hey guys and welcome to my youtube
channel my name is Cassie Ostle and I'm a
brand strategist and a business mentor
for creative entrepreneurs so today I'm
here to say welcome and to
share with you guys a little bit of a
story of how I got started on my
entrepreneurial journey so right out of
college my husband and I decided to move
back to be closer to where we grew up
just close to the family and all of that
so we found that we picked was you know
town in the middle of nowhere Montana
and there were about 30 minutes from any
other big city or even the next smallest
little town that actually had things
going on so we lived in one little town
i have a dr 30 minutes this way to get
to work my husband had wrecked or even
if this way to get to his work
eventually we ended up to where we were
both starving the same direction so we
could carpool or whatnot but when we
first started out we were all 30 minutes
opposite ways so needless to say we were
both always gone and you're both always
busy now the flores assets that part is
to tell you that we lived like i said
here i worked over here and then any
extra activities i did like bowling
league was you know 30 minutes the other
direction so that's a lot of driving so
one day a week whenever I was bowling
league I would be driving at the in a
car all day long basically and all night
long be getting home late from bowling
league so of course one time in the
middle of winter you know black eyes all
of that I ended up getting in a car
accident I hit him S curve and I hit a
patch of black ice and I rolled my car
three and a half times now I landed with
the car upside down with the car rental
roof of course and I can just remember
that feeling once I what the car finally
stopped dinner you know how two moments
that there and think okay what's going
on what do I need to do I remember to
thinking it's immediately like oh my
gosh you know like what's going on what
do i do where am i you know you know all
of those those crazy dots like what's
going to happen next so um luckily I was
okay i can remember like holding on
steering wheel looking down and it okay
i can feel my legs you know everything's
okay we're good to go and of course in
pain you'll say down at this point so
i'm reaching over trying to find my
phone because I know I mean I need to
call 911 and I'm just I'm just trying to
figure out what to do I imagine not to
panic too bad until I had actually made
it out of the car and I was standing in
the middle of field and I didn't really
know which way to
it was and that's when I kind of certain
you're like all right now I'm going to
know what's going to happen but up until
that point I managed to stay pretty calm
and I dentist a call in on one and have
them come on their way around their way
to me I lost the reversible I was
calling to no one so I called my husband
and was like you need to come get me so
I I finally you know figured out where
the highway was and I made it after the
highway and everything turned out okay
the car was of course total but I was
okay I barely even had a scratch or dent
her bruise I was totally fine so the
point of telling you the story though is
it was in that moment and the week solid
afterwards when we had to deal with you
know the financial aftermath and the
logistics of trying to get around with
both my timing to drive different
directions and only having one vehicle
luckily my in-laws you know length our
vehicle to us so we found a solution but
with all about logistics came a lot of
inner thinking and a lot of like I don't
want to live like this anymore I don't
want to have to be driving you know me
that's one of a husband that way forever
we want to write the family and I want
to be able to be home with them
financially speaking that was looking at
that point to be a pretty big obstacle
it looks like that was maybe not ever
going to happen me being able stay home
with the kids but I knew at that point
in time that that's what I wanted that
was trying to my aha moment was you know
me realizing that that wasn't the life
that I want to live I wanted to be able
to stay home with my kids but still
contribute financially so I went on the
path I went on a journey I tried a lot
of direct sales but you know party
planning all that fun stuff and I'm
going to say that I did find a couple
that I wasn't after work and I was
passionate about and they were great and
amazing but in my heart I knew that I
was meant for something different I was
meant for something more so um in 2014 I
started and rotary business and that was
the beginning of my you know awesome
creative dirty I guess I should say so i
started the brewery business and it went
very well kicked off really well i had a
lot of support from you know local
people and my friends and family and I
didn't even really well you know once I
took it online and on the SE and I did
very very well with that um problem with
that was that I was a one-woman show and
I was doing it all by myself so I got to
the point where I got pregnant
my my second child my daughter who you
probably heard in the background right
now but I got pregnant with her and I
had no energy and I had no time left to
devote to do with my rotary business so
I was at the point where I mean either
needed to scale back and hire somebody
else on or I needed to upgrade the
machine and you know figure something
out in that sense so I ended up kind of
scaling back a little bit I didn't take
any new orders at once I got to a
certain point I regnancy and then I just
kind of a kind of held off for a while
on doing anything new I would still love
things trickle in for product for you
know friends and a couple of businesses
that I was doing stuff whore but I
really just kind of held off and I'm
really glad that I did because it opened
up the door for what I'm doing now now I
won't ruin to all the massive massive
details about how it got to where I am
now but let's just say that I tried out
online businesses in a few different
aspects and you know I've done course
creation I've done why have you
different things and it got me to where
you know where I realized that I love to
create things my embroidery business but
one thing that it taught me is that I
love to create whether it's online on
the computer figuring something out or
whether it's crafting sewing whatever
it's creating things so that's where I
started to create logos for you know
local businesses and people that I knew
and I got me into doing branding so I
branded my own business x rays are three
different businesses and that's taught
me a lot so my mission for you guys with
this channel is to help teach you why
it's good to you know the ins and outs
of branding the strategies I will teach
you how to do it yourself and I will
also let you know that I'm here to help
you along the way if you do need help
but this channel this view video that
I'm going to be putting out in the next
few weeks are mostly just all about
trying to teach you that you can brand
it you don't have to go pay the big
bucks to a branch or just or a designer
like myself oh all you can do it
yourself you can use simple tools that
are you know either very cheap or free
and you can do it yourself on all you
really need to know is that you need to
have a clear message going forward and
we will dive into that later on in you
know my next training video but this one
was just so welcome to you know kind of
just let you guys get to know me a
little bit i hope to get to know you a
little bit better i would love it if
watching this if you would drop in the
content where you're from or you know
just say hi let me know you're here
watching let me know if you have any
questions around branding and I will
gladly answer them in an upcoming video
so anyway I hope you have a great day
and I'll catch in the next video and one
thing to know is my kids will almost
always interrupt me when I'm watching me
so you know I apologize if you don't
like watching cason videos but they show
up a lot so this is Madison my youngest
and show you'll see like I said just be
here a lot don't plan on this being a
very formal channel you know there's
going to be outtakes there's going to be
lots of like what's going on is ladies
crazy and I ramble a lot so just be
prepared but that's what I'm here for
again if you have any questions girl
from in the comments and I'll be happy to
answer them
For more infomation >> Message for your night. 30/03/2017 - Duration: 1:29. 
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