Hi guys welcome back to The Marketing Techy and today you're going to learn
something about websites and how they age. Okay so I get the question often.
When is it a good time to redesign my website or to refresh my websites? How
old can a website get before it gets to be too dated? Now there's a couple
of different things we have to look at. Firstly the technical side of it. So if
you've got a really old website, some of the software, some of the plugins, some of
the things that you use on that website. Even the HTML that's in there could be
dated and it might be starting to break your website for modern browsers, modern
computers and modern cell phones or mobile phones. Okay so the technical side
is one side. If things are starting to break or getting to be slow or unusable
or not user friendly it's definitely time for an update to your website.
Secondly if your website is starting to look dated so maybe in your industry the
other companies are refreshing their websites often and now your website
actually looks dated compared to some of the other websites in your industry.
Maybe not even in your industry because design trends are always evolving after
a few years your website will just look old. Another thing that you have to look
at is if it's not displaying well on mobile phones. If things like buttons and
menus are too small to really touch on a mobile phone screen or if it's not user
friendly on a mobile phone then it's definitely time for an update to your
website. A general rule of thumb is if you're in a cutting-edge technology sort
of space with your company or if you're in the design or fashion industries then
you would probably redesign or refresh your website look and feel about every
two years. If you're not in a cutting-edge fashion or design industry
you might be able to get away with every three to five years.
Places like guest houses or restaurants maybe could get away with every
five years if they've got a really classic, nice
looking website. So anything between two and five years.
That's the life time for a website. The good news is if your website is
WordPress based it's not starting from scratch when you're going to do the new
redesign. You can keep all your content your blog posts your photos. Everything
that you've accumulated on your website inside of WordPress we can still use and
we just change the look and feel and you've got a brand new website, but it's
only the way it looks and feels. It's not what's behind and that is WordPress and
all the other software and plugins that you're using so we just check that
everything is still supported that everything is updated that it's still
secure that nobody can hack into your website. Things like that and then on top
of that we change the look and feel and you've got a brand new website. Okay and
it's a lot more cost effective than starting from scratch and designing a
new website from scratch because you get to move a lot of your old website over.
As I said it doesn't look anything like your old website because everything
on top that does things like color schemes, layouts, fonts, font sizes, where
everything goes, all of that you can customise within WordPress. So basically
the options are unlimited as to what the new website looks like, but you can reuse
a lot of what was on the old one. Okay so that saves a lot of time and money. I
hope that answers your question. if you've got any other questions feel free
to comment or to contact me with your questions. I might make another video or
just answer you directly thanks for watching this one and stay tuned for the
next video.


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