hello youtube this is richard founder of short-term rentals secrets.com and
Airbnb super host today we're rolling out a new segment this is really just
something that I think you're gonna enjoy I know Charles and I are excited
to do it and please leave your feedback we're gonna call it Motivational Monday
and just like we said earlier about the future of this channel there's gonna be
different segments and things like that we're gonna try and break rules and
innovate and so on so to just set that stage this very first motivational
Monday is not being released out on Monday how's that so what is
motivational Monday well it's to be determined and it's basically very fluid
and dynamic it's whatever I happen to be thinking about at that point in time
when we record it but the basic premise is I'd like you to think about really
high level stuff look at the forest through the trees a lot of this video
content thus far on this channel has been very specific tips and hacks and
things to do and that's sort of like in the weeds down deep operational stuff
and practical really really important but we never want to lose the force
through the trees and so motivational Monday is to try and keep us all focused
on the bigger picture the bigger opportunity set what's happening out
there and although you know it's never gonna be like all unicorns and rainbows
and fairy tales and so on there is reality I'm a very optimistic person I
think the future is really bright and I find that a lot of my thoughts on a
long-term basis when I speak to people about it they're like wow I hadn't
really thought of it that way or that's inspiring I want to get started let me
learn more and I want to start the week every single week for all of the viewers
on that on that point so let's turn to the very first one today which is gonna
be about disruption and human behavior so by way of introduction what you may
not know is my real job is I'm president and CEO of a company called brilliant
transportation I launched the company in 2010 it was my very first
entrepreneurial venture and I basically set out to disrupt high-end ground
transportation I did it in the worst economy ever just after 2008 and 2009
when there was layoffs and everybody was you know saving money and not spending
money I decided to start a very high-end executive transportation company we
charged more than anyone else we also delivered greater value and so on and so
forth and why do I tell you that what does that have to do with disruption and
human behavior well there was this competitor although
not directly a competitor but largely you know in the same space ie we both
moved people you may have heard of it it's called uber and while we continue
to run brilliant transportation today successfully profitably every single day
globally and we don't necessarily compete for the same exact end-user ie
the person that's in the vehicle it did force us to change our business in many
ways and we now focus much more on events and weddings and things that uber
doesn't necessarily satisfy but the bigger point of all of this is I've seen
disruption firsthand in one of the industries and in one of the businesses
that I operate and it's forced some changes around us and I want to be
really clear when disruption happens it can be a really great thing and it can
also have a lot of negative deleterious effects so there's a lot of people in
the limousine and ground transportation space that don't like uber maybe their
businesses suffered maybe it's down 30 percent or maybe they had to close but
for every negative story there's also a positive story it's provided tons of
opportunity and we can debate the merits of how much money the drivers make and
so on but let's just assume that it's a free market and the people that choose
to use their vehicle and drive for uber find that to be the best alternative
relative to their skill set and their earning potential and if not eventually
they leave for all the people that lost opportunity and their businesses are
down it also created a host of opportunity for other small micro
entrepreneurs and most importantly for the ridership it's provided something
that never existed before which is like instant on-demand low-cost not
necessarily the best service but low cost instantaneous transportation and
it's likely going to disrupt further into automobile ownership and so on but
I want to give you an idea of sort of like what that curve looks like so in
2010 when I started my company Travis at uber had started his company nobody
thought it was gonna work by 2011 they had some traction again you know most
people that I knew had heard of uber but they hadn't really used it maybe by 2011
2012 some people were dipping their toe in it they used it occasionally maybe
when their vehicles weren't available by say like 2013 and this timeline is just
represent but it's a broadly speaking correct by
2013 more people were using it it was maybe even pretty commonplace by 2014
almost everyone I knew had been in an uber and they were using it more and
more frequently but not necessarily for like their kids or things like that and
then by like 2015 2016 it's prevalent everyone I know uses uber they don't use
you know regular car transportation everyone has the apps the kids have the
apps and so like very suddenly it went from like early adopter people have
heard about it and then boom like full wide scale adoption globally again good
story and also a bad story and I'm cognizant to that and so what is this
disruption that we witness and live through have to do with Airbnb a lot as
it turns out I think we're in the early stages of the Airbnb revolution if you
want to call it that meaning most people have heard of it maybe you've even
stayed in it maybe even know somebody who's a host but that's sort of like
that 2011-2012 period in uber where everyone had heard about it but it
wasn't commonplace I think it'll take longer because you
know driving your car and getting into a stranger's car is a
lot easier than say hosting your own home inviting strangers into your own
home or going and staying in somebody's home so that's a little more friction
and therefore I think it moves a little bit slower but I think the opportunity
to disrupt like massively consumer behavior how we think about travel how
we think about where we live how we think about homeownership or apartment
ownership all of these things I think we're gonna be in a slow tidal wave
we're going slow slow slow and then I think we're gonna get to a tipping point
and then it's gonna be the norm and again it's not to say that Airbnb is
perfect and it provides tons of opportunity without you know some
backlash there's a lot of communities where affordable housing is being priced
out and I get that and and there's a lot of people that don't want to Airbnb zazz
neighbors and I get that too and one of the reasons that we provide this content
and have this channel is to try and bring Airbnb hosts to a level where
people are welcoming Airbnb I think it's the future I think it's gonna change the
way that we live I think it's gonna change the way that we travel my kids is
their reality right like there's no turning back you're not going to put the
genie back in the bottle so the good news is for the people that are watching
this video I think the opportunity set is true
this I think the ability for us to you know create our own future is here
there's a whole lot of disruption happening with artificial intelligence
that's probably for another Monday but this provides the opportunity for you to
like fix your house fix your apartment put on it another addition increase your
hosting capabilities improve your hospitality you have control over this
asset and therefore some of your future and if you're early in it like we are
today and you get your five-star reviews and you get your super host status and
you increase your prices and so on and so forth I think you're way ahead of the
curve and if you start to build on that and get a second property or a third I
think you're particularly ahead of the curve and then you can go even further
out on that curve and do things like I'm starting to look at abroad where it's
like a little eco village of Airbnb type places and guess what once that's
successful and I create my own brand I don't actually even need Airbnb right
because like right now we're still beholding to air B&B and VRBO and so on
but the ultimate goal would be to become your own micro entrepreneur it's the
democratization of hospitality and while we can't necessarily compete nor do we
want to with Marriott and so on we provide a very different service all of
a sudden we can now create little hospitality entrepreneurial ventures
that were completely in control of and if that's the future of the way that
people vacation and live and so on we're not there yet
I think we're maybe the second or third inning I think it'll take longer than
the uber disruption did but I think it'll be even more disruptive and filled
with opportunities so I'm taking full advantage of it that's why I started
this channel that's why I'm increasing my real-estate exposure I think the best
is yet to come and I'm super pumped about it I hope you agree or at least if
you disagree I hope you share your comments with us so we can address them
and we can all learn another motivational Monday Charles write this
down continual learning how we learn as a community that's super important and I
want to share that with you so that's a lot I know it but I hope you find it
interesting please go ahead and like the video and if you haven't subscribed to
the YouTube channel come on now let's get going please subscribe thanks so
very much have a great day
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