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R is for respect - Step 1 in the RAISE sales strategy - Duration: 12:15.
Are you a business owner who struggles with sales?
Are you talented at the service or product that you or your company offers, and
sales isn't really one of them,? If so, you're not alone. This is a really common problem that business owners and entrepreneurs have.
The fact of the matter is that business owners and
entrepreneurs wear a lot of different hats.
It would be impossible to imagine that you could be good at every single one of the jobs.
In fact, it would be highly unlikely that any one person would be amazing at all the different hats that we have to wear.
But the problem is if you're a small business or maybe even a solopreneur,
you don't have other people you can pass those hats over to. You might have one or two,
but in many cases, a company has to get to a certain income level to justify the cost of adding a new salesperson.
So for the phases of your business until from beginning to win you are in a place to hire a new salesperson you
The business owner or more than likely the salesperson for your company and unless you're in the sales or marketing industries
You are not a full-time professional salesperson more than likely so I want to talk to
Business owners who are struggling with the sales role that they will that they where?
About how to bring more sales in the door how to ask for the sale, and how to close more sales
So I'd love to get your comments. Go ahead and leave them in the comment section, and I'll be responding to them live and
The first thing we're going to start with is my signature five-point
Sales System that I created from my 25 years of experience in a variety of different industries
This system is called raise and I often do workshops on give yourself a raise
how to use this sales process for increasing revenue increasing sales and
Actually it also works for getting a job
Promoting your career it works for really getting anything it is that you are looking for in life
five step system okay easy to remember raise is the word that spelled out by the first letter of
Each of the steps so today
I'm going to talk to you about the first step in the system
and the first step is respect r is for respect, and I love starting with respect because this is where a
relationship begins and where knowing liking and trusting begins
you've most likely heard about
That contacts colleagues prospects
Will only do business with you once they know like and trust you
The raise system shows you how to build the know like and trust factor
So that you can move through to the part where you ask for the sale and get the sale
The first step is really huge really important, and it is respect and by respect what I mean is
respecting where the customer is
respecting where the prospect is not where you'd like them to be they may not be as close to a
demo or a proposal as you'd like them to be and
If you can't respect that that's where they are then you're not going to be in the conversation
at the point when they do buy so it's super essential to be aware of
Where your prospect is where their heads at what they care about where they are in the sales or buying process?
Respecting where they are and if they are not at the part where they?
Understand that they need your product or service then don't start with price raise that make a lot of sense
Leave your questions in the comments below, and I'll be answering them alive
And I am happy to take questions. I love this part this very first step
One of the examples I want to give you is is this think about if you've had this experience
where you've been at a networking event or maybe a party a
Gathering where you have connected with somebody and you've gotten to speak with somebody. This is the first time that you've spoken with them and
You do a lot of listening, and they do a lot of talking and at the end of it
They say wow you're a great conversationalist
and you think to yourself I said so very little you did all the talking and
Why is it that they save that the person who did the listening is a great conversationalist? Do you guys know?
it's because human beings love to be heard love love love to be heard and in fact the
Younger people are the more likely that is to be true as time goes on as
New people are born into the world new generations come along this is even more true people really like to feel heard so
When we respect people and we talk to them and we and we listen and we actively listen
then we find out more about where they are in the process so that we can respect them where they are and
that allows us to
build the know like trust factor
I'm gonna share with you an example of how
Amazing the respect step works for building the relationship so that you can move forward with the sale
The example I'm going to give you is from my construction equipment days so back in the late 80s. I wore a pink hardhat
I still have it and you may have seen me use it actually as a prop in
one of my presentations
And we were one of the few companies in the country that had female sales reps at the time in the late 80s
In Florida and I was selling construction equipment on job sites throughout, Southwest, Florida
And you can imagine in the late 80s this was so uncommon that it wasn't always welcomed right so a lot of the of
The men on job sites weren't happy to see women coming onto the job site or they were very happy to see women coming onto
The job site, but not in the way we wanted them to be happy. I found that there were sort of three categories
There were the men who wanted to
Help you they were like fathers that a lot of times their wives worked in the construction trailer
And they were very helpful they were they were great
There were those who?
wanted to
Have a date with you shall we say
And that was easy to deal with and actually the toughest ones to me
Were the ones who didn't want us on the job site at all?
I actually got thrown off the job site because I was a woman and I was distracting the workers I explained to him
Sir. I'm just doing my job, and my job is to help your subs your subs your subcontractors get their work
Done as quickly efficiently and cost-effectively as possible so I was able to do my job
So this example is from that era when I was selling construction equipment
And I was interested in
Proposing the use of a boom lift to a
Contract a contractor or a general contractor. He was doing work on a multi-story building, and he was using the old-style
Scaffolding which was more dangerous more expensive and took a longer time
For the the process of using scaffolding took longer
so I proposed to him I
Knew that I couldn't propose to him on the use of this
Equipment because he wasn't interested. He knew he had a solution, and he wasn't interested in hearing from a little lady
Who didn't know anything about construction?
about a new idea a new
Solution to a problem. He was already solving so the issue at hand was that he had a solution
He liked he was not aware that there was anything better
and he wasn't interested in listening to me share a new technology with him because of me being a female and
And therefore inferior at the time as far as the world of construction goes
So I I had to respect where he was
So this is an example of I to back up in the process in the sales process
To where he really was I could not move this conversation or this opportunity further without
understanding and respecting where he was
He was not an in the stage of consideration
He was not in the stage of let me compare your
Service to another's he wasn't he wasn't even doing that he wasn't thinking he needed anything different than he already had
So I started with what I knew he was comfortable with and that was how well he's running the job
So I said well tell me about the job
It looks like it's right on schedule compared to what I see in the plans, and he said absolutely
This is the fourth one of these that we've done
And I am on schedule. I've got a great set of subs
And we're looking to be complete by the last quarter of next year, and I said, that's that's great
I said what are the areas where?
The project is at risk for losing
time or fouling up the
Schedule and he told me was this sub or that's or the other and I said I can certainly see how
things can slow down especially if it starts raining, or there's other delays on the project and
I worked into
How my equipment my solution would save the subs that were working on the outside
Who were more?
exposed to weather it rained or not and having rain delays or not I
Explained that to him and I said I knew I needed to allow him to save face. I knew I needed to allow him to
Be in a place where he wasn't super open minded. He needed to protect that
Stance that he'd taken so I said look how about I will show I will show up with this boom lift
I will drop it off first thing in the morning tomorrow and your subs can use it
And if it ends up saving time and money
And you want to keep it
then keep it if you don't think that it's been helpful and
Saving you time and money that I will pick it up at no charge, and you will owe me nothing
How does that sound if you keep it, then I won't charge your delivery fee
And I won't charge you rent for the day that you used it, and I'll just start it the next day
How does that sound and he sort of grumbled at me and said okay and?
So the boom-lift was dropped off the next day
The subs used it. It's saved time. It's certainly safer in the end
They got more work done in a day than they had with scaffolding with the old solution and when I called him at the end
Of that day to say hey, how did it go? Did you find the boom-lift helpful?
Would you like me to pick it up, or would you like me to leave it there?
And he grumbled you can leave it, and I had the sale
So I'd never actually asked for the sale. That's what's important to know here
Is that I?
Respected where this customer this prospect was he wasn't where I wanted him to be and I didn't try to get him there faster
I repositioned I respected where he was and I showed him the consideration for
that he wasn't
Thinking that he needed a new solution. He wasn't looking for a new solution and so I let him
Have a sample of what it was like rather than try to walk him through to the purchase before he was ready
Great example of how to use step one in
race
ours for respect
Respecting where the prospect or the candidate or?
the boss the hiring manager whoever it is that you're wanting to
To build a relationship with so that you can make a change in your life
Whether it's get a new customer or get a new contact
Find a new job get some information about a lead
Whoever that person is you want to respect where they actually are
So that you can build the know like and trust factor and begin the conversation
Remember you can't close anybody if you're not still in the conversation
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Diana DiZoglio Endorses Jessica Finocchiaro for Methuen City Council - Duration: 5:05.
Alright next up and our last speaker before I say a few words is our
state representative Diana DiZoglio. She is unbelievable and I'm lucky to call her a
friend and I wanted to welcome her up for a few words.
A little bit taller
Good evening everyone I'm Diana DiZoglio I'm one of your state representatives
here in the amazing city of Methuen and it's my absolute honor and privilege to be
here tonight to not only show support for, but to formally endorse Jessica Finocchiaro
for city councilor At Large. Jessica and I go back a few years she is
not only a great person, she's a great friend, she's a loyal advocate, she's a
faithful servant. Jessica if you've known her for the last several years she
has taken every opportunity she can find to serve our community no matter what
capacity that is and as a member of the Greater Lawrence Technical School Committee
Jessica's proven herself to be an advocate for the children in our community,
for the educators in our community, and for the parents in our community
and I know that we already had people speak here tonight but it's so
important to look around the room right now and to recognize who we have in this room here.
Who we have in this room here we have veterans, we have our seniors,
we have our parents, we do have our educators as we already mentioned,
we have our public safety officers, we have our police officers and our firefighters here.
We have a lot of elected officials which shows that
Jessica can work together with anybody, she can work together with people on
both sides of the aisle. Which if you know about city politics
this isn't about being Democrat or Republican, at the city level this is about being
somebody who can work together with all parties, with all people
and that's something Jessica has been able to prove.
That does deserve a round of applause. Can you give her a round of applause.
So Jessica's proven herself as somebody who can work together with anybody across party lines.
She's shown herself as somebody who can advocate not only at
the local level, not only from family to family, but she can advocate
when it comes to working with state officials as well. You saw our state representative,
my colleague Linda Dean Campbell up here. You see me up here and why are we here?
Because Jessica's proven herself to be somebody who knows what she's talking about
she has two masters degrees, okay. two masters degrees
We all have two masters degrees right? Right Mr. Mayor two masters degrees?
yeah, yeah just one for you.
She's very intelligent
but not it's not Jessica's education that makes her so amazing what it is it
It's her heart, it's her passion for this community.
and it's the fact that she actually cares
and she takes the time to be unbelievably
detail-oriented. To the point where sometimes she drives me crazy
because I'm macro manager, she's a micro manager but it's so important that somebody is like
that because you need somebody's detail-oriented when it comes to global
government what are we dealing with here. You can be dealing with things
in the budget, different line items, who is getting what for money but you can
also deal with things as small as fixing a streetlight and making sure that you
return that phone call to somebody. Fixing somebody's pothole on their street.
Reaching out to somebody because they're having a problem getting their street paved, right?
Issues with the School Department, issues with the administration or what's
happening at City Hall. You need someone who's that detail-oriented
who takes the time and has the energy to be able to respond to every call,
return every email, because every voice in Methuen counts and that's something that
Jessica Finocchiaro knows. So it's my absolute honor and privilege to stand
here tonight and to fully endorse and support this amazing, true public servant.
for the city of Methuen and beyond. For the city of Methuen with this role right now.
hopefully you have a future moving forward I'm excited for you.
Right?
But we need to get together, as the representative said. We need to get together that means
the bumper stickers that are right here, make sure you pick up a bumper sticker
on your way out toss it on your car. Make sure you pick
up the friend to friend cards at the door here. Take a few, send a few out
to your neighbors and your friends just saying, Jessica's going to be somebody that will advocate for us.
Thank you so much, thanks for your attention.
Let's all get out there and campaign in the next several weeks.
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