Waching daily Sep 27 2017

- We signed a client about three months ago

that's killing it in a specific niche,

and I'm not gonna reveal the exact

niche that they're crushing it in,

but let's say it's restaurants, quick service restaurants.

So this agency came to us a few months ago

and they said hey, we're working with 9 out of 10

of the top quick service restaurants in the United States,

but we want to start developing apps and websites

for the rest of 'em, right, the mid-market

quick service restaurants, everything that's smaller.

So this agency came to us, they already had a niche to find,

they already knew the type of customer they wanted,

they knew exactly what the messaging was,

so we did outreach for them,

we're still doing outreach for them,

and not only are they crushing it in terms of meetings,

they're about 40% over their goal for meetings right now,

and they're getting proposals and they're closing business.

Contrast that to some of our other clients,

I typically tell clients on calls

not to expect any leads or meetings

for at least the first 30 to 45 days.

That's the scenario, that's like worst case scenario.

But this agency's crushing it off the bat,

and the reason why they are is similar

to the reason why I think Experiment 27 crushes it,

which is we have a defined niche.

Right, Experiment 27 only generates leads for

digital agencies, so when we reach out to a digital agency,

and we say that and we say it in the right way,

there's almost 100% chance we're gonna get a meeting.

This client only builds websites

and does apps for quick service restaurants,

so when we say that in an email,

if the quick service restaurant is even

thinking about a website or a mobile app,

they're gonna take the meeting.

And once they take the meeting

and they see that this agency's worked

with 9 out of the 10 of the top restaurants

and they see what they can do,

there's very little reason they wouldn't

bring this agency on as a client.

And that's the importance of finding a niche.

There's no way Experiment 27 would be where it is today

if we didn't focus on digital agencies.

If we were even a B2B marketing agency, right,

saying we market for all B2B companies,

there's no way we would be able to keep growing,

there's no way we'd see the success we have,

it'd be very hard to generate a repeatable system,

we would all be extremely stressed,

a lot more stressed than we are now.

And that's why I'm imploring you in this video

to pick a niche if you haven't.

Commit to something and go for it.

I know when I was just starting out,

I hated the idea of niching down,

and I would listen to videos exactly like this

of somebody saying oh yeah, we won big in this niche,

go and pick a niche 'cause it's

gonna be amazing for you, and I would ignore 'em,

and I'd try to take every single client.

And what that led to is InspireBeats,

where we were taking literally everything,

we were failing for like half of our clients

especially our agency clients we were failing for,

our offering was under $1,000 a month,

and it left us open for the company to fall apart.

Contrast that to when you have a niche, right,

like we have and like this other company

in the quick service restaurants have,

we get the right type of clients,

we know immediately which links to send away,

we actually have a range of people

that exist within the agency space that we know about

so we can catch red flags a lot quicker

and get rid of bad clients a lot sooner.

We know now the 20 or 30 ways an

agency lead generation project can fail,

so we have fail-safes against all of those,

and it's just a lot smarter of a way to do business.

If you haven't niched down yet

or you're still thinking about it,

I'd love to know in the comments

what are some of your hesitations about choosing a niche

or committing to one specific client type?

Leave 'em down in the comments,

would love to answer them in a future video.

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and if you need marketing support

for your digital agency, check out experiment27.com.