Colin Kaepernick has partnered with Nike for the company's 'Just Do It' campaign
(AP Photo/Marcio Jose Sanchez, File) By Michael Errigo and Rick Maese September 3 at 5:14 PM Former San Fransisco 49ers quarterback Colin Kaepernick has been tapped as one of the faces of Nike's 30th Anniversary "Just Do It" campaign
Kaepernick, who has been under contract with Nike since 2011, makes for an interesting choice to help lead the campaign as he is involved in an ongoing legal dispute with the NFL, one of Nike's biggest business partners
Nike is the official provider of the NFL's jerseys. Meanwhile Kaepernick filed a collusion grievance against the league in October, alleging an organized effort to keep him off of a roster due to his protests during the national anthem in the 2016 season
Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter
com/SRWkMIDdaO— Colin Kaepernick (@Kaepernick7) September 3, 2018 Talks between Nike and Kaepernick's camp started up a few months ago and the two sides negotiated a new, multi-year pact, according to a person familiar with the agreement
Terms were not officially disclosed. "It's a top-level football deal, a deal that reflects him as an icon and an athlete, not just an athlete," the person familiar with the agreement said
[Steelers star running back Le'Veon Bell still has not reported to the team] The campaign represents a strong commitment by Nike, who wasn't sure how to promote Kaepernick in recent years as he became a divisive figure
The protests during the national anthem, started by Kaepernick, embraced by other players throughout the league and criticized repeatedly by President Trump, have been a divisive issue for the league, its players and its fans
NFL ratings have declined since the protests began, though the cause is open to debate
"It wasn't a forgone conclusion that [Nike would] go this way, especially as he was being vilified," the person familiar with the agreement said
Kaepernick tweeted the ad from his Twitter account Monday afternoon. The quarterback began protesting racial injustice in August 2016 by sitting during the national anthem
Kaepernick sat or kneeled during the anthem throughout the 2016 and launched a movement of athletes doing the same
Nike, meanwhile, has a strong, long-standing relationship with the league. In March it was announced that Nike would continue to supply the NFL with uniforms and apparel through 2028
The company has been the exclusive provider of onfield apparel for the NFL since 2012
Kaepernick has not been on a roster since he parted ways with the 49ers at the end of the 2016 season, which the quarterback believes is the result of collusion to keep him out of the NFL due to his role in the protests
Stephen B. Burbank, the arbitrator assigned to resolve disputes between the NFL and the NFL Players Association arising from their collective bargaining agreement, ruled last week against the NFL's request to dismiss the case
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