If you haven't already heard the news, YouTube is setting boundaries for new creators hoping
to make money on the platform.
The headline on The Verge reads "YouTube will no longer allow creators to make money until
they reach 10,000 views" which for a lot of big name YouTubers, that really freaked them
out because they thought that the 10,000 views were per video.
In actuality, it's a lot easier than that.
It's 10,000 lifetime views.
The Verge continues to explain that even though opening the partner program to everyone caused
a huge growth in YouTube, however that model has caused a variety of issues ranging from
impersonating celebrities to the latest big issue on YouTube which is that ad companies
are actually pulling their ads off of YouTube because they do not want their ads shown next
to racist or otherwise negative videos.
In an effort to combat these bad actors, YouTube has announced a change to its partner program.
From now on, creators will not be able to turn on monetization until they hit 10,000
lifetime views on their channel.
A lot of people are praising this movie saying that 10,000 views is the perfect threshold.
It's high enough that you have to be legitimate in order to hit it, but also low enough to
not discourage smaller creators.
Now personally, pragmatically, I endorse this move.
I agree that now that YouTube is becoming this huge deal, they need to set up these
thresholds and boundaries on their partner program.
However speaking from a small creator who has been working at this for nearly 5 years
now.
This move just pains me on a personal level.
I talked about this on my Twitter for a little bit, but here on YouTube I'm going to show
you my journey to 10,000 views and how that has affected me today.
I got my start in 2013 which was still relatively very competitive but not as competitive as
it is to get started today.
From my very first video, posted on January 21st, 2013, it took me 45 weeks and 47 videos
to reach the 10,000 lifetime view mark.
Also part of the reason why I was able to hit that 10,000 thousand view mark so easily
is 'cause I had a lot of lucky breaks my first year.
Hank Green accidentally endorsed me in a video.
I started posting my Doctor Who reaction videos which got really really super popular.
But again this was also 2013 where YouTube was not as popular.
It was popular but not as popular as it is today so new creators that come to the platform
today might have an easier path to reaching 10,000 views than I did.
But who cares about how I got my first ten thousand views?
What you want me to do is show you the money!
Now if those first 10,000 views were not monetized, this is how much money I would've lost.
Drumroll, please.
Duh duh duh duh duh. Bam!
12 dollars and sixteen cents.
It's only 12 dollars!
Okay well if you're a broke college student like me, $12 can get you at least 3 meals.
So if my first 10,000 views weren't monetized, I would've lost $12.16 and, drumroll again
please.
Out of my lifetime revenue, that $12.16 is roughly a fourth of it.
And if you look at my lifetime revenue too.
If we start at that mark where I hit my 10,000 views, this was the most I've ever earned
in a day.
So yeah for people to dismiss this move and say oh it won't affect smaller creators that
much, no.
It will affect smaller creators.
And honestly I think the creators that will be most affected by this are the casual smaller
creators that only do this as a hobby.
But here's my advice for smaller creators who maybe are discouraged by this new move.
If you are only doing YouTube for the money, you are in the wrong business.
I've been working at this for four years now and it took me 11 months to get my first 10,000
views.
120,000 views later I have not seen a single penny of what I have earned.
They send the check out after the first $100.
If you're a smaller creator on the platform just starting out, you have to understand
that for the majority of the beginning of your career on YouTube, it's going to be all
about passion.
It's going to be a learning experience.
You're very rarely going to get famous off of your very first video.
And if you are one of the rare ones that has found success off of their first couple videos,
you do lose a lot of the learning experience that comes with building your channel up after
a couple of years.
How you build yourself back up after those slow periods.
You need to experience that failure so that you know when to build yourself back up, when
you do come across a slow period on your videos, or you come across a period where you're not
inspired to make videos.
If you're serious about YouTube and you want to make this into a job, you need to treat
it like a job.
You can't just sit back in your little YouTuber bedroom and be like "I can't believe I have
to reach 10,000 views in order to get paid.
This is not YouTube.
This is not my YouTube!
YouTube is over party 2k17 for the third time this month."
No.
If you want YouTube to become your fulltime job, you've got to treat it like one which
means working hard, not waiting for YouTube to just hand everything to you on a silver
platter.
No ain't no one going to do that.
You don't want people to do that for you.
You should want to work to build your channel to make your videos better, to make your videos
a quality content that YouTube wants to promote and that people want to see.
Think of your first 10,000 views as the internship before you get to your real fulltime job.
Actually with this new move on YouTube, it's more like internship, apprenticeship, part-time
job, and then maybe MAYBE you get a full-time job.
If you are one of those YouTube hobbyists, I am sorry this has affected you.
But YouTube is a job and YouTube needs to make money and this is one of their best ways
they've been able to do this.
But thank you for joining me on this episode of Tuber Talk.
Now what your thoughts about this new YouTube change?
Do you approve of this new 10,000 views threshold?
Do you think YouTube needs to start strengthening their thresholds for the partner program?
Rumor has it that they are looking to evolve that program so I'm glad I've already slipped
under the radar into it before they've done that.
I'm a little scared if they're going to up it up to like a thousand subs before you get
paid.
That's a little scary to me.
Just good luck out there, smaller creators.
We all need to hold each other close and band together in these trying times, but we'll
get through it!
That's the magic of YouTube is that we'll always get through it.
*end theme* Thank you for watching my video!
If you liked this one, feel free to subscribe for more like it.
*car alarm stops blaring* *claps*
ABOUT TIME!
Không có nhận xét nào:
Đăng nhận xét