Waching daily Sep 29 2017

learns colors with Motu Patlu and Garage color 3D for children

For more infomation >> learns colors with Motu Patlu and Garage color 3D for children - Duration: 3:25.

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27 LAPD Officers Honored For Bravery, Heroism - Duration: 2:08.

For more infomation >> 27 LAPD Officers Honored For Bravery, Heroism - Duration: 2:08.

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Officers Join Students On Buses To Catch Drivers Not Stopping For Flashing Signs - Duration: 0:28.

For more infomation >> Officers Join Students On Buses To Catch Drivers Not Stopping For Flashing Signs - Duration: 0:28.

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Scientific Breakthrough Can Test Live Subjects For CTE - Duration: 7:30.

SCIENTISTS MAY HAVE FOUND A WAY TO TREAT CHRONIC ENCEPHALOPATHY

IN ATHLETES WHILE THEY ARE STILL ALIVE.

AS OF NOW YOU CAN ONLY MAKE A CTE DIAGNOSIS POSTMORTEM.

IT'S A DEGENERATIVE BRAIN DISEASE THAT AFFECTS MANY

FOOTBALL

PLAYERS WHO HAVE SUSTAINED REPEATED BLOWS TO THE HEAD.

NOW THERE IS A BREAKTHROUGH, POTENTIALLY.

THE LEAD RESEARCHER WAS ALSO

THE CO-AUTHOR OF A STUDY

PUBLISHED ON TUESDAY IN THE JOURNAL PLOS1.

JUST TAKEN THAT NUMBER, 110 OUT OF 111.

THIS

IS MAJOR.

WE ARE

SEEING A PRETTY STRONG CORRELATION BUT THERE IS

MORE RESEARCH LEFT TO BE DONE.

BUT THERE IS STILL A WAYS TO GO.

BRETT, I KNOW YOU ARE A BIG FOOTBALL FAN.

I WAS WONDERING ñ IF THIS STUDY PROVES TRUE WHAT WOULD THIS MEAN

FOR THE NFL?

HOW WOULD THEY RESPOND TO THIS SORT OF SCIENTIFIC DATA?

>>THE NFL HAS A LONG LEGACY OF NOT REALLY RESPONDING TO

SCIENTIFIC DATA AND HAVING THERE BE A LONG GAP WHEN EVERYONE

IS KIND OF LIKE HEY, WE SHOULD LOOK DEEPER INTO THIS.

THE LONG AMOUNT OF TIME IT TOOK TO HAVE THE OFFICIAL CONCUSSION

STUDY REVEALED VERSUS HAVING IT CARRIED OUT ñ

I JUST HOPE PEOPLE ARE NOT JUST SOLELY WAITING FOR THE NFL

TO TAKE THE LEAD ON THIS.

IT JUST SEEMS WHEN YOU SEE THE NUMBERS ñ BEAR IN MIND THAT WAS

NOT A RANDOM SAMPLE, IT WAS PEOPLE WHO HAD BEEN PLAYING IN

THE NFL.

BUT THERE IS ALSO A LARGE OCCURRENCE WITHIN PEOPLE

THAT WERE PLAYING IN COLLEGE, AND KIDS HE PLAYED AT A

MUCH YOUNGER AGE.

ALL OF THE ARROWS SEEM TO BE POINTING IN THIS DIRECTION.

>>BUT ISN'T THAT THE POINT OF THE GAME?

JUST RUN INTO EACH OTHER WITH THEIR HEADS.

BY THE WAY I DON'T WATCH FOOTBALL AT ALL.

>> IT HAS GOTTEN DIFFICULT AT TIMES TO WATCH.

I WATCH THE STANFORD UCLA GAME WHEN THERE WERE THREE CALLS IN A

ROW OF WHAT IS CALLED TARGETING.

WHEN YOU WATCH IT ñ

>>THAT IS WHAT I AM SAYING.

>> THAT IS ILLEGAL.

NO ONE REALLY UNDERSTANDS THE WALL RIGHT NOW IS A PROBLEM

BECAUSE WHAT THEY TELL YOU TO DO IS HIT HIM BELOW, DON'T LEAD

WITH THE CROWN OF YOUR HELMET.

HOWEVER THERE SEEMS TO BE AN INSTINCT WHEN YOU ARE RUNNING

DOWN THE SIDELINES ñ THEY LOWER THEIR HEAD RIGHT BEFORE IMPACT

AND IT CREATES THESE INCIDENTS WERE NO ONE REALLY MEANT TO DO

IT BUT IT IS HARD TO LEGISLATED ON THE FIELD.

>>WHY DO THEY LOWER THEIR HEAD?

IS IT JUST HABIT OR INSTINCT?

>> THEY ARE CHANGING THE RULES NOW SO THEY HAVE TO RETEACH IT.

ALSO WHAT YOU WOULD DO IF YOU HAVE A HELMET.

A LOT OF THESE GUYS BRACE FOR IMPACT.

ONCE YOU BRACE, YOU MAKE A DECISION.

IF YOU GO THE SAME DIRECTION AS THE OTHER GUY, SHIP IS

GOING DOWN.

THAT IS THE CHALLENGE.

CIGARETTES CAUSE LUNG CANCER IF YOU GET INVOLVED TO A

CERTAIN EXTENT, YOU ARE OPTING IN.

CIGARETTES ARE DIFFERENT FROM FOOTBALL BECAUSE THEY ARE NOT

THE ONE WAY OUT OF POVERTY FOR A LOT OF PEOPLE OR A WAY TO CREATE

A COMMUNITY FOR CERTAIN PEOPLE, BUT AT A CERTAIN POINT THIS

NEEDS TO BE THE KIND OF COMMON KNOWLEDGE.

THE OFFICIAL NUMBERS ARE NOT ALL THE WAY IN, BUT ALONG THE WAY WE

MAKE OURSELVES READY AND MAKE HER DECISIONS BASED ON THE

INFORMATION WE HAVE.

IT SEEMS TO IMPLY THAT FOOTBALL IS DANGEROUS.

>> YOU KNOW A LOT ABOUT THIS.

THAT IS IMPRESSIVE.

>> THAT IS THE THING ABOUT BEING A FOOTBALL FAN, YOU

DISCOVER THAT YOU HAVE OPINIONS ABOUT THINGS.

>> ONE OF MY FAVORITE FUN FACTS ABOUT BRETT IS THAT HE

KNOWS A LOT ABOUT FOOTBALL.

>>THIS IS A GOOD DEVELOPMENT IN THE FOOTBALL FIELD.

WHO KNOWS, THERE MIGHT BE WAYS TO MITIGATE IT THAT GO

BEYOND WHAT CAN BE DONE DURING THE GAME.

I DON'T KNOW WHAT THAT WOULD BE, I'M JUST THROWING IT OUT THERE.

THE MORE WE KNOW THE BETTER WE CAN MITIGATE THINGS.

REMEMBER CTE IS KNOWN TO CAUSE SEVERE MOOD SWINGS,

SUICIDAL THOUGHTS, VIOLENT BEHAVIOR.

AROUND THE TIME THAT THE CTE STORY BROKE THE WERE A LOT

OF INSTANCES OF NFL PLAYERS THAT WERE CAUGHT UP IN DOMESTIC

VIOLENCE ISSUES.

IS THAT PLAYING A ROLE?

THAT IS A POSSIBILITY.

MITIGATING THE

EFFECTS OF CTE AND PREVENTING IT IS

SO IMPORTANT.

For more infomation >> Scientific Breakthrough Can Test Live Subjects For CTE - Duration: 7:30.

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The National for Thursday September 28th: Hefner dies, Puerto Rico's chaos, At Issue - Duration: 1:04:18.

For more infomation >> The National for Thursday September 28th: Hefner dies, Puerto Rico's chaos, At Issue - Duration: 1:04:18.

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Lynda Carter Calls James Cameron a "Poor Soul" for Sexist Wonder Woman Comments - Duration: 3:27.

Lynda Carter Calls James Cameron a "Poor Soul" for Sexist Wonder Woman Comments

Lynda Carter has a message for James Cameron: Stop dissing Wonder Woman. The director has continuously made sexist comments about the 2017 film starring Gal Gadot as hero Diana for months.

Now Carter, who originally played Diana in the TV series Wonder Woman from 1975 to 1979, is responding to Camerons comments. To James Cameron -STOP dissing WW: You poor soul, Carter writes in a Facebook message posted on Thursday.

Perhaps you do not understand the character. I most certainly do. Like all women--we are more than the sum of our parts..

Carter continues, Your thuggish jabs at a brilliant director, Patty Jenkins, are ill advised. This movie was spot on. Gal Gadot was great. I know, Mr Cameron--I have embodied this character for more than 40 years.

So--STOP IT. Back in August, Cameron made his first comments about the movie and said why it didnt impress him. All of the self-congratulatory back-patting Hollywoods been doing over Wonder Woman has been so misguided.

Shes an objectified icon, and its just male Hollywood doing the same old thing, Cameron told The Guardian.

Im not saying I didnt like the movie but, to me, its a step backwards. Cameron then talked about the character Sarah Connor from the Terminator films, which he directed. Sarah Connor was not a beauty icon.

She was strong, she was troubled, she was a terrible mother, and she earned the respect of the audience through pure grit. And to me, [the benefit of characters like Sarah] is so obvious.

I mean, half the audience is female! Cameron said.

Wonder Woman director Jenkins replied to Cameron, writing on Twitter, James Camerons inability to understand what Wonder Woman is, or stands for, to women all over the world is unsurprising as, though he is a great filmmaker, he is not a woman.

Strong women are great. His praise of my film Monster, and our portrayal of a strong yet damaged woman was so appreciated.

But if women have to always be hard, tough and troubled to be strong, and we arent free to be multidimensional or celebrate an icon of women everywhere because she is attractive and loving, then we havent come very far have we. Jenkins continued, I believe women can and should be EVERYTHING just like male lead characters should be.

There is no right and wrong kind of powerful woman. And the massive female audience who made the film a hit it is, can surely choose and judge their own icons of progress..

Then this past Wednesday, an interview with Cameron in  The Hollywood Reporter was released in which he stood by his previous comments about the movie.  While talking about Gadot, Cameron said, I mean, she was Miss Israel, and she was wearing a kind of bustier costume that was very form-fitting.

Shes absolutely drop-dead gorgeous. To me, thats not breaking ground.

They had Raquel Welch doing stuff like that in the 60s. It was all in a context of talking about why Sarah Connor—what Linda created in 1991—was, if not ahead of its time, at least a breakthrough in its time.

I dont think it was really ahead of its time because were still not [giving women these types of roles]..

Cameron went on to tell THR, So as much as I applaud Patty directing the film and Hollywood, uh, letting a woman direct a major action franchise, I didnt think there was anything groundbreaking in Wonder Woman.

I thought it was a good film. Period. I was certainly shocked that [my comment] was a controversial statement. It was pretty obvious in my mind. I just think Hollywood doesnt get it about women in commercial franchises.

Drama, theyve got that cracked, but the second they start to make a big commercial action film, they think they have to appeal to 18-year-old males or 14-year-old males, whatever it is.

Look, it was probably a little bit of a simplistic remark on my part, and Im not walking it back, but I will add a little detail to it, which is: I like the fact that, sexually, she had the upper hand with the male character, which I thought was fun..

For more infomation >> Lynda Carter Calls James Cameron a "Poor Soul" for Sexist Wonder Woman Comments - Duration: 3:27.

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Melania Trump Repeated This Smart Menswear-Inspired Suit for Her First Roundtable on Drug Abuse - Duration: 2:34.

For more infomation >> Melania Trump Repeated This Smart Menswear-Inspired Suit for Her First Roundtable on Drug Abuse - Duration: 2:34.

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This Japanese Anchorwoman Going Viral For Her Resemblance To Seolhyun - Duration: 1:20.

This Japanese Anchorwoman Going Viral For Her Resemblance To Seolhyun

An anchorwoman in Japan is getting quite a recognition for her uncanny resemblance to AOA's Seolhyun. Maku Okazoe is an announcer in Japan who works as a freelance on various programs.

Aside from her skills as an announcer, she was also known for her distinct beauty.

However, it was her similarities to AOAs Seolhyun that created quite a buzz online. Maku Okazoe and Seolhyun share similar facial features, such as their almond-shaped eyes and bright, wide smiles.

Netizens who have caught on the similarities suggest that she must be an idol and a top class beauty among Japanese announcers.

For more infomation >> This Japanese Anchorwoman Going Viral For Her Resemblance To Seolhyun - Duration: 1:20.

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Social Media Fundamentals - (Facebook for Business) Part 3 - Duration: 8:53.

(music)

Hi there I'm Polly McGee also known as Dr. Digital and welcome to social media

fundamentals for the digital ready program as part of the Tasmania state

government's way of helping your business get on social media and

participate fully in the digital economy. So if you haven't seen our previous

social media fundamentals you might want to go back and have a look at them

before you launch into this or if you're feeling lucky you can just roll straight

in. We're deep diving into Facebook and Facebook specifically for business so it

would not be surprising if you are a Facebook user given that there are

already 15 million users in Australia and over a billion users globally. So 63%

of Australians of which you're probably one are on social media and on Facebook

and using it every single day. This might give you a clue as to why Facebook is a

great channel for your business to be part of.

With that level of participation and I believe something like 93 percent of

people use it on a mobile device that means that anyone who's using it is

potentially going to be looking at your business and be able to find out more

about your products and services. So how do you use Facebook for business? It's a

little bit different to how you might use it socially in some ways in terms of

the setup and what you do with your profile and we're going to talk about

that in detail in just a moment. But the way you use it for business is very

similar to the way you use it socially; it's there to help your brand have a conversation

with your customers and with your future customers, it's there for people to see

your brand values in action, it's there for you to be able to break down some of

the barriers as to what your product or your services and how you use it and

it's there for you to be able to tell stories about your brand and have

conversations with your customers. So it functions in all the same ways it does

when use it as your personal channel but this time everything that you do when you're

using it is oriented towards the intention of sales for your business. Now

in an earlier video we talked about social media strategy, if you haven't

seen that video and you don't have a social media strategy written yet, I

suggest you go back and you have a little look because the main reason

you'd be using Facebook for business is that it fits

in with your social media strategy. Which means that you've had a really good look

at what you're doing and why you're doing it and you know that your customers are on

Facebook. Now we know because of the statistics I just talked about that your

customers are likely to be on Facebook. But you also want to be sure that they

are directly using that channel and that your business can speak to them as

clearly as possible from Facebook. If that's the case then let's roll on. Now

Facebook for business has some really brilliant tools. What Facebook has

learned over the years is that they drive most of their revenue from their

business customers and so Mark Zuckerberg and the team have gone out of

their way to build in some really excellent tools into their business

platform which means that you get access to some amazing demographics a really

great reach into your audience and lots of ways to be able to analyze that. You

also get some really fantastic opportunities to advertise into rich

markets you may not generally be able to get in contact with. So for all those

reasons and more, Facebook is good for your business. I have to say I'm yet to

come across a business that I don't think Facebook can help and although

there's sometimes a bit of resistance to getting involved in social media and

people say, "well why would I bother?". The reason you bother is that it's going to

drive sales and it's going to connect you with a whole lot more people than

you've ever been able to contact with before. So let's talk about setting up

your profile. Let's imagine that you're really just thinking about Facebook for

business for the first time. What are you going to need to sit down and set that

profile up and get started. The first thing you're going to need to

have on hand are some of your brand assets. Now if you don't have any brand

assets, I refer you back to the social media strategy video because you're

going to need to think about what your brand is and what it says. Let's imagine

you've got a brand. So you're going to want to have your logo, you're going to

want to have some really great photographs or some images that speak to

your brand. At the top of the page you've got what's known as a cover picture and

a profile picture. The profile picture is a small square and the cover picture is

a bigger banner that sits on the top of your page. You need images and assets

that will fit in those gaps. The profile picture normally I would recommend

that you have a logo or something that really sort of succinctly fits into a

small space. With the cover picture you have more a licence to be able to have an

image in there or a really beautiful representation of what your product or

service is. So have a bit of a think about what is going to look the best in those

spaces because this is what people are going to see when they first come across

your business on Facebook. Now when you had your brand set up you might have had a

designer build those for you in the formats that will fit in the cover and

in the profile. If you haven't you can try with what you've got. The Facebook

software does resize those images for you or you can go and use an online tool

like candle which will be able to do that for you quickly and simply and

cheaply. So that's got your brand all set up at the top. What's next? You need to

fill in your profile. Facebook collect a lot of information from you about your

business one of the main reasons they do that is so they can direct people to

your page and they can put it in front of the right demographics and of course

the more information you give the better a profile people have of who you are in

what you do. So when you sit down to set up your profile you're going to need to

fill in things like; when you were started? what it is that you do? they ask

you for a short paragraph talking about your business and what its purpose is

so make sure you've got those documents with you. If you're say a restaurant you

might want to put up your menus, they'll ask you for your opening hours and just

general information like that. You can also put in details as to your location

which you link it to a map to help people find you. As I said all of the

depth in that profiling really allows people to get a good idea of who you are

and it further builds your profile on Facebook on your business page. Once

you've set up your profile you're going to actually think about the content

you're going to use now. So there's a couple of things we need to talk about

here; we need to talk about frequency of posting and we need to talk about what

actually goes in those posts. When you're using Facebook for business you're

setting it up to have a conversation and so in a normal conversation you wouldn't

just be pushing out cells information over over over people would get pretty

tired of that pretty fast. So the frequency you're posting during the day

is going to largely come down to what the appetite

your audience has is but here's the rule of thumb; generally you wouldn't do

probably more than four posts a day. The more - people don't want to be bombarded

with information from you otherwise it'll just become like spam. So the least I

would do is one post a day. You really want to have an ongoing touch point with

your customers. The timing is important as well so

statistics have shown us that posts that happen at 1 p.m. and 3 p.m. tend to get

the most click throughs in the most action I guess that makes sense people

are either having a lunch break or maybe they're getting home from school or work.

Anytime you post between 9 a.m. and 7 p.m.

people generally will engage anytime after 7 p.m.

the engagement rate really drops off. So just to recap; you've set up your profile

you've got all the assets, you've made your page look as good as possible,

you've thought about your content, you're having a conversation, you're not pushing

out endless sales banter and you're having that conversation regularly. Don't

leave your people high and dry. Don't overwhelm them with information. Just

give them a nice constant stream of information about your brand and about

your business that really opens up the conversation and lets them in and make

sure you measure the interactions that you're having. There is fantastic analytics

sitting in the back of your Facebook page that will tell you exactly what

posts are working and what posts aren't. And if you want to know more about analytics

you can go and click over onto the analytics video. That's all from me right

now - Polly McGee or Dr. Digital. Thanks for

your company. Now it's time for you to get on Facebook and create a fantastic

Facebook business page. I can't wait to like you.

(music)

For more infomation >> Social Media Fundamentals - (Facebook for Business) Part 3 - Duration: 8:53.

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Evening Forecast for September 28 - Duration: 2:47.

For more infomation >> Evening Forecast for September 28 - Duration: 2:47.

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Social Media Fundamentals - (Instagram for Business) Part 4 - Duration: 9:34.

(music)

Hi there I'm Polly McGee and you are watching the social media fundamental series by

the digital ready program part of the Tasmanian's state government's initiative

to help your business engage more fully with the digital economy. Today we are

going for a deep dive into the wonderful world of Instagram. Now if you're just

starting out with social media and instead of getting your head around the

different channels, you might want to pop back to the digital ready page and

there's a ton of information there on everything you're going to need to know

about the digital world and social media and you might want to check out our

other videos. And get some strategy and some fundamentals under your belt. If

you're ready for Instagram right now then I am ready to dive in with you. So for

those of you who haven't looked at Instagram before, Instagram really

started off as a photo sharing social media channel. It allowed you to post up

photos, to share them with people, to connect them to your business and to use

hashtags as a way of searching. It was wildly popular and it was one of the

fastest growing social media channels of of it's time. It It out stripped the growth of

Facebook enormously and so of course then Facebook bought it. So it's now part

of the Facebook family which is actually quite a good thing because it means that

a lot of the functionality of Facebook is also being built into Instagram.

Instagram does differ to Facebook though so if it's the right channel for you, you

can really effectively use it. It tends to work well if your business is really

visual. So if in the Tasmanian context for food businesses, for tourism businesses

capturing all of our beautiful natural assets it works really well, for fashion

businesses, for people who do anything that's art based or design based, for

architects, for garden designers, there are a lot of businesses that can really

use Instagram and as I said it's a visual medium so much as Facebook you

can use a lot of photographs and videos they tend to be sort of confused with

all the texts and stuff around them. With Instagram the focus is fairly and

squarely on the image you're using. So if you haven't thought about your social

media strategy you might want to pop back and have a look at the social media

strategy video we made because whether or not Instagram is right for you is really

going to come down to who your main customer is. Let's talk about some of the

demographics of Instagram and that might give you some breadcrumbs to follow to

see if it's right for you. So there's five million Australian users. In

comparison to Facebook that has 15 million, it's a little less but they are

very dedicated and very focused users. It's still the fastest growing and you

know what 90% of those users are under 35 so again some clues to the type of

categories that you would be looking for in your business if that's your main

demographic. The other thing you need to know is that the users tend to be youthful,

urban females that are relatively well-off so it's a middle-class kind of

channel. That's good for your business coz you're looking for people who

ultimately want to engage with your product or service and purchase it. So if

your product or service is visual, if women under 35 who are active, urban

users are part of your demographic, Instagram may just be the channel for

you. Now Instagram is used on a mobile device. It is probably the other big

difference to Facebook. And even though most of us are using social media on

mobile devices now, Instagram is only for mobile devices and it doesn't even

really work particularly well on tablets it's really just for your phone. So this

is what makes it so great in terms of being able to use it when you're out and

about capturing images and moments in your life as you see them and Instagram

is all about sharing visual moments and connecting people to them. So when we're

talking about Instagram for business, there's a few things that you need to do

when setting up your profile. You need to set it up under your business name and

you need to make sure that you have all of your business and brand assets there to

do so. So you want to make sure people can see a logo, you want to have a really

high quality image to sort of set your profile up with. Instagram, is as I said,

an image sharing channel so throwing up a blurry photo that's not really

representative anything doesn't fly. You are competing with some of the greatest

amateur and professional photographers around when using Instagram. And while

they build in plenty of amazing filters and stuff to help you get the best out

of your shots, you want to take the time to make sure

that every picture that you post really speaks to your business and your brand.

It's a bit different to if you use it for your personal life or you might be

really just posting up photos of your life and giving people a journal of who

you are. In this case, for business, you're giving people a journal of who your

business is and those photos need to really speak to that brand and they need

to be on message. So yet again I'll hack you back to social media strategy

coz you need to have thought about what those that brand story is and what

kind of images you're going to use. If you've decided that Instagram is the

channel for you, you need to really clearly have thought out the types of

images you've you're posting. The research that's been done on Instagram

has shown that generally businesses need to stick to a particular type of

photo in quite narrow way and also stick to a particular type of filter that

gives you a brand voice. Now if you don't know Instagram much you might be

wondering what I'm talking about when I say filters. When you post a photo up on

Instagram, you'll be given a range of filters you can use and filters are

literally a digital overlay that changes either the color or the light or the tone

of your photo and so as I said for your business you probably need to choose a

single one of those filters and use it really consistently. So if you're a food

business for instance, what's been shown to work really effectively on Instagram

is shooting your food in a particular type of way so you might choose to do a

plate close up, an ingredient close up, and you consistently repeat that layout

of photo. Not so it gets boring but just so when people see that they can

instantly say oh I know that's from that restaurant, or from that cafe or from that

producer or from that providore. That way as I said you start to get the

consistent brand story and while the types of images you want to be posting

up need to have variety, people need to be following your story, they need to be

telling a story in a really linear kind of way. At the bottom of your images you

can put in a text-based description and it can be quite long so you can say if

we go with the food example you can list a whole recipe down there or a whole

story you can almost make it into a microblog.

But of course that text has to be compelling enough to make people want to

scroll down and read it. The other thing you're going to see used all the time on

Instagram and it's an integral part of the channel are hashtags. Now hashtag if

you haven't seen them before they're that little symbol which is called a

hash when it's put next to a word it makes that term live which means that

it's searchable. So if you have a restaurant you might have a hashtag that

says hashtag tazzy, hashtag fresh, hashtag vegan,

hashtag whatever it is, that is particular to what you do and who you

are. Now you might see some people on Instagram going crazy with the hashtags

you can use as many as you like but the general rule of thumb is seven

or eight are about enough to keep people involved and you want to make sure that

their the hashtags that are really associated with your business so if

people are searching on that hashtag your image is going to come up. You can

also geotag your photos which means that you can put a location on them and so

again if you're looking for people to be finding where you are by looking at your

photograph they can do that too. So when you put your image in there make sure

you say where it is, where it's been taken, what it's of, and

have a series of hashtags at the bottom of it so anyone who's searching randomly

are going to be able to find it. What sort of content should you use? As I said

things like behind-the-scenes insights, you want to be able to get people to

really know what your brand is, what you're doing and who you're talking to.

And because it's in the Facebook family you better know that there are some

great analytics sitting behind those images so you can really dig deep and

find out what one's worked and what hasn't and make sure you do more of

those. As with everything social, measurement is the key when you're doing

it for business to make sure that you're getting it right. So time to get out

there with your smartphone and get snapping for your business, sign up for

your Instagram account. It's a matter of doing you'll pretty soon see what photos

are working and what gets the most response and of course look at your

competitors see what they're doing and then over all of them

just do what they do with your own flavor. That's all for social media

fundamentals on Instagram. I hope you're out there right now putting a

beautiful filter over your key brand image. That's all for now I'll see you

next time. This is Polly McGee signing off for the digital ready program.

(music)

For more infomation >> Social Media Fundamentals - (Instagram for Business) Part 4 - Duration: 9:34.

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Geno plays free concert for UL Volleyball - Duration: 0:36.

For more infomation >> Geno plays free concert for UL Volleyball - Duration: 0:36.

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The Lawrence Project | Wack Fix For All Men - Duration: 5:42.

I know some people don't say Kevin Lawrence is way only because he was

shown that way Lawrence an insecure can be fixed welcome back for those you

don't know my name is Kevin Sam because I'm a professional menswear stylist and

my job is to make sure the each one of you look good smells great your best

each and every day there's been a lot said about the character Lawrence on

insecure he is six foot two educated attractive but a lot of women say the

guy swag he's wack he's wet know Lawrence's images wag trust me when I

say this I work with Lawrence's all the time you may fit the bill of the

Lawrence and I'm gonna help you deal with your lower it's wack is just up

gentleman you have to understand one thing your image is everything without

it you fall apart your image is reality doesn't matter how good of a guy you are

how nice you are your character such as so forth if in the first seven seconds

of somebody seeing you a meeting you for the first time if you don't nail that

you lose even after you pass the initial seven seconds you have to keep it going

on may give an example

stringer Bell interest oppa Incas Elba had the benefit of being Jonas

stringer Bell first he was drawn at this street savvy drug dealer corporate

hustler kind of guy women fell in love with this character so therefore

everything after that his image had already been crafted I'm going to splice

in pictures of guys so you normally think are attracted and I'm going to

show you what they were drawn like before you can take Denzel Washington in

training day and John Q Sam actor different images so what would I change

about mornings well gentlemen you only have a certain amount of things you can

change and rest assured they're easy first of all normally I would start with

the shoes up but I'm gonna work top down from this video first of all let's start

with that hairstyle that little mini afro that he has especially with their

forehead does not work we're gonna shorten that thing down give it a nice

little tapered fade that actually blends in with his beard next we're going to go

out give him some great pairs of frames yep even if he doesn't wear glasses

frames are one of the easiest way gentlemen

can use to change their appearance simple glasses like that can take you

from ashy to classy no point of time third is clothing this clothing options

looked horrible I know they were trying to paint the picture of a guy who was

down on his luck two years but no we're going to just get him some clothes that

fit nice white crisp cotton button-up shirts slim fit suits because he's six

foot two dark denim jeans some dark shirts now we're gonna go on down into

the jeans tapered dark denim works works works then we get to the shoes around

his outfit out with some sleek sexy chelsea boots a double monk strap shoes

we're gonna have the same equivalent for his casual wear also so wear these in

the suit or these distant t-shirt jeans he is going to look sexy and stylish

bottom line we're gonna dress the guy like a man I'm gonna make sure he has on

at least one accessory a solid watch that works every time at the end of the

day you're gonna see what long to be just like if he did this every day and

he will always be wearing a fragrance to match the outfit in the city so here's

the thing the line you go wrong thinking ah I

dressed when I go well alright just that when I go to work or do such and so

forth no your image is everyday you need a standard uniform that works regardless

as to your career or whatever get out of the Jordans get out of the tennis shoes

get you something that works with your budget with your body type that's why

you can take guys who like Lawrence and dress him in a certain way and he comes

up with what we can take him in another way and make it be he'll abide sexy so

whether it's Lawrence our stringer bell's the only real difference is the

way those two characters were dressed in drama he has to started with their image

first once your image is nailed if people think you are something that's

what you are if people think you're stylish you're stylish if people think

you're sexy you're sexy but if people think you're wack you stay wack

regardless as to whether you dress down or up you got to nail it consistently

all the way through and the last thing I want guys to really understand this when

I say image style I mean being your best authentic self

meaning letting the person in here show out here that doesn't mean dressing up

and wearing a costume every day that means looking good all the time

relevant for you I'm gonna even refer you to Ron wheels except for video where

he tells a story about a guy who basically had a man makeover style over

and how he can't keep the women off of it nice so if you fall into the category

of Lawrence or Lawrence like and you want different outcomes if you want to

start being the man dominating your world not being considered whack putting

yourself into the category of being able to demand and get what you want you need

to check your style and image also just like Lawrence could get what he wants

you can't - I know that that was some guys say yeah Kevin that sounds great

but it wouldn't work for me I'll take that challenge in the description I'm

gonna leave a link to my YouTube Pro it's a one-hour Skype consultation when

I take you from A to Z of your Lawrence makeover yep even you can do it I don't

care what you look like how tall such as so forth every guy has an inner best

version of themselves and it takes a professional to bring it out check in

the description if you want to get your life way in the right direction if you

want to go from ashy to classy if you want to go from way

- Macke that's what you need to do it shows you if you like this kind of

videos go ahead give me a big thumbs up and share this out to whoever you think

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