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Small Details You Missed In Taylor Swift's '...Ready For It?' Video - Duration: 5:41.
After dropping the record-breaking music video for "Look What You Made Me Do" in August 2017,
Taylor Swift left fans hungry for more.
Well, she delivered.
The futuristic video for "…Ready For It?," released just two weeks before Swift's album
Reputation hits shelves, follows a cloaked Swift walking among robotic citizens of a
dark, cyberpunk society.
While the visuals alone make the video a major contender for top honors at the 2018 VMAs,
it's the little details Swift and director Joseph Kahn added that really make it shine.
Here are a few of the Easter eggs and nods to other media scattered throughout.
Sci-fi inspiration
For the look and feel of "...Ready For It?," Swift and Kahn borrowed heavily from popular
science fiction.
Not only does the video feel visually similar to Blade Runner and TRON, but one incarnation
of Swift looks almost exactly like Scarlett Johansson's character in Ghost in the Shell.
Considering that the movie follows a character that falls victim to identity manipulation
at the hands of higher powers, Swift may very well be implying that her persona is a result
of the media's influence—but now she's ready to break free of the industry's chains.
Calvin callback
While Swift may not reference ex-boyfriend Calvin Harris directly in this song, she uses
the video to ever-so-slightly assert her role in the creation of Harris' hit collaboration
with Rihanna, "This Is What You Came For."
In the Instagram teaser for Swift's new video, her name is displayed against a stormy night
sky.
Compare that to the lightning-strike visuals in the single art from Harris's chart topper,
and the lyric from his song: "Lightning strikes everytime she moves"... and all the lightning
imagery in the video.
Need more convincing?
Hours before the video's release, director Joseph Kahn tweeted out, "Nils Sjöbot," a
reference to Nils Sjoberg, the pseudonym Swift used when writing Harris's hit, and, of course,
the robo-Swift from in the video.
Fans may remember the drama that followed this track's release once Swift took credit
for penning the single's catchy lyrics after her split from Harris in June 2016.
Harris took to Twitter to rant about Swift's team making him look bad, calling the whole
ordeal "hurtful" and noting that he still wrote the music and produced the track.
Bad Blood 2.0
Did that scene with a cloaked Swift falling backwards as glass shards whipped by look
familiar?
Well, it's not far off from a scene in Swift's music video for "Bad Blood."
However, rather than Selena Gomez kicking Swift out of the window of a tall building,
Swift herself—or, at least, a version of herself—knocks her over.
While Swift's character in "Bad Blood" is healed after her hard fall, her character
in "…Ready For It?" doesn't get a happy ending.
Glass cuts her face, revealing her robotic skeleton, and she's later seen suffering some
major electrical burns.
Witch hunt
As cloaked Swift fries in a storm of electricity, the words "they're burning all the witches"
can be seen spray-painted on some stairs.
This is likely a reference to Swift's often negative portrayal by other celebrities and
media outlets — she feels like the victim of a "witch hunt."
Maybe Swift's trying to tell everyone that she's sick of taking the blame in Hollywood
squabbles, and being falsely accused for starting fights with other top dogs in the industry.
Or maybe she's actually playing the victim—just like Kim Kardashian said.
Graffiti preview
That's not the only interesting piece of graffiti in the video.
"I love you in secret" and other phrases can be spotted as Swift swaggers down an alley.
These could be lyrics from other songs on Reputation, like "Ur gorgeous," a lyric from
the album's third single, "Gorgeous."
Lucky numbers
Early on in the video, Swift pauses near a door which features the numbers "89" and "91"
nearby.
While the "89" is likely a reference to Swift's birth year, the "91" may be a reference to
new boyfriend Joe Alwyn's birth year.
Another nod to the British actor could be the code Swift uses to open the door to the
room housing the caged Swift android: "21," which corresponds to Joe birthday, February
21st.
Swift also threw in her well-documented lucky number 13, just for good measure.
Horsin' around
This dramatic visual is likely a direct reference to Swift's 2008 song "White Horse."
The song features the line, "Now it's too late for you and your white horse to come
around."
In "…Ready For It?," Swift is in the saddle, ready to show haters that she's in control
of her own destiny, taking charge and saving herself.
The horse could also be a reference to Swift's video for "Blank Space," which features two
white horses prominently.
Since that video mocked the media's portrayal of Swift as boy-obsessed, it would make sense
to drop a link into the "…Ready For It?"
video, which could definitely be interpreted as Swift's takedown of her own former image.
Or maybe she just loves horses?
Year of the snake
In case there was any doubt, Swift is back and ready to dominate the charts once again—and
she wants everyone to know it.
In the alleyway scene of the video, eagle-eyed viewers can spot some Chinese characters — one
translates, in part, to "year of the snake."
And everybody knows that Swift just loves her snakes.
Ever since she embraced them in her music video for "Look What You Made Me Do," she's
branded herself with the creature, owning her haters' cruel nickname for her.
Plus, Swift was famously born in the year of the snake, 1989, according to the Chinese
calendar.
Swift also rocks a silver snake ring on her right hand in one scene, which looks to be
the very same one up for sale in her merch shop.
And, if fans pay extra close attention to Swift's face at one point, there appears to
be a small snake making its way across her chin and right cheek.
So, are more snake-filled videos on the way for fans?
We'll all just have to wait and see.
Swift's sixth studio effort, Reputation, drops November 11, 2017.
Thanks for watching!
Click the Nicki Swift icon to subscribe to our YouTube channel.
Plus check out all this cool stuff we know you'll love, too!
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Watch Live: The National for Friday, October 27, 2017 - Duration: 1:04:34.
For more infomation >> Watch Live: The National for Friday, October 27, 2017 - Duration: 1:04:34. -------------------------------------------
3 Ways to Use Onion Juice for Hair Growth|FOOD AND HEALTH - Duration: 3:20.
For more infomation >> 3 Ways to Use Onion Juice for Hair Growth|FOOD AND HEALTH - Duration: 3:20. -------------------------------------------
Mailtime part 2 :) thanks for all the gifts - Duration: 5:01.
Hi :)
bye like comment and subscribe :)
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Fire Crews Battle Wildomar Fire In Cleveland National Forest For 2nd Day - Duration: 2:03.
For more infomation >> Fire Crews Battle Wildomar Fire In Cleveland National Forest For 2nd Day - Duration: 2:03. -------------------------------------------
Microsoft Mash-Up: Top Ten Microsoft Solutions for Service and Project-Driven Companies - Duration: 29:14.
And welcome everyone
So today it will be myself presenting. We'll be going through some different products in the Microsoft solution stack both part of the office
the Office stack and the Dynamics stack
We will be presenting... With me presenting will be Sandeep Chaudhury, who is one of our Chief
Solution architects and Joe Gulino who's our director of corporate sales.
So with that we'll get into the tools available and the solutions available through the Office 365 stack
at Microsoft as some of those solutions are like Planner and SharePoint
that have been around for a while
in the in the Microsoft Project area and Excel and in the newer things like Microsoft Teams and Microsoft Planner as I mentioned first
So to start with you know and hopefully doing this
This mashup will be having some back and forth. We've got
Sandeep and Joe on to provide color where I'm not able to. We really want to have an interactive discussion with you
so as we go through this, hopefully Joe and Sandeep will chime in and give you their unique perspectives.
So Microsoft planner, you know what is it?
It's really a tool to quickly get tasks organized, assigned out and deadlines identified.
It's all web-based. It flows into the to the user through the Microsoft cloud.
It's really a simple tool.
Anybody can get up and running on it within minutes.
And it allows you to set those deadlines that you need to really drive your project completion in a very easy way it integrates with Outlook and
provides access across all of your organization.
One of the tools that's really been around for a long time is Microsoft SharePoint
It is really a great document management system and it's continued to be enhanced by Microsoft.
It provides a great value as a repository for for data
but also as a place to define and utilize
...workflows and push those workflows out into your organization
But really, from its core, It's an information sharing platform, and not so much just a
project planning tool
But through its extensions, it's able to really serve a lot of needs inside a project driven industry
So that's one of the reasons why we're bringing it to the forefront. And Robbie this is Joe...
You know I think part of the thing that we should share is the fact that all these tools are very collaborative
Right so so even though. We're talking about them
Individually a lot of them work together right so as we start to talk about our ERP ERP
applications and the CRM applications
You know SharePoint is a good example of something that continues to be a collaborative tool that works with those tools as well
And as you look at the Microsoft stack what you're finding is these
individual tools are really a
User interface to the background the backend systems that allow information to be shared
through your workers and so SharePoint powers many of the document management systems behind the other tools both planner and and
MS. Project can integrate into SharePoint and publish things to SharePoint and then Microsoft teams is very
Integrated into the SharePoint platform for its documented inversion management system
So great. Thank you, Joe, so Microsoft Project. You know it's been the project collaboration tool
That's that's really been around for a long time.
Most project managers are familiar with Microsoft Project
Microsoft added Project to the online toolkit
and made it part of office 365 in the last couple of years to really allow those project plans that were living on desktops
of your project management
and maybe some of your senior consultants to be able to be driven and and shared with the health organization and your clients through project online
It integrates again throughout the solution stack you can publish
projects to share points you can integrate them into to Microsoft themes that we'll talk about next and it's really become a
You know over the years a core requirement of project managers to be able to utilize
project to run their to run the task in the deadlines inside of the
inside of the larger project so now
On again. This is a good example of you know you hear about project functionality and in in
dynamics dynamics 365 across that solution set
But that doesn't mean that you you people are not using Microsoft Project to kind of do that front-end work to build those
those initial project plans and then be able to publish those to things like
Dynamics 365 for operations or Dynamics 365
For for PSA so yeah, it's it's a it's about the tool that makes best sense for that particular task
yeah, absolutely and all these tools work very well together you have project plans being built out WBS is built that are
You know many many hundreds of lines
And then you publish those out to to the to the systems that
Track your time track your expenses, and then be able to report them back into project for the running of your
of those tasks
And then the next one Microsoft teams. It's a one of the newer
Solutions to the market and it's becoming extremely important as 360 as my office
365 evolved not only as
Microsoft recently announced that that Skype for business will be integrated into teens
But there's many other
Competitors out in the market that that do some of these tasks
But not in a collaborative fashion as as teams does with all the tools that are around it. It not only allows you to manage
conversations amongst dispersed teams teams that may never
physically set in the same office, but it allows you to drive access to things like your
Your shared OneNote your PowerPoint document templates be able to extend planner and project
Through a collaborative means and be able to have discussions around those and then publish files that are easily
extendable it extends out across the
the solution stack and even extends to non-microsoft
communications method so you can think of teams is the
The product that's progressing as the the central collaboration tool
For the despair for the workforce that's dispersed across the globe
And then you know we wouldn't
We wouldn't be honest if we didn't bring Microsoft Excel into the conversation
excels been around for a really long time it continues to be a an important part of everybody's of
almost everyone's
Workday and with some of the newer tools, that's been added to Excel through office 365
collaboration the ability to share
Excel Excel workbooks and work on those Excel workbooks at the same time as someone else is working on them being able to pull data
out of your project online
Of your Dynamics 365 and really be able to use it inside of Excel which is a tool that many people know?
continues to be vitally important I
I can't think of a client
we've worked with in the last 20 years that didn't use Excel for some portion of their business and
With some of the more structured areas of Excel in the last you know few years
And you really see Excel continuing to be that key tool for the end user
And Excel will always have a place in this in this in these types of businesses right so
so really you know we're trying to get trying to get firms to think about moving away from using Excel to build projects and and
And staff projects and keep track of their staff and their staffs
capabilities and putting the right people in the right projects
And really move move excel more to what it's built for which is to analyze data and report data right so so
You know with with these integrations that Robbie talked about
It's seamless to be able to pull data down from your ERP
Or you CRM application and be able to analyze that data and report on in a very user friendly fashion
Absolutely, thanks, Joe
so with that we'll move on past the office set of tools into the dynamics set of tools and the dynamics 3/6 t5
evolution
To start with we can't leave out
Dynamics SL. Then MX
SL is really the genesis of the the project driven firms that are now part of Dynamics 365
finance and operations and Dynamics 365 business addition
SL has been around for many years continues to be a really strong tool for
For many types of project driven industries it and it it will continue to evolve in the Microsoft ecosystem
truly for those
for those companies that are
Ok with a known premise and like the young
Preeminent in used to be very strong
but Microsoft's building out when the next slide bill is building out the
Right dynamic before we jump to the other slides. I mean I think it's important to mention that you know SL
is is really considered a legacy application and an
SPS group has years of experience with with with Dynamics SL
And how to effectively use it to help manage and grow
Professional services firms and and a good number those 1,200 customers that we have are actually SL
Customers, and you know there are there are
You know plans in place too for those companies that want to do
it is to move up to some of these other tools, and I think transitioning to that now is good but
Really, we can't we can't forget the fact that there are a lot of customers on SL. They continue to need help with how to
Continue to grow their SL. Environment as well as as well as transition to some of these newer technologies
Absolutely
And one of the natural transitions
And then one of the newer applications is Dynamics NAV or as it's been called for a year or so now Dynamics
365 business edition
In the Dynamics 365 business edition
the SPS group through our plumb-line division has developed a
progresses, I don't
progressive
Solution that really adds all the project functionality into Dynamics NAV and that solution is fully cloud-based
Fully modern interface through html5 and accessible through any modern browser
It an't we add in the project budgeting the project resource management all the time and expense entry and approval that's needed
Project invoicing all of this the rich analytics. That's expected is all available through the progressive solution
Some of the the real benefits of the modern the modern application is the the quick?
deployment of the of the solution into a cloud environment gets you up and running very class very fast and be able to
Be utilized by your team through
through modern
connections in a very quick way
There's not the long learning curve that there used to be so people really
really enjoy the modern interface of these solutions I
Think what's important here one of the important points here?
Is that this is?
Your deployment option is one of the things that you can choose right so if if you're not ready to move to the cloud although
We believe that that's the right place to be
You know if you're really focused on having an on-premise
Environment or maybe there's some industry reasons why you need to be on premise I'm just a great solution for you, right
And really depending on your size and the functional needs
This could be a really good solution
But we should don't want to miss that it's fully integrated
Dolphus 365 so the tools we talked about
previously many of those are already integrated to the
Dynamics
365 business edition platform and will continue to be enhanced and and more tightly integrated over the months and years to come
And then for our for our enterprise
Accounts the you know the larger industries we have our Dynamics
365 Finance and operation that's extended through our Axio for professional services solution, it's an ndn solution for
project-based industries
it's multi entity multi currency real what we like to call or I like to call the multis if you're if you're looking at a
Multi taxation or even multi-language requirements and this solution really fits well for you
It's all driven by the azure cloud
and it's deployed through primarily deployed through the
through the azure cloud you can deploy this as an on-premise solution now which was
announced earlier this year
It handles complex
Revenue recognition and regulatory compliance is right out of the box and we do our
implementations in such a way that we're able to reduce the
Traditional ax which is the genesis of this application?
by more than 50% so we templated a lot of the pre as the
Configurations that were needed and really allow us to deploy a solution
That's you know a Tier one ERP and timeframe that used to be associated with with a lower
mid market solution
Here
Thanks sure. They go yep
Dynamics 265 for finance and operations is obviously they'll flex a PRP from Microsoft
which is targeted mainly for the mid to large level enterprise organization and
this really provides the strong form different functional capabilities for
industries of various types you think of supply chain professional services manufacturing retail and whatnot right
so on top of that what we
What value do we bring as a partner so as a CEO for professional services or either solution from SBS group?
Which brings in all the enhancements and added functionalities and features or some of which you see on the screen here?
We have built up end-to-end contract lifecycle management or feature on top of what we we have in the channel system
So you think of managing different types of contracts ranging from you know simple timing between contract or a cost-plus contract or even a fixed?
price or subscription type contract we have
all the enhancements and the modules in place which helps you you know easily set up and structure those contracts and
Manage them throughout the lifecycle of that includes
You know contract setup contract billing or contractual adjustment on the building and revenue through up
Revenue redefinition and throughout your life cycle whatever you need to do within the contract not only that we bring in
several add-on features
Integrating with HTML feed all of chocolate such as ADP and we're working with other vendors as well
So those are all the additional features of the other key value that we bring on the table is the
Implementation accelerators right so based on are all these years of experience
We have created several predefined setup
We defined business processes and the data packages which really you know helps you jumpstart your implementation
And helps you consume and get on you know get going from day one of your remediation process
Thank You sandy
Just just a little bit of a commercial work for SBS. Group is you know we've we've been very successful with this product
We are probably one of the top partners from
Net new customer perspective for Dynamics 365 for finance and operations
We have several customers live on this system as well as several that are in the midst of their implementation
So you may be asking you know where did the two?
Solutions from SBS group fit where does Axio fit and where does progress is fit Axio is really for that 250 employee?
Organization some the larger
large mid-sized to large enterprise firms that need project accounting and really need a
solution to handle the multi entity multinational
Corporations progresses is geared towards a small to medium-sized firms really less than 250 employees with a sweet spot between
About 20 and 250 it's built on the dynamics 365 business edition solution and again
It's for those projects accounting based businesses
Again, I think I think here also
I think level of complexity right so if you're a professional services firm that kind of has a has a much
much more complex billing and revenue recognition
Need or contract management need you may want to kind of look at the xeo product and the dynamics
365 or finance and operations
Product versus it progresses although progress does have some really deep functionality as well
and if you're really looking for a
Solution that's that's able to be deployed
You know very quickly on both of the of the solutions both in the enterprise and in the business edition or mid market
Solution we're able to employ these solutions in a much
less complex method in a much quicker time to value
so then moving on to
The last of the solutions from the Microsoft stack we we we have to talk about some of the newer entries
We have project service automation filled service automation and then really the cells marketing and customer service
Or you know the customer engagement stuff these are nor the applications built on what used to be the CRM
Codebase now. It's the Dynamics 365 sales and marketing codebase that's being extended to other
functionality
So the the PSA solution dynamics 365 PSA probably one of the questions I get the most from
Prospects and customers just you know where does PSA fit compared to your Axio or the the enterprise?
ERP solutions and really they they coexist in a great way that the PSA solution is really
You know if it's about that front
end of the the cycle when you're first engaging with the customer when you need to sell a solution or you need to
initiate the the solution with the customer
It's great at the project planning the resource scheduling. It's got a lot of deep functionality around the analytics of your
Resources and the time that you've got to your resources and some great integration to Outlook
That's that's not available in any other any of the other solutions
But it doesn't have the backend accounting processes. There's no you know complex
Invoicing there's no invoicing. You know you do that with an integration to the common data services and one of the other applications
So if you think about the quote to cash type of scenario
Then there the quote to delivery scenarios the PSA solutions that front end and the and the management of the resources
And then for the filled service will how to be a quick
Before you jump since Robbie. I mean I agree with you that this is a topic that comes up
You know not only from customers
But even from people at Microsoft like when Wendy we use ese versus when do we use Axio or progress and I think?
You know you made some really good and valid points and the other thing is is
there are companies that are out there that are perfectly fine with the existing the existing ERP system or legacy or P system that they
Have they're just looking to meet the needs of the project scheduling and resource
Scheduling and being able to do time and expense capture, and then push that to the ERP
And that's another reason why this PSA the this PSA application is out there because it is really about that those front-end
Processes if you get into situations where you're looking to replace that whole revenue recognition and billing engine
Then you got to look at one of those other projects and whether using this for the front-end and using that
And on Axio or progresses for the backend. That's something that you have to determine where the functionality best suits your needs
Yep, absolutely
It's they really are a great
Coexistence and as the as the Microsoft continues to enhance that I expect that we'll see a lot more
a lot more people using both solutions
So moving on our field service automation solution again
It's built on the crm codebase so you can think of it as a very front end customer facing solution or in this situation
The people that are out in the field day-to-day in their facing with your with your customers
It's got a great scheduling optimization
Solution really the ability to go out and handle the scheduling for multiple people in the field driving from place to place and in
Doing service work for the customers it allows for that remote connectivity the mobile connectivity in a way
That's superior to most of the other applications
and really that customer communications engine the ability to
To interface with your customers through the solution is is
Great in the field service or FSA solution stack it integrates the same messaging engine
that's used in the PS a solution is available to the field service and vice versa so it's very integrated solution and
that by being built on the
Crm codebase. It's a very quick time to vow you implementation well
and I think if you think about the difference between field service and professional services field service is really more about you know having a
Team team of people out in the field that that work on smaller
product not even projects likes work orders right and a big
Differentiator is you know we're we have you know the concept of dispatching and dispatching those teams on a an as-needed
Basis and some of those, are you know predetermined work orders and some come in in the middle of the day?
And it's a way to you know effectively reroute people and keep keep track of them from a dispatch perspective and then another
Differentiator is the integration to inventory right so a lot of times and from a field service organization
they have trunk stock that they need to keep within within you know the actual trucks and
You know this product manages
Not only those field people and the time that they spend on the work orders and the work orders
But it also manages that inventory that they carry with them and use on those on those particular work orders
Things you do and then to kind of round out how a
How we go to market if you think about the sales and relationship their customer service
relationship management of professional services firms the
dynamics 365 customer engagement solution is really about the selling and getting your products to martyr getting your
products into your customers hands
You talk about the sales automation the marketing automation to get the word out and really those that
Relationship management of your customer making sure that you that you're touching your customers and reminding them of the services that you have to offer
It's it's really the solution to handle that it integrates through the common data services
Which we'll be having a follow-up webinar on to the ERP solutions to all of the other solutions
we talked about it integrates of course with office and
Available through a cloud and an on-premise deployment as well through our sales connect
365 and our sales expedite solution we have enhanced the Dynamics 365 sale
To be able to be more intelligent be able to drive
actionable
Interfaces with your clients. It's a it's a solution that
Almost every company needs because every company wants to increase revenue and increase profits
It's a it's a solution that allows you to go out interface with your customers
And hopefully drive those sales that were stagnant and into and to grow the relationships and make them stronger
And
This product is a is an industry standard product. I mean this this is one of the premier products in the industry. I should say
You know companies from very large to very small uses product, and you know Microsoft continues to enhance this
This is one of their flagship
flagship applications
You know and you know with their purchase of LinkedIn
We're really starting to see those two applications come together
Specifically in this tool. There's a new protocol relationship sales that integrate sales navigator
So you know all your relationships that you have with your customers that are in LinkedIn completely integrate to the dynamic sales
Application and you know as you know on a professional services firm
It's all about the people right so not just the people in your organization
But the people that that you work for and you work with and and to be able to keep track of those those
Communications and collaborations, and and touches is very important, and that's what this product does for you
absolutely in our
sales expedited solution we say we can you know we we have recognized that many people want to get up and running quickly on a
customer engagement a
solution stack like the
Dynamics 365 sales and we've
Developed the sales expedite solution that allows us to to spend two hours
With your maybe sales manager or sales team and then deploy a solution
Within two days after that so we say two hours in two days
And we can have you up and running on this Dynamics 365 sales
So we would need to round out and talk about the last
product at Microsoft's announced
That's really that touches a lot of important things in the dynamics the nameks 365 project
Services or project based industries, and that's the talent solution you know in the talent
Environment or in the talent solution, it's all about attracting and retaining
The people that are delivering the services for project industries you go out, and you you sell a new job
And you realize oh
I don't have enough resources to execute on this so you need to go out and and recruit
You need to hire and on board those those
Employees well that's what talent allows you to do it allows you to both source the employees through the integration with LinkedIn and other
recruiting platforms it allows you to test the
The knowledge of those individuals, and then if you decide interview those people and keep track of all the interview
Interviewing notes and then to be able to bring them on board in a very
Modern and easy way that the candidates are expecting
well, I know I know when we first you know went through this deck and we saw that this talent slide was in here I
Think the first reaction was you know what does this have to do with?
professional services firms, and and you know my comment was
Professional services firms are all about the people and you know hiring
Attracting interviewing and hiring and then maintaining those relationships with those people is
Probably one of the most important things for professional services firms, so so you know again as Microsoft
Builds out its business applications they continue to bring things of value
to a professional services firm like gala
Absolutely, and I'm sure I stole some of that thunder because Joe and
Kind of jogged my memory on why we need to talk about it, and it's a little while ago, so thanks Joe
So with that we've we really talked about all the different Microsoft solutions all the different things in market for
project based industries and project based companies, it's
it's really a
You know there's a lot there. You know the office 365
solution stack to the dynamics 365 solution, and you know how they interact with each other
You
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Nathan For You - Nathan's Band - Duration: 5:55.
- It's a smoke detector.
- Right, but it's rebranded as a musical instrument.
- And, of course, you're doing that for what reason, to--
- To avoid the tariffs.
- After telling Judge Filosa my plan,
he read over the tariff laws
and told me that my work was far from done.
that this particular thing is accepted
by the general public as a musical instrument.
- Okay. - This label proves nothing.
- So how would you make it accepted by the public?
- If it's used in a song that people really recognize,
it's a #1 record, or, you know, one of these singers--
- I knew that rebranding a smoke detector would be tough
but I never thought I'd have to create a hit song
using one of the worst noises imaginable.
[shrill tone] And if I was going to do this,
I'd need some serious musical talent.
So I put up some fliers
announcing open auditions for a new band.
And later that week, posing as a big-time record producer,
I opened my doors
to the best of what L.A. had to offer.
All right, let's see what you got, my man.
- Sure.
[clears throat]
♪ Don't look at the clock, it's deceiving ♪
♪ Everything you are so dependent on perceiving ♪
♪ The future, fickle notions of your mind ♪
♪ Dust, creatures of the surf ♪
♪ Always contemplating time to a saddening extreme ♪
♪ Many of us travel, sheep without shepherds ♪
♪ And unprepared for battle to unravel...♪
- The turnout was better than I expected,
and it was clear right away I was drowning in talent.
- ♪ Arise, the time is now ♪
- So after auditioning a drummer named Chris
who could really pound the skins
and Jani, a physically attractive singer,
who had the right kind of ambition--
- I mean, on a wider perspective, like,
I want the whole world to hear what I have to say.
- My band was starting to take shape.
- This is freedom to me.
- But I still needed to figure out which musician
was best suited to playing the smoke detector.
So I organized the band's first rehearsal,
and after watching them jam...
[tuneless jamming]
♪ ♪
- It quickly became clear the standout talent was Eddie.
- [playing rapid riffs]
- He was not only the best musician
but also the best showman.
If anyone could make the smoke detector work, it was him.
So after rehearsal was over,
I kept Eddie behind to show him his new instrument.
- I can sing, I can play the drums.
This is not an instrument.
- It is. It's a blues smoke detector.
[smoke alarm sounds]
- No, no.
- This is gonna be the thing
that separates us from any other band.
- [laughs] Okay.
- And that means the guy who plays it
is going to be the most famous.
You want to be famous, don't you?
- Um...
maybe.
- You do. - Yeah.
- Dazzled by the promise of fame,
Eddie agreed to learn the blues smoke detector
with the help of our instructional DVD.
- The best way to play it
is simply by pressing the "test" button on the front.
- [smoke alarm sounds]
- Okay.
[smoke alarm sounds]
- So with Eddie on board, I spent the next couple days
writing lyrics for what would hopefully be
our breakthrough single.
And then I called the band back together
to see what they thought.
So you know when you really like a girl,
but she won't even look at you in the eye?
You know? - Mm-hmm.
- This song's, uh, kind of about that.
[exhales]
Sorry, I'm just a little nervous right now,
because it's, you know, it's personal,
and I'm not the best singer.
But... [clears throat]
♪ When I talk to other people about you ♪
♪ I say "her" ♪
♪ In my bed rests a pillow ♪
♪ Where you once were ♪
♪ My lips, my hair, my skin, my eyes ♪
♪ When you left me, it was a big surprise ♪
♪ Maybe one day I'll wake up on Jupiter ♪
♪ An entire planet, just me and her ♪
- The band seemed to like my song...
Thank you. But then Jani said
that he had a song of his own that he'd been working on.
- Through distancing ourselves from nature,
we've distanced ourselves from each other,
and the song's kind of based off that.
- I like that message.
- I mean, we need to respect like the habitat we live in.
♪ It's time to revolutionize ♪
♪ It's time to revolutionize ♪
♪ We're bringing on on those orphaned skies ♪
- The song was called "Orphaned Skies,"
and after taking a band vote, they liked his song more.
And that was great, because the best song won,
and that's what we wanted.
So I told Jani to teach it to the rest of the band,
with one minor adjustment.
- Just so you guys know, I took Eddie off guitar,
and he's going to be on smoke detector for this one.
- Smoke detector? - I know it's a bit weird,
but it's really important this band has a smoke detector in it.
I think it could be the thing that maybe makes us stand out.
- Do we have to have that one?
- The smoke detector? - Yes.
- I mean, no offense, but if you guys are good enough,
you should be able to make it work, right?
[singing indistinctly]
[smoke detector beeps]
♪ ♪
[beep]
♪ ♪
[beep]
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