welcome to the introduction of my course
accelerated amazon domination strategy
who i am i'm john bowser i am 23 and a
graduate of virginia commonwealth
university i spent the last two years of
my life become an expert on amazon and I
work now as an Amazon consultant for
small businesses you can see a track
record of material I've put on the
internet to establish my expertise just
google black mirror ready and you will
see my most popular posts one by amazon
course let me save you $5,000 this post
is over 590 up boats the equivalent of
likes on Facebook in the reddit
community
I've also written a number one
amazon bestseller in regards to how to
sell private label products on Amazon
this book now access your textbook for
this course and you receive for free in
the resources section of lecture 1 now
go over the course goals and objectives
the main goal of this course to teach
you how to properly launched a private
label products on Amazon the first
objective of this course teaches you how
to optimize your listing to receive as
many sales as possible from your listing
visitors the second objective of this
course is to teach you how to properly
launch your product to an audience of
hungry amazon buyers ready to try and
review your product
this will give you a bumpy SR and give
you a great opportunity to receive a lot
of reviews i'll show you how to maximize
the opportunity to the full extent the
third objective will teach you how to
create a superior product and truly
dominate your competitors here i'll
teach you how to think exactly like
Steve Jobs thanks for watching and I'll
see you in lecture 1
lecture 1 topics not covered
hi I'm Jonathan thousand i'll be your
instructor for this course I've been on
amazon for about three years but i have
a wealth of experience in e-commerce if
you plan on taking notes
I have all these powerpoints in outline
format in the resource section along
with my book also currently my method is
built for the Amazon US marketplace if
you are international student please
start with the u.s. amazon marketplace
as it is traffic the most and has the
most services pertaining to it also my
course is made for those private
labeling products if you plan on
dropshipping other brands my course
method simply won't work for you i'm
going to begin by talking to you about
the topics i won't be covering in this
course setting up an amazon account and
getting the ein are both covered in the
book but i won't be tackling them in the
video form here for taxes simply go to
tax jar calm and download the e-book
most courses don't cover this but it's
extremely important so how I suggest you
go there and check out their ebook I
won't cover sourcing here either but i
like to you two notes number one is that
dhgate.com is my favorite to source from
because they have a lot of products that
offer free shipping and i highly suggest
you go to import dojo dot-com for
sourcing help as I stated before all the
topics that could be considered for
beginners are covered in the beginning
portions of my free resource had a
question on amazon deluxe version which
isn't on the market place anymore so you
guys get free scoop these are the topics
that i will cover the main course topics
are everything up to the launch this is
the accelerated process to absolutely
beating amazon the bonus section is my
gift to you for believing in this course
my coaching email is crushing on amazon
100 @ gmail.com please take advantage of
the coaching email i'm here to help if
you need to hop on skype i'll be happy
to do that for you as well on to lecture
too
let you to brand strategy welcome back i
want to start by saying there is no
perfect product you can eliminate risk
completely when it comes to anything
especially amazon the landscape can
change with any rule or algorithm change
even too many bad reviews realize
however you can't fail in our products
business adding a product can boost your
income seemingly overnight because of
this no matter what needs you pick you
can meet your financial goals one SKU
product business is rarely word instead
of red bull or five-hour energy you want
to be coca-cola or her shes you want to
model yourself after two of the most
recognizable companies on amazon spittin
auroch so good as you can see here i
pulled up spitting you want different
product types and multiple BSR ranges
pigeon mostly dominates in the cases
category but they have USB cords and
power banks as well
they also cover the Android and Apple
marketplaces have also recently just
added this selfie stick typing in toxic
good you also find a similar situation
where they dominate the home in kitchen
category of amazon recently just
expanded to the bathroom products as
well which is a good move on their part
ideally cock so good and spitting are
the companies you want to be in the
amazon marketplace they can easily begin
moving their products to other
marketplaces and dominate there as well
the goal here is to create a brand you
don't need a perfect product because you
have many products and they all should
be in high demand on amazon and other
marketplaces Amazon's top categories are
supplements health and beauty home
kitchen and mobile accessories the lower
competition categories are sports and
outdoors and traveled with my system
your rise in the low competition
categories should be very very quick in
the high competition categories even
moderate success is enough to set you up
for a long haul and a very successful
career and the e-commerce business
the first product is the most important
but I imagine most of you have gotten
your first product online already
products that follow-up should simply
add to your bottom line hopefully the
prophets acquired from your first
product should be able to find your next
product opportunities the in-demand
product this is the most important
factor for the business for my first
product I like to aim for something in
the one to two thousand BSR rain if you
can't give away your product for free
you're dead in the water and with every
product you pick you should always go
small and lightweight to avoid costly
shipping charges
I know this sounds like basic knowledge
but all ties together with my method
that will be revealed in the next module
onto lecture 3
welcome back
I want to start by saying there is no
perfect product you can eliminate risk
completely when it comes to anything
especially amazon the landscape can
change with any rule or algorithm change
even too many bad reviews realize
however you can't fail in our products
business adding a product can boost your
income seemingly overnight because of
this no matter what means you pick you
can meet your financial goals one SKU
product businesses rarely word instead
of red bull or five-hour energy you want
to be coca-cola or her shes you want to
model yourself after two of the most
recognizable companies on amazon spittin
auroch so good as you can see here I've
pulled up spitting you want different
product types and multiple BSR ranges
let you to brand strategy
welcome back i want to start by saying
there is no perfect product you can't
eliminate risk completely when it comes
to anything especially amazon the
landscape can change with any rules or
algorithm change even too many bad
reviews realize however you can't fail
in our products business adding a
product can boost your income seemingly
overnight because of this no matter what
needs to pick you can meet your
financial goals one SKU product business
is rarely word instead of red bull or
five-hour energy you want to be
coca-cola or her shes you want to model
yourself after two of the most
recognizable companies on amazon spittin
auroch so good as you can see here i
pulled up spitting you want different
product types and multiple BSR ranges
pigeon mostly dominates in the cases
category but they have USB cords and
power banks as well they also cover the
Android and Apple marketplaces have also
recently just added this selfie stick
typing in toxic good you also find a
similar situation where they dominate
the home in kitchen category of amazon
recently just expanded to the bathroom
products as well which is a good move on
their part
ideally cock so good and spitting are
the companies you want to be in the
amazon marketplace they can easily begin
moving their products to other
marketplaces and dominate there as well
the goal here is to create a brand you
don't need a perfect product because you
have many products and they all should
be in high demand on amazon and other
marketplaces Amazon's top categories are
supplements health and beauty home
kitchen and mobile accessories
the lower competition categories are
sports and outdoors and traveled with my
system your rise in the low competition
categories should be very very quick in
the high competition categories even
moderate success is enough to set you up
for a long haul and a very successful
career and the e-commerce business
the first product is the most important
but I imagine most of you have gotten
your first product online already
products that follow-up should simply
add to your bottom line hopefully the
prophets acquired from your first
product should be able to find your next
product opportunities the in-demand
product this is the most important
factor for the business for my first
product I like to aim for something in
the one to two thousand BSR ring if you
can't give away your product for free
you're dead in the water and with every
product you pick you should always go
small and lightweight to avoid costly
shipping charges
I know this sounds like basic knowledge
with all ties together with my method
that will be revealed in the next module
onto lecture 3
lecture 3 best FBA products
welcome back today we're going to start
with the dangerous products don't try to
compete with huggies it's not going to
work out there are tried-and-true brands
that everyone trusts if you think of a
product and automatically think of a
brand name is best to avoid for example
if you think batteries
I'm going to think about yourself so
that's a product I don't want to get
heavy items you want to avoid for the
shipping costs especially coming from
China avoid large items for the same
reason
also you want evergreen products you
want products that sell all year long
not just during christmas or other
holidays these are the questions you
asked yourself anytime you come across a
new product opportunity most or all of
these questions and their answers should
be met you want a nice where you can
have multiple products in the same space
if a product reviews are over 1,000 it's
ok for two reasons and was on promotes
your product without the top product
being around so you have a chance to win
a sale simply because the number one
product isn't around at the time in the
person's email to meet your financial
goals you don't have to be number one
usually if you beat the third product
down and reviews you can find yourself
in a good sale space the customizability
question lets you know if you'll be able
to stand out above the crowd by simply
having a superior product will go more
into depth on that later
these are the highest demand categories
on amazon two missing categories are
supplements and mobile accessories if
you're already in these categories you
can still use my strategy but you may
have to give way more units to compete
or have a significant result these
categories are great to get started in
the competition may be fierce but the
prophets are worth it
some additional attributes when it comes
to picking a product if the BSR is low
and the reviews are under 400 this may
be a good product to go into however I
suggest monitoring the product for a
week or so to make sure they are
employed my strategy
return customers is one of the biggest
assets in the e-commerce business
although it's mostly limited to edible
products like supplements somebody
marketplaces cater to women it's almost
a better ecommerce asset I suggest going
into at least one mesh with women as
your target demographic these are some
other factors that may give you an
advantage the pretty self-explanatory
if you have a budget that allows you to
customize or improve the quality of your
product do it
this will help your product be easier
sell moving on the price when choosing
the product make sure it costs at least
15 to 40 dollars on amazon if a product
is lower than seven dollars it's
absolutely too low and you shouldn't go
into it you can advertise your product
properly in the future with the three
dollar profit margin once lecture 4
lecture for recommendations
welcome back I know these lectures short
remember this is just the overview
these are things that other courses
should have taught you but I'm just
going back to make sure that they're in
place so when you use my strategy
it'll be used correctly and you have the
best possible chance of success using it
alright these are personal
recommendations stop wasting time with
retail arbitrage or drop shipping on
amazon you want to go after bigger
margins and you want to build a real
business a business on amazon is step
one you want to merely leverage amazon
your product is bigger than amazon think
wholesale think retail think other
marketplaces amazon is simply a tool
you're using to build revenue so you can
launch a legit product based business
and have customers all over the world
you are absolutely going to need at
least 500 units to test the product
properly if your funds are low ship 250
private label products to the Amazon
warehouse and have a supplier have 2015
maybe even unbranded or unpackaged but
ready to go put down a small down
payment if the product doesn't work out
don't ship it and let the cup factory
keep the down payment for the trouble I
know it seems like a lot
chinese love negotiation and the money
you give them for their trouble will
definitely worth it for them
alright i thought it takes some time to
explain the next lecture my next lecture
is a previous record I did that not only
is an overview of my book but my courses
well feel free to skip over the first
portion as this course covers everything
after sourcing again don't worry about
purchasing the e-book you already
received it for free plus more
you can also skip it altogether as I
cover each portion in detail in the
course see you again in lecture 6
lecture 5 course overview
today we're going to talk about how to
crushing on amazon or my more click
babyy title want to buy an Amazon course
let me say you $5,000 after looking at a
sales video similar to this
I was a bit skeptical so I took what
they gave me and put a plan in action
probably but the product that was
already number one home kitchen the
bacon man i bought 500 of them put my
own label on it because goods and gave
them away to about 13 and my friends and
family and had them write reviews our
product from there with no ad dollars
spent on my part went on to sell out all
my mats within six months I knew that
this business model was real and the
best business opportunity on the web
today and then what you're going to say
next
how is that it was sell out with so few
reviews the top product at the time had
over 1,000 i'll get to that in a minute
why Amazon Amazon at the biggest
e-commerce platform on the internet this
is largely due to the third parties our
system where people like you and I can
list our products on there already
well-established website the beauty of
amazon is all you need is a product in
an optimized listing you don't need a
site no pain for ads no big endorsements
or joint partnerships and no list
building on your part
amazon takes care of everything for you
the next big advantage of amazon is the
FBA system or fulfillment by amazon
system you don't need a warehouse and
you don't ship your product each
customer you send your product in the
Amazon and they take care of the
shipping process for you all you need is
a professional account this cost about
forty dollars a month
this is a pain point for most ebay
sellers but it's well worth it
Amazon's marketing strategy is the
reason why eating with Sophie reviews i
was able to set out of my product within
six months
amazon since email blast puts banner and
text ads in front of its customers who
are already interested in the kind of
products you cared so the person never
sees the 1000 reviews
product that's exactly the same as mine
and they only see mine with 13 really
good reviews than the personal buy my
product simply because the person with
1000 reviews wasn't present when they
were finally ready to purchase this
house able to sell out with no a dollar
spent on my part
amazon that all the work for me with the
thought that shaft to create a brand in
mind bringing in demand products to the
amazon marketplace is the most important
factor in this business if you pick a
product you can't give away your in a
losing battle
how do I know if a product is in the man
amazon helps us out with what's known as
a BSR or bestsellers rank this rank
number indicates the number of sales and
product has in relation to other
products within the category the lower
the number the more sales the product
has i highly suggest for your first
product you aim for something in the one
to two thousand BSR range saying that
don't get hung up on trying to find the
perfect product you'll be building a
brand in time you want to invest in many
products see the Miss stocks now I'm
going to take you over to amazon and
show you what the BSR is all about
alright this is what I model my first
product after the artisan baking mat
although i only have one in my pack
rather than to you can find the BSR in a
section some of this under product
details as you can see this PSR is 163
in kitchen dying so as you can see was
number one product a year ago and now
it's fallen all the way here but this is
what you want you want a product that's
less than 2,000 in this area in the
parent category which is here kitchen
and dining you want every product to be
lightweight and small this helps when it
comes to shipping cause you also want to
research regulations and certifications
required for the product in your country
for example supplements are highly
suggest you don't do those on your first
round
now i'm going to show you how to find
these products this is your first free
gift
you're going to take a search during its
here in this post
under the in-demand products section
it's it's everything within these
brackets you want the phrase amazon best
sellers rank your desire BSR that you'd
like to find kitchen and dining
represents the parent category this is
also interchangeable with your desired
category make sure this portion is there
because in the case you only want
results from this site which is
amazon.com alright as you can see you
want to go up and down either down one
up once you find a product you feel you
can privately with that small and
lightweight alright so you take that
search string and put it into google and
while we have the 122nd kitchen and
dining right here hundred and sixty-four
country 20 spoons and 69 it's actually
the number one bestseller disposable i
can't say i recommend this as a private
label product but now it's interesting
because you about these but you know if
you're not too happy just put in go up
one or up five play around with it
be sure to realize that Google can't
keep up with the vastness of amazon so
rankings change from day to day to find
some interesting to watch it for a week
because someone may be employed some my
strategies sourcing it seems difficult
on the surface but easy if you know
exactly what you're doing you have two
ways to source you can google search for
putting private-label wholesale or OEM
in front of the product name you're
trying to search or you can go to OEM
marketplace like Alibaba aliexpress for
dhgate Alibaba is the most popular and
involves messaging
negotiating supplies before you send the
product market places like aliexpress
dhgate work more like Amazon and more
traditional and that you pick a product
and have it shipped where you need to be
sometimes marketplaces like aliexpress
in dhgate allow you to private label the
products rather than having the white
label sent to you
there are a lot of horror stories about
scams with some of these websites you
can avoid them by simply asking the
supplier for sample supplier won't send
you a sample they may be a scammer
additional Ali Bible you may want to
filter using the gold supplier and the
one mean sales a year filters you also
want to use paypal rather than western
union shipping it's a lot to go over in
this video the best advice I can give
you is to talk to your supplier they can
guide you through the process they
prefer and other shipping options you
may have if you can get free shipping go
for it i always ask for the basics for
smaller quantities you should always
ship by a everyone should do this on the
first shit in it for larger quantities
you want to ship by boat with this
you'll need a freight forwarder for more
information search China imports
shipping from china guide for more
information they get really into it but
don't get discouraged
just ask your supplier and then give you
a streamlined version of the shipping
process that you'll be doing alright FDA
requirements starting out every person
gets a 5000 unit limit for the product
will allow you to hold in the FB a
warehouse unless you have oversized
product like a yoga mat then restricted
to 500 it's important to supply limit
any additional labels or papers on the
outside the box
amazon provides a shipping label and
should be the largest label on the box
your product will also the UPC you can
buy and find more information about
these codes at cheap UPC barcode dot-com
also you'll need a fence cue stick is
applied to each individual items ship
sometimes your manufacturer will apply
the stickers to each product for you
amazon will also do this for you four
feet
the first time i went with the supplier
i make sure we ship it to my house first
and then I should be to the FB warehouse
myself actually do this twice to make
sure the supplier does it right after I
correct suppliers mistakes i have them
ship it directly to the FDA warehouse
from the factory
we've run into your next gift this
service get your products ready for the
FB a warehouse so instead of shipping to
yourself ship to them they are based in
California so for the most part shipping
would be less costly than shipping to
yourself
they also inspect your goods and ship
the FBA for you
this is their website alright they do
lots of stuff to do bundling if you want
to send multiple products together they
will apply the barcode labels for you as
well they get your stuff through customs
so they act as a freight forwarder for
you and they can also add inserts so
customers can join the email list and
follow up with you now that your
products on Amazon it's important to
know that only four things matter and
nothing else
for those of you are already selling you
can take this slide and improve your
conversions tenfold today the first
thing you need is product photos stock
photos from the supplier won't cut it
separate yourself from the pack by
featuring unique product packaging the
next biggest factors reviews start with
your friends and family they are
supportive do a giveaway use rate have
them buy it and then leave a review next
is the ratings
it's easy to get your rating to 45 stars
just fulfill your product promise and
it's supposed to be a gnostic surface
give that to your customers the next to
sales it's a little ironic but you need
sales to be successful amazon that way
they know your product is a goodbye and
start promoting your product for you
you'll need an initial bump to your BSR
this will raise your visibility within
the product search rankings so after 20
so reviews from redditors friends and
family go to a launch service launch
services these services were by you
giving a coupon so people can receive
your product for between one and three
dollars the launch service then email
blast your coupon to list of hungry
amazon buyers this will raise your
product for its related keywords
yourselves rises and more people buy
your products after the blast for the
full price
the two most popular services ours on
blast and virulence use the launch to
your advantage by following up with your
batch of new customers for reviews
you should see these blasts is buying a
bump in rankings as well as reviews but
you have to do the follow-up for the
reviews yourself
here's another gif a secret lot service
called honesty dot-com your first
launched with them is free so now you
can try my method without as much risk
repeat and diversify your bonds after
your blast you should have some success
you should be selling 20-30 minutes a
day with no a dollar spent on your part
after this you need to pick another
product being a nice and after about
four products you should start another
brand diversify your brand's
if one product begins to slip in the
ratings you have other products
supplement your income
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