good morning everyone welcome to the first of our Graphic Design for
Libraries webinar series this is Elements of Design my name is
Courtney Allison and I'm the Southeast Regional Coordinator from the Indiana
State Library's Professional Development Office I'll be the host and question
moderator today our presenter this morning is Matthew Stephenson from
Pendleton Community Public Library I'd like to start off the webinar with a few
announcements this is the first webinar in this three-part series to register
for other webinars available for this theme or for other trainings available
from the professional development office please see the Indiana State library's
events calendar which can be found at our website www.in.gov/library for
a full list of our current in-person training menu please see our continuing
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about upcoming events at the Indiana State library if you have a question
just type it in the chat box on the upper left side of the screen and
Matthew and I will be watching that box we'll get your question answered as soon
as there's a good opportunity there should also be time near the end for
questions the session is one hour so you'll get one Leu for today at the end
of this presentation I'll put a link on the screen for you to download your Leu
so please stay signed in until the end of the presentation to get your LEU I'll
also put a link in the chat box to a survey about this presentation please
please please take the survey and let us know how we're doing if at any point
during the webinar you experience any sound issues please see the sound issues
box just below the chat box on the left side of the screen if
there's a global sound issue we will announce it in the chat pod if you are
unable to resolve the sound issues you're experiencing we are recording the
meeting and you can watch it after it's ended again if there's a global sound
issue we will make an announcement in the chat box so now I'm gonna turn it
over to Matthew hello hello everyone I'm usually I'm like manic and when I do
presentations so I don't know how well this is gonna come off on a webinar
but you like a wacky inflatable flailing armed tube-man but so I've had a lot of
coffee this morning so that might come through the
presentation as well I'm not gonna go a full screen because I'm going to be
going back and forth between my presentation and places on the internet
so it's just an easier for me to go back and forth that way but you are all here
for elements of design which is ...we're talking about the most basic elements of
graphic design and design in general so these are things like color texture
contrast things that you typically might not even be aware of when you're
creating something for your library but these things... now that we have social
media and that we have we obviously have websites for each of our ...for each of our
libraries these are things that we have to be conscious of because this is what
our our patrons are viewing this is what they're subconsciously viewing as things
that we might not be aware of how we're organizing our information on our flyers
and on our brochures
so just... this is more of a session to just let you be aware of what your... might
not even necessarily know what you're doing ...when you're watching or when
you're making something so there we go okay so in this hour we're gonna cover
the foundational elements of design these are things like color texture
space contrast and then...fonts and resolution we're going to talk about
they're not necessarily elements but because fonts are kind of like texture
and contrast and and they absorb all the different other elements of design and
then we're going to talk about resolution and aspect ratio because over
the years of going into different public libraries and academic libraries I've
noticed that a lot of people don't take into the fact that resolution and aspect
ratio when they make something on their computer and then they put it on a
screen or a piece of paper they kind of either stretch the image or shrink the
image... and then it doesn't look good so we're going to look at like I'm gonna
give you some some examples of what happens when you take a design that's
meant for a letter size paper and you stretch it onto a sixteen by nine HDTV
so that you are aware of what happens and why it's not good and why you
have to put a little bit of extra work in and making something look correct but
like I said or like Courtney said I will answer questions so don't be afraid to
put it in chat usually when I'm doing this in person I've always like raise
your hand just like interrupt me don't worry so I will answer questions as best
as I can throughout this hour so our first design element is color... and color
is personally this is the most important element of design because graphic design
is not easy you have to have some creativity and more
than creativity you have to have attention to detail so we are all Jack's
of all trades we all have multiple job functions we have job responsibilities
sometimes it's hard to get like 30 minutes here 30 minutes there to sit
down and actually focus on what we're creating for our library for our
patrons and so color is like the first thing you can do to really kind of step
up your game is understanding why certain colors work in our brain versus
other colors so colors are reflections of brands I'm going to show you an
infographic here and a little bit explains the color trends that we see in
day to day life because we're all inundated with brands with you know I
was talking yesterday about Nike and McDonald's and and you know the you have
these corporations that have very recognizable brands but they on top of
that they are more associated with colors than maybe necessary shapes so
it's the most recognizable element in design it's amazing how you could give
somebody the exact red and the exact yellow ...you show it to somebody... go
what brand uses these colors and they'll immediately say McDonald's so and then
we'll also talk about how you can reuse colors from your local and promotional
materials because the library is a brand it's a brand in your community it's not
nationwide brand but it is a brand nonetheless for your community and so
using those colors throughout your promotional materials that kind of... as an
underlying tie ...a tying element between your brochure and your flyers and you
know any sort of special designs that you might make that can be an important
underlying element to everything so this infographic I've always found is
interesting because we don't necessarily think about it unless you're like an
uber nerd like me and you you really pay attention to this kind of
stuff but... this infographic it might be a little out of date but it still
kind of demonstrates my point which is that brands typically stay away from
certain colors so here we have blue red yellow and then gray or black and that
you see those percentages there and then when you think about well there are
color... have like red and yellow
well MasterCard uses red and yellow you know McDonald's uses red and yellow
Shell uses red and yellow but it is kind of interesting that 33% of the top 100
brands according to brand value used blue it's
an important color it's the sea it's the sky it's... it's the first color that
we really associate with something but what's fascinating here is blue red and
yellow are like foundational colors those are the colors that you know we
associate with when we make colors you know especially red and yellow we don't
have green there but these are the colors that we think about... 95 percent of
and if you notice here 95 percent of a brands of these top 100 brands use one
or two colors now some of us have not been blessed with a library logo that
has only one or two colors sometimes we have you know a rainbow of colors my
particular library we have we have brown and orange which are not necessarily the
most attractive colors they work well in the context of the library but they're
not very attractive to maybe people who are outside the community or just
recently moved to the community and they... brown and yellow don't necessarily...sorry
brown and orange don't necessarily work very well together so
we've kind of rebranded ourselves in the last year
utilizing...we still have the same logo but we've utilized red and grey
which are much more... as as you can see here... red and grey are
colors that are backbones of these brands this is noticeable here so these
colors as you can see like Target and Starbucks FedEx I was thinking about
Google you know you could show the four colors of Google and people recognize it
right away even the green which is part of the point of the Google logo but
these colors are associated with a brand so look at like the Chanel logo it's
just black ...black kind of it's elegant its stately there's colors that are
reliable that people feel reliable towards so take note of the color...
and more importantly take note of what colors balance each other out so we have
complimentary colors which we'll talk about later in contrast but this color
scheme here like triatic are very good they're harmonious colors that work well
together analogas colors are they sometimes work well together sometimes
they don't but monochromatic is the one color that it's that clean elegant
balanced and so whatever color you choose kind of try to maybe stick with a
little bit of that color so... we'll get a little bit later and talk... well let
me show you real quick about color so in case if you've ever wondered what colors
exactly... exact colors you use you might not have a brand materials at our
library we have specific brand guidelines based on our logo so we can't
utilize certain colors inside the logo except in the case of like you take the
logo and you just make it black and white
but you can use this website color code picker if you're not necessarily skilled
at picking up colors and you need to get color off of a image that you already
have you can go to color picker dot com you can choose a file so
here I have our library's logo and then I upload it and it comes up and I can
click anywhere and it's gonna give me the color codes that are necessary for
that color so in our case the orange that we have is this RGB code so 231 is
red 150 is green and 26 is blue then we have this hex code this hex code is what
is used for websites so in case if ... you can do this with ...you can pull
these colors with Paint even if you know how to do it but it unless you know what
you're doing with GIMP or with Paint or with any image editor you know you
might not have a way of getting...grabbing those colors or knowing how to grab
those colors this is a good website to find that it's very easy you just find a
color you click on it and it tells you exactly that color code I typically work
with hex codes I'll explain why next week the website is color code picker
dot com oh I don't know if our chat will allow us to type in a link... there we go
so color code picker dot com it's a easy clean website to use now if you're
working on website because one thing I'm going to talk about is utilizing ideas
in design from things that we see in culture if you are scouring the internet
and you see a color scheme that you really like you can use this this
extension in chrome it's a it's called colorzilla if you go to Google you type
in colorzilla that's gonna come right up it's a tool it looks like an eyedropper
up here on my chrome bar up here and so if I go to any website say I
have this tweet button I want to find out what that blue is I click this
eyedropper I move my crosshairs right over as soon as I click it's going to
copy the color code that I need and if I go to save my notepad now or if I go
anywhere I can paste in that color code anywhere I go um you don't necessarily
have to click you can just use this color picker and you can see the color
code up at the top of this bar... of this screen so here like this green is 92 255
113 and then it gives me the hex code 5c FF 7 1 I have some other options like
right now the point sample is right at the point of that crosshair is what that
color is if I do like an 11 by 11 average it's going to choose a 11 by 11
pixel area and it's gonna give me the average of those colors so that is good
for when you have a gradient like here in this bar from here to here there's a
gradient so there's gray right here but it's white up here if I choose an area
it's gonna give me the average color for that area so that way you're not
wondering what the color is you don't have to get it exact it's just gonna
give you an idea of what that colors spot is now some of us don't have
necessarily the best eye for color if you don't want to take a lot of time
like so here's a website called paletton this is a good way to find your
complementary colors or your...we can do tetrad colors we can do
triad colors once you pull in a color code you can paste it into... down here in
this RGB code so I'm pasting that blue that I copied
from earlier and it's gonna give me a palette to work from now this palette is
going to show me like what colors work together
so here I've chosen adjacent color so these are the adjacent colors it shows
you right on the color wheel where they are located so here's my monochromatic
so these are blues that work well with the blue I've chosen if I'm going with a
monochromatic color scheme if I want an adjacent color scheme I get a green then
some light blue and then a dark blue to go with it
if I go with the triad you'll notice that I get a blue and then an orange and
a red it's all more like a dark orange then a red but so these are... if you are
maybe not the best with colors this is a good way to kind of get an idea or a
feel for colors tetrad so you're gonna get some more oranges so here you've
noticed that we've gone from like a dark orange to a more moderate oranges here
and then you can do freestyle but this is like you really should probably know
where you're going with that that's if you're really wanting to kind of poke
around and and have a whole lot of time to play around with it real quick but if
you're short on time and this is one thing I've tried to emphasize in
this presentation is if you're short on time because we are all short on time
this website its coolers dot co so it's coolors.co...is a color generator
so it's going to generate a color scheme for you... takes a little bit of time you
can watch a tutorial I don't need to watch a tutorial... so it's going to
give us color names as well if you need to... maybe go to ...maybe you're
gonna paint... repaint your library... like that is an element or a design
that you're making in your libraries if you ever decide to do a mural or you
decide to paint your library in a certain color that's if you're an
administrator or you have the ability to do that and have the say to do that but
here I can edit any of these codes so what I'm gonna do is I'm gonna paste in
that color code that I have from earlier so here I have bright cerulean I've
never been able to say that word but so here this is the color that I picked
from Twitter what I'm able to do is if I press this lock it locks that color in
so that every time I hit the spacebar it's gonna generate a color scheme based
off of that color so the idea is that you can create a color palette five
colors deep you don't have to you can use it to just kind of get three colors
how you do this is you look at it don't necessarily pay attention to this magic
mint this jungle green this pastel green look at the color adjacent to it and see
if you get a color that you like every time you hit space it's going to
generate a color that should work so here I like this charcoal I lock the
charcoal next time I hit space and now it's going to generate a a palette based
on the blue that we initially chose and the charcoal so now we have Tuscany so
you know now that now you notice that we're starting to get different colors
as we go along so now we have a purple so you don't have to utilize all five
colors you can just utilize one two or three colors but this is a good
shorthand to try to find out what colors work well together that pretty much
covers color at this point this is a tool I use I think almost every time I
make a flyer or any sort of design or logo I always try to
utilize this website because it's always a good refresher because sometimes I
think I get a little dark I've always had people notice that like my fliers
are dark I tend to use a lot of dark colors this kind of brings me back
into working with some brighter colors than normal I started using more yellows
and purples and colors that I typically shied away from because of this website
that brings me to texture... texture is probably the hardest element of design
to get a handle on it's a design principle that has been... after the
launch of the iPhone texture was something that kind of went away from
common or our shared culture because the iPhone made everything clean everything
wanted you wanted everything to be clean so if you notice like the apps that you
use tend to use clean colors they don't have gradients they don't have texture
to them they're very clean and monochromatic and the reason is is a
texture like Suzanne says in chat texture can be done really badly if you
don't know what you're doing with it so it's it is by far my weakest element
when I design things I try to stay more away from it even though it is making
kind of a comeback in our design it is very very hard to do without certain
skills it's difficult to achieve so you can utilize different kinds of textures
in your design so natura...l sorry natural textures would be water sand
things that you see in nature... grass man-made textures would be like concrete
like we saw in this previous photo so we have concrete here or cloth
or rubber... things that man make and then virtual sources so virtual sources would
be if you've ever seen the movie The Matrix you know you have the green text
that falls down it's got that kind of virtual texture to it it's got depth to
it but it's not anything common or made by hand it's it's something that you can
only really create with a computer screen so texture can be done really
when it's done well it's amazing when it's done poorly it's it's really
noticeable so here is a nice example that I saw you can see how the paint
looks very liquid looks very... like a pool of liquid but it's kind of viscous
it's not like water it's it's got some weight to it... this I always liked this
one because it shows you a monochromatic... what the picture of the Japanese flag
would look like and this is what it looks like when it's like crumpled paper
and also you can see the depth that looks like it's got that... it's got that
translucent feel to it over the on the left-hand side it's kind of shows... pokes
through but it's giving you depth it's giving you texture as well this is a
flyer that I did three years ago for James Alexander Thom he came and spoke at
our library not my greatest flyer I've ever made because it's crammed full of
information we're gonna talk about space here in a little bit but I did try to I
tried to emphasize his features and with texture so I was able to take a photo of
him and basically develop it into a drawing because I wanted to emphasize
his kind of grand fatherly almost like Santa Claus features so I wanted to
emphasize his wisdom kind of... yeah the wrinkles in his face and that
kinda thing because it was very hard to find a picture of the man that I liked but
I wanted to emphasize certain elements of his face... space is by far... if texture
is the most difficult design element space is the most difficult specifically
for librarians and here's why we like to share information we want to tell
everything there is to know about anything we want to tell people... so if
I'm thinking about a flyer for instance a flyer... people want to know the time
they want to know the date we need to put down RSVP information we need to
tell who the presenter is what kind of activities there are if there are age
restrictions if there are... if you need to go to the circulation desk to sign up or
if you can do it online we need to put where in the library is on our website and
we put a lot of stuff on our flyers I am guilty of this we are all guilty of this
when we think of brands and we think of things that get put on ...when we go to say
if you go to like a public place or you go to someplace and you look at the
bulletin board you'll notice that like you don't ever see that ...you don't
typically see it with bands but you do see it with a lot of different smaller
events we don't want to inundate people with information where they can't
process the information that we put on it so if we have just a bunch of text on
a flyer nobody's going to read it because nobody wants to sit there and
read a novel sometimes we have to let the design tell the story rather than
the text ok so here this is obviously showing you on the left-hand side this
is what nice space looks like on the right hand side that's telling you way
too much information okay we love telling people as much as we can but
sometimes we need to kind of pull it back so a cluttered design
is like... I made a mistake here I gotta fix it because I am horrible... a cluttered
design is like a cluttered desk I am the worst at cluttered desk my coworker is
in chat... or is watching this right now I am sorry for my desk my desk is
like cluttered all heck but I try to... but if you go to my... if you were to look
at my computer I try to keep everything very clean so if somebody were to sit at
my computer and they were needing to get it to whatever design I've made or
document I had they can get to it okay that they know exactly how it works
we need to understand that negative space is incredibly important that there
needs to be quote unquote white space that there needs to be space... it doesn't
have to be white it just needs to be space in between words between elements
of the design itself... that space is important for people to process what is
going on so here has an element of ...this is more
just like understanding you know they didn't change the wording here at all
it's the mountains are yearning and I must go but by simply closing in or
magnifying it over here versus pulling out the photo over here you can
obviously see that there's a lot more white space here around the words okay
so sometimes the images you use can really be more about the space than
necessarily the the size of the words that you use okay notice here this is a
nice element that I... nice example that I found last year or two
years ago so over here we have Keene State College Department of Music
presents but you see how they use the negative space into the design here
so they used music but then you could see the keys of the keyboard or the
piano and then they use the black to be the white space so there is no real
white space but they they keep it very very clean all you need to know is date
time location how much it cost how to contact you and who's who's presenting
and that's it so sometimes you have to let the ...now
luckily you can understand it's a piano recital you don't have to really tell
somebody oh they're gonna play this piece of music but it's very interesting
that they can get by with so little information sometimes we can try to get
by with a little bit less information okay this brings me to my favorite or
hold on yes this brings me to my favorite element of design which are
fonts I am a certifiable font nerd I download
fonts and install fonts on both my work computer and my home computer that I
will never use just I'd love to have them and I want to like have that option
to use them and typography is a great way to kind of get across your idea it's
a way to breathe life into a flyer into a brochure because if you are not
necessarily the most creative person out there you don't want to necessarily hand
draw everything you see but you can let fonts do a lot of the work for you
so here Suzanne says I read somewhere that library should pick 5 fonts and use
them for everything...I think maybe parts of the library
one of the things that we...I try to emphasize is I... I stay away from the same
fonts that the children's department uses I'm the teen librarian at my
library and I try to stay away from the fonts that our adults ...our adult
programmer uses because I tried to create a brand that's just about teens
and that you look at it and you know that's a teen program just based on the
fonts I use I typically for any sort of information I stick to very very simple
fonts.... I let my mind go wild when I use my fonts for the title of the
program or the... event that I'm using I try to go... let my mind go crazy
because you know I want that to have its own kind of identity so it's almost like
a brand in itself but as far as like information goes... so like date time place
who can attend... that I try to stick to very simple fonts so here it's showing
you like what you can do with just font families alone so Futura is a
font family and within that font family there are 1 2 3 4 5 6 7 8 9 10 11 12 13
14 15 16 17 18 19 fonts there are 19 separate fonts just in the futura
family alone and so even by just using the futura family you can basically do
an entire font or an entire brochure or entire flyer without ever looking
looking too different you could work it within families very easily but what you
should stick away from is having conflicting fonts and so here was a
demonstration that I used before so the top font is Times New Roman the bottom
font is Georgia they are too similar
for them to be side-by-side our brain can tell the difference that they are
different fonts and our brain does not like it... at least my brain doesn't
like it some people might not even notice the difference but these are
different fonts it's very hard to tell it's a little bit pixelated but
you'd want to make sure that any font that you use that you don't have
conflicting fonts that are too similar okay if you're gonna use Times New Roman
use Times New Roman that's fine there's nothing wrong with Times New Roman but
don't put Georgia next to it if you're gonna use a separate font use something
completely different use sans serif sans serif font so something like open
sans we'll talk about open sans here in a little bit or Arial or Arial narrow
those fonts you can use next to Times New Roman and it will look different
enough that people will be able to pick up the contrast okay but try to stay
away from two fonts that look really really close before we go to contrast
because contrast is kind of a tying element for everything I do want to show
you some websites that work really well for...or that have their kind of
repositories of fonts I'm sure most of you have probably been to these kinds of
websites but I do want to just kind of show you what different elements that
you need to be aware of ...my fonts is if you have a budget for fonts awesome for
you... I don't have a budget for fonts I can't buy fonts it would be awesome if I
could buy a font family because there are some really great fonts out there
the best fonts are almost always the paid... the fonys that you need to
buy there are some fonts in here that I think are free ... there are free fonts on
here because I've downloaded them before but I do want you to... this is a
good way to find maybe a font and then maybe try to find a lookalike font if
you have come across something that you have found and you don't know what the
font is my fonts does have a neat feature called what the fonts plus they
have a huge community that are basically typography nerds but what the font is a
way that you can upload a photo of a font and it will try to match the font
as best as they can so I have a really good eye for font I can usually tell you
what font it is by just looking at it there are obviously things that you're
gonna find online and you know out and about that aren't necessarily gonna
work because they've been hand-drawn or that they are fonts that somebody's made
themselves so they might not necessarily be on the internet but if there's a font
that you are trying to find and you don't want to sit and you know search
forever to try to find it this can get you maybe close to something similar so
it's a neat feature but the free fonts are where most people are going to
go so there are four websites here I do want to show you so there's dafont.com
and they do have a lot of different options up here for you to choose from
so if you're looking for our decorative fonts you click decorative it's going to
give you a lot of decorative fonts the thing that we need to be aware is when
it says free for personal use then we have demos and then sometimes you'll
have three for commercial use... and you'll have donation where... let's see...
I'm looking for a free for commercial use and I'm not finding
anything ...let's see some of the websites do have a
button that you can click for free for... the find the commercial use
I do not ...I've kind of gone back and forth with some people about whether or
not personal use would constitute non-commercial use ... there's an
FAQ here to find out... you're supposed to contact the person that has made the
font I have done that in the past and usually most people have no problem I've
never had a problem with somebody saying oh you know I don't really want this to
be used when you tell them what the use is for most of the time they're like
that's fine go ahead and use it so just be aware that it's a good idea if it
doesn't explicitly say for non-commercial use that you should
probably contact the person that's made the font and it's fairly easy to do so
each of these fonts have a person that has made said font when you click it you
can get a... you can send them a private message to see if the font is available
for non-commercial use another website is 1001 fonts once again they they
are a little bit better about saying what this font is for personal use this
font is for commercial use so you can use this font at all... you can use this
font however you want to it's a completely free font so just be aware
once again that there are kind of... there are barriers to using these picked...
or these fonts so just be aware before you start using ...font squirrel is another
font website I've used in the past again they don't necessarily they're not as
good about saying what fonts you can use an how you can use them when you click
on this font it'll tell you... you could choose license
and it'll tell you what requirements you have ...what licenses you have to use this
font so it says this font is... protected by copyright law and sometimes
these fonts will ...so it's 100% free for commercial use but there are some times
when I click on a font from this website and then I have to pay for it so you'll
see here that these are two free fonts that you can use but here this is font
family that you have to start buying to get that font family should a simple
flyer stick with one font family... that is completely up to you I would never
use more than... I would never use more than three fonts for sure I have used
three fonts on a flyer or a poster before... today with infographics
being the way they are and the fact that that's how a lot of information gets
distributed on social media they utilize a lot of different fonts or hand-drawn
you can get by with using a lot of fonts if it works well and they work well
together I try to stay away from doing that because I'm not that skilled with
it so... let me show you a flyer here real quick that I've made before and
it's gonna bring me kind of into a contrast in a little bit and show you
some of these tiny elements so I used the same font for this up here this is
Gotham this is ...I'm being completely apolitical ...this is the font
that was used by the the Obama campaign in 2008 when they use that font that
font became like the most used font in the world it seemed like everybody started
using it but this is that font I use that font here I also use that font down
here as well I wanted to stay with the same font now as you can see here this
is a different font down here I used this font when I created this
overlay for the logo and everything that I have I use one font that was very very
clean
because this can work with basically any font that I put next to it because I
just tried to stick away from using the same kind of font I stick away from...I stay away from
Arial Arial narrow any font that looks like this and then I used a different
font for this because i was trying to replicate the logo for the the tonight show
with Jimmy Fallon because that was something that teens
might recognize from watching on youtube because believe me they watch more of
that kind of stuff on YouTube than they watch on NBC or any television station
but I wanted to try to replicate that for my lock-in this past spring and so I
used a different font I tried to find a similar font to the Tonight Show and
then I cut it out of the moon for negative space so I use the same font
for all the information except what you see at the bottom so here there are
technically three fonts going on - what you see in the logo but because I used
the same font here as I did here it doesn't ....it flows a lot better than say
if I had used radically different fonts and I wanted to make it look kind of
balanced as well I wanted the same font on top as I did it here in the body so
when you purchase the font are you allowed to use it for commercial or
anything or do you need to be careful about use ...like Yanni says here it does
depend on the license in most cases I believe that when you buy a font when
you purchase that font you have right to use it for whatever but there are tiered
tiered licenses sometimes when you purchase a font that's telling you oh
you have purchased a spot for one computer for personal use
and that you can't transfer that license for that font onto other computers so
that's where you have to be very very careful about purchasing a font you need
to read the fine text okay lastly these... this is a... if you've never gone to Google
fonts which is fonts.google.com I highly suggest that you do these fonts
are as far as I know 100% free these are fonts that either people at
Google or people have created and and let Google use Google is... Google lets you
download these and install them open sans here is ...was last time I read was
the most adopted fonts like of the last year people are replacing a lot of what
they're doing with open sans because it is a nice replacement to just about every
font that I can think of Calibri and and times new roman' because it's a very
clean font and it's open source so here you can you can adjust your categories
so say if you're looking for a handwriting font you just choose
handwriting and boom you have all these handwriting fonts and if you need to
install it so here I need to install Sacramento I click this plus sign it'll
say one family selected I can choose multiple fonts but if I choose family
selected I can download it right now like that
so here's Sacramento and I can install it ok some of these are families they
come with multiple fonts sometimes they're just one so here we have two
styles of tangerine there was one style to Sacramento sometimes there are more
than two styles ok so here we can go... I need fonts with nine styles or more so
here roboto has 12 styles so there are twelve
separate fonts within that font family okay all right
I think that brings me to the end of fonts if you have any questions about
fonts... did you mention that... yes they are available for commercial use so do
not be afraid to use the fonts on Google for anything so if you download those
fonts you can use them on any flyer or brochure and you don't have to worry
about the rights or licensing behind it okay and last time I
checked there was like 800 fonts font family separate font families up there
so that is considerably more than what you get on Windows when when you get
Windows you only have about 150 fonts roughly you if you download every
font on Google you're gonna get something close to 800 from them okay
let's see so contrast ....contrast is a principle that
kind of goes in line with texture font color you're gonna find contrast invades
everything and because we are information scientists we love contrast
because it's a way for us to place stress on certain things
so contrast aids the organization of information in a small space
it applies to color fonts and textures so here talking about text in particular
because we want legibility and we want it not to hurt people's eyes you can see
here that say white text on a blue background pretty easy to read but as
brightness goes down it becomes harder to read and you make it more of a test
of someone's eyesight so you want to make sure that your text is bright or is
obviously if you have a dark background you want bright text if you have a
bright background you want dark text it's it's not rocket science in that
regard complementary colors work so here yellow text on a blue background works
yellow blue text on a yellow background works
you don't want colors that are adjacent to each other though you don't want
green text on a orange background that's the reason I never have cared for the
brown and orange color scheme that we were given because Brown text on
an orange background it is brutal so just be aware of what is legible and
this is a good place for me to say that what is sometimes legible on a computer
screen might not necessarily be legible when you print it off so play around
with your settings on your printer and also just be aware that you need to
while you're making something for electronic sources you also need to
making something for print sources and there's also color blindness so be aware
don't ever put red and green together I once had a disagreement with some people
about when when it came to be Christmastime they were using green text
on red background and I was like people aren't gonna be able to read this so be
aware that... is there a website that has... there is a website to test that
contrast but I cannot remember... I'm certain a google search could probably
provide an answer
or images ...so I don't know of a website they'll let me do some research if you
what I'll do is maybe put up something for everyone is there a way hopefully
there's a way for me to contact everyone that's watching this and see if I can
send something forward I'll do some research and see if I can find something
for you... this is Courtney here yes if you get that to me I can send it in an email
to everyone who's attended... awesome thank you so I'll do some research we're all
busy I'll take that...it's a good good test of my reference skills also
here on the right-hand side there's a color contrast visibility chart so if
you see here like black works really well with bright colors like your warm
colors that we think of or bright warm color so the yellow orange but you don't
want to put blue on black and you don't want to put ...you don't want to put green
on black okay so just be aware that this is a good way
for you to maybe test and see what looks good okay ...contrast also works with size
so obviously we know make your title of your program really big on your flyers
and make your library the name of your library on your brochure is
big because you want people to be able to see them so ... that is a form of
contrast is signifying what information is important be big what information is
a little bit less important be small down here at the bottom is a the logo
for my now-defunct anime Society I try to emphasize contrast not only with size
so society is a little bit smaller than anime because I wanted people to
see anime so I'm a teen library I wanted my teens to see anime
and get excited and so I utilized images from different anime into the logo by... I
emphasize contrast with the type of font that I use I went from a very clean font
for the anime to a more handwritten font for the society and rather than making
more contrast issues with... so I went with that bright pink because the pink pops
out and it kind of sets itself apart from everything in the background so
that's how contrast can all work together as far as font size texture
even and then color as well okay so when you create things just be aware that you
want it to be completely legible but also to be how did I get the anime
character to become part of the font that is a good question for next week
because I'll show you show something very simple... similar to how I did that in
GIMP because that's how I did it so... that brings me to resolution and I know
we're getting really close on time it's got about 4 minutes so let me get
through resolutions and then I'll put up my contact info and be more than... I'll be
more than happy to answer any questions anybody has
so when... wait before you even start your design... and this is always horrible to
say because it's the end of the presentation think about where you're
going to display this design you don't want to like make a flyer and then be
like I need to make this into a brochure because your dimensions change okay
so here think about what you're displaying things as and then design
based on that so if you're going to display this on an HDTV your dimensions
are going to be different what is this going to be a print flyer your
dimensions are going to be different is it a four by three photo frame or
are you putting only on social media these are all
different aspect ratios that we have to be aware of so here I took a flyer that
I made a few years ago with grumpy cat and the grumpy cat was still a thing so
here on the left-hand side is the original print flyer I made obviously
you can see this is like why you need to sometimes use different fonts I use the
same font for my my title as I did for everything else and it's hard to read so
the next time I have an anti Valentine's Day party I'm gonna make sure I change
that because I don't want I want it to be a little bit easier to read okay so
if you take a design that was meant simply for print and then display it on
a sixteen by nine HDTV you're either gonna get one of two things you're gonna
get black bars on the sides because it's a... you're taking something that's
eight-and-a-half by eleven and displaying on something sixteen by nine
or it's gonna stretch it out and now grumpy cat looks even more grumpy
because now he looks like he got... I don't know ...compressed somehow and plus this is
a no-no at my library because we have rules about what we can do to the logo
of our library and you do not want to mess with this okay if you demonstrate...
if you display your logo and you stretch it out like that it shows that you have
no... you don't care about how your library is represented okay so you need to take
things like this into account that you don't want to stretch out the logo of
the institution you're representing okay so just be aware where you're displaying
your information at and then make the design based on that there's ways of
adapting it we'll talk about that on canva there's easier
ways to stretch things out and I'll also talk about that next week during GIMP so
here was a... I took the same flyer and then this is it demonstrated on a four
by three photo frame so you notice that there's almost no difference because the
differences are so slight but they are differences none the less so if you have
very explicit rules or if you... had somebody like me as your boss you
might want to be aware that you need to create a a different version of your
flyer for a four by three screen okay
so this is a lot of information I'm sorry to display it so quickly but these
these are the aspects that I work with when I create a flyer that's landscape
letter I make it thirty three hundred by 2550 in pixels
I always make everything bigger then it needs to be because you never know when
you need to display something or make it a bigger version of it so this thing
could be printed off as like a giant poster but I'd make everything as big as
I possibly can because it's easier to work with that way... I can send those
resolutions to you I'm gonna find out the colorblindness
if there's a website for colorblindness a test or something for a flyer and then
I will give this to I'll give this to the State Library they can figure out
what to do with it and send it out to you guys but very quickly my contact
info is right here so ... you are more than welcome to send
me questions or if you have a flyer and you just want some
quick tips or anything for me you can forward that to me or send that to me at
my email address so it's M Stephenson at pendleton.in.us and I also don't know...
if you get me when I'm not busy which you know depends because I work with
teens you can call me and I'm usually pretty
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