For David Yi, there's no conflict
between primping and masculinity.
Just like his favorite Kpop star.
He's the swaggiest star in the world.
A global phenomenon.
And he wears a smoky eye.
He loves changing his hair color.
He loves makeup. But…
They think that's sexy.
And it is sexy.
David is Korean American,
and the founder of a men's beauty site.
And among all the grooming tips he gives,
a lot involve Korean beauty products.
Because Korean men are really good at this.
These are cosmetics ads for men.
Korean men spend more money on skin care
than most men from other countries.
David recommends doing this twice a day.
There's five products that every Korean person uses.
One, I would say, an oil cleanse.
The Korean method is, usually, putting the toner in
your hands, and then you gently pat it onto your face,
and then you'll gently tap it.
And tapping it will allow circulation.
It'll also allow your skin to "waken up,"
especially in the morning when you're tired
and you need that extra energy.
Three is an essence, because they want to treat their skin.
Essence allows your skin to repair itself.
So, for me, I just came off from a flight,
and so the serum of this essence is really going to
get down and deep, and do some repair work.
Four is definitely a moisturizer, to seal and lock everything in.
So, going down is forbidden to a lot of Korean women,
because that means gravity is gonna make you droopy.
So you always want to massage your skin upwards.
And five, I would say it's an SPF during the day,
or it's a night cream at night.
And then you can mix and match different things that you want to treat,
whether that's wrinkles,
or maybe that's brightening your skin,
or maybe it's acne treatments.
The one thing I will say is not to be overly harsh on your skin.
Not to slap it so hard that you leave marks.
That's a little too hard.
And it's that freedom of expression that I believe is so masculine.
When a man is able to be who they want to be,
and to determine and declare that they want to be a certain person,
no matter what other people think,
and no matter what the repercussions may be,
I think that's masculine.
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