hey guys it's Michele Bee with Remax Services here in beautiful Boca Raton
and Sipsocialsell.com and today we're gonna be talking about how to
build your brand and get more clients with YouTube
yes youtube I have really enjoyed starting to build my brand on YouTube
and today's guest is Karin Carr she's with Keller Williams from Savannah
Georgia so watch the video you're gonna get lots
of great tips that you can use today and don't forget subscribe please subscribe
and we have new videos every week so hit the wall notification bell okay let's go
hey guys it's Michele and I am back actually we tried to
record this a little earlier on the iPhone and it's a student likes analogy
yeah I'm with the fabulous you keep in car the YouTube expert and we're gonna
be talking to all things YouTube today again but first rent is no no what
little I talked about she's good boss you're welcome Karen tell our audience a
little bit about who you are where do you work what you do and how you start
with YouTube sure so I've been a realtor for 13 years now
I am in Savannah Georgia with Keller Williams and I kind of stumbled across
YouTube quite honestly by accident so I had a channel and I had been making
videos every now and then but nothing really regular right and we moved from
Atlanta to Savannah last summer and I was thinking how am I gonna get business
nobody knows who I am I know name recognition I don't have any skier here
I don't have any past clients here I might as well be a brand new Lea
licensed agent all over again right and my phone rang and somebody
said hey Karin you don't know me but I feel like I know you all of your videos
will you help me buy a house and unfortunately he was talking about
Atlanta and I was like you have the worst timing ever
couldn't you called me a month ago no I referred him out to somebody else but it
kind of was like a ding ding ding moment for me where I thought that's what I'm
gonna do I'm gonna make videos so then I started researching my competition and I
went onto YouTube and I searched for realtor in Savannah Savannah real estate
savannah homes for sale realtors in Savannah using YouTube nice search for
everything I could possibly think of and you know what I found nothing all I
found were virtual yeah found tons and tons of videos of people that were
just showcasing the listing they were trying to sell but their face was not on
camera there we're not doing a voiceover so I wasn't able to connect with them in
any way it was all about the house they were
selling and I thought I'm gonna do videos where I am on camera so I'm
trying to connect with the audience and if they like my personality and they
want to work with me then awesome but I'm not chef leasing of each specific
house I might be talking about a neighborhood or a tip for buyers or a
tip for sellers or what it's like living here but it wasn't it wasn't all about
the listings right and I think one of the things that we did met on Facebook
all right but fever so really like where we we engage with each other regard to
each you because I just started really focusing on YouTube about five months
ago and even that and so I was looking at your channel which
ranked and using tags you know there's a lot of courage out there and as we're
talking about earlier there's a lot coming at us and the number one reason
you use YouTube is because because it's a search engine I mean it's not I don't
look at it as a social platform I don't look at it as though it is a Facebook or
an Instagram or a snapchat it is a search engine and it happens to be owned
by Google which is the largest search engine and YouTube is number two right
so my strategy was okay if somebody is searching for like houses for sale by
the beach in Savannah I want them to find me how can I do that and so you're
really trying to figure out what would somebody actually type into the search
bar in order to find a video on this particular topic
right but me it's kind of like writing a blog you don't just write a blog post
and hope somebody sees it you do keyword research and you try to figure out what
are people typing into the search bar and we're gonna find that blog post and
how can I make it get found faster though really that's about your tags and
we were talking about this before that have tags on youtuber not like tags on
Instagram right not hashtag real estate hashtag realtor lights hashtag beach
house right the tag is something that somebody goes
to YouTube and types in the search field they don't type beachhouse they type
beach houses in Savannah or they type coffee shops in Boca they are typing in
an actual search phrase right that is what you use clear title that is what
you use for your tech and you put it in the search are the the description box
below your video like there's a whole strategy around when you do your videos
that I have I meant to ask you this before
do you also incorporate your YouTube videos in a blog post anywhere or do you
just have them started okay that's funny you could absolutely have them
standalone your YouTube channel could be a thing all by itself yeah and you can
have a blog standalone would be a thing all by itself right if you combine the
two loop that's where the magic happens because google loves YouTube because
Google owns YouTube yeah you have a blog come with your YouTube and video
embedded right in it it will help you show up in the search results that much
faster I think it's fantastic I love this concept the search engine piece and
we were talking earlier too about you know we don't like to door not we don't
like couple calling this is like farming without having to you know 18-month
proposition of mailing postcards and the expensive that people are coming to you
not the other way around agreed I mean with with farming I am NOT
hi there I'm just not okay and with spending 300 dollars a month for a year
before I see any sort of return on investment today that's not a good use
of my time no if you - it's pretty much free I mean between buying a couple of
lights and a microphone it's fifty seventy-five dollars yeah yeah you know
there are free video editing South there you can do all of this for
let's just say it's $100 all yeah our initial investment and then from there
on it's free yes I yeah I agree with you and and the other thing is that it's
evergreen you know I can't do exactly cars I just feel like this woman is this
good I totally agree because if you door knock you are only generating leads
while you're knocking on doors and they're going to get in your car and
drive way you're done so if you make a video let's say you spent three hours
door-knocking versus three hours making a video and doing research on it and
polishing it and getting it up onto YouTube but people find in a month from
now a year from now three years from now go search for anything on YouTube and I
guarantee you'll find videos of five or six years old and for a three hour
investment to be found in two years from now and still be getting leads from that
that's awesome that's awesome and not to say that door-knocking doesn't work
because some people love that strike the word nailing strategy I am at a stage in
my life where that is just not my jam and so the other thing is I just sent
out a newsletter and on email you can email us or what are the steroids I have
I do something once a month and a lot of it's already in there and then I just
kind of update it that I dropped a YouTube video in there and I drop some
other links to my YouTube videos in there so it's going to be very
interesting to see I think that might might be one of the results and it will
tick up yes but you and I were talking about earlier is I started tagging
things properly and using too funny and what's this other one that you also
mentioned keywords everywhere and I do last week um some of my videos then I
sent my newsletter out on Friday the funny thing is now I'm certainly see
this chick up since what did I say Wednesday or Thursday of last week and
I've had like 50 views on my channel since then and I know it's from that you
gave me when we talked on Saturday but also but you were you know mentioning
and the Facebook post which is you know tagging these things and key burying
them properly which is awesome you know I love that the whole goal is four so I
always said like if I made a video and I put it on Facebook I could probably get
a ton of you so you can get you know hundreds of views in the first couple of
efforts and that's fabulous but are those people Sara Lee looking to buy
yourself real estate probably not they just happen to see it in your feed and
if they find it on YouTube it's cuz they were looking for so if they are googling
or searching on YouTube yeah you know beach houses mana and they come across
your video they didn't just stumble across it by accident they were actively
looking for and right well in my videos you know I try not to be salesy at all I
go out to the beach I'll do a driving tour and I'll take pictures of you know
here's the the pier where are many fishes and your the great restaurant
here what the houses look like and let's go drive around and see what you know
whatever and then in the description box underneath your video we can be like a
little mini blog post and you can talk about who you are have a link to your
website where they can search for all the beach currently for sale when they
get to your website you've probably got all kinds of lead capture pages over
there fill out the form and when you get that magic email says you have a new
lead and you call them they actually want to hear from you it's very funny
that they actually cure celebrity because they can see your YouTube videos
do you call somebody and they go oh my gosh I can't believe I'm talking to you
in person
I know you're some you're just really cool so if you take these platforms that
have the video capability like Instagram stories this book live even snapchat I
do this frequently which is I like to do Facebook lines but I also know that I'm
not really being found anywhere but how captive audience in hunting solokha
which is our little web blog and one outlet to is I'll save them into Dropbox
see how on Facebook you can save your videos open up the video and download it
and then I just offered the Dropbox and they use it among YouTube videos and
sometimes I put my videos together through until birth video and as I said
before I've got an intro and an outro fiber by the way and then I can put that
up on my youtube channel my they thing was ok guys videos how do I get people
to watch this stuff you know what does off Facebook but my point being is that
you can take the little videos that you do and put them all together with like
you said some editing software and you're not having to reinvent the wheel
you're just mmm you know recreating with what you already have which is great
right absolutely and the day that you post your new video on YouTube you can
share it on Facebook and on Instagram share it on all of your social media
platforms I share a lot of videos on LinkedIn hmm and all of those are to
drive traffic to the YouTube channel you want them to watch the video on youtube
so that the view counts counts on YouTube whereas if you download the
video from YouTube and you share it on Facebook if they're gonna watch it on
Facebook they're not watching it on YouTube guys really help you get more
subscribers and get one of you so I'm trying to do everything to drive traffic
I love that that concept and and I think you were also talking about like the
woman in half so tell everybody like using if I can see it in the background
a little bit - I think you use an iPad you've got a ring way I mean you put a
lavalier microphone yeah so I just I film on my iPad and the only reason I
use my iPad instead of my phone is because the screen is bigger and when I
first started making videos I could download it a teleprompter app so when
I'm looking at my phone if you're at the blimp right the the prompter app is
running right there so as I'm reading it it looks like I'm looking at the lens
even though I'm really reading yeah I need it was a cheap little app that you
just downloaded from iTunes and it was harder to see on my phone I loved that
and then I just have a tripod to hold the icon right and I have a $20
microphone yeah I have two lights I think they're called soft boxes it's
really just a tripod with a light bulb in the top and then yeah two of those
and like I'm not using them right now but on the day when I'm filming I just
have one on each side
yeah no it really isn't it and it was on so reasonable anyways that it it makes
it pretty easy and I think like you have a pretty you have a nice little
background I've got like something kind of neutral
in the background and then it's all about the content anyway you know and
everybody what do you think about like when you when you have the description
under your videos what do you like to put in there how much how much text you
put in your descriptions oh I well I don't give away the farm so
I'm not going to tell them everything that's in the video because otherwise
they won't watch the video their high descriptions so let's say that the video
is about like the one I listed today was buying a house long distance and I said
are you thinking about moving across country
be really stressful today's video has five tips to make it easier yeah that's
pretty much it I make sure that I say the title of the video in the
description because basically we're just trying to give YouTube as much
information what this thing is about yeah and then I have links to all my
social platforms and like one paragraph about me it is not this you know four
page by olive while I'm so fabulous abused me like a teeny little
description of Who I am so that they know that I kind of know
what I'm talking and then links back to my website so I'm trying to drive
traffic to the website which is where I can capture their information because
there's no lead capture on youtube so i always put links back to my website in
the description box under yeah I get that I got some of my social media
channels under there I'll probably tweak that and see if that drives a little bit
more traffic just back to my website but I got Millis data that I've got my hash
tag so botha so it depends on where I want them and I'm looking for followers
on Instagram too so that doesn't give me a location though which is nice to be
able to drop this one so I do like that and don't don't just drive back to your
home page you always want to drive them to a specific page where I want them to
do something I want them to download a free guide I want them to sign up for my
newsletter you know some call to action yeah yeah yeah now you started your
YouTube channel how long ago I started it like four years ago yeah four year
old school I started four years ago thank you but I never did anything with
it I just had it up there every now and then but it wasn't until last June that
I started with making weekly videos I decided I would make them weekly just
because I was new in town and I have clients that I figured I will just do it
now before I'm really dizzy and in your little Chandler right at the top of you
drive I even say I post new videos every Monday because that's kind of like my my
world accountability partner right and I say I'm posting videos every Monday that
I better do it well I and you've given me that push
because I need to change my channel and just have our stove oka logo up there
you go sweetie you cover real estate on under that originally I started my
channel out as just enlisting you know listing videos and now playlist set up
and I have you know different aspects to it so I'm thinking about this the other
anyway I need to change that up a wall bed you know now that I you know working
on this and I I find the content of our business is so cool that I want everyone
Indian I know me too I've been talking about it well when I
first started doing these videos I really was doing it just to kind of
get my name out there and kind of establish myself in a new city yeah I've
been a realtor for a long time but nobody knew who I was and I did and
after about three months I got a couple is to me phone call where they signs the
papers right then and there and they didn't even interview anything else they
had already decided and I was kind of flabbergasted because I thought really I
mean never once was I asking for the sale in these videos right and here's
all the free information if you want more information about buying a house in
sadhana click the link below and that's pretty much easy to enter and then it
happened again and I started getting buyer leads and seller leads and these
people would convert at a ridiculous ratio it's like 80% is my conversion
rate not don't convert is if they decide not to buy or sell after all yes
you it's because of something that's changed in there we've decided not to
move and there you know Facebook ads I can get Facebook leads for a dollar to a
piece all day long but if I have to call a hundred people to find three people
that were actually interested not only that I don't want to do it I'd much
rather yeah I would much rather have people contacting me because they're
already interested and then they're happy to hear from me when I call them
and they willingly tell me all of their information it's not me calling it
expired where they go oh my gosh it was 17th person to call me in the last hour
leave me alone yeah I think again this goes back to the kids this is you know
yes it's a form of social media but it's really not it's where we lead generate
and it's a search engine as Pinterest as a search engine and you know one of the
things that I really love is listening I'm just at a stage in my life where
that is like I never understood that when I would talk to agents who've been
around like something like oh I like to live you know all I do is listen why
don't you work with fire so I was always working with you know for some home
buyers and then and shifted and I started work in niche markets and I
studied those niche markets and I will tell you when I can send a email or even
a text message to a potential customer who needs magic builder home especially
in a niche like the ones that I work in it's very powerful one
they know that you really expert they can google you and will come up and
you're not just the realtor you're the realtor who also specializes in you know
XYZ so I think it's so powerful and I so appreciate your information and your
knowledge and hopefully some of the folks watching today
not be fearful spray me you know you have to like jump on in the water's warm
I mean it's really true we're all afraid to be on camera at the beginning I know
when I started making videos my lighting was atrocious my sound was atrocious I
didn't know what to say I probably looked like a deer in the headlights on
camera half the time but only way to get better is to just start doing it and to
keep doing it and then the more you watch yourself back you realize I say on
the lot or I do this weird thing with my mouth Rhaego
right before I talk and don't have to make conscious effort not to do that
anymore it can be done the only way to get rid
of those things is to watch yourself yeah yeah exactly because like I was
somebody who was it are you set up the funniest video he was
doing something with his hands who was that did you see mom and it was
hilarious I might have been in one of the video groups I'm in like rub nation
or something and he redid it with his daughter behind him and she's doing all
these funny and we like completely making fun of himself
do you know you talked a lot right larious though because he was able to
take it and go oh okay maybe I need to like tone that down and like
Toastmasters you know I tended to throw my a ring when I was talking all the
time and so two semesters kind of helped me
stop that of course they always stopped you from saying um and we all do that I
think I think it's I get nervous I come a lot but yeah I say thing you just have
to go back and cut you and critique you know I can get better and people don't
want no they don't care they don't want perfection they want somebody who is
honest and genuine and knowledgeable ya care if you're young or all they don't
care that I'm Miss Lee age they don't care that I'm nan size - and then I have
dark circles under my eyes they don't care about that
and if they did and they didn't want to work with me based on that then screw
them I don't want the next player anyway who cares I think the coolest thing is
well the other your toast now is we had a lot of you know free information I
know I totally watch some limit in particular that I like who have great
channels sunny large easy and Amy Lindy no I think they're terrific and I've
learned a lot from them and now I'm learning from you and I think that's
fantastic and you know you have a lot of good nuggets that you can share with you
know Realtors at any stage I mean I think I think there's no better
opportunity if you're a new real estate agent and you've got a mentor what a
fantastic way to get your name out there and your brand out there and who you are
and you don't want so you get a big listing you're not comfortable with
someone that's how you do it you know so I've had a lot of newer agents say but
I'm brand new I don't know what I would talk about because I don't have enough
experience well you know what it's like to live in your town so maybe instead of
giving buyer tips and seller tips you highlight where you live I think go
drive around and show them what the neighborhood's look like and you show
them some of the big attractions I mean I did a video where there's this thing
in Savannah it's like a table with bicycle wheels underneath it and it's
essentially a bar so you drive around the city pedaling like a crazy person
drinking and it's hysterical and it's so much fun yeah I went and did that with a
friend of mine and then I had such a good time that I called the owner of the
company and said tonight come do a video on you and they were like yes so I just
interviewed them and said what is this thing worth and why'd you do it and why
she's and then I took some video it's a thing going down the street and I took
some selfie videos of myself and my friend on and has nothing to do with
real estate but everything to do with the vibe well here's the beauty of that
one you can do that on Instagram stories and save all those little clips you can
even do it and scape I love that Sunny Lenarduzzi said turn
your camera around I'm still men she was videotaping because that's the way that
you can say there's a landscape but I said I don't think anybody cares at this
point cuz you can shade it out anyways if you've got some little software but I
think the key is being the digital mayor of your town I'm a huge advocate of that
there's a few people that I really you know I didn't come up with that concept
you know Pinky Knows Naples and Dustin Brohm
Search Salt Lake we've got you just did a terrific interview with Neil Mathweg I love
madison you have a great podcast there's Shannon
Milligan's another was just amazing videos you know where she's where she's
at so you know there are people out there that have already done this and
seek them out yes another finding is like you just people are having to share
how they're doing it and how they got started and why they're doing it and the
return could be I don't mind sharing these chests because honestly what goes
around goes around you know just paying for none of us
compete like Gannon is in Virginia Dustin's in Salt Lake Neela's in
Wisconsin you're in Florida I'm in Savannah
none of us compete with each other and I know I even share this information with
the people in my own office in my own market yeah because like what goes
around comes around and maybe there's somebody in my office who is very
analytical and very detail-oriented and has a very different personality and
somebody watching his videos my yeah I mean not everybody's gonna like I say
this all the time there's only one me there's only one you and you connect
with this we connect with my blog fantastic so Boca which is going to
start a tongue-in-cheek because Boca was she showcase our town because I've
been here almost 40 years and then it's fun and there's lots of every night
every day there's something we do and there's offensive it's a very
giving community with the nonprofit's I've never seen anything like it in my
life there's just so much going on for nonprofits here and I'm very lucky to be
invited to things or I can go to them and so why why not showcase that in a
nutshell case you into small business owner and the entrepreneur is starting
out and restaurants like restaurants have such a tough time so I can shine
some light on them why not and at the same time oh yeah so talk about that
right and of course they're gonna share your video on their pages system they're
gonna post it on their website and they're gonna drive traffic back to you
as well so it's it's a win-win for everybody
I mean I go out to restaurants I'm not doing a bad review it's not happening
I'll leave that up to the professionals so is that bad I'm not it's not gonna do
anything but I just wouldn't do that you know that's not my goal with this but I
love all the tips that you shared with everyone today and take a - great
and so can you share your channel with everyone so they subscribe follow you
learn it's really really original it's Karin carr real estate and then I know
what was that Karen with an i right yeah Karin I was Karin carr real estate it
used to have the city I was in but then I moved maybe I should just have my name
and that way I have her music and I don't have to read well I just have to
switch the name my name because I am again marinated this I have to get to
100 subscribers so I can change my damn URL right but something so stupid from
2008 on my house for god sake so I find this baby you know like people there's
this cargo channel my lady and I hit that putter and like yes and then I'm
like oh what should I call it so that was conflicted when on facebook
on snapback and I'm like what should I do and everybody's like yeah I was like
now I'm just doing it under my name because that's my name you know and then
my playlist set up underneath or so but then people will figure it out alright
so subscribe to Karin's channel and reach out to her you are thinking of buying or
selling in Savannah which is one of my favorite tales and by the way as I said
earlier they have public stairs you can get home stuff through the back but
Sophia's my favorite and I love the man I love the riverfront and just the
restaurants are like crazy good and I've never been to Boca but my husband almost
took a job there and so he flew down there for the year and he was like oh my
gosh you should see this place it's amazing so we you can visit a new month
to have you know you know I think the same with Savannah de I just think it's
a fantastic community and it's just gorgeous so yeah so they're there all
right so thanks for joining in on our social social spell today
and make sure you subscribe to all my channels - below it are Lisa or over
here on the bottom so I think I have a great day thanks Karin thanks Michele I
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