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For more infomation >> GH Recap 8/1/17 "SONNY IS VISITED BY THE GHOST OF STONE CATES" General Hospital 8-1-17 - Duration: 6:06.

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Vehicle Wrap Design 101: Less is More - Duration: 2:07.

Welcome to Vehicle Wrap Design 101.

Today we'll be talking about the unparalleled, stupendous, glorious, articulate, potent power

of … simplicity.

Like the sudden stillness after a string of adjectives, simplicity instantly pulls you

in.

On a well designed vehicle graphic, it's simplicity that helps people focus on the

key elements of your branding message.

Which are: logo—including the company name, maybe a short slogan, and maybe a web address.

Phone number?

Eh … Be honest: have you ever dialed a number that

you just read on the side of a vehicle?

No, your were driving, and you're a safe driver, so you didn't try to write stuff

down; you kept both hands on the wheel.

But you did notice the colors of that vehicle in traffic, and then the logo.

Maybe a slogan.

Maybe even a web address, if traffic was slow.

And you just noticed the vehicle graphics for a second—because you're driving, but

a little thought said, "Yeah, I know who that is.

I've seen them around."

And then, EYES ON THE ROAD!

Well done!

I know: you're driving, you're watching everything.

That's all the time you had was that split second.

But you see that vehicle several times a month or maybe a week, and every time you see it,

a little thought back there says, "I sort of know who they are."

This incredibly brief mental event is called a brand impression.

And a vehicle wrap design has to be SIMPLE to stick in this time because reading is hard,

and we don't want to do it, especially when we're driving.

A vehicle wrap can deliver up to 70,000 of these brand impressions in a day.

A day.

And every time people see your vehicle, they're reminded that your company is part of the

their community, part of the landscape.

And when it comes time for them to buy what you sell, they know your name.

And even if they don't remember a web address, they can find it on their phone, and they probably will.

Because familiarity breeds trust.

So keep it clean, keep it simple, and remember: the world is moving fast, and you only have

an instant create a complete brand impression with vehicle graphics.

Nice talking to you. Drive safe.

And be sure to subscribe for more marketing tips.