Hi, I'm Alex Buick, Founder of HustleHub
and today I'm joined by one of
HustleHub's top mentors. So this is Tony
Selimi and he's an internationally
recognised speaker and he's also the
author of 3 books - his latest book being
#Loneliness so I'd like to introduce Tony.
Hello, hey! Great to have you on the show.
It's always great to be here!
So, Tony, first of all where did you start on
your entrepreneurial journey?
From scratch, from zero.
I was made redundant in 2009, and the situation that I had,
the money and flow literally disappeared overnight.
It was an extremely scary place to be because your entire being
is thinking about
how to pay your bills, how to pay your rent, your mortgage. How to find people who can help.
I didn't even know where to go frankly.
So, the first thing I did
it's about stepping back, and thinking about
what is it I really want to do. And deep
down I knew the corporate world wasn't
for me.
Absolutely it was exactly the same for me!
So,
that that awareness of actually
acknowledging to myself that I wanted to
be an entrepreneur - and giving myself
permission to be an entrepreneur was the
first thing that I did. And then I
started going to many different
workshops and seminars to see how I could
really build
my business and how I can really put
together the knowledge, the wisdom, the
tools that I'd learnt over 20 years in
the corporate world - as well as investing a lot
of time, energy and money in my personal
development. Sure, sure. So I guess you went
on a kind of a journey of self-discovery
to really draw out your passions.
Yes, absolutely - it is a journey
of self-discovery and also [determining] what is it
that you are here to do in the world.
I worked in technology, and whilst I
loved technology
for people, I am very much human person. I
love human connection
and I love interaction. And I'm always curious about
how to build that human awareness so
people can maximise it through human connection.
Fantastic. Well, Tony what's unique
about what you teach and the style that you use
when you're working with your clients?
The first thing that I do with my clients, is
actually, I take them on a journey because
life is a journey. Imagine yourself
being the best actor of best movie you ever
could potentially have
and the majority of the people out there,
they have, I would say,
problems in understanding and in knowing who they
truly are deep inside and the power
that gives them, which they have. So the first
thing is about identifying where the
person is and their life, it's bringing
them into the moment. You know, what is the
problem that they experience in that
specific moment. Whether it's a business
problem, whether it's a health problem,
relationship problem. Or, you know,
people might want to have clarity
about where their life is taking them.
So, as we identify what the problem is
and why they want to invest in this
journey - and then literally get them into
a space of their ideal life.
What would be their ideal scenario?
What would be the best version of themselves?
So, whether that be a global entrepreneur or
to have a product or service - whatever it
may be. Or for some people this
relationship. Or it could be to be in that
space of perfect health. So,
people have different challenges. So when
I bring them to that space and I look at
what are the main things, what are the
main obstacles that those people have?
And at the end of that process I
actually create a very custom designed
program for them.
Brilliant. And another
question I've got: so that there are
a certain number of areas which you
usually focus on when you're coaching
clients - which are those areas?
I believe that to maximize your
human potential, must look at the 8 key
areas of life: your spiritual life,
your business, your finances, your mind,
your emotional intelligence, your relationship,
your self-worthiness / self-confidence and love.
Fantastic. And I know from personal
experience if any of those are lacking
it can really hold you back in
the other areas.
I mean it's if one of
those areas in your life is not in
balance, it will take up time and space in
your mind. And the biggest problem I see
with many entrepreneurs out there, is where
this time is not efficiently used to
really drive their purpose in life, but
actually trying to manage the pain and the stress
that comes with not having a balance in
that specific area.
Great - and
are there any specific models or
frameworks you use in your work,
when you're coaching your clients?
Yes, absolutely. In 2013 when I joined
the KPI [Key Person of Influence] programme, where we both met,
I designed a specific methodology,
which is a 5-step methodology,
that I use every day to help clients look
into all those 8 key areas of life. And the
first thing they need to do is to
acknowledge the real problem,
and then take them through the process -which
is the main methodology called the TJS
Evolution Method and the acronym is
A.L.A.R.M. and the basis behind that is when we
come to a space within ourselves, when we
truly acknowledge love - and what love represents
to us in our inner being, then we
align our entire life around that. So
therefore with it we can create the
miracles and achieve the results we truly want.
So it's A.L.A.R.M. It stands for, imagine
one big alarm that wakes you
up in the morning, every morning.
Unfortunately, many people live their
lives on snooze. Deep down, they actually want
something and they want to create a
success for whatever they want in their
lives, but they continue to wake up
every day in the same reality.
Rather than really understanding how
they can listen to that alarm,
and how can they align their life, their processes,
their business, their relationship, their
worthiness towards the desired, ideal
life that they want to have in their
life. So, the intelligence that each
person has, has this alarm system that
prevents us to abuse it.
Abuses intelligence, because people
can abuse their power when it comes to
helping other people - or with themselves,
or when we are not listening
to it, that creates stresses in
the body. Absolutely, I know that that's
something that you touched on
in your most recent book #Loneliness, it can really hold you back and
I think as entrepreneurs, we just get
that nagging feeling that something
isn't right, and you're not living on purpose.
Exactly, yes - that nagging feeling that
people have, that's what I talk about, is
it's the body's alarm, trying to
communicate something to you, and
unfortunately because of the noise that
we've created in our lives, we're not really aligned
to be able to listen to that voice,
about what the body is telling us.
So, Tony I know that you specialise in
focusing on clients who have got
businesses that are turning over between
6 and 9 figures, so you're certainly a
very high-end coach. So what would
you say are the main mistakes that you see
entrepreneurs making today?
The main mistakes that most entrepreneurs
are making today is not having
the clarity required, within themselves
to be able to create a product that they
can sell to many people. And usually people try to
go into areas where they're not experts,
or they don't have credibility.
I always say, whatever you've done in
your life, you've done it for a reason. If
you are able to bring your expertise under
one product, and then you serve that product
from a place of heart, and from place of
service, then the clients that you are
trying to reach will find you. And
the majority of people don't have the 5
fundamentals in place that KPI programme
teaches. And if you don't have your own
processes, you'll end up using other
people's processes. And if you don't have the
credibility to be able to create that - I
would say go on a journey to have that
self-discovery about yourself, about who
you are, Grab yourself a great mentor or a
great coach. A lot of entrepeneurs, they
exchange. And I think this is the
biggest mistake I learned my personal
life - that when I wanted to step into that area of
serving those clients, I had
to pay my mentor double what I wanted to charge,
OK. So I would say, wherever you are if
you haven't got the mental that you pay
at the rate that you want your
clients to pay, then change that. Absolutely,
i fully agree and i know many of
the great entrepreneurs often say
that mentoring and coaching is one of the real keys to
success. So, how would you describe mentoring??
Do You think it's more of an investment? (Working
with somebody). For me personally I'd
say that whatever you invest in yourself,
it will pay out 100 times more. So, it
is an investment in yourself, and you
have to have that awareness that
whatever money you are
spending, you're spending in you.
And the most valuable thing in your life is you,
Without you, there's no business, there's
no product, there's no customer, there's no reality.
So the first thing I bring my clients to
get awareness of, is actually acknowledging you.
And as you do that, then you're able
to actually help a lot of people.
Absolutely, I fully agree, I mean,
I certainly wouldn't have got to where I'm at
now without the mentors and coaches I've had,
they've been so helpful. And whatever money
I've put into investing in myself, it's
always paid off. Yes, you know investment
in you - a lot of people, they invest
in holidays, they invest in cars, they
invest in clothes. But for me, I
invested a lot of time, energy and money in myself.
This is now, what I see, is paying off. I've been invited to speak
at U.N. and I've been to meet Jack Canfield. I'm going to Albania to appear on many different channels.
So I'm appearing on many different TV and radio stations as an
expert. And then also, I'm drawing a lot of
amazing clients to work with me - and creating a lot of new connections.
Including, we are actually launching a new documentary
called 'Living My Vision' which is about the
power that coaching and mentoring can
have in one's life, especially successful
business owners. Terrific, really good. And
also Tony, just going back to a point
you touched on earlier - so you spoke
about getting your mindset right,
how important is it to really do that
inner-work that is critical to move you forward?
It's crucial.
It's step number one. You must do your inner-work.
because when you do your inner-work,
in every situation and with every
client, you represent your best. When people
see the best in you they can actually
acknowledge the best in themselves.
So it therefore opens up the trust and
relationship required for you to really
take the client from where they are to
where they want to be. OK, yes, I
completely agree with that. I've
certainly found it to be the case in my
experience. Tony, what would you
say are the 3
actionable steps entrepreneurs can go
away and begin taking today to become more
successful in their business?
1. Have clear product.
And [write] your book.
And then, you can actually
build your profile around that. So that's the
first action step. The second action step
is actually really knowing how to
communicate your vision, mission and your
purpose in life. Because people want to know
about what you stand for and why
you're doing what you're doing. And if
you come from that space of awareness
where you radiate the passion you have
about what you do, people will pick it up.
So it's extremely important to be able
to communicate that in a way that people
can hear you because there's a lot of
noise out there in the market - especially for
people who are entrepreneurs and coaches,
you know, whatever business you may be
running. But your voice is unique and
unless you say it in a way that people
tune in to that message that you have, you'll just get
lost in the noice. And the third thing
I would say it's about investing in you.
That could be, as an entrepreneur to
always have a mentor or coach who can
keep you on track with what you're doing
and somebody who can inspire you to be
accountable to yourself. A lot of people
think that a coach is there to keep you accountable.
I totally believe in empowerment of yourself.
Meaning, a good coach will help
you to become accountable.
So next time you meet your coach, you
actually share your own lack accountability,
what you've done since the last session. Sure, well that's them some
fantastic advice Tony and I have to
say, as you touched on,
if you're able to communicate your
vision and your purpose effectively
people are going to see that and
they're going to become interested and people
who can help are likely to be able to jump
on board with you and so when you.
And this comes back to something you teach
in one of your books #Loneliness
when you're vibrating in that frequency,
you actually draw others into you so you're
able to operate from that place
of abundance, rather than a place of
scarcity. And that's when the real
opportunities start to show up. Absolutely, one of
the things I notice in people it's
what most people are not aware of, that I'm
talking about in #Loneliness, is
the human energy field. Before
we communicate, our human energy
communicates with another human being.
So before you even open up your mouth, the
other person has already made a
decision of whether they want to engage
with you or not.
And that is the miracle about life. It's
about all the hidden communication that
most people don't really know how to
interpret and shift in themselves. And
that's why the inner-work is extremely
important because we change the
vibrational frequency at which you
radiate and connect to people.
Brilliant. Well Tony, it has been an absolute
pleasure speaking with you. So where can
clients find out more about your
services and what you offer?
They can go on my website TonyJSelimi.com.
TonyJSelimi.com and they'll have all the information on there.
Perfect, thank you very much Tony - I really appreciate it.
Thank you. Thanks.
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