectively
monetizing their digital assets,
But how are they doing?
"Church and State"
is probably a phrase that you are familiar with.
It originally relates to a concept that
church and government
should remain independent from one another
to minimize bias and serve their citizen or members
most fairly.
It applies to media owners
with respect to the editorial arm of the media owner
needing to retain as much independence
from the commercial arm as possible
in order to maintain journalistic integrity
and to remain free from commercial influence.
However, for media owners to sell
commercial content proposition effectively,
the skill needed
are the combination commercial and editorial.
At the end of the day,
commercial content is for commercial purposes
and it needs to align with an advertiser's goal
and objectives,
which is where the expertise of
commercial departments comes in.
This needs to be combined with skills of editorial
who are experts in creating great content.
In theory,
the combined skills and expertise
of these two departments,
can deliver great content to consumers
while still achieving goals by advertisers.
Many international media owners
are creating dedicated departments
for commercial content
to bring the necessary skills together.
These new departments
do more than just bring commercial
and editorial skill set together
they are also good for perceptions of media owners
and advertisers and media agencies.
A great example of this new divisions
is the Guardian's Labs division
who are responsible for the £1 million partnership
the Guardian forged with Unilever
to promote sustainable living
across all parts of the media owner's properties.
Guardian's Labs make a big splash in the market
as a signal a new type of relationship
between a brand and a newspaper
while also highlighting the importance
of commercial content
within the media owner's business model.
Although many of the international media owners
have their own content divisions,
they are trying to focus on a slightly different aspect
to offer a 'Unique Selling Proposition'
While striving to create a brand
that will earn trust from advertisers
in their abilities to accurately portray
and reflect the brand's message.
As you can see,
some of these examples
involve editorial and commercial teams
working more closely together
but some are entirely new divisions
designed to fully realized
commercial content opportunities
in the marketplace.
Each media owners have own strategies
for developing commercial content
but where they are all aligned
is in the scale of the opportunity
and the fact that it would set to grow
for the foreseeable future !
-------------------------------------------
1. Digital Marketing & Branding for Star Media Group - Duration: 8:33.
Hello ! I'm David Ho
virtual presenter from Navigator Business Academy
Today's lesson is all about
the new marketing landscape.
The Internet is the technology
that enables us to connect with each other
utilising a network of geographical separate computers
and global telecommunications infrastructure.
The web is a set of standards
using the hypertext Transfer Protocol
that enables us to create content
and services in the common language,
that can connect the formal world wide web
of services and information.
You can help your clients
to create micro websites
within the newspaper's website
and direct web traffic
to the client's campaign landing pages.
The revenue opportunities
are derived from productions of bespoke content,
microsites and landing pages.
The early online advertisers
saw digital channels as direct channels.
so they are most important marketing objectives
was sales.
The value of each interaction
was measured by how many products were sold,
if they were companies that couldn't sell
the product directly online.
For a long time,
the accepted norm in online advertising
was to present someone with the display ads
and then encourage them to click on your ad.
If they use it click and arrive at your website
you will try to encourage them
to take some kind of action.
You can help your clients
to generate customer leads
through 'Publisher Content Marketing'.
and display ads promoting those bespoke content.
Generally,
your web readers on specific sections of your website
could indicate interest of different product category
according to their behaviour of webpage consumption.
These are the audience which can be converted
to 'Marketing Qualified Leads' for your clients
who are the marketers.
In November 2016,
IKEA launched a retail therapy ad campaign
created by the Swedish advertising agency
which renamed IKEA's products
after commonly search relationship problem
in Sweden.
This video case study
looks at how search can drive product discovery
by incorporating an SEO perspective
in the product naming
while bringing a smile on people's face.
[Background music]
IKEA products have always been inspired
by how people live in the real world.
There's a variety of everyday dilemmas
that can be solved or improved by our products.
How could we remind people of this?
These days,
most of us turn to the internet for answers
when problems arise.
To prove that IKEA can be a part of the solution
we created what we like to call
"Retail therapy".
We simply renamed IKEA's products
as common Google searches
about relationship problems in Sweden.
When you googled your problem
you found an IKEA product with the exact same name
on a site identical to IKEA's main shopping site.
A product that might help you
improve your relationship at home.
so whether it's a snoring husband
and never-ending gaming son
or any other relationship problem you have
IKEA could come to the rescue
or at least put a smile on your face.
while you keep googling for an answer.
The results were overwhelming
SEO might be as boring as it gets
but this campaign was something else
something that won the hearts
of both new and old IKEA customers
all over the world.
[Background music]
Even Google themselves
praised the initiative on Twitter.
[Background music]
Thanks for googling !
[Background music]
In today's marketplace,
the act of promoting a brand has changed
as a result of the advent of digital media.
Brands are the entry point
and shortcuts to the brand for your mind.
Brands are not concrete either
they are the thoughts, feeling
and psychological relationship
between the business and the customer.
Brand is the foundation of all marketing activities.
Michael Eisner, the former CEO of Disney once said,
"a brand is a living entity"
"and it is enrich or undermine cumulatively over time."
"The products of a thousand small gesture."
The brand's emotion connection with us
is often very strong.
The late Steve Jobs
believed that people do not buy products or services
but rather they buy the feelings and experience
they get from them.
We wholeheartedly embrace some brands
giving them a special place in our lives
while we reject others today.
Our relationship with brands
it's much more complex than ever before.
Newspapers have proven time and again
how they can help big companies
build lasting relationships at the community level.
The phrase "brand affinity"
means consumers have a positive feeling
towards a brand or store.
Regional newspapers
help create that emotional connection.
If local consumers identify with ads
relating to a store around the corner,
then it's reasonable to assume
value and potential revenue exists
from investing marketing dollars
to highlight the presence of a retail brand
in a local community.
Digital media has given the consumers
a huge amount of control
in terms of messages they receive,
and how they interpret them,
and the abilities to contribute to them
and engage with them as they see fit.
Sunsilk wanted to stand out
from the cluttered shampoo market
in Vietnam
with a new campaign targeting young women
in the 20s.
Now, let's look at this video case study...
Hair is a form of communication
and that's not just because
the country boasts seven major brands
competing for women's attention.
Sunsilk shampoo needed to reconnect
with its young fashionable consumers
and to disentangle itself from it's competitors.
During our research,
we learned that the way a woman touches her hair
reflects her immediate emotions.
every stroke, twist or brush
holds a secret meaning.
So Sunsilk introduced
the Sunsilk's 'Hair Finger Comb' language.
A visual dictionary decoding the language
behind each touch of hair a woman makes.
The campaign kicked off with a story about a cute geek
who was attracted to a pretty girl
but couldn't understand the subtle gesture
that she used to express herself.
The short film was broadcast
and promoted on YouTube
and Zing TV.
Receiving more than 600,000 views
in the first month.
From there, we engaged with online banners
driving our target audience to
our Sunsilk campaigns' Zalo page,
the favourite app of our target audience
and then sticky message blasted
the news to our audience using 'Chibi' drawings
of their favourite celebrities.
When users signed into a Sunsilk's Zalo page,
they could simply upload their photo
to have our 'Chibi' maker tool
create their own 'Chibi' icon
which they could use throughout other social media.
A 'Chibi' maker contest followed
inviting girls to incorporate their knowledge
of hair finger comb language
into their 'Chibi' photo.
The winners became part of
the Sunsilk's 'Chibi' sticker collection
which could then be digitally sticker messaged
across any social media.
75,000 photos were submitted
to our 'Chibi' maker tool on Zalo,
creating more than 32,000 'Chibi' drawings.
The Sunsilk's finger comb language stickers
were downloaded 2 million times.
with 260,000 chibi stickers used per day,
the campaign market period saw
Sunsilk's market shares increased point 5 percent
across the top 4 cities
and 0.7 percent in the biggest Hanoi.
By tapping into their very own secret language,
the young women of Vietnam
finally understood the language of Sunsilk.
"Interactivity" and "Connectivity"
are two characteristics
that have changed how every marketers does the job.
If a marketing objective is achieved,
then something significant has happened.
And this normally results in the increase of investment
in the media channel
or idea that spawned it.
Interactions and engagement with ads,
time spent interacting,
shares or videos,
mentions on social site,
and measures like this are all good
for assessing the impact of a brand campaign.
-------------------------------------------
6. Video Marketing for Star Media Group - Duration: 6:05.
Hello ! I'm David Ho
virtual presenter of Navigator Business Academy
Today's lesson is about video advertising.
In an age where everyone and everything is connected
programmatic advertising can help link
content, consumers and advertisers in real time.
Together with advanced targeting options,
ad technology and ad management capabilities,
programmatic advertising allows advertisers
to deliver the right message
to the right audience at the right time.
Emarketer.com says that in 2019
more than 70% of video ads
will be run programmatically.
Dawn of the screen age
screens surround us everywhere
and the one in our pocket is our constant companion.
With screens all around us,
digital advertising is soon to be everywhere
and one digital ad format is at the forefront
of winning consumer attention and advertiser budget
- video.
The screen age is fast becoming the age
of digital video advertising.
Programmatic can help
but how does it work
in this hyper connected digital ad age
all advertising is becoming programmatic.
Programmatic advertising links content providers
and advertisers with consumers in real-time
to deliver the right message
at the right time
in the right place
and in the right format.
In the blink of an eye,
a programmatic platform can connect video inventory
to audiences across any screen and any ad format
including Smart TVs
and app environments
or on existing video platforms.
In a matter of milliseconds,
it can connect advertisers with consumer eyeballs
by inserting video ads into existing video content
or place video ads in premium text-based
editorial content.
Incorporating video into your advertising strategy
means offering audiences a frictionless ad experience
and advertisers a format they crave.
Video advertising is often overlooked
as a lesser form of monetization for publishers
However,
this digital advertising medium
is slowly but surely
making its way into the budgets of
advertisers worldwide and onto publisher's websites.
A report from the IAB
notes that programmatic video buying
is gaining ground
and within their sample of 358 agencies
and marketers
which all spending more than US$1 million per year
on DIgital Advertising,
says that 45% of digital video ad spend
were bought programmatically in 2017.
All the more reason for you as a publisher
to get to know the programmatic video landscape
whether you are producing content for video
or looking for alternative monetization platforms
compared to traditional display advertising.
There are a few different channels
which we can expect to see an upward trend
in programmatic video advertising.
These channels include mobile,
native and location-based advertising.
With mobile usage continually growing even to the point
where it is more than desktop
and online video being embraced by users alike.
It is no shock
that mobile video advertising will take flight.
As with most digital advertising sectors,
growth and development within ad units and formats
are imminent.
Ve.com continues to note
that native advertising is one of these platforms
that will see significant increase and adaption
within video advertising.
Native advertising still has its obvious benefits
such as not being blocked by ad blockers
and helping with user experience
unlike old traditional ad formats.
Programmatic video advertising benefits its advertisers
with advanced targeting options and user data.
Together with this technological approach
to advertising,
it has created a steadily rising location-based market
where advertisers can deliver ads in real time
to its target audience and location.
In term of video ad format,
Out-stream ad unit is the most relevant
for Publishers to monetize their online news portal.
Out-stream ad units make use of existing ad units
and display ad locations within a webpage
to deliver video ads
The focus here is on a non-video based environment
which may include but not be limited to text content,
social feeds and more.
It's a much newer form of video ads
and not as widely in use as in-stream.
An example of an out-stream video
can be a user visiting a text-based web page
and as they scroll down
and starts playing with its audio muted.
Out-stream video advertising
also makes it easier for advertisers
to find highly targeted audiences to target
and for publishers to grab hold of video ad budgets.
Instead of having to produce video content
to get a piece of the video ad spends,
publishers can implement video ad monetization
for traditional web-based content with video.
Furthermore,
advertisers seem to have more control
and guarantee from this ad unit type.
Not only do out-stream video ads pause
when a user scrolls further down or up the page,
but research has also indicated
that user retention increases with this format.
Out-stream ads get viewed 25% more than in-stream.
However,
out-stream video ads can be very intrusive
so both publishers and advertisers
need to carefully think about their strategy
when serving them to an audience.
With video content consuming the internet
and remaining to be one of the content mediums
that grabs a user's attention the most,
it's safe to say it's not yet another fad
that will just wash away over time.
-------------------------------------------
Installing new wheels on 2017 Audi A4 for the new year of 2019 - Rotiform RSE - Duration: 6:38.
Hi guys I'm the Yaode welcome back to my channel
today we are going to install the new wheels for my car now we are on the way
to the workshop we will be there shortly so here we are big o tires we are
going to install the wheels at here
he is taking off the wheels
wheels are off
so we got a lifter today so let we see what's the underside of the car the KW
adjustable springs and ecs tuning stainless brake line this red one and this is end link sway bar for the rear
and this is the sway bar for the rear
and this is the mount insert subframe for the rear this one and this is the sway bar for the rear you can see 034 motorsport
now let we see at the front
also KW adjustable Springs and 034 upper control arm kit with
track spec and ecs tuning stainless brake line
and this is the sway bar for the front this is end link for the sway bar for front
as well and this two also come from 034 motorsport as well yeah
thank you yeah
guys let's we see what's the wheel look like this looks much better
good thank you this wheel is on I think it's so good it's much better
so yeah you wheel locker doesn't fit in here so we just gonna have to switch out
okay okay no problem
you can take it
you want the old wheels back in the car right okay yeah
this side is done let's we see
yes it's much cooler and much better
this side is done as well
this side is done
yeah I think this one is much better than stock
I really like this cap
this side is also done
it's good yeah
looks good it yeah much better Center cap you can getting painted maybe
yeah yeah I'll paint them to match the wheels colour
yeah come back in a couple days let me retie the nuts okay okay okay
now the car looks much better huge
thanks to Tony at the big o tires in Victoria if you guys are living on the Vancouver
Island if you need any wheels or tires just come here to find tony he will give you a great deal
I hope you guys enjoy today's video I hope you guys also have a great
New Year's I will see you next video please subscribe to my channel as well thank you
for your watching
-------------------------------------------
2. How to figure Programmatic Advertising for Star Media Group - Duration: 6:43.
Hello ! I am David Ho
virtual presenter of Navigator Business Academy.
Advertising has always been about
reaching the right people.
For advertisers,
making the best ad buy
means getting the right ads in front of the right people.
For publishers,
it means reaching advertisers
who might not otherwise be interested
in their ad inventory.
Programmatic advertising does both.
Programmatic advertising
takes the layers of competition
that exist in publishing
and makes it work better for everyone involved.
Publishers reach a more receptive
segment of ad buyers
advertisers target the right customers
and customers get a personalized experience.
Programmatic advertising
is an important element of business
for Star Media Group.
It is important to integrate
the selling of programmatic advertising
into the overall sales organization.
The programmatic operations team
must support you, the seller
in terms of media ad tracking analytics and reporting.
Media agencies are looking to consolidate
their sales contacts at publishers.
Advertisers are shifting their programmatic spend
by going through media agencies
as opposed to agency trading desks,
according to Omnicom advertising group recently.
In short,
programmatic equals more revenue for the publisher
and a better ad value for the advertiser.
Now I am going to share with you a case study
on the creative use of programmatic advertising
and AirAsia is a great example of that
because they combine CRM data
with a programmatic campaign.
This is often difficult to do
because the organisation has to have its data available
across CRM and media departments
and has to be prepared to fit
longer-term customer value models
to media spend.
The campaign was carried out on Facebook
and sought to bolster confidence in the AirAsia brand
during a difficult year for the airline.
Display and video ads were the channels used
segmenting customers in three ways:
1. Those who bought an AirAsia ticket previously,
but not since the airline's December 2014 crash.
2. Those who bought a ticket after the incident.
3. High-value AirAsia advocates
(regular customers that champion the brand)
These customer profiles were targeted on Facebook
with differing creative ads.
1. Frequent flyers were shown ads
detailing reasonable rates
for routes they had flown before
directing these people to the AirAsia's website.
2. Recent website visitors
who searched for a route
but didn't convert
were retargeted on Facebook
with information about these routes.
3. High-value customers
were targeted with brand advertising
including video.
Results were impressive
according to Facebook's case study
generating 30x return on ad spend
with its own CRM data
and with 20% of video viewers
watching the entire video.
Okay,
so now, we look at the technology that
driving the ad targeting capabilities.
Cookies are used
in the process of delivering the most appropriate ads
to the most appropriate people.
Cookies are dropped on users
based on their actions at different websites
and then groups are created
by categorising these behaviours.
Media owners are then able to tailor
the delivery of specific ads
to these different groups of people
wherever they appear across their site or sites.
This type of targeting is called ‚ "behavioural targeting".
The majority of behaviour is monitored anonymously
and all data is aggregated confidentially
so meaningful behavioural information
won't be tracked back to an individual.
Let's take a closer look at how this works.
The first stage of traditional behavioural targeting
involves categorising users
according to their online activity
to create behavioural groups.
Visitors to a site can be categorised
by their recent habits,
and these habits can be tracked using cookies.
If a user is a sports fan
they will visit the sports section on a regular basis.
A cookie is dropped every time they perform an action.
For example,
a user may sign up to a sports email
to receive sports-related information,
and they might buy a sports product from the site.
Someone with an interest in environmental issues
might read about green initiatives,
participate in forums
and sign up to petitions,
whereas a businessman may read financial news,
business news
and sign up to stock market alerts.
The more content and services
you have to create user profiles,
the better you are able to define
an actual user by their behaviour.
If you only have one site
and you are trying to define a sports user,
then you only have one sports section
to define the user within.
This is because you can only read cookies
on the sites you own.
If you own lots of sites
then you have more sports sections,
and so there is a greater likelihood
of finding sports users.
This gives you a larger group
to be able to target.
These users are also potentially better defined
as sports fans
because of the variety of different sports actions
that they are able to undertake.
Once all these groups are created
by the different companies,
the second stage of traditional behavioural targeting
is serving ads to these new groups
across the site content where they appear.
Media owners cookie their users
according to how they use their site,
so they group them together
and are then able to serve ads
specifically to these groups
wherever they appear on their site.
So, to give you an example
they can serve sports ads to sports fans
when they visit the business section.
The media industry
is moving in the direction of consolidation
and focusing on supply-chain transparency.
It makes business sense
for the advertising sales teams in Star Media Group
to maximize the value and advertising revenue
that programmatic advertising brings,
especially,
the premium programmatic advertising inventory
and custom ad units.
The more data you have on your website audience
the more targeted the ad for them
the higher the click-through rate
and the higher the CPM as a result.
For many premium programmatic clients,
they can devalue
the sought-after premium advertising inventory.
so be wary !
careful management of the platform
including base rates and block lists
are essential.
-------------------------------------------
Top 10 Amazing Braiding Hairstyle for Little Girls - Hair Braids Tutorial - Duration: 10:54.
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Prank for Batman - Superheroes In Real Life Play Doh Cartoons - Duration: 1:08.
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Chelsea transfer news: Arsenal rival Chelsea for smart loan transfer of La Liga talent Denis Suarez - Duration: 2:22.
Arsenal are reportedly considering a loan swoop for Barcelona midfielder Denis Suarez as they lack funds to make a permanent signing in this January's transfer window.
The 24-year-old has long looked a promising talent at the Nou Camp, but is now at the age where he needs to be playing regularly in order to fulfil his potential.
This doesn't look like happening for him any time soon at Barcelona, which has led to plenty of speculation that he could be on the move this January.
he latest is that Arsenal are interested in Suarez as they seek to strengthen in midfield as Aaron Ramsey looks set to leave on a free at the end of the season, according to BBC Sport.
Suarez seems a good fit for Arsenal and even as a temporary signing could prove a great piece of business for Unai Emery's side.
The Daily Mirror also linked the Spain international with Chelsea recently, as a potential replacement for Cesc Fabregas.
It remains to be seen how this transfer battle could pan out, but one imagines the Gunners would be better-placed to guarantee Suarez the kind of playing time he surely craves.
Chelsea already have quality players like Jorginho, N'Golo Kante and Mateo Kovacic as options in central midfield.
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