Hey party beeps Karl Bryan here comin atcha
bright and early this winter morning for another edition of ask Karl Bryan I got
a question here from Russ Karl what's the number one strategy you use for
getting coaching clients? Okay um so good question here um I more than any I'm
gonna go for a little walk here beeps more than anything what I like I'm
hoping what Russ is talking about here is that he's looking to establish one
marketing strategy and then dominate it I think that's fantastic that's a good
line of thinking so that is like rather like what most coaches are doing from my
experience I see him doing a whole bunch of little things a little bit of cold
calling a little bit of speaking a little bit of joint ventures a little
bit of reaching out a little bit of family and friends and this sorta you
know a little bit of social media etc what I would recommend is that you get
one and you really dominate okay and then once again I like to go to the
Guru's and see what they're doing Tony Robbins as Tony Robbins because as in
his infomercial okay totally dominate him back I believe to this day every
hour of every day that infomercial guys with bumpy oh here guys I'm going for a
bit of a hike and in the snow but so Tony Robbins totally dominated that and
again that infomercial to this day runs constantly Robert Kiyosaki he's got his
books Dan Kennedy he's got copywriting Gary
Vaynerchuk he completely dominates social media when I built my coaching
company I built the five and a half million dollar coaching company we
totally dominated local live events marketing boot camps we had of going you
know day in day out we do one at 7:00 a.m. we do one at noon we do one at 6:00
p.m. and get in get out and we'd sign coaching clients like um you know
falling off of a log in fact my first ever business coach actually here's a
good story for you my first ever business coach he made over three
hundred thousand dollars in his first six months as a coach with me write your
story so and basically though to be clear
here I'm not magic and I don't want to you know over-promised or you know make
some you know some story like is though every single coach I've ever met it ever
worked with me has done 300 grand in six months that's not the case this was my
first guy and I knew exactly who I was looking for so basically what it was is
he owned a networking organization okay so he had like a few hundred business
owners already paying him three or four hundred bucks to basically be the you
know to run the think of being if you know what being AI is then you know what
he was running so he owned a networking organization and he absolutely blitzed
it and one of the first questions I asked him when I sat down with him I
said you know what do you sell for twenty five thousand dollars which I
often ask coaches that's a question I'd be asking you what do you sell for
twenty five thousand dollars very few people say any like have anything and
most coaches don't have a twenty-five thousand dollar program because quite
frankly they don't know what one looks like well he was basically selling one
let's just call it $1,000 12-month memberships
and then he really didn't have a back end he didn't he didn't even know what I
was like when I said what's your twenty five thousand dollar program he didn't
even know where to go he had no idea what that could possibly be and I was
like well just you know coach people for two thousand dollars a month that's
twenty four grand a year bang there's your twenty four thousand dollar program
and remembered nobody signs up for a networking group what they're trying to
do was build a business so coaching and some support and some marketing support
is something they're absolutely desperate for so let's get you started
anyways he did very very well but what am I getting at he had a networking
organization that was the one that he completely dominated okay so what I want
you guys to be thinking about is what is it that you are going to dominate so you
could do a podcast and absolutely kill it you could be like Gary Vaynerchuk and
do social media and again absolutely blitz it you could have you could set up
a group on Facebook or LinkedIn and have it be the biggest group of dentists in
the world right of the biggest virtual group of dentists in the world could be
your goal well you'd absolutely blow that you could do local live events like
I I do and used to do you know at an incredibly high rate I mean that could
be a fantastic initiative for you guys so come up with the one but answer to
the question which is important here for us joint ventures is the one strategy
that we use and that I would recommend you use to absolutely kill it that's if
I'm a new coach and I want to get started I want to go and form some joint
ventures you'll see I've spoken in-depth about forming a joint venture on a
different question but at the end of the day you got to understand it's about
building relationships right it's unfortunately I don't to say like nobody
wants to hear it but it's kind of like nobody wants to hear it everybody wants
to go form a joint venture and sign up a hundred thousand dollars of coaching
clients tomorrow that's not the approach you've got to accept it you need to
build a large and prolific long-term relationship with that individual that's
how you build it you know I know a guy a coach he does you know not huge numbers
but couple you know a couple hundred thousand dollars a year comfortably he's
got one joint venture but guess what it's an accountant and it's a buddy of
his from high school so you talk about a long term prolific relationship that's
one right there and obviously you might not have that he might not have the
capacity you might not know I can count it from your childhood but when you're
thinking about that in terms of the depth and the breadth of the
relationship that you need to form so Russ I hope that's handy man I love that
the way you're thinking there in terms of all right think I get that from the
question one strategy that you want to dominate and again joint ventures is the
one that I would say is the the most prolific and the one that I'd be going
to so guys thanks so much for being here for the video you do me a favor and like
my video I would super appreciate that if you got any comments that would be
great if you know of a coach that needs this information please comment with
their name down below if you'll show it I'd be forever indebted and I'd super
appreciate that and also guys if you don't have your
subscription to the six-figure Coach magazine yet please make sure you get
that and also I've got a video training series that you can get on
you know from the magazine or on the website that I think you will find
incredibly valuable and again it's all virtual so you can do it in your pajamas
thanks so much for being here guys I'm signing out for this edition of ask Karl
Bryan I'm gonna continue on my walk and try not to sprain my ankle
see you guys
you
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