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What is a Recommender System in Publishing? - Duration: 3:03.
Hi there.
I am John Bond from Riverwinds Consulting and this is Publishing Defined.
Today I am going to talk about recommender systems in publishing.
We are all familiar with recommender systems, but just may not call them by that name They
are part of every successful website.
They help drive interaction and sales by helping customers discover products they might need
or want.
Think of Netflix suggesting a movie to you and predicting what you would rate the movie
based on your previous viewing.
This is the most concrete example of a recommender system.
It not only recommends other products or items but predicts your level of interest.
Publishing, and more specifically scholarly publishing, has been recommending other articles
or content to readers for some time.
Most often, these recommendations are simply a connection of keywords or metadata connecting
one article to the article or content being viewed.
What this system lacks is the reader or user's ratings of previous content viewed; whether
a star rating or simply a Like/Dislike.
Also, part of the equation might be a pre-set profile the reader may have filled out that
lays out their interests, then connected to the categorization of content, such as in
movies Action or Drama.
Essential to recommender systems are the differences between to content-based filtering and collaborative
filtering.
Wikipedia has great explanations of these more technical terms, and there are some simple
videos that discuss if you want to dive deeper.
The question is if scholarly publishing should move toward these systems.
If some users are accustomed to websites providing this kind of predictive type recommendations,
then they will start to expect all content heavy websites to do the same.
Purists may cringe at heavy weight research articles being boiled down to a "thumbs
up" or a Facebook-like Like.
Either way, more accurately recommending content to readers is in a publisher's interest
so improving current methodology, whether with a recommender system or not, is essential.
Well that's it.
I am a publishing consultant and work with associations, publishers, and individuals
on a host of content related challenges.
Reach out to me with your questions.
Hit the Like button below if you enjoyed this video.
Please subscribe to my YouTube channel or click on the playlist to see more of my videos.
And make comments below.
Thank so much and take care.
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Gutfeld: Trump is winning and the Dems, media can't admit it - Duration: 11:15.
For more infomation >> Gutfeld: Trump is winning and the Dems, media can't admit it - Duration: 11:15. -------------------------------------------
After Secret Picture of Obama and Farrakhan Is Leaked, Photo of - Duration: 3:32.
After Secret Picture of Obama and Farrakhan Is Leaked, Photo of Trump Resurfaces on Twitter
A number of Trump supporters doubled down this week on their criticism of former President
Barack Obama after a previously unreleased photo emerged showing him standing alongside
controversial Nation of Islam leader Louis Farrakhan.
In addition to sharing and commenting on the instantly controversial picture, some Twitter
users seized on the opportunity to promote photographic evidence they say proves President
Donald Trump is not bigoted as he is sometimes portrayed by his critics.
The image of Obama and Farrakhan was reportedly captured in 2005 by journalist Askia Muhammad
during a Congressional Black Caucus meeting.
Obama, then a Democratic senator representing Illinois, smiled widely as he posed with a
group of individuals including Farrakhan, whose radical views have been widely denounced
as antisemitic.
The image�s release sparked a flurry of negative comments on Twitter, largely from
conservatives but with criticism coming from across the political spectrum.
Some saw the fact that the photo was kept hidden for more than a decade as proof of
a double standard between Obama and Trump.
Trump was roundly (& rightly) condemned in the press for dancing around his disavowal
of virulent racist & anti-Semite David Duke,� tweeted conservative commentator Guy Benson.
�A journalist deliberately withheld a photo of Obama grinning w/ virulent racist & anti-Semite
Louis Farrakhan, explicitly to protect Obama�s career.�
Jack Posobiec, a prominent Trump supporter on Twitter, shared his take on the brewing
controversy by retweeting one of his earlier posts showing Trump standing beside civil
rights leader Rosa Parks.
�Trump stands next to Rosa Parks,� he wrote in a separate tweet.
�Obama stands next to Louis Farrakhan.
Which one does the media label a racist?�
The photo was taken during a 1986 ceremony at which Trump and Parks were among the 80
Americans awarded the Ellis Island Medal of Honor.
As for allegations that the 2005 photo of Obama was suppressed for political purposes,
Muhammad acknowledged that he initially agreed to keep it secret because of its possible
impact on Obama�s presidential ambitions as well as out of fear of retaliation by individuals
he said did not want the photo to be released.
�I gave the picture up at the time and basically swore to secrecy,� the photographer said.
�But after the nomination was secured and all the way up until the inauguration; then
for eight years after he was president, it was kept under cover.�
What do you think?
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