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Hi there.
I'm Angela Brown, and this is Ask a House Cleaner.
This is the show where you get to ask a house cleaning question;
I get to help you find an answer.
If I don't have an answer, I probably know somebody who does.
I'm connected to the best and the brightest minds, in the house cleaning industry.
These are my peers and my colleagues, and we are determined to help you find an answer
to your questions.
So if you have a question head on over to https://askahousecleaner.com
Ask your question,
and it may be featured here on our show.
Today's question comes from a girl who is starting her own house cleaning company.
And she wants to know if running flyers is still in an effective way to drum up some
business as you're getting started.
Now, I am a huge fan of running flyers.
If you've read my book, How To Start Your Own House Cleaning Company, (it's available
on Amazon) there's a whole section in there on running flyers.
Here's why I like flyers.
Flyers is the old-fashioned way of doing business, but it's really effective.
You get to pick the neighborhood that you want to work in.
You can drive through the neighborhood, and you can look and see "what is the age of
these houses?"
"Do these houses have double pane windows where they're going to be easier to clean
than those windows that have all the separate panes, with all the little crumbly stuff that
falls and breaks, and then you got to replace the windows if you damage them?"
You'll want to make sure that the houses are in the type of shape that you want to clean.
You also want to make sure that the size of the house is something you want to clean.
If you drive through a neighborhood in all the houses are like 10,000 square feet that
might freak you out, I know it would freak me out.
Okay, so pick the size of a house that you want to clean.
And then run flyers in that neighborhood.
You get to target the neighborhood you want to work in.
Here's another reason why that's beautiful; Let's say that you live in this ZIP code,
and you want to work in this ZIP code.
You can run flyers in your own neighborhood, or in the neighborhood next door. Or the neighborhood
on the other side of that, without traveling for 45 minutes between houses.
You can literally go work down the street.
And I've done this for years; I worked in my own neighborhood.
It's beautiful for this reason; the neighbors can drive by.
And they see my house, and they say; "Wow, look she takes really great care of her yard.
She must also take really good care of the inside of her house."
It's a great advertisement for my house cleaning business.
Another thing is these are my neighbors, so they say "Of course we can trust her, she's
not going to run off and then steal our stuff, or skip out, or whatever.
She's our neighbor."
Right?
There's some responsibility that's connected to that, and you get to pick the neighborhoods
that you want to work in.
So running Flyers is amazing because like I say you get to pick.
Second, of all, you're targeting a very specific demographic.
So what you do with your flyer is you say; "Hey, I'm Angela, I'm in the neighborhood,
and I have two openings."
That's it.
Two openings.
Now truth be, if you're just starting out your business, you may have a hundred openings.
Right?
Don't tell people that.
Because if you say "I have a hundred openings" well that looks like you don't know your marketing
very well, and it looks like, "well, you must not be very good at what you do.
Why do you have a hundred openings?"
People want to hire people who are booked.
They're booked solid.
They work by referral only. Right?
So, you're giving me a flyer.
If you're giving me a flyer, that means you need new business.
That's what that means.
However, if it says I only have one opening in this neighborhood, I would like to
come by and clean your house.
"Oh.
She only has one opening she must be really good; she is super booked."
Once you book that appointment, you can release one more opening.
Do you see how this works?
So, what you're doing is you're creating a scarcity by saying "I only have one opening."
But you're targeting the market that you want to work in.
Now, when you run a flyer instead of making your flyer super impressive with all kinds
of graphics and…
I've seen some that frightened me quite frankly.
They have multiple logos, and it has lots of stuff on it.
Don't, do that.
Don't go for all color.
I understand that everybody has a home printer now that has four color printing I get that.
Turn off your colors and print black and white.
Because when you print in black and white here's the message that you send:
"I'm a small company.
I'm just getting started.
I am booked, but I've got one opening and here's my flyer."
I look at that flyer in my mailbox, and I say: "Wow, well, this is not a high glossy,
four-color print job.
This is not a franchise that has to recoup their advertising cost.
This is a person that's looking to expand their business, and they have one opening.
I better hurry and call."
What you're sending is a message that says; "I'm approachable."
"I'm easy to work with."
And "I'm affordable."
So I have this crummy little flyer, it is crummy, very professional-looking,
but it's crummy.
It's a half a sheet.
I print two on one page, and I cut it in half.
I do that so that it's more eco-friendly it saves more paper.
I'm not killing as many trees to run the flyers.
Okay, but the important part is this.
It says exactly what I do.
At the very top, it has my contact information.
So it has my name, and my email, and a way to get in touch with me.
Then it has my credentials, so that says:
"I'm bonded."
"I'm insured."
"I accept credit cards."
"I have a satisfaction guarantee" whatever the things are, that are your credentials
that will get people to call you.
So you have a little bit of sales space, where you are going to have people call you because
you're going to make them feel good because you have these credentials in place.
Then I have a little list of things that are available.
These are the things I do.
"I empty the trash, and I clean the window sills, and I do baseboards, and I dust blinds..."
and whatever it is.
Then at the very bottom, there's a little thing that says; "I work by referral only.
This is a one-time flyer in this neighborhood, and I'm just introducing myself because I
have one opening.
So if you don't need my service now, please save this until you do."
And that's the end of the flyer.
If you would like a copy of the flyer, you can go to https://savvycleaner.com/flyers
and you can download that flyer.
And you can tweak it.
Change the address, change the name, change the credentials whatever, make that your own.
It's a crummy flyer, but it works wonders.
And it has worked for everybody I know for 25 years.
It's an amazing flyer, super crummy, and it works.
Not four color.
Not glossy.
Black and white, half a sheet.
Okay so put the flyer inside a shoebox.
Put it on your car seat, and as you drive through the neighborhoods you're going to
have a little moisture wick stuff that you put your fingers in, and you're going to
grab one, roll it up put it in the newspaper tube.
The newspaper to not the mailbox.
The mailbox is federal property.
If you get caught putting a flyer inside a mailbox, you can be fined a hefty fine from
the US Postal Service.
And they can make you pay full postage for every single flyer that they find.
So don't put it in the mailbox.
But put it in the newspaper box.
And then go about 9 o'clock in the morning.
If you go at about 9 o'clock in the morning.
People typically check their mail during the weekdays.
Not so much on the weekends, but during the week, and avoid garbage day.
Because you don't want to be driving in and around garbage cans in the neighborhood.
So pick a day that's not garbage day.
Go about 9 o'clock in the morning before people check their mail for the day, and put the
newspaper tubes.
Just make sure that that is in place.
If you see people coming out of their yards, out of their houses, or walking their dog
or whatever… pedestrians have the right away.
Don't try to run people down.
Try to zip past them, be patient enough just wait.
The other thing that I might recommend is this: wear your uniform when you're out delivering
flyers.
Wear your uniform.
I cannot tell you how many times I've had people running out going:
"Wait! Stop can you come in and give me a bid right now?"
"Yes, I can.
I'm prepared to do that."
And so have your worksheets with you and get out and go in and deliver a free estimate.
That happens to so many people that I know.
It's a possibility.
So be prepared for it.
And then also realize as you're out delivering flyers, you are an advertisement for your
business.
People see you driving down the street; there are people who work out of their houses.
They look out the window: "Oh, there is some guy running flyers."
If your car is dirty and if you're not your uniform, that sends a message really quickly
before they ever even saw your flyer.
"Wow, that's a really clean car."
"That person looks like they are in a uniform."
"What's going on there?"
"Who is that person?"
See how that works?
You are an advertisement for your business.
So do flyers work?
Yes, they work really well.
Here's the catch to flyers:
On your flyer, you must have something that links back to your website, or your social media.
Because before people are going to hire a perfect stranger to come into their home,
they're going to vet you on social media or online.
They're going to look for you.
They're going to make sure that they're not hiring a you know, a pervert.
Or somebody who's been incarcerated.
Or somebody's who is going to steal their stuff, or whatever.
They want to know that my family is safe.
"My pets are safe.
My home is safe.
This is a person who is qualified to do the job that they promised to do on the flyer,
that I left in my newspaper box this morning."
Flyers do work.
And I'm a big fan of flyers for those reasons.
So that's it for today.
If you like this tip, please pass it along to your friends.
Re-share it.
Re-Tweet it, Re-Post it, whatever you guys do.
If you have a question, head on over to https://AskaHouseCleaner.com click on the little blue button.
Ask your question, and we'll see you on the next show.
Until then, leave the world a cleaner place than when you found.
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