The challenges and opportunities for organizations is how to apply new
technology for a end user perspective. In the case of the airlines, we're not
just doing their work for the business-to-consumer part of the
airline, but also for the business to employee part. What we see is that the
overall experience the passenger has with for example an airline, is not just
the experiment he has with a buying a ticket or being in a plane, but it's also
about the whole experience around it. So in this case, we've been helping the
engineering and maintenance department of this airline to decrease the
turnaround time of an airplane when it's in the hangar. Making sure that
maintenance engineers have direct access to information on manuals, where the
tools are, what the actual problems with the plane are, make sure that the plane
is better serviced and it's quicker out of the hangar and makes more flying
hours. One of the key assumptions that many clients make is that they can
predict the future or they ask us to predict the future. And we both know we
can't. Going with that assumption we cannot predict the future is a very key
and important factor to make sure that you are free to experiment with new
technologies, to experiment with new man-machine interfaces to really come up
with progress in the type of solutions you want to develop.
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