hey what's up it's dr. Memmel from dr. Mogambo calm you second downstream this
time on Facebook as well trying to get my cameras order here sorry about delay
had some technical difficulties and um so but we're ready to get started and I
apologize I am home this is my home office is my home
so this camera really doesn't want to contact me today this camera I have some
reason it's really zoomed in this is the way it is um but uh you know I'm here my
home so you gonna hear dogs you're gonna hear children even have one insisting
and interrupting me so I'll apologize in advance for that you know so I got
Facebook here and I got my webinar platform here and all I'm doing today is
sharing notes from from a from the from the no excuses summit that I went to so
I'm not pitching anything you know no excuse summit is run by leave like a pro
they're great I'm part of that system it's a lot more Commission that let me
know if you don't know who I am my name is uh
Guillermo Gamboa I'm a network marketer an affiliate marketer and basically what
I found out I love doing is showing people what I learned so that's what I'm
doing that's the sunday sections all about and
uh so I'm just gonna show you and or say it's you or teach it to you or whatever
you know I share what I learned and uh hopefully get some some good nuggets out
of it if you do great and if you're watching this in stencil on those of the
yellow spaniel um those silhouette translucid way a despues con ese Kaba
Waimanalo donde me puede nice creamy blows las letras debajo del lid a bossy
caper van a ser en espanol okay so see case a fancy que en la grabación
disposed open up a spot Tammi endomondo minista's oh no se preocupen pero esta
tarde esta haciendo más cosas en español de un modo okay so so this
topic pero vaz it on English Arita so everything's gonna be in English
right now I'm going to I was just telling the people who speak Spanish
they're gonna translate there translate everything into captions in
Spanish that's why that's my goal to do translate into Spanish okay and then
send it out to the world right so my audience speaks Spanish I speak Spanish
you know so I'm not gonna ignore so anyway this talk came from Bill pesco
sannita he's really good at creating content and so he was at no excuses
summit and he gave a great talk he talked for about 30 minutes 30 30 to 45
minutes so mine should be maybe as long or shorter okay and I'm just going to go
over what I have here I went through the notes to make sure they were pretty
complete and uh you know I get the recording so I'll be completing even
more as time goes on so anyway uh again he called it content marketing six
strategies for endless content creation you know and the reason you want to do
this is again these are just notes you see my little notebook here from when I
went to the event okay the reason you want to do this is you
want to build your brand right because uh
so when you start creating content and even one of my current like mentors
persons that I follow Markel along the walk eternity says he
who creates the most content wins you know so if you can get out there
consistently you know and like it says and you could love me you could hate me
but you can't ignore me you know so that's basically your goal you don't you
don't want to be ignored right so especially in this day and age of social
media in this day and age of microwave society where we don't get things in
front of us in you know like my computer things weren't working right now for
like a minute now you did swear to god I was about to throw up to the throat
through the out thro through the window so impatience right not a good thing so
so he said here if you want to attract prospects you have to be you have to
create and be and/or be creative you know so you need some you need one
compelling content okay so to quality content okay not just anything right
three consistent content content that content so and they said you want to be
careful about the two traps people fall into right they create content that
isn't compelling right it's not really interesting it's not it's just like blah
you know they didn't put much over into it or they don't create enough to build
the know like and trust factor right so um my definitely my I don't
know I guess the audience will tell me how compelling my content is like how
the compelling is this you know but sometimes you don't create enough
content consistently where people were you people don't see you enough right
you're not out there enough right you know we all heard if your network
marketing you know that it takes how many exposures to you know to get people
to buy or whatever or to trust you right so it takes a lot of exposures so don't
fall into those two traps if you want to become a content creator if you want to
become an authority in your in your niche you know I really hate that this
thing only shows my head since I Facebook it up just a little bit more
see that helps any guess the sort sale um so what is compelling content you
know so one of the things that's compelling content is you uncover or
expose the pain so a lot of people you know why did you joined our marketing I
mean think about it you first joined because you probably thought of you know
all those credit card bills you got or the student loans you have or the fact
that you're not gonna have enough retirement or the for the simple fact
that your husband or wife is working you know like a dog and not not making
enough and you wish you could retire them you know whatever the case may be
you want to be home more with your kids whatever the case may be you can you
uncover it that pain and then he says you add to take this is your target
audience you're talking to right you add to Tate the pain so your audience just
realizes they must find a solution you know that's right you know like so how
you know if you if you continue on the path you're going how are you going to
pay off your credit cards do you have given do you have a plan to pay them off
do you have a solution other than what I've showed you enough if not me I mean
if you do great you know with not and if you know like mine you probably should
find one at least if I'm trying to find something that's going to get you some
residual income possibly find you some some time freedom you know so something
like that so so edge to the pain so your audience realize they must find a
solution they have to be problem aware before they consider buying a product so
some people don't realize they're miserable but they're not even sure why
right they're living check the track in there and you know barely paying their
bills they can't convocation their kids can't go to Disneyworld their
kids can't uh you know their you know their kids like you know can we go to
get some ice cream and mom and dad guy say no because you know we don't have
money for for ice cream right now we got to go buy groceries you know or or
whatever money we do have cynical towards you know if you will tire limit
like that then maybe that's just trying to uncover let them realize and then you
come with the solution your solution is your either your service or your or your
business right and and yeah they have to have a little vision joint but that's
basically why we go through the numbers so offer a solution to the pain at your
offer you know and that's what your call-to-action is all about you know you
come offer aware so like me I kind of my service basically is to try to teach
network marketers how to brand themselves online and start to track
more sales and leads you know my call to actions often is if you want to learn
how to do that you know click this button will take you to the video or 55
middle take you to this cheat sheet that'll show you how to do that or take
it to this 10-day bootcamp which is what I have right now you will motivate your
readers take action to solve their pain right so all right so here he goes six
simple ideas for content creation okay so that was like why you should be
creating content and how you should create it right please Ted Cruz right so
Bravo social media 99% world 90% of the world on leads X that but it is that
social media you know like some sort of social media Facebook is still the king
I know you hear people out there all snapchat Instagram and young people are
doing this and young people within that Facebook is stoking you know so so
number one Facebook groups join facebook group spin your niche right not just any
Facebook group you know like I mean like I joined a couple super like super hero
talked Facebook groups cuz I like that stuff but that's not I know that's not
my niche I'm not over there trying to like advertise see what others are
asking you know so you go on the Facebook group you can see different
people will ask stuff you know then you then you can also survey the market like
in the group you can ask a question rightly so what do you think your
biggest struggle as far as getting leads online
you know like me I target other network marketers right but if you're in weight
loss you can join these weight-loss groups rightly and what do you think
your hardest thing is you know to do consistently work out watch your diet
you know whatever it may be and then look for common questions and you create
content around that okay so these are all content creating ideas right so
Facebook group if you're in the group and you look you can you can start to
create content right so people have a lot of the same questions over and over
again and when you have content the other thing that does is when you have
content is a you know when your team starts getting bigger
like great Hagen says you need to point them to that you know you don't have a
blog post on that just go read those because you you can't answer the same
question 50 times a day you know the same anyway don't make me angry
alright number two company product reviews right so write a review about
your product you know and put it on your blog you know you may not have a blog
but you could do a product review on online but this video or on YouTube
especially YouTube and YouTube is search traffic so people who are on YouTube to
search for things they don't want Facebook to search for things okay so
YouTube is search traffic you know they might be searching on how how can you
know what you sent oils do I use to keep my kid from you know from insomnia or
something you know I don't have done to such oil experts I'm not sure but you
got maybe got a kid who doesn't sleep well you know I mean is calm down maybe
some like lavender or something works you know but anyway I see great reviews
on the products and be like wow I can't believe how great this word can do a
video showcasing your product and you go for even read it share your results or
experiences right kind of what I was just telling show them what's behind the
curtain when they buy so a lot of times I'll show people this is what you get
you know when you when you join my marketing team you're doing this you're
going to get some coaching you're going to get some products you're gonna and
you're going to learn how to do Facebook you know learn you know and learn how to
advertise properly on Facebook and so your Facebook doesn't get shut down and
um yeah so you can show them what's behind the
curtain like one day when they decide to buy your product you know what are the
what are they getting with it range so that's another way to create a
test number two so number one was Facebook groups using them to come up
with content and number two company and/or product reviews right number
three dig deep into your offers ask yourself who is your customer avatar so
remember you can't attract everybody you can't be everything to everybody you
have to realize that some people don't want your stuff you know they don't want
your such oils they just do not for whatever reason
what's their pain right and then make a list of their pains and then how is your
offer the solution so maybe you're in some sort of health and wellness and you
know and because it hits home you know you're your target market is men over 55
with chronic joint pain right and how does your whatever product you have
solve that you know is it a you know belly reducer I don't know I mean I know
that if you reduce your belly your back pain gets better but they may not notice
you have to educate them but you have you something even better maybe some
sort of vitamin maybe some sort of I don't I'm just making stuff up you know
maybe your target market or your audience is women over the age of 50 who
want to get rid of age spots you know or wanted to prevent age spots I'm showing
up so then you know your product is the solution to that so these are just you
know come ahead maybe the target market is people who
want to travel more but they just can't afford it but you belong to wholesale
Travel Club so you can actually go ahead and recommend them to have to do this
through that so they could travel for last right that's your the solution so
so they you know think about what you have to offer what is your offer right
and for me yes I'm in network marketing but I'm often just teaching generic
network marketing stuff top other networker so my offer is training for
never markers right specifically like attraction marketing treating so
so that's number five dig deep into your offer what exactly it is that you offer
you know and and you don't offer the juice from from you know from the Andes
Mountains that comes blessed by the native tribe there or some like that you
offer you offer a solution to being overweight a solution to insomnia and
solution to acne you know a solution to expensive travel so that's what your
solution is anyway number four look up ten blogs on blank whatever so let's say
you're in skincare you know you're going to look up ten blogs on skincare you
know you do that just by typing in skincare box google and google it so you
want to create content on you know and whatever whatever whatever you want to
create content you could look up ideas in you know on Google so if you want to
create content and losing weight look it up you know and uh and then get ideas
don't steal ideas but get ideas and make make your own either you know written
posts or live video on it or YouTube video or recorded video or audio you
know if you're having your Facebook probably create for life audios now so
you know people are busy so audio is nice fine and fine template also on that
on that topic okay so research and aggregate the information put together
snippets and recreate so you know you take a piece from this one a piece from
that one a piece from that's on a piece of that one research and look at it make
it your own put your own words on it right because
we all speak a little differently and then you cannot and put it out there you
know whichever and whichever way you want you know so much stuff can get
repurpose you know when I make these videos I still don't take full advantage
but so I make the video right I'm making this webinar right now it goes to
youtube because of the technology that I'm using on YouTube I can rename it
edit it and you know write it out and then make it public I can also download
the mp4 then in this case now I'm going to
translate it and make the subtitles in Spanish and then I read your educated
back out to my social media sites and add to my blog so that's how you
syndicates and people I'm sure you do it even better than that that's just the
iceberg right there alright number five watch a webinar training all right to
you I'm just giving you some stuff right now right this is a like a training a
mini training on a training and now so you can take some ideas from this and
say and and give it to your audience you know go ahead man do it do it so take a
lot of notes right you can rewind this you know once you get the recording you
only get a recording if you well actually I shouldn't say that if
you're registered you're going to get recording to your email I'm gonna shoot
this back you can find it on Facebook like up the scroll but I'm also going to
regurgitated again back on Facebook live with the Spanish subtitles so yeah
anyway take lots of notes figure out your biggest three three biggest
takeaways were you know and then um and make a little-bitty on it you know three
tips to using messenger to build your audience three tips to using messenger
to to get more prospects you know so I was just on a messenger one time but
anyway his process is watch webinar take the notes let's see he thinks about and
comprehends the notes right that's what I kind of did I guess let it sink in let
it what does he say metabolize it let it metabolize it
I like to say let it marinate that it marinate in you you know like you're
soaking in there alright apply to your own business right so he wants you to
implement it right implement into your business see if it works for you and
then write about the results you get that's what he does so I don't do I have
not done done that every time sometimes I just I get something and I give tips
you know and yeah I implement some things but unemployment everything but
that's a great tip you know to once it sinks in and one sneaky got it implement
it or apply it to your business get some results and then your your stories even
better you know your story of how this works is even better and you have
to remember that you just have to be one step ahead of your avatar you know so
many people you know you don't need huge result so many people think like thing
you know at all who's gonna sit to me right okay listen to me I mean what Who
am I I you know I don't I don't know that much I'm not that successful Hey
look I'm not a millionaire I'm working you know I'm an optometrist uh paying
student loans and all that stuff and I had three kids and a wife so you know I
I'm still working my regular job but I just have a passion for this and uh and
I love my job but I would love to work a little less you know so I always had the
thought of like man tell us in the mean no I you know it's not like I'm over
here driving a Rolls Royce and uh but the point is there's people who uh you
just have to be one step ahead of them and I thought that was great advice you
know I really liked that he said that um you know so there's people out there
that's that don't know how to make a Facebook fan page and you can show them
how to do that there's people out there who don't even know how to start a
YouTube channel or no know that they need a gmail to start hanging on so you
just have to be one step ahead so if you can get in the habit of every time you
learn something um making the video about it or maybe a little PDF or
something just some sort of written content audio content or video content
about what you learn your audience will begin to show up because they need to
know that stuff so if you just learn how to create a good fan Facebook fan page
there's people out there who need to know how to do that stuff and yes
there's thousands of people did it but there's people for some reason they're
gonna listen to you and not me or anybody else okay abundance people
abundance alright number six all right it's the last one alright guys so this
is it alright like I said I don't want I'm trying not to make these too long
we're about a half-hour in so that's good
alright number six live event notes all right so this was pretty obvious we were
at an event when he said this you know so but you go to other events right
whether their company conventions industry seminars which is what I was at
live workshops and then he said no somebody you should get 10 to 15 pieces
of Canada from no excuse emanate and he's right I got tons of content from
there and so that's one of the great reason to go to events there's a lot of
good reasons to go to event one I like went events now that I know are gonna
teach me strategies poke and uh and uh I'm all of the mindset too but I don't
like this one of things that I want to go just to a rar I bet you know like you
know we're awesome it's awesome go get him tiger okay um
and those are nice you know you get pumped up or whatever but then it fades
away rights okay now what I do you know and so many people I think that's they
want like what what do I do what exactly do I do like what exactly do I say in
there this is the real secret nobody knows what you have to say or what you
can do only you know that you speak differently than me so I can say Rio
Reagan can say you know hi do keep your options open you know keep
your options open if it to create more income if it doesn't if you're with what
you're currently doing you know something like that he'll end up and and
how would you like to work out are you open to working on a side project
doesn't if it doesn't uh if your what you're currently doing you know uh so
you can say that all day but if you don't say what the right Authority and
the right tonality and just the right because it's not you is that at work you
know so yeah I can give you tons of scripts I got tons of them you know from
different marketers say that say that do this on messenger do this on Pinterest
do this on Twitter new Panem and uh on snapchat and then uh and then people are
just gonna start flocking to you it's doesn't you know that's not completely
true but it's that it's the strategies that you want to listen to you know like
how they go about finding the people right so because you have to get through
the numbers right so how do they go about finding the people so you find the
people and you want to quickly disqualify I mean really honestly you
know ray talks about that that's why you like the phone makes you no no okay no
okay no okay no okay you know I know
and now with messenger and stuff like that you can do that you know I mean you
want to be a pain in the ass but if people are open to taking a look great
did you take a look a bit yeah you know would you like that's what we saw I like
nothing you know okay fine maybe it's not for you coffee tomorrow or probably
never but you know you get what I'm saying so but uh my my point is I'm the
one up on a crazy tangent right now but my point is uh you know exact scripts
and all that they're nice especially to get started but you want to make sure
you got it you got to put your own self in there right and then again as far as
like you know live event notes you know company conventions are great I know uh
the last company convention I went to they did teach them stuff which was I I
like that you know but a lot of times most of the convention is all about like
this is what we got new are you so excited
Luther kill it you know and really because quite honestly you already know
what to do you know you you know what you have to do to get out there you you
just maybe don't want to do it maybe you don't want to uh call your friends and
family or you ran out of friends and family that's what we jump on line right
then you jump online and you're like okay what I do you know you know you
start spamming your link all over the place that doesn't work you know so you
gotta learn the proper strategies that's why I love no excuses summit so I love
it elite marketing pro um and in places like that because they they teach you
that stuff so anyway that's all I got for you today I'll go over the six
things again real quickly here uh-oh and what I want to be don't quit okay that's
my mindset thing for you today so so content marketing six strategies for
endless kinds of creation so remember before I get into the six strategies you
want to build your brand to establish Authority and you want to create
compelling content quality content consistent content alright don't fall
into the trap of creating crappy content and don't create and don't hold the trap
of not creating enough content okay so you want your content to uncover or pain
so people can become pain aware so you can give them offer them a solution
which is your product and/or service okay that's your call to action is and
you motivate your your audience that way to take action okay so here's a six
simple ideas for configuration one Facebook groups okay
two company product reviews three dig deep into your offer what problems is
your offer solved right for look up ten blog post on whatever it is you want to
offer so if you're in skincare ten blog posts on better looking skin right and
grab pieces and make it your own okay number five you know given some
trainings right there's trainings all time from all kinds of marketers all
kinds of network marketers you know Ray Higdon
Eric Rory all those guys Tania Liza Cesar Rodriguez mark harbert just to
name a few Tyson's honor you know outfit of
trainings awesome trains on Eric's way of doing things and you can take notes
and regurgitate the information alright so number six live event notes so if
you've been to an event recently like me can you fill out a little notebook
there's no reason why you can't come with a more content all right so this is
dr. Memmel from dr. Mogambo addcom if you want know more about me go ahead and
head over to my blog and you can read all about it
I've got tons of free content on there and more stuff like this and I'm gonna
see if I get this out and to the blog within the week and I have another one
coming out today so anyway hope you got a hooyah
yes about every minute right but anyway uh so this is recorded and I'm going to
translate it into Spanish um with subtitles and and regurgitated ence
alright peace out love you guys and remember together we can do anything
pace by webinar peeps
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