Hi this is Arizona attorney Richard Keyt. In this video I'm going to
demonstrate how to apply for an Arizona trade name also known as a DBA using the
Arizona Secretary of State's online application.
Hi I'm Arizona LLC attorney Richard Keyt my son Arizona LLC attorney and
former CPA Richard C Keyt and I have formed more than 5,800 Arizona limited
liability companies we formed new LLC's for 397 597 and 997 we also prepare
custom LLC operating agreements and documents to add or remove LLC members.
Do me a favor please like this video subscribe to the channel and click on
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links to websites that are mentioned in this video.
now there's some things that you need to know before you apply for the trade name.
First of all an Arizona trade name is referred to as a business name
fictitious name doing business as or a DBA they're all the same thing except in
Arizona the Secretary of State calls these terms a trade name. Now registering
in Arizona a trade name is not legally required by the state of Arizona but it
is a very common business practice and filing in Arizona a trade name registers
a business thing for public record but it's only with respect to the state of
Arizona doesn't have anything to do with other states or the federal government.
Now you should know that a trade name is not a trademark or a service mark a
trademark is a word for a symbol and/or design that identifies and distinguishes
the source of goods of one party from those of others a service mark is a word
phrase symbol and/or design that identifies and distinguishes the source
of a service of one party from those of others some examples of trademarks are
brand names slogans and logos the term trademark is often used in a general
sense to refer to both trademarks and service marks if you want to learn more
about trademarks go to HTTP colon forward slash forward slash Y o UT u dot
b e forward slash capital a capital Q small P a capital K capital J small J
capital e capital Q capital R capital 8 that will take you to a video on YouTube
that the trademark office made that it gives a general overview of federal
trademarks now if you need to get a federal trademark to protect your mark
and all 50 states you should consult a trademark attorney.
I recommend Tom Galvani 602 two eight one six four eight one
and his website is HTTP colon forward slash forward slash GA lvan il EGA Elcom.
Now here's some things you need to know about Arizona trade names before you
apply first you need to search the Secretary of State's website and see if
there's a problem with the trade name that you want conflicting with an
existing business thing. So go to goog l ford slash 3 small k 3 capital u small
zj that'll take you to the Arizona Secretary of State's online database
where you can search to see if the desired trade name is available the
trade name must be distinctive and distinguishable from all existing
registrations and existing Arizona companies. Now you must apply for an
Arizona trade name using the Secretary of State's online system paper
applications will be rejected the cost is very small only 10 dollars and you
can pay by credit card or check your Arizona trade name will expire five
years after it's issued unless you renew it if the trade name does not grant
exclusive rights to a business name and if you get in Arizona trade name you're
not creating a corporation or a limited liability company or any other type of
company it's just a name used by a person or a business to identify that
person or that business the first step in the application process is to
determine who will be the applicant applying for the trade name if your LLC
corporation or partnership is using the trade name in connection with its
business then the entity should be the applicant rather than a person the trade
name cannot contain an entity name endings such as LLC Inc incorporated
Corp Corporation Ltd CH TD or LP you just need to have the name the trade
name without the instance ending now if your desired trade name is
identical to your existing company name without the ending you do not need a
trade name. For example if your company is worldwide widgets LLC you do not need
to get a trade name worldwide widgets the fact that your company name was
issued worldwide widgets LLC protects that name throughout the state of
Arizona and you don't need to get a trade name. Now let's go to the Arizona
Secretary of State's online trade name application URL so open your browser and
in the URL area you're going to type in goog l /o for capital K capital D small
G capital B and then hit the enter button that's going to take you to the
trade name application page on the Secretary of State's website in the name
field enter the exact text including spaces and punctuation that you would
like for your trading then underneath that field in the email field enter the
email address where you want the secretary of state to send
correspondence related to your trading. Then click on the search icon and the
search results are either going to say the name is not available or it is in
this case we are available so now click on the continue button and now it wants
to know the name of the owner of the trade name next go up to the entity type
field and click on that field and you'll see that you have several choices on
selecting the do entity type select the proper entity type for the applicant and
then if it's a company you have to enter the state of formation now in the name
field type in the exact legal name of the applicant of the company that's
applying for the trade name then click on the Add icon
now you can click on continue now we need to enter the address and related
information for the applicant the Arizona Secretary of State wants to
confirm that the person who's going to be signing this online application is
actually associated with the company that's the applicant so if the person
who's signing is listed on the corporation Commission's website as an
officer or a member or manager of the company then you can click the skip
button and go ahead to the next screen if your application is going to be
signed by a person on behalf of an Arizona company then you need to make
sure that the person who's going to sign the online application is listed on the
records of the Corporation Commission as an officer member or manager of the
company so go to your browser and type in the URL area II cor PA CCC govt Ford
size capital se AR CHS and hit the enter button it's going to take you to the
Corporation Commission search page there's two areas where you can enter
the name of the company that you're searching for the top field says search
for an entity name so you can enter the name there or under the search text just
below the question mark there's another field that says name so enter the name
of the company that you're searching for and either those two fields and then
click on the search icon and when you see the company listed below click on it
and it's going to open up a page that gives you the information about that
company so scroll down and look to see who's named as member or manager and
here we can see that on this particular company Jones property management LLC
the Ryan Jones is a statutory agent that's not useful so if the only time
Ryan were to show up on this record was as the statutory agent that would not
be sufficient he needs to show up as a member of manager and he does under the
member manager information area Ryan Jones and Malia Jones are both listed as
members so either one of them could sign the application for an online trade name
if that person is not listed on the corporation Commission's website then
you need to get up letter of authorization from the company that's
signed then upload that signed letter here on the Secretary of State's webpage
or alternatively mailed that letter to the Secretary of State now if you want
to upload an authorization letter click on choose file then navigate to the file
that's saved on your computer select it and then click the add file and now
click on the continue button enter the last name first name middle name and
suffix if any of the person who's signing this online application then
click the continue button now you need to review all of the information that
you've submitted if anything is incorrect click on the back icon and
then correct the problem and then when you get back to this screen and
everything looks good you can click on the continue button now because I had to
submit that review letter the Secretary of State's going to review my
application and then give me an answer in two to three weeks as to whether it's
been approved or not when it is approved that I'll also be given an opportunity
to pay by credit card or by cheque now if you did not need to upload an
authorization letter then you're going to be given an opportunity to pay for
the trade name now and then you'll immediately be issued the trade name now
we do recommend that you click on the icon that says print application form
it's a good thing to have a written record of what you've submitted to the
Secretary of State click on that icon and you'll see
tradename application displayed on the screen and then click on the print
button or you can also download and save it to your computer so that's it good
luck with your new trade name I hope this video was helpful if it was please
share it with your friends and hit the like button below and be sure to
subscribe because we make new informational videos every week if you
have any questions or would like a video on a topic leave a comment below and
thanks for watching.
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