Hey guys today I'm going to show you exactly how to sell on amazon step by step, whether
you're just a beginner or not.
This is an action guide.
I'm not just gonna tell you about it - I'm going to show you over my shoulder, inside
seller central and all the tools you need.
I've challenged myself to create the most detailed guide you're going to find.
Each section is time-stamped below so you can come back to this video as many times
as you need. Also, we have a PDF guide of this entire video to download in the description below so you can
follow along or in case you don't have the time to watch it all at once.
The steps I'm going to share have helped the Amazon sellers on our team successfully
launch dozens of products, including 3 that we've launched publicly as part of an educational
This is also an update of a video we released last year that's had 900,000 views
and received comments such as
every YouTuber's paid course in one free video
They've helped me build a 7 figure empire
I learned more in the first 23 minutes of this video than I have in weeks of research
You're the best in the market at giving priceless information for free
this is the first video I've seen to actually tell you HOW to research instead of just to research
a MUST WATCH by all who are wanting to start on Amazon
So firstly why sell on amazon?
While a lot of people know of the ecommerce giant and how huge it is in terms of shopping
and their lightning quick shipping, what a lot of people don't realise is that it's
actually made up of a lot of small sellers, everyday people like you and me.
It's not just big brands selling on there!
And it's not as hard as you think to set up a business.
That's the opportunity and there's two big reasons why you should utilise this platform
over other ecommerce platforms out there.
Number one - it's a huge marketplace with over 300 million customers.
So selling on this platform gives you exposure to a lot of customers!
The other key element is Fulfilled by Amazon.
This means you send your products to Amazon's warehouses, where they look after all the
shipping, handling and refunds.
So it's a physical products business, that you can run remotely from anywhere.
No storing stock in your garage or running to the post office every day.
This also makes it a very scalable business because you're not limited by how many sales
you can make in a day!
So now that you know the why, let's get into what you came here for - how to sell
on amazon!
These are the steps I'm going to cover in this video: Product Research, Sourcing your
Product, Using Amazon Seller Central, Shipping your Product, And Launching your Product
Step 1: Product Research
This is the most important step as the product you choose is the foundation of your business.
You want to find a product that lots of people are after, and isn't too competitive.
A mistake people make when starting out, is just selecting products they like or that
they think will do well.
We don't want to take that risk, and strongly recommend making data-driven decisions on
what to sell.
Now, there are different models you can take when selling.
The one we recommend is called Private Label.
This means you essentially take a generic version of a product, perhaps make a slight
improvement or adjustment to it, and then place your own logo onto that product, and
sell it under your own brand.
Other models, such as Wholesaling or Retail arbitrage, mean selling someone else's products.
We prefer the private label model because it gives you more control over the product
and listing, and higher profit margins.
This allows you to build your brand and not someone else's.
Now, you can do product research without any tools, however it is a lot harder, and I believe it's just
much easier to use a tool, even if it's not ours.
This is the chrome extension.
With it, you can quickly assess a product idea on Amazon.
So lets say we wanted to look at "yoga mats".
After the search is complete, just click the extension.
Now you'll see a great breakdown of this page.
Lets focus on the top 10 listings.
Remember I mentioned that we wanted high demand?
Well, that's represented by sales.
We can see here estimates for all these top listings.
As a guideline, we'd like to see at least 3000 sales combined in this top 10.
We easily have enough here.
In addition to having 3000 sales, we also want to make sure that these sales are fairly
well spread out.
Take a look at this example.
It matches the 3000 sales criteria, however you can see that these two top listings have
the majority of the sales.
This would indicate that customers are mostly purchasing from these two listings, for whatever
reason.
So even if we got our listing into this top 10, on page 1 of the search results, it's
going to be very difficult to pry sales away from these dominant sellers.
So we want to make sure that the sales are reasonably spread out.
Next, is low competition.
The way we gauge that is by the number of reviews on a listing.
Most people tend to buy from listings that have higher numbers of good reviews, so that's
why we use it as a metric of competition.
Here we'd like to see at least 4-5 listings with under 100 reviews.
This makes it easier for us to catch up, starting from 0.
Outside that, we'd want no more than a couple of listings with up to 500 reviews.
Anything closer to 1000 reviews is getting quite competitive and will take a long time
to compete with.
Keep in mind, these are general guidelines.
You can bend them a little, but the lower the reviews overall, the better.
It's worth spending more time finding less competitive products, as this is often the
biggest barrier.
Next we want to look at price.
To keep it easy, you want to sell products between $15 to $60.
Below $15, the profit margins get very slim by the time Amazon takes their cut, and above
$60, customers are less likely to make impulse buys on a brand they don't know.
So when looking at these top 10, you want to get an idea of what price you could sell
for.
If it falls between $15 to $60, then you're good!
The chrome extension is really great when you've got ideas on what to sell, then search
for them on Amazon and run the extension.
We also have another great tool that really helps when you have no idea what to sell.
It's called the web app.
Let me show you!
Inside is a tool called the Product Database.
Here, you just select the categories you'd like to look in, and the filters you'd like
to set - for instance high demand.
Remember I mentioned aiming for 3000 sales in the top 10 listings?
Well that's the same as 300 sales per month on a single listing, so lets make that our
minimum.
For low competition, we can set a maximum of 100 reviews here.
Also our price point of $15 to $60.
And search!
What we've done is re-catalogued Amazon's best selling products into a database that's
user-friendly for sellers!
You can see we have XXX numbers of listings here that match your criteria.
The product database is really great to help you generate product ideas!
You can then take one of these ideas, and then look up the niche on Amazon, so you can
assess the top 10 listings, like we did earlier.
And if you use the chrome extension as well, this process is made super simple!
There are other cool things you can do inside the web app, but we'll come back to that
a bit later!
The next consideration is seasonality.
Imagine looking at Christmas tree lights during December.
The numbers would be huge!
If you decided to sell that product, thinking you would get these sales all the time, you'd
be in for a bit of shock come January 1st.
So we want to sell products, that sell all year around.
The best tool to use for this is Google Trends.
Just input a search term, change the view to the past 5 years, and then search.
Using the Christmas tree light example, you'll see that there's a big spike around December
each year.
This is what we're trying to avoid.
Instead, look for products that are more even all year around.
Baby hooded towels for instance, have a similar search volume all year around without any
obvious spikes.
The other good sign to look for is an upward trend.
Lets take an extreme example - artificial intelligence.
You can instantly see that this topic is getting more and more visibility.
While it's not necessary to have this when looking for a product, if you do find something
with an upwards trend, then you may have discovered an emerging market which could be a great
opportunity!
So let's say you've found a product or a niche that seems to be a good opportunity
- it has high sales, low competition, good price point and not too seasonal.
Before you go ahead and order this product, there's an additional step you should take
to further verify this niche before spending a lot of money on it.
This is called product tracking.
Instead of just checking the sales estimates that one time, you continue to check them
for a period of time.
I'd recommend at least 2 weeks, to 4 weeks.
The reason being there are times when a product's sales are inflated, due to the seller running
a discounted promotion, or some other once off type of situation.
But by checking the sales every day for several weeks, you can see if the sales stay consistent
or drop down.
You can do this manually using the chrome extension like I showed you, but a much easier
way is using a different tool of ours called the Product Tracker, which is part of our
Jungle Scout Web App.
You don't need this tool but it does make the process a lot faster and automated.
Let me show you an example.
Lets say you like the look of these baby hooded towels.
This is in fact a product that we publicly launched in 2017, and you can check out the
entire case study in the link in the top right corner.
Now you want to track as many listings as possible on this first page of results.
If you have both the chrome extension and the web app, you can just simply, click the
plus sign next to each one and it will add to the Product Tracker.
I've added the top 10 here.
Now, inside the Product Tracker, click on the dropdown and you'll see the sales over
time for all these listings.
Lets change the view to the past 60 days.
In this case, these listings have already been tracked and are displaying historical
data, but new ones you will have to wait at least 2 days to get the first sales information.
The blue bars here are the inventory levels, and as they go down each day, so you can see
how many sales have been made, by the orange bars.
The average sales per day for this listing is 28.
If we hover over each day here, you'll see the sales do fluctuate from 23 up to 50-ish,
but usually in the middle there, so 28 sounds about right.
If you'd only tracked for 2 days though, and had one day of 23 sales and another of
50, you really wouldn't know what the regular amount of sales is to expect.
This is why I recommend to track listings for as long as possible, to get as much consistent
data as you can, and be confident in the number of sales a listing is getting.
So that's how to perform the second step in product research - verifying the sales
of a niche!
You can be confident of the sales numbers in your product's niche and are ready to
take action on the next step!
With your product selected, you're now ready to source your product.
Once you've narrowed your research down to a single product, the next step is to source
your product.
Most commonly, people go to alibaba , but you can also go to global sources, or aliexpress
for smaller orders.
Alibaba is by far the biggest marketplace.
Here you can search for the product that you're looking for.
I'd recommend changing the view over here, and then searching by 'Suppliers' rather
than products because often suppliers have a bunch of listings that are all more or less
the same.
Also, tick the gold supplier box.
This narrows down your results to what's usually a better list.
Now you want to contact 10 to 15 different suppliers.
A tip here is to favourite suppliers that you like, as you go.
From a search page, click here to favourite, or you can do it from inside a company profile
over here.
Now, from the favourites page, you can contact them all at once.
Here's an example of the email we would send.
You can also download this template below in the description.
You want to ask as many questions as possible in your initial email.
You'll be contacting a lot of suppliers so you don't want to be constantly going
back and forth with each one.
Also, it's a good first test as you'll see which suppliers answer your questions,
and which ones just send you a generic response.
You want to work with people that have made an effort to answer you personally.
Other questions you might ask, include: do you offer samples?
How much for a sample to be sent to your postcode or to the US?
How much for 500 pieces?
How much for 1,000 pieces?
Can I make a first order of only 200 pieces, and how much for that?
Plus anything else specific to your product.
Can you make this product to this size or out of this material?
Once you've received some replies, it's time to evaluate them.
Do they have good English or communication?
Did they answer all of your questions, or did they just give you a generic answer?
Write down all the prices they've given you.
Some other things to note: Suppliers will often ask to continue the conversation on
Skype or email.
This is totally normal!
Expect to pay anywhere from $50 to $100 US for a sample.
I know this can sound like a lot for a single sample but just put it down to the cost of
doing business.
If you can, it's a good idea to get a sample from 2 to 3 different suppliers.
Sometimes you might get a better price from one but better communication from another.
To help with this, get a sample in your hands and then you can compare the actual quality
of the product between the different suppliers as well.
Once you've received and inspected your samples, perhaps followed up with any additional
questions, then go ahead and tell your supplier that you'd like to place your first order.
Often you can negotiate paying 30% upfront, and then the remaining 70% before they ship
the product.
Or, sometimes it might be 50 upfront and 50% after.
Personally, I've worked with suppliers that I've had to pay 100% upfront, but I'd
built up enough trust with them, that it was fine.
So it really can vary, but aim to negotiate terms if you can.
As far as payment methods, Paypal is fine for samples.
For larger orders though, it's going to incur a 5% fee.
So you want to stay away from Paypal.
TT or telegraphic transfer is common which is basically a wire bank transfer.
You can also pay via Alibaba.
And, some suppliers will offer trade assurance which is really nice to get because this basically
insures your shipment in case anything goes wrong.
This is only if you order through Alibaba, so try to go for this option if you can.
We recommend staying away from Western Union though because there's no real means of recourse
if anything goes wrong.
Production will typically take anywhere from two to six weeks.
This gives you time to get a bunch of other things done.
Real quick - if you're getting value from this video, could you do me a small favour,
and hit the thumbs up button below, to let me know you're loving this video.
And subscribe as well to get more in-depth videos like this.
I've worked really hard to put together the best information I could, so I would really
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Thank you in advance!
Let's get back to it.
Firstly setting up an Amazon account.
You have two options.
You've got a professional account which is 39.99 a month, or an individual account that
doesn't have a monthly fee, but you pay $1 per sale.
So if you're serious about building a business on Amazon and plan to sell more than 40 products
a month, you're much better off going with a professional account.
This also gives you access to other advertising and business metrics that the individual doesn't.
So click start selling to begin the process, then follow the prompts.
You'll be asked for a bunch of information, including a credit card for any charges, a
bank account for you to receive payments and also what you'd like your store name to
be.
You'll also be asked whether you're selling as an individual or a company.
Now, keep in mind that you can start selling as an individual, and then switch to a company
later on if you choose.
This is actually what I did when I started out, so don't let this be a barrier to getting
started!
Once you've set up your Seller Central account, come up to catalog, add products in order
to create your first listing.
Scroll down a bit, you'll see list a new product, and you'll notice that Amazon wants you to
search for your product name.
If you type it in here, it will find existing listings.
Now this isn't what you want to do.
you want to come down to create a new product listing.
Head down and find the most relevant category for your product.
Hit select.
Now fill out basic information about your product.
The manufacturer name is up to you.
That can be the same as your store brand name, or it can be different.
One tip though on creating your brand name.
What I'd suggest is creating one that's fairly universal.
Lenny's Office Supplies for instance, is a very specific niche and only relevant to office
supplies.
Whereas Lenny's Creations is a much broader name that you can sell lots of different products
beneath and not be limited to one niche.
Next, you'll be asked to enter a Product ID for your listing.
This is most commonly a UPC barcode.
You will need to purchase one of these, and the best place to do so is at GS1.
If you wanted to setup your product with variations, you can do that over here.
It asks you to enter in your price, however you don't have to do this now and can just
check the skip box, and set your price later.
This is where you add product images which we'll talk about later.
Once you've completed the required fields you can click Save and finish, which allows
you to access your product's FN SKU barcode and get a shipping address which you'll
need in the next steps.
So once your listing has been created, come over to inventory, manage inventory, where
you'll see your listing displayed.
Click here, and then Print Item Labels.
Click print again.
Now this gives you what is called the FN SKU barcode.
This is the one barcode that Amazon requires you to have on your product packaging.
You don't need the UPC barcode - the one that we talked about before.
You only need this one displayed on your product packaging.
Now send this FN SKU barcode to your supplier.
They can either stick that onto the packaging of each item, or you can include it in the
design of customised packaging, so that it never needs to be stuck on by hand, again.
This brings us to the packaging, which we recommend getting customized.
This sets your product further apart from the competition.
The sooner you can get this done the better, because it will take a couple of weeks for
them to produce it.
So ask your supplier for the different packaging options that come with your product.
Select the one that you like the most, and then ask them for a template.
Now you'll want to receive a file type such as .ai or .eps.
These are design friendly formats.
To get your design made, we recommend the Jungle Market, where you can freelancers specific
to Amazon sellers, including designers who are experienced with product packaging and
know Amazon's requirements.
Here are a few of the most important things to have on your product packaging.
Your brand name, the product name, a photo of the product, where it was made such as
made in China, and then just make sure that there's nothing else that you're legally required
to put on there, based on the type of product that it is.
To figure this out, just google "packaging requirements for your product" to nail this
down.
When you have the final design, send it through to your supplier.
They might ask you to purchase a large quantity of the boxes upfront such as 3,000 or 5,000
pieces.
This is fine as it brings the price down, and they'll just hold onto those extra ones
until you make later orders
Product photography is another thing you can do while you wait.
There are 2 ways to do this - either hire a photographer or do it yourself.
We have a great tutorial on how to take awesome product images yourself, just using a smartphone
so click up here to check that out!
The other way is to hire a photographer.
Again, I'd recommend the Jungle Market.
Here you can easily search out product photographers and pick ones you like based on their reviews
or location, and also reach out and ask them any questions you have before booking in with
them.
The way it works is that you would send them a sample of your product and they will deliver
a set number of images back to you within the agreed upon time.
If you're taking photos yourself, here's a couple of things to keep in mind.
Your main image needs to be against a white backdrop, take up at least 85% of the image,
and have no extra props, text or logos on that image.
For your other images, try showing some different angles of your product, show it being used
by different people, maybe also include a photo of it with its packaging which you can
add later on, once you actually have the packaging.
You can upload up to nine images on your listing, so you want to use them all up but, at the
beginning, at least try to get four or five there to start with.
Next, you want to write a detailed title, bullet points, and description.
Take your time here because this is what is going to sell your product once people click
onto your listing.
Also include your main keywords wherever you can because this will help your listing rank
higher in Amazon's search results.
We have a more detailed video on how to great listing up here!
If you were using our web app tool that I talked about earlier, we have a great tool
that can help you with this, called Keyword Scout.
Let me show you.
Again, we're inside the Jungle Scout web app.
Now what this tool does is shows you the search volume of keywords on Amazon.
For example lets search for yoga mat.
Here we see that of course yoga mat itself is a popular keyword, but you also discover
other insights you mightn't have thought of - such as 'workout mat' being a highly
searched for keyword also.
So using this information, I would take the main keyword - yoga mat, and absolutely make
sure that is in your title, bullet points and description, and then also try to include
these other bigger keywords where you can also.
You don't want to stuff them in unnaturally, but the more you can include them, the higher
your chances of appearing under these search terms on Amazon.
Also, including these keywords helps Amazon identify what your product is, which is another
important factor in how you rank.
You can also keyword scout for other things as well, such as advertising, but we'll
come to that later.
To get your product from China to the US, you have two options - asking your supplier
to organise this, using their own freight forwarders, OR finding your own.
Personally I started out using my supplier.
This was very easy, because they just gave me a quote, I paid them and it was sent straight
to Amazon without any hassle.
I also found it to be a little cheaper than using my own freight forwarder.
The cons of this, was that whenever there were issues with customs or anything like
that, I had to relay messages through my supplier as the middle-man which was a little frustrating
and scary at some points, so there was less control over my shipment.
Finding your own freight forwarder in the US, gives you a lot more control over your
shipment.
You have direct contact and it's easier to sort out any issues that might arise.
Flexport, for example are a popular freight forwarder, that we've used here at Jungle
Scout also.
They're really great at walking you through the entire process, all the paperwork that's
required so you can be assured that everything is above board and you know what's happening
at every step of the way.
So we can definitely vouch for Flexport.
Another way to find freight forwarders, is through Freightos, a website where you post
your shipping requirements and they bring back quotes from a bunch of different forwarders,
so you can find the best one for you.
For this you'll need to know the weight and dimensions of each box, which your supplier
should be able to give you.
As production comes to an end, you'll need to create a shipment in Seller Central.
This gives you the physical address of the fulfillment centre that you need to send your
shipment too.
So to begin, come to Inventory, Manage Inventory, then down to 'Send/ replenish inventory'
in this menu.
You'll be asked whether you want to create a new shipping plan or add to an existing
one.
In this case, we're creating a new one.
For the 'ship from' address, put in your supplier's address if you're using them
to organise shipping, or if you have your own freight forwarder, then they might tell
you to use their address instead.
In our case, we're using Flexport as a freight forwarder and they've instructed us to use
their address here.
Now if you're just sending in the one type of product, you want a case-packed product.
Individual products is if you're sending a bunch of different products inside one box.
Continue.
Now On this page, you now need to enter the quantity of units that you're going to be
sending.
Now this doesn't have to be the exact number of units per case and number of cases as you
can create the box configurations later on.
The most important thing is that the total number of units is correct.
You can modify this later, but it only allows you to change it by 5 units less or more,
so make sure this number is accurate.
Amazon wants you to confirm that you're aware of any storage fees.
Now for some products, you might have to give more information if it's in a restricted category
or something like that.
But, for the most part, you shouldn't need to take any further action.
Click continue.
Again in most cases, you should be able to click continue.
Now here you get to choose whether you're going to apply the FN SKU barcodes yourself
or whether Amazon is going to do it.
If I select Amazon, you'll see it's going to cost 20 cents per unit.
So usually you can get your supplier to do this.
So lets make this merchant.
If you haven't got the labels already, you've got the option to download them here.
However, you can also do that from your inventory screen like I showed you earlier.
Click continue.
You can give a name to your shipment over here.
Then confirm all these details are correct, and approve shipment.
Come over to work on shipment.
Now you'll see the Amazon warehouse and importantly the address, which you can copy
and send to your freight forwarder or supplier.
Now you select your Shipping Service.
Depending on the freight forwarder you use, you'll either choose your own shipping,
meaning you're looking after the shipment the entire way to the fulfillment centre,
OR you can choose to use an Amazon partnered carrier, which can arrange pick up within
the US at a discounted rate for Amazon.
For instance, what some people like to do is get their product shipped from China to
their house, in order for them to inspect the goods first.
This would be a good time to use Amazon's discounted shipping to send it that last stretch.
Generally, if you're using your supplier to organise shipping, then you would select,
"using your own carrier" as they will deliver right to Amazon's doorstep, or if
you've organised your own freight forwarder, then they will give you instructions on which
option to choose here.
Lets look at using an Amazon partnered carrier in this example.
Select whether everything is in one box or multiple.
Usually it would be multiple.
Now you can set up multiple box configurations.
Make sure your total adds up to the correct amount.
For example, here's a configuration I've used before.
Again, Your supplier can tell you the box weight and dimensions.
Then, hit confirm.
As we've selected an Amazon carrier, click 'Calculate' to view the approximate charge.
You then check the box and agree to Accept the Charges.
This is where making sure your box weight in particular, is accurate, so you don't
get surprised by a larger shipping cost later.
Of course if you selected your own shipping carrier earlier, then you would skip this
part.
Now click Print Box Labels, which will give you a PDF with shipping labels that you can
send to your freight forwarder or supplier, or if your shipment is coming to your house,
you can apply them then - as long as they're attached to the boxes before they're sent
into Amazon.
This is really important as this is how Amazon identifies these boxes as yours.
Also make sure the labels are on the correct box.
In this example I have 8 boxes of 60 units and 1 box with only 20.
This one box needs to have the corresponding label with 20 units on it, however the others
are okay because they're all the same.
Click complete shipment and, you'll be done.
If you're worried about the quality, you can hire a third party inspection company to check
your products before they leave the factory.
It's a much better idea to do that now than when it reaches the US because by that point,
there's not much that can be done.
I've personally never done this, to save on upfront costs, so it's really up to you.
One company that we've used before for our Jungle Scout products is asiainspection.com.
If you choose not to get an inspection, instead, a good tip is to ask your supplier for some
photos of the product and the shipment before it leaves their factory.
This can give you some peace of mind to at least see your product!
And if you're sending direct to Amazon and not to your house, I'd get your supplier
to send you one or two units, that you can then inspect but also use for product photography.
With your product on the way to Amazon, it's now time to start thinking about launching
your product!
When you first start out, there are two things you need, sales and reviews.
This is gonna give you the momentum you need to get ranked on the most popular search terms,
and get found by customers, and ultimately make sales.
The way customers find products on Amazon is by typing into the search bar the product
that they're looking for, selecting a listing that they like, and then purchasing from there.
So your goal is to make sure that your listing appears when they type in the name of your
product.
So if you're selling this product for instance, the baby hooded towel, you would probably
want to be ranked under the keyword baby hooded towel.
So when a customer types this search term into Amazon, they see your listing up here
in the top results.
Some of the other keywords you might want to rank for might be hooded baby towel even
hooded baby towels for boys, or for girls, or for set.
So you see by ranking or appearing on these search term pages is how customers discover
you and how you get sales.
A brand new listing like yours is probably gonna be on page 20 or 50 and never get seen
by the customers.
The only way to start climbing the ranks and eventually appear on page one which is where
most of the sales happen is by getting sales.
So that's why sales is one of the most important things to get at the start.
Once you've got that visibility, how do you then make customers purchase your listing
and not someone else's?
This is where reviews come in.
Customers purchase from listings that have high numbers of reviews that they trust.
So that's why it's really important for you to get sales and reviews when you first start
out.
Let's talk about sales.
When you first launch your product, it's a really good strategy to offer what's called
a giveaway promotion.
This is where you offer 50% or more off a number of your units just to get those sales
happening at the start.
You can host this on deal websites where customers come to get discounted products.
The one that we recommend is called Jump Send.
Using the baby hooded towels as an example, you'll see that a lot of these listings are
priced between 15 to $20.
So if we come across to Jump Send, if you look at baby hooded towels, you'll see that
people are offering quite steep discounts anywhere from 50% off all the way up to even
90% off for these same products.
So by offering this steep discount, you almost guarantee that you're going to get a lot of
sales.
This does mean you're likely going to lose money on these sales at the beginning.
But, it's important that you have this budget in place because, as I mentioned, you do need
these initial sales in order to get your listing launched and ranked for some keywords so that
you can being to get natural, organic sales.
Using Jump Send allows you to control how many coupon codes you give out per day.
So just as a bit of a guideline, a good strategy might be giving away anywhere between 50 to
80% off for your product depending on what it is.
A strategy that we've seen work really well, is to look at how many sales the listings
currently on page one are getting, and then matching that number of sales, in giveaways.
So if we come over to Amazon, type in our main keyword of 'baby hooded towels' and
bring up the Chrome Extension.
We can see the monthly sales numbers, and the average up here.
On a daily basis this is around 12 sales a day.
So we would aim to give away around 12 units a day, and do this for 1 to 2 weeks.
We've seen a lot of people rank on page 1 by following this strategy.
Let me show you how to set up a promotional giveaway.
The process begins in Jump Send.
Once you've created an account, and synced it to your Seller Central account, come across
to promotions.
From Promotion, come down to Create New.
Here you select one of the products on your account, or you can search for one.
We already have a promotion set up so I'll show you that one.
It will automatically pull the price and description from Amazon.
If you've updated the price recently though, you can come over here and refresh it.
Select your product category.
It's important to have a support email here, in case your shoppers have any issues and
they can contact you.
Also make sure your shipping method is accurate, whether that's Fulfilled by Amazon or Merchant,
so customers know how long to expect for shipping.
Then you get to choose between a standard URL and a keyword targeted URL .
I'll explain what a keyword targeted URL, also known as a super URL is.
Lets say a customer searches for baby hooded towel.
They then click on your listing and purchase.
This tells Amazon that your product is related to the search term 'baby hooded towel'.
The more your product gets purchased as a result of that search term, the higher Amazon
will rank you for that term.
So on Jump Send, a standard URL is a direct link to your product listing, and you wouldn't
get the benefit of that extra ranking power.
The keyword targeted URL is where you can put in 1 of your top keywords and we will
send customers through a customised URL that appears to Amazon as if it were discovered
by searching for that keyword, therefore giving you that extra ranking benefit.
The caveat here however, is that this process is a very grey area.
At one stage, Amazon would penalise sellers that used this strategy however at this point,
we have seen sellers gain some ranking advantages, and no disadvantages that we're aware of.
So it's up to you whether or not you decide to try this.
In this example I'll use one - baby hooded towel.
Click Verify Keyword and you're all set.
Again, make sure to read the disclaimer, and if you'd like to proceed, check the box
and then go to Next Step.
Jump Send offers something called inventory protection.
This prevents customers from purchasing large amounts of your product at the discounted
price.
I'd highly recommend turning this on.
You can set what the purchase limit is during the promotion, but then you also have the
option of setting an order limit for after the promotion, once your price goes back to
normal - if you'd like.
We'll leave it at unlimited though.
Next we set the start and finish dates for the promotion.
I'll make it a week in this instance.
Now it's really important to remember these dates and make sure they're exactly the
same, as what we set on Amazon shortly, when we create the actual discount coupons.
This is because the inventory protection will only be active between these dates, unless
you keep it on after the promotion ends.
If the coupon codes on Amazon are active outside of these dates, then you run the risk of customer
being able to purchase large amounts of your product at a discounted rate, so just be wary
of this.
Now on this page, we set the discount amount and it's time to create our coupon codes.
Lets head over to Seller Central to do this.
If you haven't set up a promotion before, you'll need to come over to manage product
selection.
From here, come to create product selection.
This is where you decide what products you want to be affected by that promotion.
Over here, you can select ASIN list and create product selection.
For the product selection name, put in whatever you want.
This is just for your internal use only.
Now you want to paste in the ASIN or ASINs that you want to be affected by your promotion.
Once you've done that, hit submit.
And, you've now successfully created the product selection.
You can now come to create a promotion, percentage off.
Okay so buyer purchases, by default it's at least this quantity of items.
That's the one that we normally recommend.
You can also choose at least amount in dollars or for every quantity of items purchased.
So this determines how the promotion is triggered.
So we'll leave it at this for this example.
Purchased items, you click here, and it shows you all your product selections.
This is where you select the product selection you've just created.
Buyer gets percentage off, so now's where you set the discount amount that your customers
will receive off your product.
Remember, we wanted our discount to be 30%.
Applies to purchased items, or you can choose qualifying item, but we prefer purchased.
Now step two, scheduling.
To set our end date, lets look back at Jump Send, check the end date and time here.
Now we'll set that as the end date and time here on Seller Central.
Okay so next is internal description.
Again just put in something for your own internal use.
On to step three, so we highly recommend single use.
You also see that by default that checks one redemption per customer.
So this combination means that this customer can only use this particular code once.
So after this step, you've got claim code combinability.
We prefer exclusive.
What that means is that this code cannot be used in conjunction with any other codes.
I'll show you customized messaging.
We want to make sure the detail page display text is unchecked which it is by default,
but I just want to show you just in case Amazon changes this in the future.
You want this to be unchecked because otherwise your promotion will be public on your listing
for anyone to see and anyone to use that promotion.
So we definitely want that unchecked.
Once you've finished, come down to review.
It's important to check over all of your details here.
Once you've done that, hit submit.
Your promotion has now been successfully created.
The next step is to create the coupon codes.
So go to view or modify your promotion, and then manage claim codes.
Again, the name can be anything you want it to be.
You set the number of codes that you would like and hit create!
You'll see that they're ready to download
So if we download those, it will create a zip file.
If you open the zip file, you'll get a text document which has all of the codes.
From here, you just simply copy all of them, come back to Jump Send, paste them in.
And, you're ready to go.
Now for Step 5!
As shoppers apply to receive one of your coupons you have the option of coming in and either
manually or automatically approving them.
We'll leave it at manual for now.
Finally, review all the details carefully and hit publish when you're ready.
Congratulations!
Your giveaway promotion is live and shoppers can begin to apply.
Keep in mind though, that coupon codes on Amazon won't be active for at least 4 hrs
after creation, so if you've only just created them, then they won't work immediately.
Shoppers can still apply, but just don't approve anyone for the first 4 hours so they
don't attempt to checkout using them just yet!
Amazon Sponsored ads, also known as PPC or pay per click, is an important marketing tool
for your listing.
Remember, when you start out, your listing is quite buried in the search results, however
Amazon gives you the opportunity to pay, and have your listing shown above all the rest,
regardless of how new you are or how many reviews you have.
It's really easy to set up.
All you do is select the keywords that you'd like to be displayed under and how much you're
willing to pay in order to be shown under that keyword.
When you're first starting out, and your listing is appearing on page 20, you can actually
pay to get your listing shown on page one and get that exposure in front of all the
customers.
When you start out, there are two types of campaigns I would recommend setting up.
The first is an automatic campaign.
So firstly, from Seller Central, go to advertising, campaign manager, and then down to create
campaign.
Give your campaign a name and your daily budget of how much you'd like to spend.
So for this example, let's say we just want to spend $20 a day starting from today.
And, here's where you choose automatic or manual.
So start with automatic and click continue.
Now you can select the product, give it a name, and then come down and select a default
bid.
So that might be $1.
Now that doesn't mean that you're going to pay $1 every time someone clicks on your add.
That just means that's the maximum amount you're willing to pay.
So if the previous person only bids 30 cents, then your bid might be 31 cents.
So $1 is a fairly high bid.
If you're starting out and you want to be a bit more conservative, maybe make it about
50 cents or 70 cents.
But, after a few days, if you're not getting many impressions or views, then the reason
might be because your default bid is too low and other people are bidding higher than you
and therefore your ad isn't showing.
So if this is the case, after a few days, I'd recommend upping your bid a little bit
more.
But, to keep it simple, make your default bid somewhere between 50 cents to a dollar,
Click Launch Campaign and it will begin to run!
Automatic campaigns are really great to set up at the start for a number of reasons.
One is that they're really easy to set up and don't take much time.
Number two is that they begin to collect data for you.
At the start, you don't know what keywords people are clicking on in order to find your
listing.
With an automatic campaign, Amazon will display your listing on the keywords that it believes
is the most relevant.
After running this campaign for at least a week, you can actually download a report that
shows all the keywords that Amazon has been displaying you for.
You can take that information, select the best performing keywords and then put them
into your own manual campaign where you have a little bit more control over how much you
spend on each one.
The second type of PPC campaign is a manual campaign.
This is where you select the keywords to target rather than Amazon.
This gives you more control, allowing you to make specific bids on each keyword.
Let me show you how!
Again, create campaign.
I'm going to call this one Jungle Snugs Keyword Scout.
We'll give it a $30 budget this time, and select Manual Targeting.
We'll choose the same product as before.
This time we have the option of adding our own keywords.
I'm going to show you two easy places to find keywords to get you started.
Firstly, you can see Amazon is suggesting keywords here, based off of their understanding
of your listing.
So you could quite simply come over to 'add all'.
Now you'll see that 89 keywords have been added.
So that's one manual campaign right there.
But lets Remove All for now.
Come back up, and we're gonna go into Enter Keywords.
Now the second place is our tool Keyword Scout.
You'll see we're back in the Jungle Scout web app, from earlier.
So lets type in our main keyword - baby hooded towel.
Search.
We've now generated 2207 results.
Lets change the display to 200 keywords at a time.
Now come across to export as .CSV.
Open this one up, and now we've got a huge list here of keywords that can be used.
So I'll simply select...all of these.
Copy.
Now back here, I'm just going to paste these in.
Go to Add keywords.
And you'll see we've added 200 of these keywords.
Of course you can be a little more selective and go through the keywords first, but this
is just a really simple and quick way to get another manual campaign up and running.
We have more in depth webinars and tutorials on PPC, but just setting up an automatic campaign
is the easiest step to take when you first start out.
These are simple campaigns to get you started immediately, but if you're after more advanced
guides, then you can check out some of our other videos on PPC!
The other important thing to do is to set up automated email campaigns.
This sends follow up emails to all the customers that purchase from you on Amazon.
This provides great customer service, and it also encourages customers to leave reviews
as well.
So it increases the likelihood that you're going to get reviews from all the sales that
you get.
While not all of your customers are going to leave you a review.
A certain number will.
And, having automated email campaigns, it'll certainly increase the likelihood of this
happening.
Now our app Jump Send that I recommended earlier to help you set up promotional giveaways can
also be used to set up email campaigns.
I'm inside Jump Send right now.
So I'll show you how to set one up.
So first just come over here to add new email campaign.
You have a number of different template options here ranging from a blank template which you
do completely yourself, or you've got three of our pre made templates.
You'll see over here there's a number of messages.
So that's how many emails will be sent out in each one.
For this example, let's click on two review requests.
When you have your products synced correctly, you'll see all of your products listed up
here.
In this example, they're not connected.
But, we can show you how to do that in another video.
So up here you can name your campaign.
Now let's take a look at the messages.
So if you come down here, you'll see that we are in the first message.
You can edit each individual message or email by clicking between these tabs.
You can change the name of each email or message.
By default, each message will be paused.
When we've finished editing the message, we can activate it.
But for now, we'll leave it paused.
So if we come down here, we'll see this email template is already all set up and good to
go.
One of the coolest things about these email templates, are auto fill tags.
So auto fill tags will essentially download this information from your Amazon order.
So in this case, it will grab the buyer's first name and automatically insert that there.
The same here with the product name and then also with the order link for that particular
customer.
So that means you don't need to do anything to this email, and it's ready to go except
come down here can change your name.
You're welcome to edit this email however you don't need to.
So up here, you've got your basic formatting settings, bold, italics, size, font, justification.
If you want to add any additional auto fill tags, or if you're editing a blank email,
this is where you do it.
So these are all the options you have for auto fill tags.
If you want to add an attachment to the email such as a PDF or perhaps an ebook, you can
do that right down here.
And, that will send out every time this particular email sends out.
If you'd like to send a test to see how the email will look, you can click on the send
test here.
And, that will send a test email to yourself.
You can also come down here and click preview, and this will also give you an idea of what
the customer will see when they receive the email.
So at the top here, you can set the timing of when the email goes out as well as the
conditions of when you want it to go out.
So essentially here are the different options if you want it to go out one day, two day,
three days, all the way up to 15 days or more.
And, down here you can decide whether you want the email to go out after the order has
been confirmed, has been shipped, or delivered.
Of course, you've got the subject here that you can change as well.
So then when you're happy with your email, come down here, save the changes, turn this
email on, go through into the next emails and rinse and repeat.
Now here's an example of what you'll see when your Amazon account is correctly synced with
Jump Send.
You'll see all of your products listed up here, and you can toggle on and off the ones
that you want to be sending this particular campaign for.
Once you've selected it, just come down and click save product selection.
Now back to the email campaigns page.
You'll see a summary of all your campaigns.
You'll see here whether it's been enabled or disabled.
So come back here and double check that the campaign you've just set up is enabled.
You'll also see the individual statuses of your emails here.
So make sure that they're active so that they're going out.
A really cool feature that we have up here is our blacklist or negative feedback feature.
So basically if you have this turned on, it will automatically stop sending email campaigns
to anyone who's left you negative feedback of three stars or less.
So we generally recommend you have that on.
It's a really neat little feature.
The next thing I want to show you is over here in the view stats tab.
This one gives you a summary of all the emails that are currently pending and then also of
the ones that have already been sent out.
To break it down further, come into pending emails over here.
And, now you'll see exactly which emails for which orders are pending and what their current
status is.
There is a little bit of a delay between an order being created on Amazon, and then us
being able to send out an email because we do need to wait for that information to come
from Amazon.
That is why you'll sometimes see this message here waiting for info from Amazon.
The other thing you can do on this page is if you ever for whatever reason have a customer
that you no longer want to send emails to, you can come to this pending emails page,
and then search for their order number of customer name, find that email.
And, then you have the option of deleting it before it gets sent out.
The final tab over here is sent emails.
Click here, and then you'll see which emails have already been sent out and to who.
So that's how you get your first email campaign set up and those emails being sent out automatically
to all your customers.
For awhile at the start, your PPC campaigns and your promotional giveaways are going to
cost you money.
They're probably not going to be very profitable, but it's very important that you allow this
budget at the start for marketing in order to kickstart your listing.
The long-term effects is that you're going to start ranking higher and higher for a lot
of the keywords that people are searching for to find your product.
Once you start ranking for a lot of different keywords, and you start building up your reviews,
you're going to start getting a lot more natural sales.
By that, I mean you won't be spending any money to get those sales.
People will just find you listing by typing it in on Amazon.
Some people hesitate to run promotional giveaways at the start or PPC campaigns because they
lose a bit of money.
The result of this is that they get stuck on page 20 or 30 where there's no visibility,
and they don't get any sales.
So it's very important to have this marketing budget to kickstart your listing.
So we've covered how to find your product, how to source it, how to send it into Amazon,
set up your listing, optimize that listing, and get sales.
So there you have it!
We've covered everything from finding a product all the way to launching it.
To scale your business, just rinse and repeat this process to launch more products.
This of course increases your profits, but also diversifies them, meaning that if one
product isn't doing as well at some points, then you have others that can pick up the
slack.
There are more advanced strategies, but I didn't want to overwhelm you at the start.
These steps are all you need to begin.
I encourage you to come back to this video as much as you need.
Also, we've put together a complete guide that covers everything I've talked about
today, complete with images and diagrams, so if you learn effectively from written content,
then you can find the link for that one in the description below - totally free!
Once you've nailed this process and looking to get your business to the next level, we
have more advanced videos on topics such as product research, PPC, inventory forecasting,
keyword research, split testing and more, so make sure to subscribe below, and hit the
bell icon, so you're notified each time we release a new video.
Now it's over to you guys!
What was your biggest takeaway from today's video?
Let me know in the comments below!
Was it how to do product research?
Or that it's not as hard to source from Chinese suppliers as you thought?
Let me know what you learnt in the comments!
Thanks for watching today guys, the very best of luck finding and launching your own product,
and I will see
you in the next video!
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