I'm sure you've read
or seen somewhere that SEO
is dead.
And that's true,
but it's not true for small business
owners. And I want to talk about three key
reasons why that is
in today's video blog.
Hi there Internet fans,
Ryan Perry here.
And today, let's talk about
SEO. Is it dead.?
Yes it is,
on a national level.
For small local businesses,
it is not dead.
And I don't want to go into a lot of details,
but I want to give you a brief overview.
Then I want to give you three reasons
why SEO is so important
for small business owners.
And the first thing you have to realize is that
when you look at search engine optimization
(SEO) on a national
or global, uh,
way you always have to look
at competition.
SEO is all about competing
with other people in your keyword.
If you're a dentist,
you have to compete with everybody
who's a dentist either nationally,
globally,
regionally.
However, for cities
if you are a local dentist
and you just want to be found in Santa Rosa
California as an example then
you have less competition.
And that's really the key thing,
is that for large players,
big companies
you know 1 800 dentists.
They may find it better
to actually do a pay-per-click campaign
where they know that the money they put
into that campaign they can
actually see money coming out the bottom
of that funnel.
And, it's pretty much bullet proof.
Where on SEO level
all it takes is one change in the algorithm
and it can completely mess everybody
up. And in fact it has in the past.
Now local search is very,
very different.
Number one,
SEO is so much easier to
rank on a local level.
When you're trying to compete at a national
level, you are competing
with everybody else
that is putting in keywords such as
dentist, attorney,
auto repair.
However on a local level... level
you're only competing against your
local competition
that's actually smart enough to tell
Google that they want to be found in a local
city. Such as
a dentist in Santa Rosa
or an estate attorney in
Petaluma.
By linking those two keywords
together in a search phrase,
that is going to make
them more relevant for local search
and not relevant at all for
international search.
Number two is going to be the
pay-per-click side.
In smaller markets it's really hard
to invest time money
and energy to creating
a full blown campaign
where you've got a landing page,
you've got a give-away,
you've got follow up emails
to a very small market
that you know it's just hard to
justify the numbers because you're not running
enough people through.
Why are the three key
reasons that small business
should be doing SEO.
Number one has got to be ROI
your return on investment.
There is no better investment
as far as I'm concerned for small business
owners than as you know because
it doesn't cost anything.
If you have a smartphone
and a tripod you can hit record
and start shooting educational videos
just like this
and post them on your YouTube
channel, your social media channel,
your web site.
All of that can be done for essentially
no cost. It just takes a little bit
of time and effort on your end.
One of the great things about focusing
on as SEO for small business owners
is that your competitors wear
a lot of hats just like you.
They get tired they get overwhelmed
and they don't do as SEO
like you may not be doing.
So, by going out
and doing some regular consistent
SEO month after month,
you actually have very little competition
that you have to compete against.
It's kind of like running a race.
If you're running a race against 50,000
people and you have to go down there's really narrow
path. It's going to be very
difficult to win.
However, if you only have 20
competitors
and 15 of them are just too tired
or too busy
or don't care.
Then you only have five competitors
running down the same path.
Much, much easier to win.
Number two is mobile.
I want you think about the way people are
using their mobile devices these
days. With Siri
and OK Google people
are able to just hit their phone
and go, 'hey what is the best Mexican
restaurant in Runner Park?' Or,
'who's the best dentist near me?'
And those results instantly
show up on their screen.
That is all driven by SEO.
And speaking of mobile
and SEO,
if you do not have a responsive
or mobile friendly website.
That is something you need to do if
you want to be relevant.
Give you a quick insider tip here.
Back in April of 2015,
Google actually made an algorithm
change to make mobile
more desirable as far as getting
rankings in Google.
They are currently working on making
a shift. Where, right now everything is
dependent on your desktop
website. That is the main controlling factor
on how Google does as SEO.
They're actually going to be switching
that to mobile.
What that means is that your mobile
design is going to carry
more weight than your desktop
version is for ranking.
So, if you have a look at your website
in a while now's the time to
do so. Make sure your mobile friendly
if you want to be found on those voice
activated searches.
Number three on the list is social.
Social media has been the sexy
thing for,
gosh I don't know how many years?
Ever since Facebook blew up.
And that's kind of when people started
not worrying about SEO because it was
old and decay
and archaic
and it's frustrating.
And trust me as you know it's frustrating,
but not for small business.
The problem with social media is it's
a great branding tool.
Again, I always want to look at social
media from a national level
and a local level.
On a national level social media
makes major sense for companies
like Coca-Cola,
Wendy's,
GM, Chevrolet,
airlines.
You know, all of those companies.
For small businesses,
I don't know of any small business
owner that I've talked to that said,
'oh yeah my Facebook page is generating
leads and it's driving money to
my bottom line.
Social media is important.
People do look at your Facebook feed,
they are going to look at Twitter
or YouTube if you put those out there
because they want that social proof.
They want to know that you're actually a legitimate
company. That you're in business.
But as far as actually investing
money into maintaining
a strong social media presence,
that is great for branding.
But, from a ROI,
driving money,
driving traffic to your website
and through your doors on that phone.
Personally, I don't think it works.
Not at a local level.
OK small business owners!
I'm curious,
what do you think about.
SEO being dead for small local
business? Does it make sense to you
or do you think I'm totally off my rocker?
I want to hear your comments
in the comments below.
If you found this video helpful
be sure to subscribe to the channel as
I'll be creating more content
around small business owners
getting more business online.
In fact if you're a small business owner
looking to create your own
video blogs
but you're not sure what to talk about.
Be sure to download my Ultimate
Content Creation Guide in the description
below, where I'll actually walk
you through a very simple process
where you can create a ton of great
content that your prospects
will want to hear about in
less than an hour.
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