Good evening, everyone.
It's 7:00 so we're about to get started.
My name is Courtney Harge and I'm the Member Advisor here at Fractured Atlas.
I'm here to talk to you about crowdfunding and how you can use it to collect donations
and build a network of supporters.
Before we get started, I want to go over a few housekeeping items.
Tonight we are using CaptionAccess to provide attendees with closed captions and video remote
American Sign Language Interpretation or VRI This is a part of our effort to better serve
d/Deaf and hard of hearing artists and the disability community at large.
Tonight our ASL interpreter is Crystal Kramer an RID Certified Interpreter and our captioner
is Sarah Falsey.
If you have any questions about Fractured Atlas' accessibility work, please feel free
to contact us after the webinar.
Additionally, this webinar is being recorded so you can revisit it after the webinar ends.
I'll have a section for questions at the end, but feel free to chat them as they come up
using the Chat Box.
Remember that I may answer your question during the presentation, so you might want to wait
until the end to type them all to me.
Here is a list of what we're going to go over today.
First, we'll introduce crowdfunding, what it is, why we use it, some basics and so on.
Then we'll move on to building your audience, goal setting and budgeting, executing your
campaign and then making space for questions.
First, we'll talk a bit about who Fractured Atlas is.
Fractured Atlas is a non‑profit technology company that served artists nationally.
We work with artists and art organizations in all different disciplines and all across
the country.
We offer a variety of programs and services that help artists strengthen the business
side of their practice.
Our four core programs are Fiscal Sponsorship, a program that helps artists raise charitable
donations from individuals, corporate sponsorships and grantors.
Our insurance program which allows our members to apply for commercial policies that cover
the risks associated with creating their art through a partnership with their insurance
brokers Lockton Affinity.
Artful.ly helps artists sell tickets, take donations, and track fans.
And SpaceFinder an online marketplace that helps artists find space and marketspace.
Through these programs, we work with more than 70,000 members, over 4, 200 fiscally
sponsored projects, and through that program we've helped them raise over 152 million dollars,
covering a network of over 500,000 artists nationally and internationally.
Who am I?
My name is Courtney Harge, and like I said, I am the Member Advisor for Fractured Atlas
and that means it's my job to help support our members and using our services to best,
cute their programs and projects.
I am a theater producer and director.
In my own right, I have my own theatrical company called Colloquy Collective that produces
primarily historical works by women of color.
Now we'll get on to what is crowdfunding?
Crowdfunding is the act of many people contributing money
to a product in exchange for a good or service.
Simply, it's asking your crowd, the people you know, to give you money and service of
the work that you're doing and they can get goods or services in return.
That can get a little complicated when you pair crowdfunding with fiscal sponsorship,
and so we're going to explain some more about fiscal sponsorship.
Fiscal sponsorship is a tool that is ideal for an individual or group of people who want
to fundraise for an artistic project without going through the process of becoming a Federally
recognized 501(C)(3) tax exempt organization.
It's ideal if you are a individual artist trying to seek support for your arts practice,
a new or small art organization that wants a training‑wheels status before deciding
if you want to pursue your own non‑profit status, or for‑profit enterprise that wants
to seek both investors to share in the profits of work and non‑profit donors who want to
make a tax‑deductible donation.
The mechanism of fiscal sponsorship is that a donor or institution makes their contribution
directly to the 501C3 organization, and so in our case, a donor who wanted to support
your work would make a credit card donation on your website or write a check payable to
Fractured Atlas.
We then issue the donor a tax receipt and hold the donation in a fund restricted for
your project's use.
You then request the funds from us and we disperse them to you in the form of a grant.
This basic overview of fiscal sponsorship will allow you to better understand how crowdfunding
can connect to it.
But an even simpler question is why should you crowdfund?
Why is this an option?
Why is this something that seems so popular and why should your resources go into crowdfunding?
Some of the initial highlights are that there is a low barrier to entry.
By that it means, anybody can start crowdfunding.
Anybody can activate their network.
You can go online, find a crowdfunding site, set up a campaign, and simply present your
story to your audience.
That low barrier entry is one of my favorite things about crowdfunding because it does
something that I think is very powerful.
Which is democratizes funding, by allowing projects to directly connect with the audiences
that can both benefit from their programming and understand the value of their programming
without having to involve some type of decision‑making board or institution with its own agenda is
a very powerful concept.
It allows artistic work that may run counter to a dominant narrative or that may be considered
controversial or provocative to flourish because you're removing a lot of gatekeepers and allows
the creator to connect with the audiences that can either experience the work or that
can support the work, and empowering those audiences to fund it, to make it happen, to
say you aren't going to stop me from making work that is important to me and this is how
I'm going to show it.
Crowdfunding also builds momentum.
It's a great marketing tool because it gets a bunch of people talking about what you're
offering.
In some ways it's like a train that keeps going to your destination.
If you send out just one link saying you've got a crowdfunding campaign, your audience
can look at it and go what is this?
I didn't know they were fundraising.
I want to talk about it, I want to engage, I want to come see the work now that I contributed.
It allows you to build fans and followers and lets people have a longer term engagement
with you that can be both exciting and riveting.
And last but certainly not least, it rewards your audiences, particularly if you've been
working on projects for a while or have a opportunity to build an audience that's committed
to you and what you're doing.
A crowdfunding opportunity is a way to celebrate them.
To say, Hey, thanks for supporting us this long, here is a totes bag or coffee mug or something
that you helped make possible.
It allows them to be ambassadors for the work, where they say I remember when we were operating
in a tiny one‑room place and now we're going to do this big grand piece.
And they can say they were there then.
Allowing your audience to have a stake in what you do and a chance to promote and share
how they've been involved can be a very motivating factor.
So again, the four main reasons you should crowdfund are low barrier to entry, democratizing
funding, building momentum, and rewarding your audience.
So how should you crowdfund?
Today, we're really going to talk about some best practices to plan and execute a successful
crowdfunding campaign.
What do you think the first step should be?
With so many options on the market of which this is merely a sampling, it's best to actually
not focus on platform, at least not yet.
There are some best practices that work regardless of platform that can help you prepare for
a successful campaign.
For me the best organizing metaphor is a party.
I believe if you plan your campaign using the same principles you use to plan a big
party, you can set yourself up for success.
That means organize your guests, pick your venue, host the party, and say thanks.
organizing your guests in this metaphor means building your audience.
You need to start with who you know, who you can activate to start your project.
I think an important distinction in that is the distinction between fans and your target
audience.
You can use both in different ways to support your work.
So a fan is any member of your audience who wants to support you.
Your target audience is a group or groups of people that prefer what you're doing.
This is important to remember when crafting your audience.
You're not looking to reach everyone, you're looking to reach the people who can find value
in what you do.
Your fans aren't necessarily your target audience.
And planning for a crowdfunding campaign is an excellent time to better understand both.
Perhaps you have a fan who isn't located in the community where your work is presented
or they don't prefer the type of work that you do.
For instance, let's say you're from Michigan but you produce work in LA, well your Michigan
friends and family may want to see you succeed and are fans of you.
You work might be created for an LA audience so you wouldn't necessarily work to your Michigan
fans to purchase tickets to experience your work.
Your fans can definitely amplify and support what you're doing, but part of an effective
crowdfunding campaign is finding your target audience, finding who wants the thing that
you offer.
It's helpful to think of your audience via these tiers, organizing by degree of separation
from you.
More simply, there is you at the center.
You and your team, right.
And then there is your friends, family, and fans, people who are connected to you, know
you, are close to you.
Then it's your acquaintances or your friends and family's friends and family.
One step away removed from you.
They know you but may not be intimately connected to your work.
Then there is the crowd, the strangers.
You have to go through each step to get to the next.
The further people are away from you, the more information you'll need to provide them.
You'll have to throw more time and resources at each successive audience circle.
You should know approximately how many people you and your team can reach in each circle.
Part of your crowdfunding strategy may be building your audience before you even start
your campaign.
This will allow you to better plan and budget and achieve your goal.
In building your audience, goals should be based on the size of your network.
Approximately 30% of your goal will be contributed by family and friends.
So knowing your audience is the first step to goal setting and budgeting, which is what
we will talk about next.
In looking at your audience, they can directly impact how successful you can be on creating
a goal and on budgeting.
So, like we said, 30% of your goal will be contributed by family and friends., and here
are some helpful numbers that will work with that.
So the average donation across any crowdfunding platform is $75.
The most common donation across any crowdfunding platform is $20.
We've found that for those with fiscal sponsorship, the average donation is actually $105.
So how do these numbers help you set your goal?
Let's say you have a goal of $7, 500.
Another number that is helpful to note is that of your network, one in four of the people
that you ask will donate.
Right, so for every four people that you ask, one of them can give.
With those numbers, your goal of $7, 500, that means you would need 100 donations if
the average donation is $75, so you need at least 100.
That means your network needs to be 400, and I want to be clear that that's 400 discrete
people.
I like to say 400 families because people who are partnered, people tend to give as
a household, and so knowing several families of four doesn't get you to the 400 mark.
So you need 400 discrete households.
Of your $7, 500 goal, family and friends are going to contribute $2, 250 or 30% of the
total.
There is also different types of platforms, which we will talk about, that will inform
what your goal will be.
The type of product you're operating can help you set your goal.
So a keep‑what‑you‑raise platform allows you to keep whatever was donated to you regardless
of whether or not you hit your goal amount.
An all‑or‑nothing platform means that people are basically making pledges to your
project or to your work and they ‑‑ if you don't make that goal, they won't give
the money, so it's either all or nothing.
All‑or‑nothing is helpful if the type of project or work that you're doing needs
a proof of concept or if it has something like what we call a minimum viable product.
Meaning, if you're manufacturing something and you can't make whatever the thing is for
less than $10,000, getting $8,000 isn't going to help you because you need this minimum
amount to make the item.
However, if you're doing something where you can adjust if you don't hit $10,000 so that
we can still do a pretty good show for $8,000 or we can make adjustments for if we get a
little less, that's where a keep‑what‑you‑raise platform can better serve you because you
may not hit $10,000 but if you can use every dollar to get you closer to where you need
to be, keep‑what‑you‑raise can be better.
It can also feel overwhelming to develop your budget, trying to juggle what your network
looks like, what are your ultimate goals, and that's why it can be best to start with
the audience.
This will help you determine how much money or fundraising your network can support.
In the same way you wouldn't pick an event venue without knowing approximately how many
people need to fit the space, you don't want to start a crowdfunding campaign without knowing
who is in your network.
Additionally, here are some helpful hints to develop your budget and to understand how
to communicate those costs.
First, your budget should accurately represent the cost to execute your project in the way
you feel it needs to be done.
There isn't a right or wrong number.
People often say that number feels too high or, doesn't that feel a little low to you?
Numbers don't have feelings.
They simply tell the story of what it costs to do what you want to do.
Your total budget is different from your crowdfunding campaign goal.
You need to know how your campaign will support your overall project.
It's rarely a good idea to rely on crowdfunding to 100% of your costs.
Additionally, money is not stuff and this is a good thing.
Frequently people think, I need to raise X amount of dollars to be able to buy the space,
equipment, stuff that will make my project happen.
You don't actually need the money, you need the stuff.
This is a great opportunity to think of small businesses you could partner with or ask for
non‑cash donations from.
You may also be able to get discounts for things in exchange for driving business their
way or showcasing their product in your work.
Remembering that money is simply a tool to get stuff can help be more aware of the stuff
you actually need.
Research is your best budgeting tool.
You are not expected to know what everything costs to the penny.
Your best tool in developing a strong budget is research.
Call vendors that sell the products you need and see what their prices and payment policies
are.
Compare prices through Internet searches to get an accurate sense of the range of costs.
Avoid accounting for the cheapest version of something in your budget because that deal
may disappear never to be seen again.
So now that you've built your audience and are setting goals and properly budgeting,
we can get into the nitty‑gritty of executing your campaign.
The first thing we can talk about is timing.
Crowdfunding is a short‑term campaign.
Ideally 30 to 45 days.
You don't want a long three or four month campaign because it is tiring to run and your
audience can get fatigued.
As I spoke about before, building momentum is one of the key benefits of crowdfunding
and you don't want to have to try to sustain that momentum for too long.
You want energy, you want people going, and to continue the party metaphor, you don't
want a party that lasts days.
People get tired.
The energy wanes.
Ideally you also want to launch on a Monday or Tuesday to gain momentum during the week.
That allows people who are at a computer doing work a chance to immediately act on the asks
that you're presenting.
Campaigns are generally U‑shaped in their activity.
That means there is lots of energy in the first and last portions of the campaign with
a big dip in energy in the middle.
Be sure you're scheduling your campaign during a time when you can be fully engaged at the
peak points.
If you need a break, the slowest moment should be in the middle, so plan accordingly.
You should avoid major holidays and weekends.
People are more likely to contribute when they are at their computers, generally during
a work week.
Since crowdfunding campaigns take place exclusively online, they are really about building online
momentum and you want to prioritize the times that people are engaged on the Internet, online
and can respond to an email and act in the moment.
If there are times like holiday weekends or weekends or holidays in general where people
aren't as engaged with their computers, you will have less activity,
which leads to specifically avoiding January and August.
Post-holiday, there is so much end‑of‑year giving and people in January have donor fatigue
just everywhere.
People are not quite ready to give just because there has been so much giving happening and
generally when people are spending the least, so January is not a great time to run a campaign.
The same is true for August.
Just because people are trying to get their last‑minute vacations in, they're trying
to avoid work before Labor Day, they want to kind of enjoy that last little bit of summer
and so are less likely to spend or engage and are more likely to be away from their
computers and away from unavailable to respond to your crowdfunding campaign.
So what's your story?
You know, we've talked about when you should run a campaign, but what are you telling the
people who are working with you or who you want to experience your work?
We at Fractured Atlas like the simple three‑part formula to really talk about your campaign,
something simple.
The first question is, what do you do?
This is a great time to be as literal and specific as possible.
You know, I'm a theater artist who focuses on the stories of women of color, or I'm a
modern dance performer and this is our new evening length work.
The more clarity you can have with what you do, the more people can connect to it and
see if it is in their wheelhouse.
This is how you can connect with your target audience.
Second is, who do you do it for?
This is a great way to invite people who think may not know who you are or may not be connected
to you into your space.
You say, you know, we are doing this work for students in our neighborhood or we're
doing it for the communities we live in or we're doing it for anybody who wants to connect
to our art form.
The more specific and clear you are about your audience, the better
Lastly, what's your true north?
What is it that you are trying to arrive at?
What are you striving to take us to?
This is like what is the big concept behind why you're doing the work?
Why is this work important to do right now?
That's where you can really talk about your vision and it's where audiences and people
who want to work with you can connect to the passion of your work.
The next element is your pitch video.
Kickstart specifically found 50% of campaigns with video reach their goal, while campaigns
without videos only have a 30% chance of being funded.
It's gotten to the point where videos are required, but they don't have to be super
produced, film‑quality videos.
There are some basic elements that can have a successful pitch video for your crowdfunding
campaign.
The first is to keep it personal.
People give to people.
You and your team should be in the video.
There should be a person making a pitch.
You should also keep it short.
We're looking between 1 to 3 minutes and of those 1 to 3 minutes, the first 30 seconds
are crucial.
That's where you are going to draw somebody in, so it's important to, you know, not start
with 20 seconds of a blank screen or 15 seconds of silence.
You want your first 30 seconds to really draw people in to make sure that they are connected
to your pitch, to make sure they hear your story.
You should also showcase the work.
If you are making a theater piece, see if you can show bits of your actors rehearsing.
If you're making visual artwork, can you show some of the works in progress.
Let people get a chance to see some of the behind‑the‑scenes work that goes into
the work you want to fund.
Crowdfunding is really an invitation for people to support and experience your work in its
development process, so use the pitch video as a chance to showcase what you're doing.
Lastly, ask for money.
Crowdfunding is about the financial transaction of people supporting your work.
People will support you.
They're often ready to say, oh, yeah, I totally support, but that does not translate to donations
unless you ask for the donations.
So in your pitch video, say your donations, your funds, your money will help us make this
project happen.
The more specific and clear you can be in that sense the more likely you are to be successful.
You create a pitch video, which we all know, and now it's about rewards.
How do you determine what to give people in exchange for their gifts?
And that is a great opportunity for you to engage with your creativity.
These are some of the areas that people give.
First, it's access, so behind‑the‑scenes footage or signed props or special videos
that show a rehearsal or that show something that allow the audience to see what the process is.
People like to have access to the magic of creating the work, particularly if they're
people who appreciate art but don't feel that they can create it.
They want to know what the process looks like.
They want to peek behind the curtain.
You can also give actual products.
This is where the totes bag or coffee mug or T‑shirt can help promote your work and
can give people a piece of of the experience.
Be mindful for any of your rewards about costs and shipping because you don't want to make
something that is so difficult for you to manufacture or for you to ship that it becomes
an additional burden in trying to connect with your donors.
It could also be experiences.
Can they come see your work?
Is there an invited address they can get you, an open studio only for donors they can experience,
are there ways in which you can share your experience with them?
Sometimes people offer, you know, classes or coaching or things that are of value based
on the skills of the team involved to support the donors and let the donors have an experience
and have access that they otherwise may not get.
And lastly for rewards, it's anything.
Whatever you think will create a connection between you and the donor is a great idea.
If you're fiscally sponsored by Fractured Atlas and have questions about whether or
not a product or experience will work, feel free to reach out to talk about what your
crowdfunding rewards could be.
We're happy to help or let you know how other people may have solved some of these problems.
So now is the time to consider platform.
We've talked about so many other things and now it's how do you or where do you put your
crowdfunding campaign?
I'm going to talk about a few of the most common and popular platforms, and highlight
one or two differences that can make each stand out based on what your needs may be.
The first is KickStarter.
It was one of the first and it is one of the biggest still.
KickStarter is an all‑or‑nothing platform, so like I said earlier, if you don't make
your goal you don't get any of the funds.
This is ideal if you're looking to launch a product, so if you need to see if there
is a market for it, a product launch will be helped by KickStarter because you can see
if the audience will sustain it.
This is also great for proof of concept.
If you're looking to say, I think I have a really good idea, will you be able to support
it?
KickStarter will let you know.
If it finds an audience they will support and fund it, but if not, it may be that you
need to strengthen the concept and it's a great way to test.
We at Fractured Atlas have launched our own crowdfunding platform called
Fundraising by Fractured Atlas.
It is a keep‑what‑you‑raise platform particularly because it's built to serve artistic projects.
So we know that most artistic projects have some flexibility in their schedule or in their
funding, excuse me.
If you don't make your goal, you can still make something with the funds you've raised
and we want our artists to have the flexibility to do that.
It's also connected to the fiscal sponsorship, which means that your donors are eligible
to receive a tax deduction for the donations they make through our fundraising platform.
Next is Patreon and Patreon is a subscription model.
They're adeal for long‑term engagement, so not the best if you have one show or one
exhibit that you're trying to fund.
But if you let's say are a writer who publishes new content every month or an illustrator
who is consistently publishing content, Patreon can set you up with monthly supporters who
are subscribing to your work and are expecting content on a rolling basis.
It really is ideal for content generators, people who are creating short‑term content
that turns over fairly quickly.
So things like YouTube artists or people who write short form content, any of that is ideal
for Patreon.
And the last example is Seed&Spark.
They are also a keep‑what‑you‑raise platform and it's ideal for film media distribution,
and to if you are making a film, doing web series, podcasts, that type of content, it's
connected to distributers and it also has a unique feature in it has direct‑purchase
donations so if you need particular types of equipment, you can put that equipment on
Seed&Spark and people can donate by buying that equipment directly for you.
The crowdfunding landscape as a whole is vast.
There are a lot of different platforms, and so it's worth it to shop and see what you
need, what works best for you, and that's why I say to do your planning before you pick
a platform because you need to know what you need to know what the platform can give to you.
Last are some myths about crowdfunding that I would love to dispel.
The first is is angel donors.
In general, people don't go to crowdfunding platforms and search and try to find something
to like throw $10,000 at.
People give to campaigns for people they know or they are connected to and that have strong
pitches, so as much as you want to ‑‑ you want, you know, somebody to just come
by and throw all their money at it, in general you will know about 85% of your donors.
If you don't know them, you're connected to somebody who is directly connected to them.
So making a pitch for the people you know and expanding that circle is the strongest
crowdfunding strategy.
The other myth is to set it and forget it.
A lot of people tend to think that if I put this campaign out and I let it sit for 60
days the money will just show up at the end.
A crowdfunding campaign is work.
You should be connecting with new people every day.
You should be talking about it or promoting it every day.
It's why they can be kind of exhausting because each day you have to pitch and connect and
tell your story.
The more engaged and active you are, the more likely you can be successful.
The next myth is diamonds for donors.
You don't have to give away everything for donors to engage in your work.
What you are presenting, what you make is valuable, and so start at knowing that your
art, your content is great and people want to give because they believe in that art and
not because they need to buy another coffee mug or need to buy a rare framed photo.
If they wanted to make purchases, they would go make purchases.
They are giving to you because they believe in you and so don't offer huge rewards that
can be expensive for you to make and difficult for you to distribute.
Keep it simple and let people connect with the value of what you're offering inherently.
Lastly, huge goals don't equal huge donations.
The amount you're able to raise is directly connected to the strength of your network.
So setting a $100,000 goal doesn't mean that people will just be engaged to give $20,000
at a time.
You need to cultivate relationships for very large donors, and crowdfunding is ideally
for small to mid‑range donors to give as a crowd, to give on mass, and the more realistic
and planned and supported your goal, the more likely you are to be successful.
Lastly, in our party metaphor, we've organized your guests, we've picked your venue, you've
hosted the party.
You say, thanks.
Once you have gotten people to connect to your work and use the momentum to get your
donations and you've given them their rewards, say thank you.
Thank you for being your community, thank you for the work you've done, thank you for
saying that you want us to continue doing what we do.
That creates a relationship and allows you to continue to ask again in the future and
it makes your network stronger and more viable and supportive of your work.
With that, I would like to thank you all for giving us your time this evening.
That is the ‑‑ that is our content and we're going to open it up for questions at
this point.
Feel free to type them in the Chat Box, and you can always after this webinar, if you're
thinking about some things and want some more information, reach out to us at support@fracturedatlas.com
or give us a all the 888‑692‑7878, so without any further ado, feel free to put
your questions in the Chat Box.
Okay.
I'm seeing some questions.
The first is, could we go over timing a little further?
Can we have a little bit more clarity of what you're looking for in talking about timing?
If you can expand on that question, I will definitely answer it.
I'm going to move on to the next one and then come back to the timing question just so I
can know more specifically what we're looking for.
The next question is, how has Fundraising by Fractured Atlas been received?
All of our projects who wish to use a crowdfunding platform and are fiscally sponsored are required
to use Fractured Atlas because this allows us to be in control of how the funds are processed
while also allowing us to offer the tax deduction to your donors.
Our projects have really liked it.
Again, the platform is definitely about the people hosting on crowdfunding, and so our
projects have really enjoyed being able to have a crowdfunding platform that's connected
to their fiscal sponsorship where all their donors are in the same place.
We've had a lot of successful campaigns.
The next question is, where on the Fractured Atlas website is the info about Fundraising?
You can find more information on Fundraising.fracturedatlas.org and we also have information in our Knowledge
Base which is available on our standard website, fracturedatlas.org under the Help Section
that can answer any of your questions and show you how you use the platform.
This other question is, does growing your network on social media platforms tend to
be successful with regard to crowdfunding campaigns?
In other words, are digital connections that are directly engaged with your plan as successful
as the connection to people you know in person?
Okay.
Crowdfunding is ideally a digital party.
It exists in the digital space, so the stronger your online presence is, the more successful
you can be in crowdfunding.
That is true regardless of whether or not they're connected to you as a person or as
a brand because people give for different reasons.
This is a great way to think about the distinction between fans and your target audience.
So your fans, people who are connected to you as a person, are just more likely to have
a connection to what you're doing based on who you are.
Like, you know, they're people.
Family as an example, they're people who will support me just because I'm me and because
they care about me.
Brand loyalty or brand connection is very much determined on or dependent on, excuse
me, on what the brand offers the person.
So if your crowdfunding campaign is for something that is connected to your brand, then people
who have strong connections to that brand will respond positively to the campaign.
If your crowdfunding campaign is more connected to you as a person, your brand growth may
not reflect as well in the success of the campaign.
But having a strong social media network of some sort, a social media support system will
greatly impact and positively impact the success of your campaign.
Oh, so the timing question is, are there specific times of day that work well for calls to action?
That's a good question.
In general, Tuesday and Thursdays, either 9:00 a.m. or between 1:00 and 3:00 are the
best times for email and online marketing.
It's when people are staring at their computers in general, and so are more likely to respond
and have the resources to do so.
But you may find that your audience behaves a little differently, and this is where if
you are tech savvy, having an understanding of analytics or understanding of how your
audience is behaving can be helpful.
Another question is, what are the best ways to promote your crowdfunding besides social
media and email marketing?
I want to reiterate that crowdfunding is best in the online space, so you should be able
to promote it on social media or email.
However, whatever way you make connections is a way to promote your campaign.
So you know, there are some people who have tiny postcards that said this is our work
and here is our crowdfunding campaign.
There are phone calls that you can make to just connect with people who may be interested
in your work who you can call and have conversations with.
There might be hand‑written letters based on your network.
It's however you can connect to people.
You can also do in‑person pitches, like if you're having a party for your project,
you know maybe have a crowdfunding launch party where people can give in the space.
You want to do things that remind people of the engagement and also send them to the online
space that is crowdfunding.
Are there fees for Fractured Atlas' crowdfunding site beyond the typical fees.
There are not.
The standard 7% fee that is the fee to be fiscally sponsored is the same fee that applies
to crowdfunding.
Are there any further questions?
I'm sorry.
There is an additional question.
Okay.
Am I understanding correctly that all Fractured Atlas projects are required to use Fundraising
by Fractured Atlas.
Fine with that but wanted to clarify.
So yes and no.
If you would like to offer the tax deduction to your donors, Fractured Atlas has to process
those donations, which means that you have to use Fundraising by Fractured Atlas.
If you wish to use another platform, you're welcome to, but those funds would not go through
Fractured Atlas and you would not be able to offer the tax deduction to your donors.
It just depends on what your choices are, but yes, those are the options.
All right.
That seems to be the last question.
Again, thank you all for your time.
Thank you so much to CaptionAccess for providing ASL support and closed captioning.
It's greatly appreciated.
You can always email us at support@fracturedatlas.org if you have additional questions after the
webinar.
We also have several other webinars in our series, so feel free to sign up for these.
And we also have past recordings of previous webinars available.
Thank you all again for your time.
I really appreciate it.
Thank you Crystal and Sarah is also appreciated.
And I hope you enjoy your evening.
Oh, I apologize, there is one more question.
(Laughing).
Sorry, before we run.
Can you run a crowdfunding campaign on a platform like KickStarter but route some donations
through Fractured Atlas if someone prefers?
You could do that; however, that works against both goals.
If you're running a KickStarter you need all of your donations to go through KickStarter
to hit that goal because if you don't hit your goal you don't get any of the funds,
right.
If you're going through Fractured Atlas, you wouldn't want to run a crowdfunding campaign
on Fractured Atlas while you're also running a KickStarter.
That's like throwing two parties at the same time.
You're splitting your audience.
So you would have to be very intentional about why you would want to split people in that
way, and make sure that your network is strong enough to not get confused and mistakenly
like give in the wrong space or not divide their funds so that you don't make the goals
and get the resources that you need.
All right.
I think that is actually the last question.
Enjoy your evenings, everyone.
Thank you all so much for joining us and I hope to see you again at our next webinar soon.
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