Jargon. It's one of the most prevalent problems in communications.
But what is jargon? It is specialized vocabulary that is used in a specific field of study or business.
Words like "wireframe" or "operationalize" or even "innovation" can be jargon.
They're also the vogue words and advertising campaigns.
Remember those big data, cloud, data analytic ads from a couple years back?
there are many new data services to further the vision of the fluid data layer individually and
collectively they help you solve real business possibilities what if we could
securely refine our data on the cloud then integrate it with enterprise
systems what if I could start building my fluid data layer on-premises in the cloud wherever I want
It would be cool if I knew what a fluid data layer
actually was. Now granted this ad may be targeted at some data scientists or
something like that but you can see just from this example of jargon that it
eliminates a huge section of the audience that doesn't know anything about data.
Experts use jargon a lot because they are very specialized in a
specific field and they relate these complex concepts to words.
The problem is these experts think that we should know what these words mean too.
And you sitting here right now you're also an expert you are an expert and you are specialized in
whatever business or whatever you're trying to communicate and the problem is
a lot of times we think as the experts that our audience should know what we know that's never the case.
Other times jargon is very annoying and it has
nothing to do with being an expert.
jargon let's high level executives at some of the biggest companies say things like
"We need to operationalize this innovative strategic imperative."
Someone actually said that to me in business in corporate America and I finally translated it and all it means is go do this task.
and also I was consulting with somebody and this is how they explained what they do for customers.
"You need to integrate your CRM with your system of record so you can stop redundant work processes."
So CRM or system integration
you and I might know what that means but if we're saying that from a point of
being an expert and we're saying it to an audience that isn't an expert and
they're trying to seek knowledge from us we need to bring our communication down
a level to where they are we don't need to bring them up to where we are.
The bottom line is we want our communication to have impact we want people to
instantly understand what we're saying if not if they don't instantly
understand then they are gonna have to do some work they're gonna have to think
and think critically on what is this person telling me and why is it
important we want that to be absolutely clear so we got to stay away from these
jargon words we got to stay away from this language that is that an expert would say.
To summarize jargon is specialized vocabulary that is used in a
specific field of study or business.
when using jargon we often assume everyone knows what we are talking about but were the experts.
And finally jargon causes our audience to work when all we want them to do is understand we want to
eliminate the the work it takes to process our information
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