Hi I'm Tricia Clements, Chief Fur Wrangler
with MuttButs.com. I am a social media content
content creator for pet businesses. In this
video I'm going to give you seven ways
to come up with social media content for
your contact calendar. Make sure you
stay tuned to the end because I have a
freebie for you you can download a
social media content checklist.
Number one is industry influencers. Make sure
that you're curating content from
industry influencers. For instance, PetMD.com
you can go to them and find all kinds of
great articles to share. For instance you
may find something to share about cats
and how important play is and different
ways to play with your cat so that they
get the exercise they need.
Well if you're a pet sitter that's a
great article to share because you can
show them that cats really do need play
because sometimes cat owners they may think
is that cats are a lot more low
maintenance and don't need to play. As
a pet sitter you can share that article
and tell them that you provide
pet-sitting for cats and that you give
them loads of play time as well.
Number two are your competitors.
I don't want you to go and copy or imitate
your competitors not at all. What you
need to do though is you can go and take
a look and see some of the post or
something that they're doing that seems
to be getting a lot of traction and you
can get ideas from that and you can do
it so much better. I know you can.
Number three is the blog
or vlog make sure you have one because
that's where you're going to show your
customers and potential customers that
you're the authority on the subject.
If you're creating evergreen content
like I discussed in the previous video
you're going to be able to share and
share that numerous times. You are not
just going to do it once and be done
with it so i'm going to be talking in
future videos about automation so make
sure that you subscribe so you know how
to set that up and you can get the most
out of your blogs and vlogs. Number four
is hashtags. There are so many great
hashtags out there make sure that you
check out and see which ones are being
used and use them to your benefit. For
instance you can use we have
#TongueOutTuesday there is #ThrowbackThursday
#WhiskerWednesday. For pets they
are the best for some of these great
hashtags. I mean we are in the best
industry, aren't we? Number five
listen to what your customers are asking
you. If a customer has a question chances
are other customers may have the same
question and if it sounds like something
that's really good for a blog topic
go ahead and do that blog topic and then
you can post and share it on social
media. You've gotten that one question
that one customer had and you've created
a lot of content out of that one
question.
Number six that's going to be quotes
and pictures. This is really something if
you're looking for something quick to do
you can come up with a picture and just
put a quote on top of it and share it
and it doesn't even have to be pet
specific some of them are pet specific
but there are some that may not be pet
specific but that really resonate with
your customers. Number seven: so make sure
that you are doing videos short videos
also pictures while you are either
pet-sitting or at your business at
veterinary clinic in your pet store
people love to see behind-the-scenes
especially if you are there with their
pet and you take a picture and if you
share that on social media and tag them
chances are they're going to share that
with all of their friends. That gets
you even more social media exposure.
Now for your bonus tip make sure all of the
pictures that you're creating have your
logo or website on them. That's
because when you have a picture and
share it on social media if someone else
shares that picture, at
some point it may not show that it was
posted by you. You want to make sure that
you get that viral reach out there when
people share that so they know that it
is your photo and they know where it
came from
especially if it's a really great
picture. It's something you want to make
sure you put on all of your pictures and
it can be easily done in either Canva
or directly on your phone now that you
have seven ways to come up with social
media content for your social media
calendar if you need a little bit of
help planning that I had a free download
for a social media content checklist.
It's in the description below you can click
on it and download it now. If you like
this video hit the like button, share it
with your friends, and subscribe.
I'm Tricia Clements, Chief Fur Wrangler with
MuttButs.com. Thanks for watching and I'll see
you in the next video.
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