Why would you market information products
at the front end, when you're trying to build up a
network marketing opportunity?
Hi there, my name's Elisha de Jonge,
and today I want to talk to you about
why marketing information products at the front end
is what most internet marketers actually do.
You see, most internet marketers would actually agree
that marketing information products at the front end
is really the best thing to do.
You see, information products are usually a low-cost item,
but they actually offer you a big return.
And the benefit of marketing the information product
is actually that high profit margin.
It's usually between 90 to 100%,
where physical products tend to have
a much more lower profit margin.
In order to do this,
you must match the topic of the information
to the needs of your prospect.
So if you're a network marketer, and you're seeking to
attract opportunity-seekers,
then go and create a low-cost offer
on how to make money on the internet,
how to make money from home, or a stay-at-home mom's guide
to earning a part-time income from home.
As a network marketer using the Attraction Marketing method,
you may choose to target other network marketers.
Because they're actually positive already
about the industry, they're also more than likely
to want to buy in to another opportunity.
You may choose to target other network marketers,
because they're actually positive about the industry,
and have a history of buying into opportunities.
Offer them products on how to recruit more,
how to get more reps, how to get more leads,
how to build an MLM business using the internet.
Just think about the type of information
that your ideal prospect would be looking for.
People are willing to pay now for information,
especially if they're in pain and they need solutions now,
as opposed to going through the long hours of research
and web surfing to find it.
That's why the
For Dummies books do so well.
Because people want to learn how to do something
before they actually do it.
And they're willing to pay for the information,
rather than trying to figure it out for themselves,
going through hours and hours of research.
Now remember that 92% of people that go online
are seeking information.
So
serve them with a free or a low-priced information.
This will lead to a relationship,
and then your primary offer.
You see, the key is to offer them
something that's going to provide value.
Whether or not they buy into your back end offer,
your opportunity, it's the standalone nature
of the initial offer that will spark up the trust
of your prospects.
Okay, so what about if you don't have
an information product?
Or simply don't want to create one,
'cause this can be really difficult.
Well, if you don't have an information product
and you don't want to take the time to create one,
you can always go and promote other people's products
as an affiliate.
This will build your list of prospects
and earn commissions on other purchases.
An affiliate is someone who refers someone
to an existing online business.
And it's also tracked back to them.
And then when the referral buys a product,
a commission is earned on that sale.
So you want to know more
on how that you can market information products?
So to market other people's products,
at the bottom of this video, there's gonna be a link,
and it's going to introduce you to the
Attraction Marketing Formula,
which is gonna tell you everything
that I've just told you here today, plus a lot more
on how you can market other people's products
at the front end at a low cost and get you more leads
and more sales, and introduce more people
to your primary opportunity.
And like I said in the beginning,
most internet marketers would agree that retailing
an information product really is the best thing to do
for your primary business.
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