Waching daily Aug 30 2017

Lead Generation is a typical challenge for most (if not all) manufacturing marketers.

You have to constantly feed the beast.

Now one of the most often-used digital tactics to help generate leads is

utilizing a pay-per-click, or "PPC" campaign; and when it first rolled out,

it seemed almost magical.

You set up a list of keywords, and voila!

Clicks to your website.

Well, things have changed a little bit over the last few years, and

it's not as easy as it was.

It's way more competitive, you can spend a ton of money on it and

get nominal results, and it's not a set-it-and-forget-it type of thing.

Things can change every single day, among many other variables.

So for today's episode we've got a very special guest: we have Lillie Beiting from

Stanley, who's going to share with us her process on PPC, and some tips and tricks

on how to get the results that you're after; and there's a lot going on in this.

So we are going to break this into two different episodes, and

today we'll be focusing on, "What is PPC?" I'm Danny Gonzales.

–– And I'm Judson Voss. –– And this is IndustrialSage.

All right, so let's jump into this two-part series of PCC.

The first episode, we're going to talk about: "What is

PPC?" What's going on there?

So before we jump into all that, Lillie,

I was hoping you could tell us a little about yourself: your history, background.

–– Alright. So, I am Lillie Beiting.

I am currently working for Stanley Black & Decker, but I work for

one of their products called CribMaster.

We are industrial vending solutions, and

previous to that actually I was in automotive.

So I was in a whole bunch of different tiers of automotive, but I gave it up.

I'm now on the industrial side, so

a lot of background in digital marketing with that.

–– Cool. Excellent. Very cool.

All right, so I kind of want to lay a little bit of a foundation for

our viewers who may not be as familiar with PPC.

There's a little bit of

misinformation out there, there's…

–– There's a ton of misinformation out there.

–– Okay. –– [LAUGH]

–– So just kind of let's,

basically… what is it?

–– Pay-per-click is just that.

It's a click you pay for, and now I know people think that it's just the ad

words or just what you see on a search engine; it's a lot broader than that.

When I discuss it, I kind of use it as a generalized term, because so

much of pay-per-click is on so many different platforms and mediums now, so

just think of it as that.

But something like Facebook could be pay-per-click.

Display can be pay-per-click.

LinkedIn can be pay-per-click.

Arguably, even boosted content could be that, too.

So, again: just think of it kind of as

the medium in which you purchase Internet advertising now.

Video can be pay-per-click.

It all varies. –– Gotcha.

Okay, so it's… we're moving… because I know a big thing that you mentioned with

Google: you think – at least, I know I did for a while, I was like,

"PPC is just Google AdWords, that's it." So it's just anything else essentially

that could be… –– Correct, and

it's actually important now to think about it in an abstract sense,

because people don't really recognize channels as much as they do anymore.

For example, YouTube is a search engine.

–– Mm-hm. –– I don't think people think of YouTube

as a search engine, but it is; and when people or clients are engaging with a business or

they're engaging in search,

there are a whole bunch of different places it could be.

So do think of pay-per-click as kind of an abstract concept of how a business can

purchase advertising: it's really the best way to go about it.

–– Okay, great.

So I guess maybe the next question would be, how… I mean, how would you use it?

I mean, obviously it's paid… –– [LAUGH]

–– [LAUGH] Right, and it's per click.

–– And it's per click, yes.

–– There you go, there you go.

So you're going to hear this a lot for all the questions you ask, but

it really depends.

So at bare minimum for a business, I would say brand protection is the way to go.

So anything that has anything to do with your brand… AdWords for example,

or Facebook: just make sure you're at least appearing for your brand.

"Backyard protection," is what I like to call that.

And then, as you start getting into campaigns or different goals,

then you can start looking through and figuring out what works out for you, or

what would be the best avenue for you.

–– Okay. So on the brand protection side,

where do you sort of start up from there?

–– Always, always, always protect your name.

Absolutely. Because if you have competitors,

they're bidding on your name.

That is the way of the world now.

–– So how might that, like…

you mean, "protecting your name," like, what would you…

–– So if you're buying keywords, Google would be a place you buy keywords.

Bing, Yahoo… make sure that you're protecting your name there.

"CribMaster," for example.

We buy "CribMaster," that specific word.

And then you want buy your own products too.

So it tends to be a pretty cheap click if it's your own stuff.

But you want to make sure that, base level: your names, your properties,

your intellectual content is protected there.

If you do nothing else, at the very least protect that; because as time is changing,

a lot of these platforms are monetizing, right?

So Google used to be fairly free from an SEO perspective.

They're trying to push more people into paid search,

because they make more money that way.

–– Yes.

–– Yes. So absolutely protect your name.

–– Okay. And then the second tier is… sort of, going after your competitors?

–– "Conquesting," I don't actually

suggest… –– Okay.

–– In most situations, because it's extremely protective.

Conquesting… for

the audience conquesting is essentially buying somebody else's names or products.

Be very careful about that, because if you don't do it right,

you might as well just burn your money. –– Okay.

–– Okay. [LAUGHS] –– You can also throw it around…

there are many things you can do, but you're wasting it, essentially,

if you're not extremely targeted and careful.

–– We've got you. So, once we got a hold on PPC and

all these different pieces that are there… –– Mm-hm.

–– You talked about autos and the different areas from a B2B perspective.

B2B versus B2C, how does that differ on a pay-per-click standard?

–– So I think B2B marketers especially like to think that we're

very, very different.

And there certainly are differences between B2C.

But you've got to remember that everyone is glued to some kind of electronic device now,

and search engines – whether it's Google, whether it's YouTube,

whether it's going through scholastic articles, magazines, what have you,

online – is something that B2B decision-makers make.

They do that. That's not unique to somebody looking

up shoes online, that's the way of the world now.

So you do want to make sure that you're protected for that.

But you also want to make sure that you have a very nurturing relationship,

because a lot of B2B decisions take a long time, right?

It's not, again, the impulse of going to Nordstrom, "Here are my shoes. Done."

It's making sure that you're touching somebody at a regular point.

So we maybe getting into this in the next segment, but if you have somebody's

information – which is to say, maybe they went to your website,

maybe you have their email address… if you're super fancy, in a physical location

that people convert at – you can sometimes get information that way too.

You want to make sure that you're nurturing them

throughout the entire process.

So I would say, branding… that's just a general thing for everybody, but

as you're going to that campaign level, if you're going to that B2B model, maybe if

you're splitting down to a certain area… make sure you're nurturing those people.

There are a lot of different ways

you can do that… –– Yeah.

–– …that are much deeper and thorough than just brand protection.

–– Okay.

I guess one question that's probably good to bring up now, too, is… we've gotten

the basics, we've gotten to understand the difference between a B2B and B2C.

–– What are – and this might be really basic – what are some of the terms that

people need to get familiar with… –– Yeah.

–– …to understand what the inner workings are going on,

what they need to pay attention to?

–– There are so many letters, just crammed together…

–– Can we just start with the first fifty?

–– [LAUGH] Right!

And actually some of the letters… and "KPIs" is more letters for you.

–– More letters, right.

–– Some of the KPIs vary, depending on the platform. So,

an impression load in Facebook is a little bit different than an impression load in

AdWords, than it would be in DoubleClick, for example.

–– Okay, that's good to know. –– So there's a little bit of difference to it,

and just be sort of cognizant of that.

Some of the most important things I would say… I am an impression-sharer freak, really.

That's what I really pay attention to.

And that's a term that's specific to a paid search within a major search engine

like Bing, or Google, or Yahoo, or any of those.

So impression-share essentially is how much of the market you own.

There are only X amount of impressions because somebody…

they rely on how many searches there are, and

impression-share will tell you how many of those you're hitting for.

An impression is just how many times you show up, period.

It's not where you rank, it's none of that,

it's just: if you appear in a search, that's considered an impression, right.

But again, usually there's

more than one person in the market or one entity in the market.

So figuring out what percentage that you own is some really valuable information to

understand how people are interacting with your business.

So that, I really care about a lot.

Cick-through rate, also very important.

That number and kind of the things I'm comfortable with,

the ranges I'm comfortable seeing, also varies quite a bit.

So you'll see a very low click-through rate

for display: that's usually like… point-teens.

I see that in maybe point-twos versus something like pay-per-click –

er, not pay-per-click… Adwords.

See? I'm guilty of it, too… –– [LAUGH]

–– Versus AdWords, where I expect to see it in the single-digits.

Or if you're really

feeling fancy, the teens.

–– Okay. –– Yeah.

–– All right, so maybe we could break it down a little bit.

You threw out a couple words… –– Yes.

–– I want to make sure that we've got a good understanding about display, and

impressions, and click-through rate.

So like, display versus… well what?

Let's lay a baseline.

–– Sure. –– Like, what is that?

–– Okay. Display versus AdWords… actually Display

can be housed under AdWords, depending on which channel you are using.

So if you're using just AdWords for a paid search,

that's those little ads that appear at the top of Google.

Sometimes you'll see a whole bunch of stuff underneath them; sometimes it's like

two or three lines; it kind of varies.

Now, Display are those ads that follow you around: they're like… digital billboards,

I guess, would be the best way to describe them.

But they're getting a little more complicated than that,

because it used to just be sort of a static image.

–– Mm-hm. –– And it used to be that

you'd have to pay for the sites they'd appear on.

Now there's an extra level of complexity where they can follow you

around depending on you going to the site, or they can say, "Hey,

I've already collected your information because you're a Google user.

I know you're this demographic and

that demographic. I'm gonna serve you up a feed with this." It's not just an image,

it's a bunch of products my research is telling me you're likely to engage with.

So it's those ads, but

think of them as visual: those are what follow you around.

–– So display being… –– Mm-hm.

–– Graphically-driven. –– Correct.

–– Visual. –– Correct. And then kind of

the sister to Display would be pre-roll.

Sometimes you see post-roll, too, but

those are the little video ads that appear before your cat videos on YouTube.

–– [LAUGH] –– Yes.

–– They appear in a lot of different areas,

so just think of pre-roll as like a mini-commercial.

Sometimes it's a long commercial,

actually. I've seen companies do like,

15 minute, 20 minute pre-roll… but you have to be HBO, pretty much,

to make that work out.

–– [LAUGH] –– Yeah.

–– If it's "Game of Thrones," people will watch.

–– [LAUGH]

–– So pre-roll is the thing where you sit there and wait to click five seconds from now.

–– Correct, correct. And then you have some other iterations of it too.

Sometimes you'll see

in Twitter marketing, you'll see in Facebook marketing, and

there are a couple of different avenues you can use…

there's "My Business," which is, when you pay, and then you can also boost posts

within your own business page.

And I know that's kind of a hard distinction to make, but those are two very different

ways of pay-per-click. –– Okay.

–– And again, I consider post boosting as pay-per-click. That's…

There's a little bit of debate on that,

but I think it falls into there. –– All right. So…

That was helpful: thank you.

And so when it comes to impressions,

I kind of want to lay the framework. So… let's say we've got a Display ad,

let's say there's an image of something,

we're trying to drive people to our website about a new product or

something that we've got going out there. And you mentioned with impressions, so

for our audience, just explain: what does that mean?

In terms of… What is an impression

relative to impression-load, click-through rate, all that stuff?

Those metrics?

–– An impression period is just how

many times something appears. So if it's paid search, it's just how many

times your little text ad appears. If it's Display,

it's how many times your little video appears –

er, excuse me – your image appears. If it's pre-roll,

it's how many times your video appears. If it's Facebook, it's how many times

whatever-you've-decided-goes-in-Facebook appears.

So in something like Facebook or Display,

if you're doing kind of broad audience targeting, it can appear as many times as

you want, right? There's really no

cap. It's not finite.

If you're looking at something like

re-targeting, so you've got a set list of people you can use or

a captive group… maybe it's people coming to your site…

that is a finite amount. –– Okay.

–– So you may see more projections

of share based on that, because, again: fake share, finite amount; no share,

that means it's like a billboard: how many times can you count it being there?

–– Right, right. –– Right, yeah.

–– So that would be kind of the difference

that you see there. Were there other ones you wanted me to

describe a bit? –– Can we go over… click-through rate just

in terms of like, the amount of… it's a percentage of

the amount of actual 'clicks'…

–– Correct. –– …that you get from them.

–– And that's when you get charged, typically.

There are a couple of different ways that

you can run pay-per-click. So on the AdWords side you're always going to be

paying for the exact clicks. Sometimes you may see what's called a CPM model,

and "Cost-Per-Thousand," is what that stands for.

So that may be them charging you for

pockets of a thousand, of how many thousand impressions

are serving up. So you may see that too.

–– Right. And then you'd be using those,

just depending on what the objective of

the campaign is? –– Correct.

–– Maybe an example is, if you really

just want to build your brand awareness and get out there, you want people to see

your name and maybe your display ads… –– Mm-hm.

–– You might want to be looking more at impressions.

And that'd be more of an important thing

versus, "I really want to drive people to our website for

a webinar," or for whatever that may be, and so the click-through rate and all that is

going to be a little bit more important. Is that…? –– Correct.

And again, think about it conceptually differently, too:

so, depending on what kind of business you are,

if you are someone who's product based –

so again, back to the example of Nordstrom's – click-through rate's

super-important for you, because you can very clearly trace

when somebody engages with your ad, and eventually converts to buy something.

But at the same time, if you've got

somebody who is a customer who has already been to your site, so you cookie them and

you're able to keep serving them up that ad… sometimes it's important just to

see how many times you've hit them.

Maybe you've hit them too much.

That can happen. –– [LAUGH] Yeah.

–– …or what it takes to kind of see that

average amount of impression delivery per client, per conversion.

So there's a lot of granularity you can

really get into, but make sure you identify what you care about

before you take a look at these metrics, because there's tons of numbers,

and they all kind of click together with each other, and

understanding how they work is very critical to seeing what's profitable for you.

–– So, pun intended, you said, "They all

click together." I see what you did there.

–– [LAUGH] –– Excellent.

–– Yeah. So one other question… I guess two other

things that we want to, again, lay a little bit of the framework and get a…

cookies, being a big thing. I mean… –– Yes.

–– It's kind of generally accepted.

People kind of get an understanding of that,

but relative to – I know we touched on this, too –

is re-targeting.

–– Yes. –– Maybe get a little bit deeper

explaining that, because that's very… that's exciting, and that's

something that's accessible to everybody. –– Yes, it absolutely is.

And retargeting – again,

think of this very broadly… I know people tend to think of retargeting as

just display… again, that's an avenue for it.

Google has really kind of conditioned us [LAUGHS] at this point, for the market.

–– That's true. –– They're doing a good job.

–– Yeah, Google owns us. It's their world, we're just living in it.

But think of retargeting as serving

up people you already know about. So you may have a captive email list you

can use, and you may have somebody who – pretty much if you have a Google property,

whether it's a YouTube account or a Gmail – Google knows everything about you. So…

–– [LAUGH]

–– So if you have access to that level

of information, but again think of it as a captive customer.

It might just be somebody who comes to your site that you're able to cookie:

it's that kind of contained group of people

you're able to re-serve in different ways, and then you can get to very specific

layers of granularity with re-targeting. So you can say, "Okay, well, I've got

all these people in my pool," and usually it's thousands and thousands of people (or IPs

really, if they're not a Google property). That's, again, kind of "PPC 201,"

more so than 101. But if you have that information,

you can start breaking it down further and say, "Okay,

well I really only care about people in this age range who make this much money,

who have this many children." So you can get much, much more granular with it;

but think of it kind of as audience control and serving up more specific messages

based on an audience profile that you already own. –– Gotcha.

–– Mm-hm. –– Can I, uh…

–– I'm sorry, go ahead. [LAUGHS] –– I think that's really important in B2B work.

–– It absolutely is. –– We might be living in a world where

there's 500 people in the whole world– –– True.

–– …that care about what you have to say

online, so that gives you the opportunity to really focus in on that,

not sort of shotgun it out there. –– You make a great point,

you make a great point. And Danny, I think, said in his introduction

that you can just throw away money doing this. –– Yeah.

–– Especially in the B2B world.

Because like at Stanley,

I'm on the industrial side: there are only so many factories, right?

–– [LAUGH] –– There are only so many power-plants and

what have you; and being very much in control of that…

it might be more expensive per acquisition, per client, but it's so

much more efficient. –– Yeah.

–– And really monitoring that journey and

appealing to that customer is a great way not only to get them to convert, but

to engage with them and not alienate them, and maintain a regular relationship.

So retargeting there…

sometimes you hear it called re-marketing, but essentially…

think of it as a much higher-tech CRM system. It's monitoring

who you're communicating with, and how often, and

what kinds of communications go to them.

–– Good. –– Excellent.

Well, I think this has been a great

framework just to kind of lay the land of PPC and what is.

So I think this is maybe a good part,

a good time… I can't talk. So many things going on here.

Because I thought PPC was just really simple, right?

Set it and forget it? –– No, no.

It's extremely complicated. [LAUGHS]

–– So this is just a little bit of

a framework, just a quick little 30,000 foot view of what it is; maybe little

areas on how you may be able to use it. So in our next episode,

what we're going to jump into is a little bit more technical: on the process,

different use-cases on how you might want to use this, and how to really set up

the framework and get some results. So thanks, Lillie for this "Part One."

You'll join us for "Part Two," here right after this.

–– All right, thank you for having me.

–– And thanks again for watching this.

If you like what you see here,

be sure to "like" us; and we have all of our videos and content all over social media

and we have an email list, so you can subscribe to that to get these emails to you,

sent to you weekly. We also are on iTunes: you can scribe–

subscribe to there… I can't talk today. –– [LAUGH]

–– So I'm just going to go ahead and

wrap up this episode before I can't talk anymore.

Thanks for watching.

For more infomation >> What Is PPC? with Lillie Beiting – Ep. 06 - Duration: 18:03.

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#Cesc Fabregas is a steadying hand at Chelsea and they're lucky to have World Cup winner - Duration: 6:08.

Cesc Fabregas is a steadying hand at Chelsea and they're lucky to have World Cup winner

CHELSEA fans never thought they'd compose a song about Cesc Fabregas let alone cheer him from the rafters.

And it is more surprising than anything in a turbulent summer for the politically volatile Blues that Fabregas is emerging as the steadying hand in the dressing room.

Cesc Fabregas has become a calming influence in the Chelsea changing room.

Cesc Fabregas has not let questions over his future effect him. For the past 18 months the one-time captain of Arsenal and highly decorated Spain midfielder has had to put up with serious speculation about his future.

Every transfer window his own club go out and buy player after player in his position throwing fuel on the fire that he is surplus to requirements.

Even now with just over 24 hours of the transfer window left Chelsea are trying to sign Alex Oxlade-Chamberlain and Danny Drinkwater – two full blown internationals who would love to take the shirt off his back.

A World Cup and twice European Championship winner with Spain and two-times Premier League winner with Chelsea. An FA Cup with Arsenal. At 30 years old he has done it all bar the Champions League.

Cesc Fabregas put Chelsea 1-0 against Everton on Sunday. He could throw a major strop and demand to leave like Oxlade-Chamberlain has from Arsenal of course.

His glittering CV affords him that arrogance. There would also be plenty of takers. Even in his fourth decade Fabregas could stroll into any team in England with his sublime eye for a pass.

But maybe it's an age thing that has calmed his impulse to whine and instead he just gets on with the job.

And each time there is a little setback, he responds in the way that makes the supporters purr and any manager trying to ditch him, squirm just a little in the dugout.

Cesc Fabregas had a game to forget against Burnley when he was sent off.

But Cesc Fabregas recovered to help Chelsea to a 2-0 win against Everton on Sunday.

Sent off in the first game of this season against Burnley for sarcastically applauding the referee - there's still youthful petulance in the old guy in game time.

But the answer to anyone doubting him upon his return from suspension on Sunday was to put Chelsea one-nil up against Everton, one of their supposed rivals this season, with a deft flick of the outside of his boot to claim a classy goal.

Out came the song from The Matthew Harding Stand about Fabregas and his magic hat.

Chelsea boss Antonio Conte had no option but to heap praise on the player who had dropped him in it from a great height in the opening game of the campaign with a needless red card.

Antonio Conte knows Cesc Fabregas will be an important part of his Chelsea team this season.

Cesc Fabregas helped Chelsea to the Premier League title last season. From Fabregas's point of view he sees no point forcing a move out of Chelsea anymore.

He has been there three years, his family are settled in London. He loves the place. These things remain important for footballers irrespective of how much they earn.

He has seen competitors for his position come, and go. Fabregas arrived at Stamford Bridge a few months after Nemanja Matic and has waved him off. Oxlade-Chamberlain and Drinkwater, even Ross Barkley if he comes too will get the same treatment.

Cesc Fabregas is a World Cup winner and could have demanded to leave in the summer.

Danny Drinkwater could be battling Cesc Fabregas for a place in the Chelsea team. Fabregas has woken up to the fact that Chelsea is a club in transition. That he may not be used every week in the Premier League.

But as Conte has pointed out several times already, he needs a big squad to cope with the demands of Champions League football this season.

Oh hang on, that's the one medal Fabregas still hasn't got his sticky mitts on. Maybe there's your answer why he is staying put.

Whatever the real reason behind Fabregas's quiet diplomacy Chelsea would do well to leave this aging midfield star to his own devices and count themselves lucky to have him.

For more infomation >> #Cesc Fabregas is a steadying hand at Chelsea and they're lucky to have World Cup winner - Duration: 6:08.

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MORNING JOE 8/30/17 Is Arpaio pardon simply about transgression? - Duration: 3:39.

For more infomation >> MORNING JOE 8/30/17 Is Arpaio pardon simply about transgression? - Duration: 3:39.

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For more infomation >> What is Slot Site of the Month? | WhichBingo pages | - Duration: 1:07.

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Breaking News: 08/30/17 - Why Trump's Arpaio Pardon Is So Terrifying - US Politics August 30 2017 - Duration: 5:05.

Welcome to daily headlines your fastest news reporter please subscribe and check the notification bell to get latest news

Updated before he was voted out of office ending his 24 year reign of terror former Sheriff Joe arpaio

Committed serial violations of the constitutional rights of Arizonans, but largely avoided being held personally accountable

courts repeatedly found that arpaio had violated the law

But because he was sued in his official capacity it was Maricopa County on the hook for millions of dollars in Civil damages

It was only after our pile repeatedly and openly defied a court order that he faced a criminal charge for contempt of court

His disobeying and long to a federal court

Resulted in a misdemeanor conviction for which our pile could have been sentenced up to six months in jail

but last Friday president trump pardoned him

before getting to the egregious 'no Sammis demeanor pardon

It's worth briefly surveying arpaio's violations of the constitution and other abuses of power

For example he violated the eighth amendments prohibition of cruel and unusual

Punishment by subjecting pretrial detainees that is people who have not been convicted of a crime and are presumed innocent

To dangerously high temperatures and contaminated food

Arpaio erected an outdoor jail in Phoenix known as tent city that he himself

Referred to as a concentration camp and which remained in use for more than two decades

Numerous prisoners died in his jails and the County paid out millions of dollars in wrongful death damages and settlements

Arpaio also had critics in government and the Media arrested resulting in the County having to make further payouts

There's more

For a fuller picture see the Phoenix new times reporting highlights

the criminal contempt conviction for which trump pardoned arpaio stem from a ruling in one of multiple

cases in which Arpaio was accused of systemic racial profiling

the court found that arpaio's practice of having individuals stopped on the basis of Race violated the fourth Amendment's prohibition of

unreasonable searches and seizures and the Fourteenth Amendments equal protection clause

But arpaio proceeded to misrepresent the ruling to a subordinate and continue the practices the court had enjoined

He then lied about it to the Court withheld evidence

Launched an investigation into the judge and tried to get him disqualified on the basis of the investigation

He had started the court found arpaio in Civil Contempt and referred the case to

prosecutors for criminal charges for Willful violation of the order

But trump claimed in his Arizona campaign Rally last week that arpaio was convicted for doing his job in

Trump's mind the job of law enforcement is to make life miserable for those he deemed undesirable

typically black and brown people and political opponents

Whether or not they have been found guilty of any crime and without regard to whether the punishment is lawful even for those who are

found guilty

this is why trump called for the

Execution of the Central Park five before they had been tried and insisted after they were exonerated by DNa evidence

That they were deserving of punishment anyway

It's why trump has encouraged police officers to rough up suspects during arrests and advocated for torturing detainees

Held at Guantanamo and elsewhere

Trump has demonstrated repeatedly that he rejects the fundamental principles underlying

America's Legal system like the right not to be deprived of one's Liberty unjustly the

presumption of innocence and the right to equal treatment under the law in a comment to the guardian last month, arpaio

Encapsulated the autocratic worldview. He shares with trump, but even if it was a concentration camp. What difference does it make I?

still survived I

Still kept getting re-elected

trump and arpaio believe that winning elections frees them from the constraints of the law

Empowering them to decide who is guilty in to flagrantly and deliberately disregard the courts?

by pardoning someone with arpaio's history of illegally targeting racial minorities

Trump endorsed the use of policing practices to deprive people of color of their rights under the constitution

furthermore by pardoning arpaio for the specific Crime of defying a court

Order trump announced his intention to free his cronies from accountability for law breaking

Raising the possibility that he will discourage his campaign associates from Providing Evidence in the Russia

investigation with a promise of pardons if they are held in contempt of Congress or the courts

that is precisely the opposite of how things are supposed to work in a country that adheres to the rule of law in which the

Rules are supposed to apply to even those with the most power and connections

The u.s. System of checks and balances is designed to constrain the power of elected officials

But trump appears prepared to use his pardon power to make an end run around the judiciary

Gutting its ability to enforce its orders that the constitution be obeyed the pardon power is broad

But if trump is going to use it to obstruct justice

congress needs to stop

For more infomation >> Breaking News: 08/30/17 - Why Trump's Arpaio Pardon Is So Terrifying - US Politics August 30 2017 - Duration: 5:05.

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Something is changing the sex of Costa Rican crocodiles - Duration: 3:10.

After studying nearly 500 crocodiles in Costa Rica's

Palo Verde National park, scientists found

something odd: males outnumbered females

4 to 1 among younger crocs.

The number is even more startling

because a warming climate should be

skewing the ratio in the opposite direction.

The mean low temperature in Palo Verde

has risen 2.5 degrees in less than 20 years.

Since sex in crocs is determined by nest temperature

during incubation, female hatchlings should be

outnumbering males by 2 to 1.

So what's causing over-masculinization

in these animals?

Researchers think one potential source

is fish farms surrounding the park.

The tilapia raised on these farms

are fed chow laced with a synthetic hormone

called Methyltestosterone or MT.

This steroid is used to transform female tilapia

into males, which are more lucrative

because they grow faster.

MT found in croc blood and egg yolk samples

confirms the Palo Verde crocs

have been exposed to the steroid.

To test if MT is altering sex ratios, researchers

dabbed varying strengths of the chemical onto

alligator eggs and then incubated them

at a temperature that should yield only females.

They found that among the eggs with the highest

dosage of MT, 60% developed into males.

The experiment confirms that MT does have

a masculinizing effect.

Exactly how the Palo Verde crocs take up MT

isn't clear but scientist suspect that some tilapia

escape the farm and get eaten by crocs,

which absorb the steroid and store it in fat.

Females produce eggs and pass it on to their offspring.

Researchers say the MT-tainted tilapia isn't likely

to be a health problem for humans because the

hormone doesn't accumulate in muscle,

which is the part of the fish

that are cut into fillets.

But evidence that MT is loose in the environment

is worrying to some researchers since

it's been shown that low levels of male hormones

can be detrimental to pregnant women.

Few tilapia farms in the US use MT-laced food,

but its use is widespread in the tropics.

The hormone even turned up far from

the tilapia farm surrounding Palo Verde—

with a croc population in an entirely different

river system more than 100 km away.

This suggests that contaminated crocs are

migrating or that MT could be coming downstream

from city sewers.

The steroid has medical uses and body-builders

are known to abuse it.

So scientists are branching out to study

other regions and they plan to measure MT's affect

on more crocs and gators.

They want to nail down exactly how the steroid affects

reproduction, behavior, and if the contamination

is doing harm to other creatures in ecosystems.

For more infomation >> Something is changing the sex of Costa Rican crocodiles - Duration: 3:10.

-------------------------------------------

WTF IS THIS HEALTH REGEN!! GUNBLADE SUPER QUINN TOP VS TEEMO | NEW ITEM | LEAGUE OF LEGENDS - Duration: 6:39.

I don't know who I should snipe ! Oh my Gosh

Oh my Gosh

Nooooo It's my Quadra Kill

Holy fuck, Why ???

I can't Farm

He waits me to use Q to avoid it

Oh my Gosh

He waits me to use Q

Nice bitch

What !!!

Where did Q go ?

he messes with me in farming !!

Oh my Gosh

What the hack !!

He supposed to be dead Damn this (Blind) that he uses

And !

Warwick, Come on dude help me out

Nice

OMG Thank you

Ok Ok I'm saying (Thanks you) on purpose

Ok I'm coming I'm coming I'm coming, Braum

Damn this shit !!

Oh my Gosh nooooo

Good Job, Ekko Come on Kill her

He can't do any Gank

Nice ► Nice ► Nice ► Nice ► Nice ► Nice ► Nice ► 😉

I'm gonna wait anyone here Or here is Teemo !

Teemo !

Hello again, dumbbells

Nice, Very nice

Come here, I can see you

Elise gonna surprise me here

Teemo is right here Go you first

Here he is Nice

Oh my Gosh I'm such a busted !

Gun Blade is completely finished !!

(Statikk shiv) can give me a little (Attack Speed)

Ok Let's Go

Oh I'm coming Zed is right here

Wait a fucken minute ! OMG Be faster, Quinn

I need Sonic I need Movement Speed

OOOOH My Penta

My Penta Kill

I don't know who I should snipe ! Oh my Gosh

Oh my Gosh

Nooooo It's my Quadra Kill

Holy fuck, Why ???

Teemo is here alone

Let's go and you will see what gonna happen

Holy fuck

she died by statikk shiv !!!

come on Jhin where are you going ?!!

where are you going ?!! Just die mother*****

Is Teemo there without any Mana ?!! Are you serious ? Are you kidding me ?!!

Just wait, Bitch !

Look at my 7th Level !

Oh my Gosh noooooooooo

Come on Warwick

Oh It's Time to Penta Kill Time to Penta Kill, Please !

Nooo

Where you going ?

Nice

I'm gonna kill Janna under her Turret

Nice

Oh the health Regen ! Oh my Gosh

I've so much Damage Elise says WTF

GG well play

Gun Blade with Quinn and statikk shiv ! What is your opinions ? Let me know by Comments