Waching daily Aug 28 2017

- The first thing, really, for me, is persistence, right.

I think there's a lot of people, a lot of brands,

big and small, that put out something,

they do some sort of piece of content

or, you know, marketing campaign,

or a slogan, or a new website.

And then they might not necessarily

get the traction from day one,

and so they're already thinking about

how what they're gonna change.

But the truth is the persistence is the most important thing

that you can do as a brand, as a business, as a marketer,

as a salesperson, is to say consistent and persistent.

Because if you're not, no one's going

to remember the message that you had.

Think about this.

How many times has Nike changed the Just Do It slogan?

Never.

That's why we all know it.

If Nike every two or three years said,

hey, we're gonna rebrand and come up with some other tagline

that fits the decade, that fits the day, the age,

no one would ever remember Just Do It.

And so you have to think about your company,

your story, your brand.

While to you, it might feel like you're being repetitive,

the reality is once you have that messaging

that you know really, truly mirrors

your company and your brand,

you have to go all in on continuing to hammer it

into people's minds for not just months,

not just weeks, not even just years.

Decades.

For more infomation >> Persistence is Key in Branding - Duration: 1:16.

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Harvey changing how the way rainfall is measured - Duration: 1:03.

For more infomation >> Harvey changing how the way rainfall is measured - Duration: 1:03.

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Is DFW Any More Ready Than Houston For A Natural Disaster? - Duration: 2:22.

For more infomation >> Is DFW Any More Ready Than Houston For A Natural Disaster? - Duration: 2:22.

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2017 Voice Awards: "This is Us" - Duration: 2:03.

Wow, I can't watch that and not cry.

On behalf of Dan Fogelman, our show's brilliant creator, and of Isaac Aptaker and

Elizabeth Berger, the scribes of that gorgeous scene you just saw, and all the writers, I

am so honored to accept this, what is, truth be told, probably the most deeply meaningful

recognition the show has experienced.

So, we got into this business of writing to throw our voices out into the world.

And we hope beyond hope that they don't come back echoing hollowly to us, but that they

land somewhere.

Change a mind.

Open a heart.

Make a person feel less alone.

The response to this show has been, in the experience of my career, so phenomenally

unique in how personal it is.

Letters, emails, fans throwing their arms around us when they meet us tearfully, sharing

with us their secret pain, the struggles they've been scared to speak of, the loneliness

in their efforts to fill the empty places inside them.

They see our characters wrestle with addictions to food, to drugs, to alcohol.

They see them white-knuckling their way through the unrelenting complexities of mental

illness, of anxiety.

And depression.

Whatever the brand of quicksand it is that the audience relates to, we endeavor to say

to them there is a rope out there, just grab it.

And that rope is human connection.

Which for some reason is the hardest thing for many of us to reach out for in our darkest

moments.

But if this award suggests that we may be helping people to stretch their arms a little

bit, and grab that lifeline, if that is the case, you have exalted us beyond our wildest

hopes.

So, thank you from the bottom of our hearts.